A Review on Marketed Survey for Different Brands of Paracetamol Tablet Manufactured in India

ABSTRACT
Businesses rely on marketing to succeed, and the world’s business community has come to
embrace this standard of successfully marketing items to accomplish desired outcomes. A lot of
supplies sale the paracetamol tablet as the OTC product among the patients as a mostly use
antipyretic and analgesic agents. The aim of the present study is a marketed survey of different
brands of paracetamol tablets manufactured in India. . 15 brands of paracetamol selected for the
survey Paracetamol is the most prescribed analgesic drug which is used in treatment of mild to
moderate pain relief. In in h tablet are popular over the country product among the patients as a
Good Analgesic and the objective of these study was compare the quality of the paracetamol tablet
formulations these are locally available in rural market of marketed survey of paracetamol tablet
done On the basis of sales of drug, Doctors prescription and Pharmacist recommended drugs we
surveyed various brands of paracetamol available in the market. we found that the preference for
the brands of paracetamol is different. It was seen that mostly Dolo 650 brands were prescribed
mostly.
Keywords - Paracetamol, Market, Brands, Sales

INTRODUCTION
Paracetamol is the most prescribed analgesic drug which is used in treatment of mild to moderate
pain relief. The aim of the present study is a marketed survey of different brands of paracetamol
tablets manufactured in India. 15 brands of paracetamol selected for the survey. Taj life sciences
was made paracetamol in India from 2008.now become the top and leading paracetamol
manufacturer and pharmaceutical marketing is the last element of an information continuum where
research concept is transformed into practical therapeutic tools and where information is
progressively layered and made more useful to the healthcare system. In those projects we have
prepared Questionnaires for doctors as well as pharmacists and customers. With the help of these
questions, we conducted the marketed survey of the different brands of paracetamol manufactured
in India. The global paracetamol 4 market size was valued at USD 700.24 million in 2021 and is
expected to expand at a compound annual growth rate (CAGR) of 3.97 from 2022 to
2030.Paracetamol is a mild analgesic and antipyretic and is recommended for the treatment of
most painful and febrile conditions for example headache including migraine, toothache,
neuralgia, colds and influenza sore throat ,backache ,rheumatic pain .Pharmacopoeia tablets are
solid, flat, or biconvex unit dose forms of a drug alone or a pharmaceutical combined with
excipients that are created by compressing a medication. Tablets are regarded to be the most often
used conventional dosage form, making up 70% of all pharmaceuticals given out, due to its many
advantages.

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 A Review on Marketed Survey for Different Brands of Paracetamol Tablet Manufactured in India

STRATEGIC PHARMACEUTICAL MARKETING

Pharmaceutical companies will need to modify their marketing strategy to successfully market its
goods and services. Next, we’ll go through some of the most typical pharmaceutical marketing.
❖ A plan for developing market or product
❖ Strategy for acquiring new clients
❖ Market surveys are tools to directly collect feedback from the target audience to
understand their characteristics, expectations, and requirements
❖ Product development Introducing new drugs and treatments to existing markets.
Diversification – Selling new drugs and treatments to a new market. 1,2

a. Important of marketing
❖ It assists in project decision making process
❖ Create awareness and Builds companies reputation
❖ Boosts sales and more profit
❖ It facilitate the allocation of resource
❖ It assists in the socio-economic feature of consumer or market which influence current and
future project

b. Objective
▪ Market survey is a tool used to gather information about existing and potential
customers in a certain market or population.
▪ The study of the spending characteristics and purchasing power of the consumer who
are within your business geographic area of operation a research method for defining
market parameter of business
▪ To determine the demand in different parts of market
▪ To meet the expectation of the industrial customer.5,11

MARKETED SURVEY PLANNING

1. A market survey can describe any study that gathers information directly from Consumer
by asking them questions about their preferences, habits and experience
2. Market survey is a collection of data and information from a sample of customers And
potential customers. The data and information Pharmaceutical or Pharma Marketing is a
particular branch of Pharmaceutical Manage. 6

