Presented by:-Akash Singh

TARGET AUDIENCE

TARGET 1
Mostly 34% of the respondents
Choosing Rapido for Reasonable price TARGET 3
Mostly 35% of the respondents
monthly income is 10000-25000

TARGET 2
Mostly 38% of the
respondents were Employee.
 S W
STRENGTHS
Easily accessible: As it is mainly
based on technology, it is easily
accessible to anyone having a
smartphone with internet
access.
Ideal for Short term distance:
As it is highly low priced, it is
easy for the users to grab the
lowest prices, making it easy to
get a hold on a lot of customers
WEAKNESSES
Safety Issues: Drivers play an
important role in making the
brand name of Rapido and
hence any misbehaviour of the
driver with the customers
directly reduces the brand
image in the market.
Constant competition: Lately,
there has been an increase in
competition inside the market
due to the presence of Uber
and other local taxi service
providers.
O T
OPPORTUNITIES
Last mile connectivity: In Tier 2
and 3 cities, there has been a
lack of proper government
transport service and hence this
can knock the door of
opportunities for Rapido to
look into those cities and
capitalize on the opportunity.
THREATS
Government Regulations:
Government regulations about
the taxi service industry have
several uncertainties at the
hand. Taxi service providers are
changing being threatened by
the changing norms and
regulations.
REVENUE MODEL Affordibility Competitiveness Profitability

High commission from Using same buisness It allows give more

COMMISSION MODEL drivers will lead to high model like competitors profit to platform
service price ,which is will only increase rather than drivers
less likely to affordable competition and lead .which will not be
for customers. to less growth in sustainable in long run
market share . while competing with
giants like ola and
uber.

It will decrease the Fare for both rapido
service charge,which captains and
willl attract more customers.which will
SUBSCRIPTION MODEL customers, who are help the company to
price sensitive and low penetrate in 2nd and
income profile . 3rd tier cities and
attract more
customers .
In short run,it may be
less profitable but will
give sustainability to
the buisness in long
run by acquiring more
customers.

It’s also important to note that the non-EV bike taxi space is dealing with multiple regulatory challenges, brought about by increasing
backlash from auto driver associations in states like Karnataka, Tamil Nadu, Telangana, and Maharashtra.
REFERENCES

https://www.fortuneindia.com/enterprise/rapido-targets-15-20-of-total-revenue-via-cab-services-
by-2025/114983
https://www.financialexpress.com/business/express-mobility/industry-express-mobility/rapido-
revenue-losses-
double/3363904/#:~:text=Its%20biggest%20rivals%20Ola%20and,leader%20with%20over%2065
%25%20share.