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Social Climber, Social-Skills-University-Publication-Print
Social Climber, Social-Skills-University-Publication-Print
Publication
VOLUME 1
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Introduction
v
INTRODUCTION
vi
INTRODUCTION
vii
Chapter 1
Lesson 1: Money
I
ntroduction
The most important idea you will learn from
this lesson is that ‘money is not real.’
Money is an agreement we made between ourselves
to put an arbitrary value on intrinsically useless objects
to represent the value of intrinsically useful objects.
If you think money is real then you’re missing a lot
regarding what you can do with this and what you
should not try to do with it.
Think back to the time we used cowries to trade.
These were sea shells that we collected at river banks
and ocean fronts.
Consider this: if you wanted to marry, all you had to
do was go to the sea and collect a substantial number of
1
sea shells, use these as payment, and the bride price of
your wife-to-be was settled.
This is quite ridiculous considering the statement
‘money does not grow on trees.’ Seems it spawns from
seas instead.
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MAKE MONEY
3
Your cunning alone will not suf ce. You will need
monetary resources. There are no courts to display your
abilities and cunning to a king to instantly get you to
the top of the ranks.
The second way, which is what we will be consider‐
ing, is to make money and use it as a tool to facilitate
your journey to becoming powerful and formidable
wherever you are.
Before you even begin your journey as a social
climber, you must make a substantial amount of
money. Two criteria must be ful lled in the way you
make your money though.
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SPEND MONEY
5
A millionaire who does not spend his money is no
different from a beggar on the street. The reason you
make money is so you can spend it.
What you spend it on is what makes all the differ‐
ence. A social climber certainly should know what to
spend his money on because that is what will deter‐
mine whether or not he will ascend the hierarchy.
Spend money generously when there is something
to be gained by doing so.
I will give you instances when you will need to do
this in later lessons. But what you need to keep in mind
is that as part of the process of cementing your reputa‐
tion, spending is a must.
What is money?
The history of money?
Where does money come from?
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Chapter 2
Lesson 2: Knowledge
A
social climber must be knowledgeable.
If not vastly knowledgeable, you must at
least know most things there are to know
in your eld of expertise.
If you are into real estate, you must know almost
everything there is to know about real estate. There
shouldn’t be a question a layman would ask that you
don’t have a satisfactory answer to.
You ask why this is important.
Credibility and competence are important factors
when it comes to leading. If you want to be seen as the
be-all, then you must present an aura of competence
and credence.
One thing I like to do is make research on the most
obscure things when at night. Surprisingly, you nd
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• • •
Practice golf.
Practice chess.
Practice your piano.
Read up on the apocryphal books.
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If you were being pursued, would you be able to
escape? Can you run and nd a place to hide? Do you
know XYZ alley?
This will seem very inconsequential until the day
you get in a tight spot and need to survive the night.
You might not get in a dangerous situation for a long
time, but when starting, you should be expecting
anything and you must be prepared for it.
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Picture this:
A person who is well-spoken, powerful demeanor,
strong facial expressions, fearless and con dent, but
also happens to know the exact date the internet was
discovered?!
This is weird.
This person does not t in your box. You want to be
able to say: “well if he is this then he is that.”
A person who believes in violence, a hired hand, but
also happens to be an excellent piano player?!
This does not make sense.
You want to be able to say: “he is a brutish man,
surely something as elegant as playing the piano will
not be up his ante.”
A fraudster who knows all of Shakespeare’s plays by
heart and happens to be an excellent painter?!
Surely such a man must enjoy easy things. Since he
is a fraudster he must not be inclined to do dif cult
things such as taking a month to nish a mural. Knowl‐
edge is so powerful that it penetrates the mind and
creates a whole new idea of who you are.
A very important thing to keep in mind when
considering the idea of knowledge is that it is not to be
used for the peasants at the bottom, but rather for the
in uential at the top.
Knowledge is not useful in swaying the powerless.
13
You don’t want to in uence those who can do nothing
for you. You want to be able to affect those who can
change the narrative.
The common way of doing things, in this case,
simply will not do.
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Chapter 3
T
he social climber is always on point when it
comes to dressing.
