Your QUESTIONNAIRE NUMBER

ID_INNOV NUMBER
PREF_INNOV NUMBER

THE WORLD BANK INNOVATION FOLLOW UP MODULE -ENTERPRISE SURVEY

ETHIOPIA Manufacturing (2011)
FOR NON INNOVATORS IN THE ES
CONTROL INFORMATION
TO BE COMPLETED IN THE OFFICE BEFORE THE INTERVIEW BASED ON THE ES

ES ID number esid
ES RECORD NUMBER esrn
ES PREFERENCE NUMBER espn
TO BE COMPLETED IN THE OFFICE BEFORE THE INTERVIEW BASED ON THE ES

Sampling Screener Sampling Screener

A.4 Industry sector sector size Size
a4a a4b A.6 Size a6a a6b
Manufacturing 1 Micro <5 0 0
Food 15 Small >=5 and <=19 1 1
Tobacco 16 Medium >=20 and <=99 2 2
Textiles 17 Large >=100 3 3
Garments 18
Leather 19 B.5 Year b5
Wood 20 Year establishment began
Paper 21 operations
Recorded media 22 DON’T KNOW -9
Refined petroleum 23
Manufacturing

product Answers to the Innovation section in the ES

Chemicals 24 During the last three Yes No Don’t
Plastics & rubber 25 years, did the know
Non metallic mineral 26 establishment introduced
products innovation in:
Basic metals 27 Product 1 2 -9 h1
Fabricated metal products 28
Machinery and equipment 29 Method of manufacturing 1 2 -9 h3
Electronics (31 & 32) 31 products or offering
Precision instruments 33 service
Transport machines 34 Logistical or business 1 2 -9 h4
(34&35) support processes
Furniture 36 Organization 1 2 -9 h5
Recycling 37 Marketing 1 2 -9 h6

HA.0 Questionnaire ha0 Module

Manufacturing 1 A.0b ha0b
Does the establishment have 50 or Yes No
more employees?
HA.0a Questionnaire ha0a Module 1 2
NO 2

1
Innovation Follow-up Survey – ETHIOPIA 2011- Manufacturing -NO Innovators
TO BE COMPLETED AT THE BEGINNING OF THE INTERVIEW
HA.14 Time face-to-face interview begins

Day (dd) Month (mm) Year (yyyy) Hour (00 to 23) Minutes (00 to 59)

ha14d ha14m ha14y ha14h ha14min

INTERVIEWER READ THE FOLLOWING TO THE RESPONDENT BEFORE PROCEEDING

The goal of this survey is to follow up on the interview recently carried out about the business environment
in [ETHIOPIA] and to collect additional information on innovation. I would like to start by asking you
some questions about the use of Information and Communication Technology in this establishment

A. GENERAL QUESTIONS ON USE OF ICT

HA.1 Currently, does this establishment have computers in working order on its premises?

Yes 1
No 2 GO TO QUESTION HA.7
ha1

HA.2 Currently, how many of this establishment’s employees regularly use personal computers in their
jobs, including all management?

Percent
Percentage of employees regularly using personal ha2a % IF 0 GO TO QUESTION HA.7
computers
DON’T KNOW (SPONTANEOUS) -9 IF DON’T KNOW GO TO
QUESTION HA.7

PROVIDE EITHER ONE OR THE OTHER, NOT BOTH

Number
Number of employees regularly using personal ha2b IF 0 GO TO QUESTION HA.7
computers
DON’T KNOW (SPONTANEOUS) -9 IF DON’T KNOW GO TO
QUESTION HA.7

HA.3 Between 2008 and 2011, did the number of this establishment’s employees who regularly use
personal computers in their jobs increase, decrease, or remain the same?

Increase 1
Decrease 2
Remain the same 3
DON’T KNOW (SPONTANEOUS) -9
ha3

Innovation Follow-up Survey – ETHIOPIA 2011- Manufacturing -NO Innovators 2

HA.4 Between 2008 and 2011, did this establishment purchase or develop in-house any software, which
was customized to meet its needs?