CONSUMER SALES PROMOTION

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 A Review on Marketed Survey for Different Brands of Paracetamol Tablet Manufactured in India

Coupons the consumer must hold a coupon or voucher of a specific value that may be
“redeemed” at a nearby retailer in order to purchase the item or items listed on the voucher
at the standard price,
Activities or material that are direct inducement to customers or sales persons .
● Increase sales of complementary product
● Encourage repurchase
● Stimulate impulse purchasing
● To improve shelf space and analysis
● To neutralise competitive promotional efforts
● To steady irregular sales patterns
● Increase consumer inventory and consumption .

This has the effect of speeding up stock turnover for both the store and the manufacturer. The
majority of redemptions are made by persons who would have typically purchased the goods,
which presents an issue because the real Although it is difficult to determine the worth of the
programme, in oligopolistic markets, some consumers may switch brands in response to the
offer.8,9

SAMPLING
When businesses allow customers to taste their products before buying them in order to
promote them. By providing free samples of your new items to your target market, you may
increase traffic and brand exposure.
Lot of manufacturers, especially those that produce fast-moving consumer goods (FMCGs),
provide free samples of their items. The sample is frequently smaller than the typical pack
size in the hopes that consumers would test the product, enjoy it, and purchase it. Acquire it
later on.

TRADE PROMOTION

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 A Review on Marketed Survey for Different Brands of Paracetamol Tablet Manufactured in India

Frequently used trade promotion includes

● Merchandising allowances are payments made to a shop in exchange for displaying and
offering the manufacturer’s goods.
● Cash allowances or discounts: a fixed dollar amount or a percentage for each bulk case
bought.
Advertising allowances/cooperative advertising: Reimburses merchants for including a
manufacturer’s items in a alternatively, the supplier could arrange joint advertising with the
trade store
LITERATURE REVIEW

Pharmaceutical or Pharma Marketing is the Specialised wing of Pharmaceutical Management that

entails a wide range of scope with Marketing avenues Spread across Medical Practitioners to the
Pharmacists & General consumer.
There have been attempts to research this particular branch, and this work makes an effort to survey
the relevant literature. The Creators of Consumer behaviour towards pharmaceutical products,
green marketing strategy, and pharmaceutical business execution make up the four categories into
which the article has divided its lessons. The review states that the execution of the Marketing
techniques and stochastics are majorly important Rather just from However in marketing plan.
Pharmaceutical Marketing has a constant Approach just like any other industry. However, the
future of Marketing in every industry is changing. So does the future of Pharma Marketing.
Pharmaceutical products in the form of life-saving drugs do have a different set of strategies where
one eventually sells an idea on the supposition that a Patient will demand the product and Doctors
will prescribe. The marketing of OTC products has similarities to regular marketing efforts.
The active metabolite of phenacetin is acetaminophen, often known as paracetamol or N-acetyl-p-
aminophenol. Paracetamol does not cause cancer, in contrast to phenacetin. It is a popular fever
and pain treatment that is sold over the counter and by prescription . Since it doesn’t have many
of the aspirin-related adverse effects, paracetamol is widely tolerated and safe. Pharmacologists

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 A Review on Marketed Survey for Different Brands of Paracetamol Tablet Manufactured in India

identified salicin and salicylic acid in the middle and end of the 19 th century. The chemical
techniques to make acetylsalicylic acid were created by the French chemist Charles Frederic
Gerhardt (Strasburg, 1816–1856) and the Bayer scientist Felix Hoffmann (Ludwigsburg, 1868–
Switzerland, 1946). As the cinchona tree’s supply declined in the 1880s, producers looked for
alternate sources of supply. In 1886, acetanilide and phenacetin were both created, followed by
acetanilide in 1887. By reducing p-nitrophenol with tin in glacial acetic acid in 1878, Harmon
Northrop Morse (1848–1920) created paracetamol.10