You cannot appear haggard, and you
cannot be less than perfect. Your appearance must
seem effortless, yet you must give it maximum
attention.
You want to seem like you’re prepared for any occa‐
sion (and you must be). You want to show up looking
like a model, ready to talk and inviting.
You want to smell amazing when you walk into the
room. The women should want to hug you, and the
men must feel an aura of power and gentility, yet with
the subtle idea of ruthlessness exhibited in your style.
When it comes to dressing, grooming & style, you
cannot be anything less than perfect. This heavily in u‐
15
ences how you are perceived by both your enemies and
your friends; your friends must have con dence in you
and your credibility and your enemies must fear you.
An underdressed man is less likely to be feared than
a man dressed for the occasion. If you turn up to the
club wearing denim and a designer shirt, you’ll be seen
as a dork that just made money and has no idea how
the world works.
Turn up in a tuxedo and everybody knows you
mean business.
Pimps wear their pimpy kind of clothing. Ma a
bosses wear their kinds of clothing. Pick your style and
make it deathly. Powerful cologne and razor-sharp
dressing.
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Footwear
Shoes are very important. They are the rst things a
person notices about you when you rst meet.
When it comes to shoes, there are two rules:
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you’re some nerdy teenager. You mean business, and
you must impose your presence with all the visuals you
can get your hands on.
Every little detail matters.
Get a good array of shoes to match your out t and
avoid anything with multiple colors on it. Your shoe
shouldn’t have all the colors of the rainbow on it.
If you are looking to build powerful connections
with powerful people, then you must have an air of
regality about you.
Pick simple footwear with quality and appear like
someone who means business.
I emphasize this so much because missing it in this
area means missing it in every other area.
If you’ve ever been in a situation where you are
trying to get someone to take you seriously, and all they
do is look at your shoe occasionally with disdain, then
you will know how important footwear is. There is a
reason why rich people spend ridiculous amounts of
money on ‘just shoes.’
Treat this with the utmost priority.
Grooming
Don’t dress your hair in anything crazy.
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Style
Style is somewhat of a personal preference.
19
It has little to do with professionalism and more to
do with leaving your signature. Have something
distinctive about you.
Do you use a monocle?
It is highly unlikely that you do. But wouldn’t it be
great if you did?! Someone in the 21st Century using
monocle???
If everybody wears their wristwatches on their left
arm, put yours on the right.
Do you have many rings on different ngers?
Have something that makes you memorable.
Do you always wear the same type of out t? Always
suit?
Your style should have a sense of sophistication to
it. Make it so that it is easily recognized as having been
through expert consideration.
You should look like you just picked this out t on a
whim, yet it should appear that even if you picked
out ts on a whim for the next 10 years they would be
similar because there is a pattern.
This makes you look deliberate and shows your
attention to detail; a very interesting and telling charac‐
teristic for a man.
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Chapter 4
W
hat is social proof?
If I told you I could make you a
millionaire, the rst thing that would
come to your mind would be “is this guy a million‐
aire or a multi-millionaire?”
Then you would check to see what car I drive. Then
you would check the clothes I’m wearing. This is social
proof.
“To have social proof is to successfully give the
impression of being able to execute a certain thing.”
If everybody says you’re the best swimmer, then
you have social proof. That does not necessarily mean
you are the best swimmer. You could be the worst
swimmer to ever walk the surface of the earth, and yet
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for the very fact that everybody validates ‘you can
swim’ you hold social proof.
Social proof is paramount to everything we do. It
often determines whether or not you get the deal;
whether or not the girl goes out with you; whether or
not the waiter gives you the exclusive invite-only
table etc.
As a social climber, you must have social proof and
you must have it by all means, even if you have to fake
it. Yes, that’s right, EVEN IF YOU HAVE TO FAKE IT!
Without social proof, you will fall at on your face.
If you were to pitch the idea to a politician that you
could help him with in the upcoming elections, and yet
you have zero in uence and a non-existent support
group, he wouldn’t take you seriously.
If you had those things, he would be the one
looking for you. If you were to ask a girl out, and she
noticed a lot of girls staring at you earlier and the guys
forming a group around you, the chances she would say
yes increase.