Yes 1
No 2
DON’T KNOW (SPONTANEOUS) -9
ha4

HA.5 Between 2008 and 2011, has this establishment used the services of an external computer or
software consultant?

Yes 1
No 2 GO TO QUESTION HA.7
DON’T KNOW (SPONTANEOUS) -9 GO TO QUESTION HA.7
ha5

HA.6 Between 2008 and 2011, how much did this establishment pay on average per year for these
computer or software external consultancy services?

BIRR
Average annual cost of computer or software external consultancy services ha6
NONE (SPONTANEOUS) 0
DON’T KNOW (SPONTANEOUS) -9

HA.7 Currently, does this establishment have an internet connection on its premises?

Yes 1
No 2 GO TO QUESTION HB0
DON’T KNOW (SPONTANEOUS) -9 GO TO QUESTION HB.0
ha7

HA.8 When did this establishment first get an internet connection on its premises?

Between 2008 and 2011 1

Before 2008 2
In 2004 3 GO THE NEXT SECTION
DON’T KNOW (SPONTANEOUS) -9
ha8

HA.9 Currently, is the internet used in this establishment’s relations with suppliers and contractors?

Yes 1
No 2 GO TO QUESTION HA.11
DON’T KNOW (SPONTANEOUS) -9 GO TO QUESTION HA.11
ha9

Innovation Follow-up Survey – ETHIOPIA 2011- Manufacturing -NO Innovators 3

HA.10 Between 2008 and 2011, did this establishment’s use of the internet in its relations with suppliers
and contractors increase, decrease, or remain the same?

Increase 1
Decrease 2
Remain the same 3
DON’T KNOW (SPONTANEOUS) -9
ha10

HA.11 Currently, is the internet used in this establishment’s relations with customers?

Yes 1
No 2 GO TO QUESTION HA.13
DON’T KNOW (SPONTANEOUS) -9 GO TO QUESTION HA.13
ha11

HA.12 Between 2008 and 2011, did this establishment’s use of the internet in its relations with customers
increase, decrease, or remain the same?

Increase 1
Decrease 2
Remain the same 3
DON’T KNOW (SPONTANEOUS) -9
ha12

HA.13 Between 2008 and 2011, is the internet used to support this establishment’s production, delivery
processes and/or management?

Yes 1
No 2 GO TO QUESTION HB.0
DON’T KNOW (SPONTANEOUS) -9 GO TO QUESTION HB.0
ha13

HA.14 Between 2008 and 2011, did this establishment’s use of the internet in its production, delivery
processes and/or management increase, decrease, or remain the same?

Increase 1
Decrease 2
Remain the same 3
DON’T KNOW (SPONTANEOUS) -9
ha14

Innovation Follow-up Survey – ETHIOPIA 2011- Manufacturing -NO Innovators 4

 B. PRODUCT INNOVATION

READ OUT THE FOLLOWING INTRODUCTORY SENTENCE

I would now like to ask some more questions related to new or significantly improved products..

HB.0 Did this establishment ever introduce a new product or a significant change to an existing product?

Yes 1
No 2 GO TO QUESTION HB.26
DON’T KNOW (SPONTANEOUS) -9 GO TO QUESTION HB.26
hb0

INTERVIEWER READ THE FOLLOWING TO THE RESPONDENT BEFORE PROCEEDING

The next questions are about this establishment’s MAIN new or significantly improved product, that is, the
new or significantly improved product that represented the largest proportion of this establishment’s sales
between 2008 and 2011

HB.2 In which year did this establishment introduce the main new or significantly improved product?

Year
hb2 IF BEFORE 2008 or AFTER
Year the main new or significantly improved
2011 GO TO HB.3 OTHERWISE
product was introduced
GO TO HB.4
PLANNED FOR THE FUTURE -7 GO TO QUESTION HB.3
(SPONTANEOUS)
DON’T KNOW (SPONTANEOUS) -9 GO TO QUESTION HB.3

HB.3 Could you please confirm that between fiscal year 2008 and 2011 this establishment did not
introduce any new or significantly improved product?

