Name: RAISA TINA PLUMMER

TABLE OF CONTENT
CONTENT PAGE (S)

1.PROJECT TITLE
2.INTRODUCTION
3.METHOD OF DATA COLLECTION
4.ANALYSIS OF DATA
5.DISCUSSION OF FINDINGS
6.CONCLUSION
 PROJECT TITLE
Which fast food restaurant offers the better meal deal on burgers, (Burger King/Kfc in terms of
size, price and taste).
 INTRODUCTION
The objective of this study is to determine that of the two leading fast food franchises in
Jamaica namly Burger King and Kentucky Fried Chicken that offers Burger Meals as part of
their menu items which has the most customer friendly prices while not compromising on size
nor taste and leaving the customer satisfied,the fast food franchise of Burger King was started
in 1954 by James W.Mclamore and David Edgerton in Miami they specialize in flame broiled
fast food mainly burgers.
In 1963 they expanded outside the United States with a store in Puerto Rico, due to lagging
sales and poor management, in 1967 the panthers sold majority of their shares to the Pillsbury
Company, the new owners brought in the former chief executive officer of their main
competitor, whom in turn revitalize the menu and rebranded some of the burgerto the know
famous Whopper, which was slightly bigger than their competitors.
In1985 they expanded to our shores and open their first location in Jamaica on Main
Street,Ocho Rios in the parish of St. Ann, since then the franchise was open over18 location
islandwide, to date the company will be celebrating their 68th years in operation and of those
years 37 in Jamaica.
Not to be out done is our second burger meal provider Kentucky Fried Chicken which was
founded by Colonel Harlan Sanders, who began selling fried chicken from his restaurant
Sander's Court in Corbin Kentucky during the Great Depression.
In the 1930s Mr. Sanders sold his first franchise rights for his newKentucky Fried Chicken on
September 24,1952 and the franchise was open in Utah of the said year.
The infamous Kfc began a revolution in the fast food industry by diversifying the market that
was dominated by hamburgers Mr.Sander now branding himself Colonel Sanders became a
prominent figure of American cultural history and his image is still widely used in advertising
up to this day, however in 1964 the expeditious expansion of the franchise was too much for
the ailing Sanders and he sold all his company rights to an investment group of Jack. C.
Massey and John.X. Brown Jr.
The franchise then expanded internationally and opened its first international outlet in Canada
on July,16,1953, it then changed ownership to Sprite Distributors Hueblein in 1935 which then
sold the company to PepsiCo. in July 1986.
In 1984 Kfc then branched out into the Burger industry by creating its chicken version of
burgers with its Zinger a marinated boneless Chicken breast as the meat patty, unlike it's beef
competitors.
On June 18,1975 the first Kfc franchise was opened at 170 Old Hope Road Kingston 6 by The
Myers Family after getting their franchise license from Hueblein International. Now in 2022
there will be over 24,000 Kfc in 154 countries with 39 branches in Jamaica.
 METHOD OF DATA
COLLECTION

