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Adobe to sell generative AI subscription with copyright

assurance
June 12, 2023 at 6:00 am   

AdobeLightroom

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An Adobe Systems’ Lightroom application. Business customers will be charged a flat-rate subscription for companywide access to
new so-called generative AI tools across Adobe products. (Bloomberg)

By Brody Ford
Bloomberg

Adobe is planning to sell subscriptions for new artificial intelligence services

— including legal assurance against copyright infringement claims.

Business customers will be charged a flat-rate subscription for companywide

access to new so-called generative AI tools — the type that can generate
content such as text or images from a prompt — across Adobe products,
Ashley Still, Adobe senior vice president, said in an interview. Still said
pricing will be negotiated with individual customers depending on the size of
their organizations.

A key part of the offering: Licenses will remove watermarks from generated
images, and if a customer is sued for infringement, Adobe will pay damages
and help in court, Still said. The company provides a similar service for
Adobe Stock, its library of digital images.

In the quickly evolving area of AI imagery, Adobe has tried to position itself as
a responsible industry citizen by offering products that won’t plagiarize or
create offensive imagery. The longtime creative software leader calls its Firefly
line of tools, trained in large part on its own stock library, “the only
commercially safe generative AI offering in the market.”

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Tools that generate images from text prompts have been made available in the
company’s flagship Photoshop software and via a stand-alone image
generator. Those features will also be present in the new version of Express,
Adobe’s web-based design tool, the company said last week in a statement.
There will be an image-generating cap under the new enterprise licenses,
though “it would be unusual for normal use to hit the cap,” Still said.

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As major software makers rush to add new AI features in existing products,

few have established how they will make money from them. The Information
website reported earlier this month that Microsoft is charging some Office 365
customers a flat fee of $100,000 for as many as 1,000 users per year to test its
new AI features. Bloomberg Intelligence analysts estimated earlier this month
that generative AI, the technology that underpins popular chatbots such as
ChatGPT and image maker Dall-E, will become a $1.3 trillion market by 2032.

That monetization question is pressing because generative AI — which draws

on large amounts of text and media — can be expensive to operate due to
consumption of computing resources. Over 100 million images were created
with Photoshop’s new generative tools in the first eight days of availability,
Still said. However, Adobe is “not overly concerned about the cost” of
compute resources, she added.

“The pricing model will depend on the number of users and the number of
images generated,” said Anil Chakravarthy, Adobe president of digital
experience, speaking in an interview on the sidelines of the company’s
annual summit in London on Thursday. “We’re only charging extra for the
generative AI part of it.”

Startup Stability AI charges $149 a month for nearly unlimited use of its
image-generation service. Competitor Midjourney’s highest-tier plan costs
$60 a month.

Adobe is also integrating its Firefly image-generation features into marketing

and analytics software, said Senior Vice President Amit Ahuja. Generative AI
for text — such as writing advertising language or summarizing conversations
— will utilize large language models built by other companies, he said.

With assistance from Bloomberg reporter Nate Lanxon.

This story was originally published at bloomberg.com. Read it here.

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