Introduced new or significantly improved 1

CONTINUE WITH HB.4
product
Did NOT introduce new or significantly 2 GO TO QUESTION HB.26
improved product
hb3

HB.4 What was this establishment’s main new or significantly improved product?

Description
DESCRIPTION SHOULD BE AS DETAILED AS POSSIBLE

hb4x

Innovation Follow-up Survey – ETHIOPIA 2011- Manufacturing -NO Innovators 5

HB.5 Is this main new or significantly improved product similar to any product that was or is already
produced by this establishment?

Yes 1
No, the new or significantly improved 2 GO TO QUESTION HB.26
product is completely new
DON’T KNOW (SPONTANEOUS) -9 GO TO QUESTION HB.26
hb5

HB.6 Please compare the main new or significantly improved product with the closest product already
produced in this establishment. In what aspect is this main new or significantly improved product
different from the original? READ EACH OPTION ALOUD

Yes No DON’T DOES

KNOW NOT
(SPONT.) APPLY
(SPONT.)
Has it added new or different functions to the old one hb6a 1 2 -9 -7
Does it have completely new functions compared to the old one hb6b 1 2 -9 -7
Is it cheaper to produce compared to the old one hb6c 1 2 -9 -7
Is it cheaper to sell compared to the old one hb6d 1 2 -9 -7
Is it a better quality product hb6e 1 2 -9 -7
Does it use better quality inputs hb6f 1 2 -9 -7
Does it use different inputs hb6g 1 2 -9 -7
Does it look different than the old one hb6h 1 2 -9 -7
Is it based on a different technology or design hb6i 1 2 -9 -7
Other aspects (specify)____________ hb6jx ____________
1 2
hb6j

HB.26 Between 2008 and 2011, did this establishment have an innovation activity that did not result in a
product innovation because the activity was READ EACH OPTION ALOUD

DON’T
Yes No KNOW
(SPONT.)
Abandoned or suspended before completion hb26a 1 2 -9
Still ongoing at the end of [FY2010] hb26b 1 2 -9

Innovation Follow-up Survey – ETHIOPIA 2011- Manufacturing -NO Innovators 6

 C. PROCESS INNOVATION

READ OUT THE FOLLOWING INTRODUCTORY SENTENCE

I would now like to ask some questions related to new or significantly improved process.

HC.1a Did this establishment ever introduce a new production process or make a significant change to an
existing production process? SHOW CARD 1

Yes 1
No 2
DON’T KNOW (SPONTANEOUS) -9
hc1a

HC.2a Did this establishment ever introduce a new or significantly improved logistical process? SHOW
CARD 2

Yes 1
No 2
DON’T KNOW (SPONTANEOUS) -9
hc2a

HC.3a Did this establishment ever introduce new or significantly improved supporting activities for
production? SHOW CARD 3

Yes 1
No 2
DON’T KNOW (SPONTANEOUS) -9
hc3a

INTERVIEWER, THE FOLLOWING QUESTIONS WILL REFER TO THE INNOVATIONS ABOVE

AS PROCESS INNOVATION. PROCESS INNOVATION COULD INCLUDE: INNOVATION IN
PRODUCTION PROCESSES, LOGISTICAL PROCESSES, AND/OR SUPPORTING ACTIVITIES FOR
PRODUCTION

INTERVIEWER: PLEASE ANSWER THE QUESTION BELOW BY YOURSELF BASED ON THE

ANSWERS TO QUESTIONS HC1a-HC3a.
HC.4 BETWEEN 2008 and 2011, DID THIS ESTABLISHMENT INTRODUCE AT LEAST ONE NEW
OR SIGNIFICANTLY IMPROVED PROCESS?