In order to ascertain the information about the customer preference of burger meal and which
fast food franchise has the greater gravitational pull when it comes to its pricing, size and taste
of their burger meal , information was garnished by a method of surveying one hundred
random individuals from all different age groups to provide the data of these three
components.
When it came to which of the two fast food franchises Burger King of Kfc provided the three
components when presenting their burger meals, another way used to procure this information
was that of an personal interview with each franchise branch manager.
We went in depth on their reasons for sizing options when it came to meal portions, how they
ensure that the taste of their product was consistent and their method of pricing.
 PROJECT TITLE
Which fast food restaurant offers the better meal deal on burgers, (Burger King/Kfc in terms of
size, price and taste).
 INTRODUCTION
The objective of this study is to determine that of the two leading fast food franchises in
Jamaica namly Burger King and Kentucky Fried Chicken that offers Burger Meals as part of
their menu items which has the most customer friendly prices while not compromising on size
nor taste and leaving the customer satisfied,the fast food franchise of Burger King was started
in 1954 by James W.Mclamore and David Edgerton in Miami they specialise in flame broiled
fast food mainly burgers.
In 1963 they expanded outside the United States with a store in Puerto Rico, due to lagging
sales and poor management, in 1967 the panthers sold majority of their shares to the Pillsbury
Company, the new owners brought in the former chief executive officer of their main
competitor, whom in turn revitalise the menu and rebranded some of the burgerto the know
famous Whopper, which was slightly bigger than their competitors.
In1985 they expanded to our shores and open their first location in Jamaica on Main
Street,Ocho Rios in the parish of St. Ann, since then the franchise was open over18 location
islandwide, to date the company will be celebrating their 68th years in operation and of those
years 37 in Jamaica.
Not to be out done is our second burger meal provider Kentucky Fried Chicken which was
founded by Colonel Harlan Sanders, who began selling fried chicken from his restaurant
Sander's Court in Corbin Kentucky during the Great Depression.
In the 1930s Mr. Sanders sold his first franchise rights for his newKentucky Fried Chicken on
September 24,1952 and the franchise was open in Utah of the said year.
The infamous Kfc began a revolution in the fast food industry by diversifying the market that
was dominated by hamburgers Mr.Sander now branding himself Colonel Sanders became a
prominent figure of American cultural history and his image is still widely used in advertising
up to this day, however in 1964 the expeditious expansion of the franchise was too much for
the ailing Sanders and he sold all his company rights to an investment group of Jack. C.
Massey and John.X. Brown Jr.
The franchise then expanded internationally and opened its first international outlet in Canada
on July,16,1953, it then changed ownership to Sprite Distributors Hueblein in 1935 which then
sold the company to PepsiCo. in July 1986.
In 1984 Kfc then branched out into the Burger industry by creating its chicken version of
burgers with its Zinger a marinated boneless Chicken breast as the meat patty, unlike it's beef
competitors.
On June 18,1975 the first Kfc franchise was opened at 170 Old Hope Road Kingston 6 by The
Myers Family after getting their franchise license from Hueblein International. Now in 2022
there will be over 24,000 Kfc in 154 countries with 39 branches in Jamaica.
 METHOD OF DATA
COLLECTION

In order to ascertain the information about the customer preference of burger meal and which
fast food franchise has the greater gravitational pull when it comes to its pricing, size and taste
of their burger meal , information was garnished by a method of surveying one hundred
random individuals from all different age groups to provide the data of these three
components.
When it came to which of the two fast food franchises Burger King of Kfc provided the three
components when presenting their burger meals, another way used to procure this information
was that of an personal interview with each franchise branch manager.
We went in depth on their reasons for sizing options when it came to meal portions, how they
ensure that the taste of their product was consistent and their method of pricing.
 QUESTIONNAIRE

● Which is your favorite fast food restaurant chain?

1. KFC
2. Burger King

● Which franchise burgers do you enjoy the most?

1. KFC
2. Burger King

● What's your favorite toppings on your burger?

1. Lettuce
2. Tomatoes
3. Onions
4. Cheese
5. Pickles
● On a weekly basis how many times do you visit the following franchise to
purchase a burger meal?

1. KFC (1) 1-3 (2) 3-6

2. Burger King (1) 1-3 (2) 3-6

● Which would you say has the most affordable burger meals?

1. KFC
2. Burger King
Reason
________________________________________________________________
________________________________________________________________
___________________________________________

● Which franchise has the better tasting burger meals.

1. KFC
2. Burger King
Reason:
________________________________________________________________
________________________________________________________________
________________________________________________________________
______________________________________
● What do you prefer when purchasing a meal?

1. Medium Size Drink

2. Bottle Drink
3. Free Refills

● Which types of fries do you prefer?

1. String Fries
2. Home cut Fries
3. Season Fries

● Which fast food franchise has the best deals on burger meals?

1. KFC
2. Burger King
Why____________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
__________________________________-

● What would you like improved on your burger meal?

________________________________________________________________
________________________________________________________________
________________________________________________

THANK YOU
 INTERVIEW
QUESTIONS
(FRANCHISE MANAGER)

Which fast food franchises are you employed to?

________________________________________________________________
________________________________________________________________
______________________
How many sizes of burger meals do you offer?

________________________________________________________________
________________________________________________________________
________________

State the size?

________________________________________________________________
________________________________________________________________
______

Do you offer meal up grades and if so at what cost?

________________________________________________________________
________________________________________________________________
_

How does your portion sizes differ from the other fast food franchise that offers
Burger Meal Deals?

________________________________________________________________
___________________________________________________________

Does your franchise offer a variety of options when it comes to sides and at what
additional cost?

________________________________________________________________
________________________________________________________________
___________________________
How do you ensure that your burger meals taste consistent?

________________________________________________________________
______________________________________________
Do you have specials on burger meals , and if so how often?