Sometimes out of curiosity, our human instinct is to
‘ nd out’ what this man of the people has underneath
the mysterious smile.
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Be polite
Dress sharp, and wear a killer cologne and
body spray
Tip the people that work for you well and
often
Do favors for strangers once in a while
23
service because the waiters there love you, that’s a
bonus. That is what you are looking for.
“Oh, Mr. Mark, welcome. Always a pleasure having
you here.”
“Mr. Mark…for you and your friend here, it’s on the
house.”
And you just smile and nod to the waiter.
Your acquaintance will be compelled to believe
people like you and thus you would have acquired your
social proof in this area.
Being a gentleman when with people and not being
sel sh with giving is all it takes. This will do more for
your image than the money you’re refusing to spend.
There is a reason why money is the rst chapter and
like I said ‘it is the lubricant that greases the machine.’
2 Y OU C AN I NFLUENCE People
The way to demonstrate this is by having a strong
support network, and when with the target display
your ability to x things when matters are going in an
unfavorable direction.
If you two are meeting at a new restaurant (more on
that in upcoming chapters) where you must have done
your research, and you have a hiccup, say, the restau‐
rant won’t give you the table you want for some reason,
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This comes naturally to many, but for most, it is
learned. If you’re one of those who nd it dif cult or
have had dif culty getting to understand women and
attract them, then you must work on this.
Again, money will grease the process and speed it
up for you.
You must check out social centers and be at several
parties to see how humans behave in these environ‐
ments. Then go to libraries and parks. Go to the beach
and check out high schools, then visit the court to
witness a trial.
Understand that it is the same people at all these
places, and understand humans.
The same women who are judges at court trials
would be seen on the beach in bikinis.
The same woman who was at a club dancing last
night can be seen at the park strolling with her dog.
Humans are multifaceted and the moment you
understand this, relating with them and getting them
to like you become easy.
If you can get people to like you in general, then the
matter of being good with the ladies becomes minor.
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Chapter 5
I
nitial social status is very different from power.
The endgame of the social climber is to have
power. You want to get connected, get rich, and
get powerful. You cannot achieve these if you start your
gameplay from a position of weakness.
Powerful people don’t like to associate with those
they consider peasants.
If everybody thinks you’re poor for some reason, the
powerful would avoid you for one simple reason: most
of them think all poor people care about is money.
They are not wrong per se.
But you don’t want to have the burden of breaking
the stereotype every time you encounter someone
powerful. You need to have certain prerequisites met.
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This is social status. You want to be the most
powerful amongst your friends. You want to be the
most powerful in your family. You want to be
outstanding where you stand, so you can be lifted to a
better place. You want to have enough in uence and
status to presumably be on par with the person you’re
dealing with.
They might be able to annihilate you, but you
should be to harm them as well. This is the only way
you will be respected.
Before we continue, I must mention that when
considering the social ladder, your idea is to work up
and deal with those at the very top, not those on your
level.
Network UPWARDS, because that is where you
want to go.
1. A Good Ride
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often that, if a group has been able to successfully pull
off establishing a company and growing it to a certain
degree, their competence is obvious.
You could go into a deal with an individual and be
disappointed, and you could also go into a deal with a
business and be equally disappointed. But more often
than not, the business will get the deal.
If you can successfully make yourself come across
as someone with a group he controls, then you increase
your social status from loner to leader.
This is paramount for certain collaborations. You
must be the focal point, but you still need in uence
around you.
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31
Most of them would take your money and still
resent you.
You want to be that person that makes the bottom
love them. They may not need it, but they certainly
would prefer to be loved than hated, much worse
ignored.
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Chapter 6
T
his lesson is a stand-alone.
It’s a vital part of the whole, but also
something you can pursue independently.
Most people are powerless in the city they live in.
In uence goes both downwards and upwards. You
can’t just hold the strings above; you must also have
ears below.
Here, I’ll give you a few simple tips you can use to
increase your in uence in the city you live in. The
bigger the city, the more work you’ll have to do, and as
you’ll see, often you won’t be able to do all the work
yourself. This is where leveraging human resources
comes into play.