At least one answer to HC1a-HC3a is yes YES 1 CONTINUE WITH HC.5

None of the answers to HC1a-HC3a is yes NO 2 GO TO QUESTION HD.1
hc4

Innovation Follow-up Survey – ETHIOPIA 2011- Manufacturing -NO Innovators 7

INTERVIEWER READ OUT THE FOLLOWING SENTENCE
The next questions refer to the innovation(s) you just mentioned as process innovation. Questions are about
this establishment’s main new or significantly improved process, that is, the process innovation that had
the largest impact on the operations of the establishment

HC.5 When did this establishment introduce this most important new or significantly improved process?

Year
Year the most important new or significantly hc5 IF BEFORE 2008 or AFTER 2011 GO TO
improved process was introduced HC.6 OTHERWISE GO TO HC.7
PLANNED FOR THE FUTURE -7 GO TO QUESTION HC.6
DON’T KNOW (SPONTANEOUS) -9 GO TO QUESTION HC.6

HC.6 Could you please confirm that between fiscal year 2008 and 2011 this establishment did not
introduce any new or significantly improved process?

Introduced new or significantly 1

improved process CONTINUE WITH HC.7
Did NOT introduce new or 2 GO TO QUESTION HD.1
significantly improved process

hc6

HC.7 Please give a short description of this establishment’s most important new or significantly improved
process.

Description
DESCRIPTION SHOULD BE AS DETAILED AS POSSIBLE

hc7x

HC.8 Is there any process that was used by this establishment that compares to the main new or
significantly improved process?

Yes 1
No, the new or significantly improved 2 GO TO QUESTION HD.1
process is completely new
DON’T KNOW (SPONTANEOUS) -9 GO TO QUESTION HD.1
hc8

Innovation Follow-up Survey – ETHIOPIA 2011- Manufacturing -NO Innovators 8

HC.9 Please compare this main new or significantly improved process with the process that was used for
the same purpose in this establishment. In what aspects is this main new or significantly improved
process different from the original? READ EACH OPTION ALOUD

Yes No DON’T DOES

KNOW NOT
(SPONT.) APPLY
(SPONT.)
Does it automate manual processes, partially or fully hc9a 1 2 -9 -7
Does it lower costs than the old process hc9b 1 2 -9 -7
Does it complement new machinery hc9c 1 2 -9 -7
Is it faster than the old process hc9d 1 2 -9 -7
Is it more efficient than the old process hc9e 1 2 -9 -7
Other aspects (specify)____________ hc9gx ____________
1 2
hc9g

Innovation Follow-up Survey – ETHIOPIA 2011- Manufacturing -NO Innovators 9

 D. ORGANIZATIONAL INNOVATION

IF HA.0b IS EQUAL TO 1 THEN ASK THE SECTION, OTHERWISE GO TO QUESTION HE.1

INTERVIEWER READ OUT THE FOLLOWING

I would like to ask some more questions related to innovation in organization or management. Please notice
that these changes in organization or management should not necessarily be related to other innovations,
such as product or process innovations.

HD.1 In this establishment, whom does a typical production worker report to in his or her day-to-day
duties? SHOW CARD 4

To supervisors or middle managers who themselves report to 1

the General Manager or owner or other managers (more than
one level of decision)
To General Manager or owner (only one level of decision) 2 GO TO QUESTION HD.6
DON’T KNOW (SPONTANEOUS) -9 GO TO QUESTION HD.6
hd1

HD.2 Between 2008 and 2011, did this establishment create, dissolve or merge any department or teams?

Yes 1
No 2
DON’T KNOW (SPONTANEOUS) -9
hd2

HD.3 Between 2008 and 2011, did the responsibility or decision making authority of the average middle
manager regarding [READ EACH OPTION ALOUD] increase, decrease, or remain the same
(By middle management, we mean employees who have a supervisory role but who also answer
directly to senior management)

Remain DON’T
Increase Decrease the same KNOW
(SPONT)
The number of workers supervised hd3a 1 2 3 -9
The number of tasks managed hd3b 1 2 3 -9
The authority to make independent decisions without
1 2 3 -9
consulting supervisors hd3c

HD.4 Between 2008 and 2011, did this establishment make a significant change in the number of top

Innovation Follow-up Survey – ETHIOPIA 2011- Manufacturing -NO Innovators 10

 and/or middle managers?

