CONMEBOL

—the South
American Football
Federation—
represents the most
passionate football
in the world and all
its 10 National
Associations.

FC DIEZ —an IMG-OWNED sports

company— since 2019 is CONMEBOL's
exclusive agency for commercial rights
exploitation of the continent's most
prestigious club competitions.

ABOUT US | JUN 2024

 OSLO
STOCKHOLM
GLASGOW

LONDON
PARIS
PUEBLO MUNICH
MILAN BEIJING
BARCELONA SEOUL
LOS ANGELES TOKYO
CHICAGO SHANGHAI
BRADENTON
SAN FRANCISCO WEST PALM BEACH TAIPEI
DUBAI
MIAMI
RIYADH
HONG KONG
ABU DHABI
NEW DELHI

Where
BANGKOK
MUMBAI

SINGAPORE

we work
A GLOBAL NETWORK WITH RIO DE JANEIRO
LOCAL INSIGHTS SÃO PAULO JOHANNESBURG
ASUNCIÓN
SYDNEY
IMG’s reach spans 6 continents and BUENOS AIRES

35 countries, operating in more than 100 cities MELBOURNE

across the world. Our global and local insights,

knowledge and influence are unsurpassed.

ABOUT US | JUN 2024

We are part of the
Endeavor network
Home to the world’s most dynamic and engaging
storytellers, Endeavor is a global entertainment, sports
and content company. Through our network of leading
talent and businesses, we create the content, platforms
and events that define culture.

ABOUT US | JUN 2024

 OUR MISSION

BRING SOUTH
AMERICA CLUB
FOOTBALL
TO THE WORLD
FC DIEZ manages media rights and offers general
consulting including marketing, digital, sponsorship,
events and licensing advice for all CONMEBOL club
competitions core activities.

ABOUT US | JUN 2024

THE BEST
REGIONAL
COMPETITIONS The MOST PRESTIGIOUS
club competition in South
The FIERCEST second-tier
competition, comparable to
The PREMIER women’s club
competition in South
The MOST ELECTRIFYING
match between winners of

AND KEY ANNUAL EVENTS American football.

–
the UEFA Europa League.
–
Features the elite teams Features a wide array of clubs
from across the continent, from South America, ensuring
ensuring high-quality competitive balance and
matches and intense regional representation.
rivalries.
–
– –
Increased popularity since its
Established in 1960, 2023 reformulation, including
is deeply rooted in South more Libertadores teams.
American culture.
American football.
–
the CONMEBOL Libertadores
and the CONMEBOL
Sudamericana.
Showcases top female teams –
from across the continent,
highlighting exceptional Celebrates the best of
talent and fierce South American club football,
competition. drawing major media
attention and fan interest.
–
Established in 2009,
it promotes the growth Offers prime sponsorship
and development of and brand association
women’s football. opportunities with
the champions.

47
TOP CLUBS
52
TOP CLUBS
16
TOP CLUBS
2
CHAMPIONS

155
MATCHES
157
MATCHES
32
MATCHES
2
MATCHES

ABOUT US | JUN 2024

ABOUT US | JUN 2024
 WHERE WE ARE TODAY

ACCOUNT
REVENUE FAN GROWTH INNOVATION
MANAGEMENT

EXCEEDED +195M OF TV CONTENT & WORLD

EXPECTATIONS AUDIENCE DISTRIBUTION CLASS GLOBAL
47% Growth YoY. BROADCASTERS
& BRANDS
In Revenue across Media +60M DIGITAL Advancing with: Near Live
and Sponsorship: FOLLOWERS Content, AI Tools,
+ 41% vs former cycle. VIP Experiences,
Followers across 7 Data Focus.
channels in 3 Languages.

ABOUT US | JUN 2024

+50 FULL
TIME
STAFF
Based in Asunción, with offices in
São Paulo and Buenos Aires.

WE DON’T JUST
REPRESENT SPORT.
WE LIVE IT.
ABOUT US | JUN 2024
 THE TEAM

Full Time Staff: 58

Asunción, Paraguay: 21
Buenos Aires, Argentina: 16
São Paulo, Brasil: 21
+40 external collaborators

ABOUT US | JUN 2024

 FIXTURES & PICKS COMERCIAL
Soporte al área de competiciones, proporcionando Approvals for commercial projects, activities in
premisas y reglas para la elaboración de los fixtures y stadiums, projects in collaboration with sponsors.
coordinación con los RHs

PRODUCTION & OPERATION

CONTRACT MANAGEMENT Support with CONMEBOL on the official
HR list, approval of signal dispatch, and daily
Tracking of all contractual stages until
interaction with the technical area of RHs.
signing, compliance management.

PAYMENT CONTROL
MEDIA
Billing, payment receipt,
withholdings, etc.
AUDIENCES & PERFORMANCE
Match performance reports, audience data,
maximization strategy.