• • •
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1. Social Life
You cannot be powerful if you have no social life.
The rst step is to improve your social life. Before
anything else, go out and check as many restaurants as
you can, you could visit 3 different restaurants a week.
Check the nightclubs, check the bars, check every social
place; the expensive ones and the cheap ones; the
popular ones and the not-so-popular ones; the ones in
the middle of town and the ones on the outskirts of
town. You only need to go to each one once – twice is
better.
Once you’ve done this, you’ve added ‘location
knowledge to your arsenal.
Every time you go to each one of these places,
ensure you get the staff to like you instantly. This is
easy. Just tip heavy and be friendly. People who work in
places like these meet a lot of people daily; most of the
people they meet ARE NOT nice. Some don’t even
notice them, very few tip. They’ll love you for it; a
stranger comes in smiling and giving them money.
You’ll be memorable quickly.
Once you’ve got the matter of knowing places and
getting the ones you’re interested in down, next is to
start on the important stuff.
2. Strings Above
You want to get to meet important people. Where
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3. Ears Below
You can’t just start associating with top-class
people from out of nowhere. If you don’t already hold
some sort of in uence, they will rarely be interested
in you.
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A simple way to gain their interest is to in uence
them rst. Those street rats, the ones nobody gives a
fuck about, but also the ones who can get those dirty
jobs no important person wants to do themselves, yes
those people, get to them.
Before you start your movement to the top, deal
with the bottom rst. Befriend one and take them
partying, spend some money on them and they’ll be all
over the place. You don’t even need to spend a lot of
money; just enough to impress them.
Don’t just go with anyone though; get the one who
in uences the rest of them. If you have the leader under
you, you’re automatically the leader of the rest. These
guys know where you can get all sorts of illegal stuff.
Not that you’ll need it, but they are pawns that can
come in very handy. When dealing with politicians,
these people come in very handy. I cannot overempha‐
size the ‘do the dirty work for you’ part.
Now, here’s the thing: once you know the bottom
well, you can smoothly casually display this when
meeting with someone from the top. It is enticing for
them because they cannot go to these places them‐
selves. You, however, are not yet in uential, so you can.
You must be careful not to come across as a peasant
though.
Dress excellently; have class. Never ask them for a
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1. Mutual Interest
This is the rst thing to consider before you ask
someone for anything. What do you have to offer? How
can this person bene t from this thing you are asking
them to do?
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If there is an angle, use it. Highlight what they
stand to gain more than what you stand to gain. When
a person asks you to let them work for you for free,
know that there is an angle. This is a strategy most
copywriters and graphic designers use. They’ll offer you
a free sample and ask for a review after. Both of you
win. You get a good design, and all you need to do is
give an honest review. They’ll use your review for social
proof to get paying clients.
Now, don’t be naïve to think this person was doing
this from the goodness of their heart. They might like
you, but this is business. Good feelings don’t pay bills.
Again, highlight what the person stands to bene t
more than what you stand to bene t. You don’t start by
asking for a review and telling them how much it
would mean to you and how you’re in desperate need of
it, then offer to ‘even’ do a free sample for them just so
you can get the review.
The way to do it is to offer to do a free sample for
them and then afterward casually ask for a review. Just
like it were a minor detail since they enjoyed the work.
Works like a charm.
2. Potential Utility
You can get people to do things for you by indirectly
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3. Rewards
The second point was good, but this is better.
Rewards are a way of getting people to do what you
want much faster than any of the above two.
You ask someone to help you do a little something
and once they do it you send a little $$ to say thank you.
You’re not paying them, per se, just showing apprecia‐
tion. The next time you ask them to do something, they
would be eager to do so, regardless of whether you send
$$ or not. Being appreciative makes people feel inclined
to do what they want.
By appreciative, I do not mean saying thank you,
but demonstrating it. If you want people to do what
you want, but aren’t willing to expend a few of your
resources then sorry to break it to you, you’re in for a
herculean struggle. If you tip people that work for you,
they’ll put in more effort to meet your standards and
see that you’re satis ed with their work.