Yes 1
No 2
DON’T KNOW (SPONTANEOUS) -9
hd4

HD.5 Between 2008 and 2011, did this establishment make a significant change in the way responsibilities
are assigned between managers?

Yes 1
No 2
DON’T KNOW (SPONTANEOUS) -9
hd5

HD.6 Between 2008 and 2011, did this establishment commission from other firms any activities
previously done in-house?

Yes 1
No 2
DON’T KNOW (SPONTANEOUS) -9
hd6

HD.7 Between 2008 and 2011, did this establishment in-source any activities previously commissioned
from other firms?

Yes 1
No 2
DON’T KNOW (SPONTANEOUS) -9
hd7

HD.8 Between 2008 and 2011, did this establishment introduce a new or significantly improved method
of measuring or monitoring the performance of employees?

Yes 1
No 2
DON’T KNOW (SPONTANEOUS) -9
hd8

HD.9 Between 2008 and 2011, did this establishment introduce a new or significantly improved method
of rewarding employees for good performance?

Innovation Follow-up Survey – ETHIOPIA 2011- Manufacturing -NO Innovators 11

 Yes 1
No 2
DON’T KNOW (SPONTANEOUS) -9
hd9

HD.10 Between 2008 and 2011, did this establishment introduce a new or significantly improved method
of hiring production workers?

Yes 1
No 2
DON’T KNOW (SPONTANEOUS) -9
hd10

HD.11 Between 2008 and 2011, did this establishment introduce a new or significantly improved method
of hiring managerial and supervisory staff?

Yes 1
No 2
DON’T KNOW (SPONTANEOUS) -9
DOESN’T APPLY (SPONTANEOUS) -7
hd11

INTERVIEWER READ THE FOLLOWING TO THE RESPONDENT BEFORE PROCEEDING

The next questions are about changes in how this establishment plans and monitors its activities through
performance targets and performance indicators

HD.12 Currently, when this establishment plans its activities, does it set any performance targets?

Yes 1
No 2 GO TO QUESTION HD.14
DON’T KNOW (SPONTANEOUS) -9 GO TO QUESTION HD.14
hd12

HD.13 Between 2008 and 2011, did this establishment make any changes in the method of setting
performance targets?

Yes 1
No 2
DON’T KNOW (SPONTANEOUS) -9
hd13

HD.14 Currently, does this establishment set any performance indicators?

Innovation Follow-up Survey – ETHIOPIA 2011- Manufacturing -NO Innovators 12

 Yes 1
No 2 GO TO QUESTION HD.18
DON’T KNOW (SPONTANEOUS) -9 GO TO QUESTION HD.18
hd14

HD.15 Between 2008 and 2011, did this establishment change its performance indicators?

Yes 1
No 2
DON’T KNOW (SPONTANEOUS) -9
hd15

HD.16 Currently, does this establishment regularly monitor its performance indicators?

Yes 1
No 2 GO TO QUESTION HD.18
DON’T KNOW (SPONTANEOUS) -9 GO TO QUESTION HD.18
hd16

HD.17 Between 2008 and 2011, did this establishment change the manner in which performance indicators
are monitored?

Yes 1
No 2
DON’T KNOW (SPONTANEOUS) -9
hd17

HD.18 Between 2008 and 2011, did this establishment change the manner in which it deals with production
problems such as, machinery or equipment break-downs, human errors or failures in communication
in management?

Yes 1
No 2
DON’T KNOW (SPONTANEOUS) -9
hd18

HD.19 Between 2008 and 2011, did this establishment use the services of any external consultant or
trainers to improve management practices?

Innovation Follow-up Survey – ETHIOPIA 2011- Manufacturing -NO Innovators 13

 Yes 1
No 2 GO TO QUESTION HE.1
DON’T KNOW (SPONTANEOUS) -9 GO TO QUESTION HE.1
hd19

HD.20 Between 2008 and 2011, how many times did this establishment use the services of external
consultants or trainers for management practices?