RESEARCH METHODOLOGY
The survey was conducted in the Solapur Region from 12 September to 3 October. I mostly visited
doctors and medical shops near me.
1. Wellness Pharma , Akluj
2. Nisarg Medical , Malinagar
3. Matoshree Medical Shop, Akluj
4. Riya wholesale Pharma, Akluj
5. Dnyaneshwar Medical , Akluj
6. Arun Medical ,Velapur
7. Arya Medical Shop, Tembhurni
A. Questionnaires' for doctor
● Which paracetamol do you prescribe?
● What do you know about the effect of paracetamol?
● For how long should this medication be taken?
● Which type of brand do you prescribe for pregnant women?
● Which type of paracetamol is prescribed for children?

B. Questionnaires for pharmacist

● Which company manufactured the drug?
● What is the price of a drug?
● Is this the brand name or generic name of the drug?
● How much Margin on this drug?

BRANDS OF PARACETAMOL

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 A Review on Marketed Survey for Different Brands of Paracetamol Tablet Manufactured in India

There are 651 total brands of paracetamol but for Survey 15 brands are selected
1. Dolo-650
2. Calpol
3. Crocin -500
4. Cipmol
5. Sumol L – 650
6. Pyratic tablet 65
7. Biocip
8. Seratic DP tablet
9. Apazine plus
10. Zoxa tab MR
11. Medomol-650 mg
12. Crocin -650mg
13. Paracip
14. Panadol -650 mg
15. Disprol

SURVEY
To carry out the survey close to where I live was my instruction. I decided to conduct my survey
in Solapur. Particularly, I spent a lot of time at medical facilities close to Civil Hospital Road. The
survey’s findings are as follows.
Highly used paracetamol brands
Sr no Brand Manufactured by Price
1 Calpol Glaxo SmithKline Pharmaceuticals 26.13
Ltd.

2 Dolo- 650 Micro Lab 28.56

3 Crocin GlaxoSmithkline 18.93
4 Medamol Medi Pharma 14.38
5 Panadol-650 GSK in Dungarvan Co Waterford 28.8

List of Doctors

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 A Review on Marketed Survey for Different Brands of Paracetamol Tablet Manufactured in India

Sr no Doctors name Degree

1 Dr. Rajesh Ekatpure M.B.B.S, MS (ENT)
2 Dr. Suraj Mahadik M.B.B.S, MD
3 Dr. Priyanka Khartade M.B.B. S
4 Dr.T.S Raut B.A.M. S
5 Dr. Yuvraj Solankar B.A.M. S
6 Dr. A.R Phade B.H.M. S
7 Dr. Madhuri Pharate B.A.M. S
8 Dr.Rushikesh Bhosale M.B.B.S
9 Dr. Rane.M. R M.B.B. S
10 Dr. Dinesh Bhosale M.B.B.S, MD

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Sales of drugs

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Graphical presentation of sales of drug

The Dolo 650 marketing approach has recently generated a lot of buzz in India's pharmaceutical
business. With a revenue of Rs 307 crore (UD$40 million) in 2021, DOLO 650, a brand of
paracetamol/acetaminophen manufactured by Micro Labs, is now the most recommended brand
for Covid-19 patients. In the final month of 2021, it outperformed Calpol, the market leader. By
contrast, Crocin recorded double-digit sales last year at Rs 23.6 crore. Dolo 650 became the most
prescribed medicine during the COVID-19 pandemic. The drug has cornered sales of Rs 567 crore
since March 2020, selling more than 350 crore pills and 7.5 crore strips of medicine. 13

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About 7.5 crore strips of dolo-650 were sold annually before the pandemic the year later
that rose to 9.4 crore and 14.5 crore by 2021 end. 13

CONCLUSION

Acetaminophen is a widely used oral analgesic and antipyretic medication; however,

quality control parameters may differ across various brands. Dolo 650 is a popular first
choice for the management of pain and fever .This study was conducted to assess the
reliability of professionals on different brands of paracetamol tablets available in the
market. Overall the results found in this research indicate that the preference for the brands
of paracetamol is different.

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