Tip the dry cleaner and they’ll wash and iron your
clothes rst even if you brought yours last. Tip the
waiter regularly and you’ll always get a table even if all
the tables are booked. Rewards motivate people to
please you.
If you thought this thread was about using dark
psychology to manipulate people, then sorry to disap‐
point you. Psychology works in different ways and
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6. Have Soldiers
No, I’m not talking about bodyguards. I’m talking
about loyal friends who can turn up in an emergency to
settle scores REAL QUICK.
When you’re in danger, they should be able to turn
up FAST. Roll with these guys. Do things for them. This
is also why you need money for this.
A bonus point is to know the bouncers at the clubs
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you visit. The best place to meet these people is at the
gym. When you know each other from the gym, and
you meet at the club, there is a certain camaraderie and
mutual respect that cannot be gotten from any other
place.
They’ll have your back when shit goes down, and
you in turn can be con dent that the people rolling
with you don’t have much to worry about when you
go out.
Go to the gym. The bene ts are numerous and
plentiful.
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Chapter 7
T
his is a fundamental requirement for moving
up the social ladder.
A social climber must have access to girls
for a variety of reasons which we will discuss.
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45
If he answers in the af rmative, you simply walk up
to the girl and do the arrangement.
This is why it is important to be skilled with
women, and conversations. Sharpen your silver tongue
and be a straight shooter.
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The people who have power need you for very little,
and your job is to make sure you are valuable to the
point of indispensability.
Now, let us consider lesson one: money.
If you send a girl over to a minister’s house, you
should not ask him to pay for any sort of expense what‐
soever. You must tell her not to ask him for anything.
Her job is to make him happy.
You must pay for all expenses.
This is why having money is paramount.
Let’s take a breather:
This is not the most moral lesson of the course, but
you were warned, this is The Social Climber course
after all. Your job is to make yourself valuable and even‐
tually gain power and in uence.
The dirty things that those who got up did are not
revealed to you for cheap. You will need to keep your
mind open to understand how these things work.
Now, getting back to the matter at hand:
Understand that most men are depraved and powerless
when the issue of sex and women comes into the picture.
They’ll gladly let a little girl disrespect them because
she’s beautiful and they want to sleep with her. You must
take advantage of this common occurrence.
If you manage to have them on lock when in this
area, you’ll be able to achieve a lot with them. Don’t get
47
the illusion that you’re building friendships. Friends
don’t try to use each other.
You’re engaging for mutual bene ts and that is all
you should keep in mind.
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IDEOLOGIES
You need to be able to watch out for people’s ideals.
Not everybody thinks the same way. Be careful not
to insult a man by offering him something he ideologi‐
cally despises.
Take note of the person’s words, inclinations, and
gestures. What are the undertones of his words?
Is he a religious person or is he a degenerate? Does
he take alcohol or not? Does he smoke? What does he
smoke?
I will say this again: be very careful not to insult
a man.
Some insults will not be forgiven. So you must tread
very ‘very’ carefully.
You want to align yourself with a person’s ideolo‐
gies to connect on their spectrum, while still being
versatile and able to switch when with someone who
holds different ideals.
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Chapter 8
T
he one thing a social climber needs the most
is loyal allies and soldiers. You cannot go far
without people willing to put their necks on
the line for your sake.
It is imperative to have people who will watch your
back; they will alert you of impending danger and also
help in the settlement of disputes when they arise.
There is a formula to building loyal allies, starting
from the selection process to the conditioning process
and the testing processing.
Do not expect loyalty from just anybody. Some
people will NOT be loyal regardless of how much you
try to get them on your side.
Some criteria determine whether a person can be a
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51
wish to die. You help them and they hate you even
more. They will not have your back.
Except if you come up with them, they will betray
you sooner or later. You need fresh prospects; people
who didn’t know you during your struggle.
You need the new ones who are just getting to know
you. They are the ones who can t the role of loyalty
well. You groom them from the start of your relation‐
ship and build up from there.
W HY L OYALTY I S Important
Loyalty determines immunity.
If your people are loyal, you have nothing to worry
about.
Your downfall will always begin from within a
mole, mismanagement, laziness, disunity, etc.
When you have loyal people around you, the walls
that protect you stand rm. You can overcome any
adversary.