________________________________________________________________
___________________________________
How do you ensure that you always have fresh seasonal ingredients for your
burger meals all year round?

________________________________________________________________
________________________________
PRESENTATION OF DATA

We surveyed one hundred persons on their

preferences of burger meal providers
whether Burger King or Kfc.
TABLE CHART

Burger Meals Preference (s) base upon Taste,

Pricing and Size.
Name Taste Pricing Size
Kfc 14 48 36
Burger king 86 52 64
 TABLE CHART

Franchise(s) Burger Meal Deal Size Differences.

Franchise Small Regular small Regular Large Small Regular Large

none 270g 83 170g None 590ml none

Kfc None
Burger 120g 280g 83g 88 180g 250g 880g 1120g
King
 ANALYSIS OF DATA

The data that was obtain has clearly stated that of the two fast food
franchises in Jamaica after a survey was conducted,sees that person's first
priority when it comes to their preference in choosing a Burger Meal is
that of the Burger Meal Deal each customer looks at the deals each
franchise is offering at any giving time of the day,here we see where the
overwhelming choice is Burger King.because they seem to have year
long deals that are affordable, in regards to prices Kfc do offer burger
meal deals as well ,but fall short when it comes to their pricing of their
meals which is not as affordable as Burger King.
when it comes to affordability (pricing) another finding to add is that
customers crave more for less and having several variety of sides to
choose from makes the deals more appealing (eg) one can choose Onion
Rings instead of fries or bottled water instead of soda to go along with
their burger meals without any additional cost this makes the burger
deals worthwhile which Burger King offers, Kfc free refills has a
staggering gravitational pull but lack in consistency as most of the times
the selection of juices offered are unavailable and an upgrade to bottle
water or natural juices will attract an additional cost to the burger meal.
The dynamics of meal proportions (size) was also brought into the fold
and Burger King also has a resounding advantage with this as the
franchise has several portion size ranging from Burger Kids Meal which
would be preferred by toddlers and preteens which has a burger weight
of 180g, fries size of 83g and juice size of 250ml or 85 fl oz, Whopper
Meals geared mostly towards the adolescence population this burger
meal has a burger weight of 280g, fries (regular) 88g and juice size at
860ml or 30 fl oz if one desire to go large, the burger itself stays at said
size however the fries portion 108g and the juice size by260ml or 8.8 fl
oz.
KFC also has size portions however it lacks in having many of said
variation with just one burger size of 270g , which is 90g more than
Burger King smallest portion size and 10g less than a regular size at
Burger King , they also have two fries sizes of regular which is 83g the
equivalent to the smallest fries at Burger King and a go large of 170g
which is 10g less than its counterpart at Burger King. KFC also has one
juice size of 590ml or 20 fl oz which is 340ml or11.4 fl oz more than the
smallest juice size at Burger King and 530ml or 17.9 fl oz less than the
largest juice size at Burger King.
when it comes to which franchise has the best tasting burger meal again
Burger King leads the chart by having a unique taste that cannot be
replicated and is consistent, in order to do this they ensure to have all
their ingredients grown and or sourced all year round whether they are in
or out of season, while Kfc lack consistency in their taste as sometime of
the year some of their ingredients are not in season and they just omit it
from the meal all together which causes the taste of their burgers to
fluctuate.
 DISCUSSION OF FINDINGS

My finding suggest that of the two fast food franchises that would be considered the
leading Burger Meal Deal providers Burger King appears to be the franchise of choice
because of its affordable deals that they offer all year round, with portion sizes that
sometimes double that of their competitors, in order to keep up with some of their
seasonal ingredients as to not lack in their incomparable taste they grow and or source
said ingredients ,while Kfc only has one burger.
 CONCLUSION

Base on my findings it can be concluded that of the two Fast Food franchise
namly Kfc and Burger King it has being widely agreed by the the majority
of persons surveyed that Burger King has the better tasting burgers meals at
a reasonable size with an accompanying affordable price, this is mostly due
to the fact that Burger King has being around a lot longer and their menu
options are solely burgers, so they are not stretch with the task of preparing
several different variety of of options , so they keep the focus on their star
item which is their signature flame broiled burgers where as Kfc whom was
mainly a chicken franchise whom specialized in fried chicken and just
recently added burgers to their menu and not alot of variation of it as well
seem to be lacking in their burger line as not a lot of emphasis is place on the
burger meal itself because it's not what this particular franchise is known for
and its not their top seller.