Number
Number of time of use of external consultants hd20
services
DON’T KNOW (SPONTANEOUS) -9

HD.21 Between 2008 and 2011, how much did this establishment pay on average per year for the services
of external consultants or trainers for management practices?

BIRR
Average annual cost of the services of external consultants hd21
or trainers for management practices
NONE (SPONTANEOUS) 0
DON’T KNOW (SPONTANEOUS) -9

Innovation Follow-up Survey – ETHIOPIA 2011- Manufacturing -NO Innovators 14

 E. MARKETING INNOVATION

INTERVIEWER: READ OUT THE FOLLOWING

I would now like to ask some questions related to any new or significantly improved marketing method.

HE.1 Between 2008 and 2011, did this establishment introduce any of the following? READ
EACH OPTION ALOUD

DOES
DON’T NOT
Yes No
KNOW APPLY
(SPONT.) (SPONT.)
Changes in products’ appearance he1a 1 2 -9 -7
Changes in packaging he1b 1 2 -9 -7
Changes in the method of advertising he1c 1 2 -9 -7
Changes in the promotion of the product he1d 1 2 -9 -7
A new brand image, logo, or trademark he1e 1 2 -9 -7
New sales channels or new sales points he1f 1 2 -9 -7
New pricing strategies he1g 1 2 -9 -7
Introduction of discount schemes he1h 1 2 -9 -7
Introduction of advanced payment before delivery he1i 1 2 -9 -7
Introduction of customer loyalty rewards he1j 1 2 -9 -7

INTERVIEWER: PLEASE ANSWER THE QUESTION BELOW BY YOURSELF BASED ON THE

ANSWERS TO QUESTION HE.1
HE.2 BETWEEN 2008 and 2011, DID THIS ESTABLISHMENT INTRODUCE AT LEAST ONE NEW
OR SIGNIFICANTLY IMPROVED MARKETING METHOD?

At least one answer HE.1 is yes YES 1

None of the answers to HE.1 is yes NO 2 END OF THE INTERVIEW
he2

HE.3 Between 2008 and 2011, did this establishment use the services of a marketing firm, consumer
research firm, or advertising firm?

Yes 1
No 2 GO TO QUESTION HE.5
DON’T KNOW (SPONTANEOUS) -9 GO TO QUESTION HE.5
he3

Innovation Follow-up Survey – ETHIOPIA 2011- Manufacturing -NO Innovators 15

HE.4 Between 2008 and 2011, how much did this establishment pay on average per year for the services
of a marketing firm, consumer research firm, or advertising firm?

BIRR
Average annual cost of the services of a marketing firm, he4
consumer research firm, or advertising firm
NONE (SPONTANEOUS) 0
DON’T KNOW (SPONTANEOUS) -9

HE.5 Between 2008 and 2011, did this establishment READ EACH OPTION ALOUD

DON’T
Yes No KNOW
(SPONT.)
Register a trademark he5a 1 2 -9
Claim a copyright he5b 1 2 -9

END OF THE INTERVIEW. GO TO HA.15

Innovation Follow-up Survey – ETHIOPIA 2011- Manufacturing -NO Innovators 16

HA.15 Time innovation module interview ends:

Day (dd) Month (mm) Year (yyyy) Hour (00 to 23) Minutes (00 to 59)

ha15d ha15m ha15y ha15h ha15min

Information about the respondent for the innovation module

Same
Years with
Years in the Gender respondent
the firm
position as ES?
Position in the firm IF LESS
IF LESS Male......1 Yes.....1
THAN 1,
THAN 1, Female....2 No.....2
RECORD 1
RECORD 1
Main Ha21x Ha21a Ha21b Ha21c Ha21d
respondent
Second Ha22x Ha22a Ha22b Ha22c Ha22d
respondent

Third Ha23x Ha23a Ha23b Ha23c Ha23d

respondent

INTERVIEWER COMMENTS:
a17x

(Problems occurred/extraordinary circumstances which could influence results)

Innovation Follow-up Survey – ETHIOPIA 2011- Manufacturing -NO Innovators 17