Your men would rather serve in jail than rat on you.
You put a call out at midnight and a dozen men
turn up.
Nobody prioritizes girls over the brotherhood and
nobody is greedy.
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B UILDING L OYALTY :
You must take it to a deeper level when building
loyalty.
If you have 20 men, you need at least 10 loyal ones.
The rats and opportunists you can always deal with
later. But you must never have more disloyal men than
loyal men.
This will ruin your movement.
Step 1:
Take it personally.
You must show genuine interest in the person’s life
and show genuine concern for their well-being.
You don’t have to become their buddy. But, they
must feel you truly care for them and would be there for
them when they are in need.
Don’t just know them from a distance. Get close;
just don’t reveal so much about yourself in the process.
Step 2:
Availability at crucial moments.
You are not just to show them you care; you must
also demonstrate that you care. There are crucial
53
moments in people’s lives, show up and be there for
them when such times come.
Don’t show up to their birthday celebrations, show
up when they are broke, or when they lose a loved one.
This is when they need you the most, never miss such.
Don’t show up to drink with them, show up when
their house is about to be foreclosed.
Step 3:
Test them.
You must continually test the loyalty of your
soldiers by baiting them or making available the oppor‐
tunity to betray you, even in small ways.
Do they talk ill behind your back with a stranger?
Pay someone to play the role of the stranger and
nd out.
You must get to know what it is they think of you
when you are not looking.
It is easy to make assumptions because assump‐
tions are lazy and often do not require proving.
We just make an assumption and life continues
until we discover how wrong that assumption was
later on.
I MMUNITY
If you require immunity, then the ones loyal to you
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must also know you have their backs. Do not turn your
back on one of your own in front of the others.
All punishments must be justi ed and accounted
for.
A SSIGNMENT
There is a simple exercise you can do that takes
about two months to complete. Befriend two people
from without your circle. Get close to both of them.
Follow through with all the steps mentioned above.
You may not necessarily get an ‘important time’ in
their life when you need to be there for them, but you’ll
get something close.
After doing everything mentioned in the above
steps, compare the dynamics of your relationship with
these two and your old friends.
Invite these two to a party, restaurant, barbecue, etc
and pay someone to start a nasty rumor about you.
Take note of the ones who eat it all up and the ones
who refuse.
Who engages more in banter than slightly insults
you?
Do not answer these questions until you have
completed your assignment. You can never truly know
until you have experienced it.
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Chapter 9
Lesson 9: Utility
N
ow:
1. You have good money
2. You’re knowledgeable
3. You’re the best dressed
4. You have social proof and social status
5. You’ve done your homework on city game
6. Girls are not a problem for you when needed
7. You have loyal soldiers up and down you can
rely on
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result of their work. But you can surely gain in uence
and power, regardless of what industry you work in by
networking with the right people and getting them on
your side.
The path to this is what this course is for.
Personal utility is what determines whom you
should network with.
You can’t just go about getting ‘any’ in uential
person on your side. The reason is that it doesn’t work.
If you work in construction, your utility is that you
can build monumental structures. You want to network
with powerful people in real estate and building
construction, not a rapper in Illinois.
The purpose of doing this is not just to get money,
remember, you already have money to spend.
Yes, you will make more money and that’s ne,
consider it a bonus, but don’t let it distract you from
your ultimate goal.
Something to keep in mind is that billionaires don’t
need more billions, but as a billionaire, having ve extra
‘for the status’ is perhaps the most enticing thing.
They say they don’t care, but we all know they do.
The title of “richest man in the world” is enticing
even if they all pretend like it’s not.
The quality of life of a billionaire isn’t much better
than that of a multi-millionaire.
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E XERCISE
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Here’s what you need to do:
1 Write down your industry and what exactly it is
you offer
For example: “I’m into construction and I can build
the most monumental structure to ever exist”
2 Write down the most powerful people in your
industry.
For example: If you’re into construction, who
commissioned the Burj Khalifa, and who was the chief
engineer? You don’t have to go to these people. Trickle-
down slowly. Who knows them, who knows who
knows them?
You need to know these people. Now, nd a way to
get connected from the bottom and start from there.