PIRACY
NEGOTIATION & SALES Monitoring all matches with
Sale of international rights, KAE, Irdeto to prevent illegal broadcasts of
Public Viewing, Archive. the matches.

ABOUT US | JUN 2024

 2023 – 2026 CYCLE

BROADCASTING PACKAGES

BRAZIL LATAM

FREE FREE FREE FREE

19-25 matches 15 matches 19 matches 15 matches

PAY 1 + RECOPA PAY 1 PAY 1 + RECOPA PAY 1

81 matches 79 matches 81 matches 79 matches

PAY 2 PAY 2 PAY 2 PAY 2

76 matches 78 matches 76 matches 78 matches

CLIPS & HL CLIPS & HL CLIPS & HL CLIPS & HL

157 matches 157 matches 157 matches 157 matches

ABOUT US | JUN 2024

MEDIA RIGHTS DISTRIBUTION TROUGH THE CYCLE

2019 – 2022 2023 – 2026

2021-2022 2021-2022

2019-2020 2019-2020 Clips & HL

+38%
Cycle % increase
2021-2022 2019-2020

Clips & HL

2021-2022 2019-2020

ABOUT US | JUN 2024

MEDIA RIGHTS DISTRIBUTION PER TERRITORY
2019 – 2022 2023 – 2026

BRAZIL REST OF AMERICA BRAZIL REST OF AMERICA

2019-2020 2021-2022

Argentina Arg / Chi

2021-2022 2019-2020
2021-2022
Chile

Clips & HL
Clips & HL
2023
RoSA
2021-2022

Clips & HL
2023

Paraguay

Paraguay
2019-2020 2021-2022
Bolivia

Clips & HL
RoSA

RoSA

2019-2020 2021-2022 2021

ABOUT US | JUN 2024

WORLDWIDE MEDIA REACH
THE 2023 FINALS REACHED

194
COUNTRIES
109
COUNTRIES

TOTAL IND AUDIENCE LATAM

+195M
+47% Increase YoY
+61.5M
+450% Increase YoY

P A R T N E R S

ABOUT US | JUN 2024

 In Stadia Rewards the
Sole & loyalty of your
Exclusive Finals costumers
Brand and
Bring your Association Hospitality employees.
brand to
the world.
In Stadia Memorabilia

CONMEBOL
Broadcast Legends
Assets & Ambassadors

SPONSORSHIP
& SALES
Social Media

In Stadia Fan
Engagement
(VIP Experiences)
Web & App

Capitalize on
football Direct impact
territory by exclusive action
position the CRM Merchandising activation and
brand on promotion.
TOM.
PR & Events

ABOUT US | JUN 2024

 2023 – 2026 CYCLE

OFFICIAL SPONSORS, PARTNERS & LICENSEES

2024-2026 2024-2026

2023 LOCAL

KAE
2024-2026

PARTNERS
2023-2024 2024-2026 2023-2024

LICENSEES

ABOUT US | JUN 2024

 COMMERCIAL STRATEGY TROUGH THE CYCLE

2019 – 2022 2023 – 2026

Exclusive Sponsorship Concept

73%
Increase
Fee Per Year
(Only Global and
Local Sponsors and
Global
Sponsorship Partners)

Local and
Annual
Sponsorship
2023

PARTNERS
2023 2024-2026

ABOUT US | JUN 2024

COMMERCIAL STRATEGY TROUGH THE CYCLE

2019 – 2022 2023 – 2026

402% Cycle %
increase
(MG as the sum of
Cash MG and VIK*
RS not included)

*In some cases, the VIK is a

variable value related to
quantities of units sold.

ABOUT US | JUN 2024

 Graphic
Special Video
Content Special
Content
Special
Films

Video Takeover
Branded
Content

Graphic
Branded Videocast
Content

Logostrip
DIGITAL
Media Display Channels

Exclusive
Premium
Section

Takeover
Podcast
Articles

ABOUT US | JUN 2024

DIGITAL ECOSYSTEM SOCIAL MEDIA

20.4 M 13.8 M
The perfect playground for sponsors
to connect with football fans. 7.5 M 4.8 M

+60 M
2.8 M 3.4 M

7.2 M

FORUMS (FB GROUPS)

TOTAL SOCIAL MEDIA

FOLLOWERS 0.3 M

PODCAST (CL Only)

Content in 10.2 M REPRODUCTIONS

multiple languages!
WEB & APP (CL & CS only)

1.6 M Web Unique Users

1.1 M App Downloads

ABOUT US | JUN 2024

A DIGITAL ECOSYSTEM THAT
CAPTURES THE ESSENCE OF SOUTH
AMERICAN FOOTBALL AND WHERE
PASSION TAKES CENTER STAGE

ABOUT US | JUN 2024

F O R F U R T H E R I N F O R M A T I O N , P L E A S E C O N T A C T U S A T F C D I E Z M E D I A . C O M