You might need to do a little bit of research and
stalking to get connected, but that is necessary if you
want to start going up there.
I hope by now you’re starting to see the point of
personal utility and going up in your industry.
At the end of the day, your name will be heard in
association with something and that something has to
be your industry.
You’re not the most in uential anybody, you can be
the most in uential musician, or the most in uential
actor, journalist, businessman, politician, etc, but there
will always be a suf x attached.
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Chapter 10
L
esson 10: Opposition
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Because, like it or not, they are in your way. If your
target is paying attention to another person, then they
are not paying attention to you.
Pay close attention here.
I’m not saying a person cannot pay attention to two
different projects (in this case, people) but that one
takes preeminence regardless of how much that person
tries to balance the number of resources and time they
give to both.
So, naturally, you want to be the more important
one. This is what this lesson is all about; dealing with
threats to your ascendancy.
We will now look at the different types of opposi‐
tion and how to deal with them.
T YPES OF OPPOSITION
1 Competitors
2 Haters
3 Snakes
1. Competitors
These are people who are into similar
endeavors to you. They are trying to achieve the
same results as you. They may or may not employ
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A -S TRONG competitors
These people have a strong standing already. They
have more power and in uence than you and some‐
times more money. When starting you don’t want to
get on their bad side too quickly as they can cripple
your growth before you even go far.
Get them on your side if you can. If you can’t, be
careful. Stay off their radar for the time being. When
you do have enough in uence to go toe-to-toe with
them, then you can face them.
B -W EAK COMPETITORS
You can easily absorb these into your team. You are
more powerful and in uential than they are. They have
more to bene t from the alliance than you, so you offer
them an alliance and keep them close so that you can
watch them carefully.
Alternatively, you can choose to ignore them, but
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this deprives you of the ease of a watchful eye. Remem‐
ber, they want the same thing you do, so do not expect
them to remain where they are for long. They’ll eventu‐
ally come up as well.
2. Haters
These are people who dislike you for some reason.
You have no obligation to nd out why they dislike you.
People have a plethora of reasons for disliking some‐
one. It may be that they don’t like how you’re doing
well; they may hate the way you talk, dress or even
smile. Whatever their reasons, all you need to under‐
stand is that this person does not like you.
You generally want to treat these people as though
they do not exist. You need them to keep putting in
energy and attention towards you. They are another
source of fuel, even though a dangerous one. A hater
only becomes a hindrance when you start paying atten‐
tion to them.
The best way to deal with haters is to ignore
them and let them pour life energy, attention, and
brain power toward you. This does not prevent you
from achieving your goals, it simply gives you
more energy. The moment you start caring, you
start losing. Someone says you’re this or that; just
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3 Snakes
These are people within your circle who are secretly
haters or have ulterior motives that do not align with
your goals.
What makes them dangerous is that they have
inside information. You cannot ignore them.
If you discover a snake within your ranks, you must
banish them immediately. Con rm the person is a
snake before you banish them because there can never
be a return from exile. Once they are gone, they are now
an enemy for life.
If you let a snake go and return, it will bring havoc
upon your endeavor.
E XERCISE :
You must rst put down a list of possible competi‐
tors for your industry, the ones you can absorb, and the
ones you must stay away from.
Act fast to neutralize the weak before they become a
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serious problem and step lightly where the strong are
to avoid getting crushed.
Once you know who is who, you must write down
your strategy to deal with each of them.
I’ll give you a simple example:
If you’re into construction and you know a
competitor who is far more powerful than you, then
avoid encroaching on their ‘so-called’ territory.
If you want building projects, great, but be careful
not to go toe-to-toe with someone way more in uential
and powerful than you to avoid getting on their bad
side.
However, if the competition is way less in uential
and powerful than you, then reach out and offer them
an alliance immediately. You don’t have to act on the
alliance or even pick up any new projects with them,
just the idea that you’re on the same team, and then
keeping an eye on their activities will help neutralize
them temporarily and give you an edge.
In the future, before they can get one up on you,
you’d be way ahead of them.
C ONCLUSION
You must know who your oppositions are and how
to deal with each of them.
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