A SUMMER TRAINING PROJECT REPORT

On
“SALES PROMOTION ON EVA ELECTRIC VECHILE (JAK
AUTOMOBILE )

In partial fulfillment for the award of the degree

Of
Master of Business Administration (MBA)
In
(Marketing )

Under the guidance of submitted by

Ms. HARSHITA JHA
Assistant Professor MBA 2nd YEAR

DoMS 2201450700041
To
Department of management studies
S R Group of Institutions
Dr. A P J Abdul Kalam Technical University, Lucknow
Session 2023-24
CERTIFICATE OF THE
DEPARTMENT
 ACKNOWLEDGEMENT
Through this acknowledgement I express my sincere gratitude towards all those people
who helped me in this project, which has been a learning experience.

This space wouldn’t be enough to extend my warm gratitude towards my project guide
Ms.HARSHITA JHA Mam for efforts in coordinating with my work and guiding in
right direction. I escalate a heartfelt regards to our Head Dr. Vikas Chaurasia for giving
me the essential hand in concluding this work.

It would be injustice to proceed without acknowledging those vital supports I received

from my beloved classmates and friends, without whom I would have been half done.

I also use this space to offer my sincere love to my parents and all others who had been
there, helping me walk through this work.

shahvista mansoori

DECLARATION

I undersigned, hereby declare that the project titled “SALES PROMOTION ON EVRA
ELECTRIC VEHICLE (JAK AUTOMOBILE)
submitted in partial fulfilment for the award of Degree of Master of Business
Administration (MBA) of Dr.A P J Abdul Kalam Technical University is a bonafide
record of work done by me under the guidance of Ms.HARSHITA, Assistant Professor,
Department of Management and studies (DoMS), S R GROUP OF INSTISTUTIONS,
Ambabai, Jhansi . This report has not previously formed the basis for the award of any
degree, diploma, or similar title of any University.

DATE: shahvista mansoori

 ACKNOWLEDGEMENT
A six week of this project. ( automobile training) is a golden opportunity for learning
and self development. I consider myself very lucky and honored to have so many
wonderfull people lead me through in completion
I would like to express my sincere gratitude and thanks to MR. MANIRAM
KUSHWAHA for giving me the guidance . I owe everything that I have gained
everything from the project in terms of knowledge and experience to them, as without
his timely support and encouragement, the project would not be as fruitful as it has

been .
I also thank my project guide Dr. Vikas Chaurasia Assistant Professor for
helping me out in making this project a successfull one.
 PREFACE

To achieve partial and concrete results, it is necessary that theoretical

knowledge must be supplemented with practical environment.
Keeping that view in mind I have completed my training work regarding
Sales promotion of
Electric Vehicles. By doing the research work I have learnt a lot of things
which would be really helpful for me in future. The experience in decision
making and practical application of knowledge has contributed greatly to
my growth.
 Company profile

INTRODUCTION OF EVRA ELECTRIC VEHICLE (JAK

AUTOMOBILE)

Located in the heart of Jhansi, our dealership showcases a wide range of new and
pre-owned vehicles from leading automotive brands, catering to the diverse needs
and preferences of our valued customers. Whether you're in the market for a reliable
sedan, a rugged SUV, or a versatile hatchback, our knowledgeable sales team is here
to assist you in finding the perfect vehicle to suit your lifestyle and budget.

At JAK Automobiles, we prioritize transparency, honesty, and professionalism in every

interaction with our customers. Our experienced sales professionals are committed to
providing personalized assistance, guiding you through the vehicle selection process
with expert advice and tailored recommendations. We understand that purchasing a
vehicle is a significant investment, and we strive to ensure that your experience with
us is hassle-free and enjoyable from start to finish.

In addition to our extensive inventory of new and pre-owned vehicles, JAK

Automobiles offers comprehensive automotive services, including financing options,
vehicle trade-ins, and aftersales support. Our dedicated finance team works with a network of
trusted lenders to secure competitive financing rates and flexible payment plans that align
with your budgetary requirements. Furthermore, our certified service technicians are
equipped with the latest diagnostic tools and genuine OEM parts to keep your vehicle running
smoothly for years to come.

As a locally owned and operated dealership, JAK Automobiles is deeply rooted in the Jhansi
community, and we take pride in contributing to its growth and prosperity. We are committed
to fostering long-term relationships with our customers, earning their trust through
exceptional service and unwavering commitment to excellence.

If JAK Automobiles is a real company that has emerged after my last update, I
recommend checking the latest sources such as the company's official website, press
releases, news articles, or reputable automotive publications for the most up-to-date
and accurate information regarding their electric vehicles.
For a comprehensive introduction to JAK Automobiles' electric vehicles, you would

typically look for details such as:

COMPANY OVERVIEW: Provide background information on JAK

Automobiles, including its history, mission, and vision in the automotive industry.

ELECTRIC VEHICLE MODEL: Describe the specific electric vehicle

models offered by JAK Automobiles. Include information on their features,
specifications, performance, and range.

TECHNOLOGY AND INNOVATION: Highlight any innovative

technologies or
features incorporated into JAK's electric vehicles, such as advanced battery technology,
autonomous driving capabilities, or unique design elements.

CHARGING INFRASTRUCTURE: Discuss the charging infrastructure that

supports JAK's electric vehicles, including charging times, compatibility with various
charging standards, and the company's efforts to promote electric vehicle adoption.

Sustainability Initiatives: Explore any sustainability or environmental initiatives

undertaken by JAK Automobiles, such as eco-friendly manufacturing processes, use of
recycled materials, or commitments to reducing carbon emissions.

Market Presence: Provide information on JAK's market presence, including

distribution channels, partnerships, and global expansion plans.
Customer Experience: Discuss the overall customer experience, including
warranty options, customer support, and any unique services or programs offered to
electric vehicle owners.
Remember to verify information from reliable sources to ensure accuracy and
timeliness, as the automotive industry is dynamic and subject to rapid changes and
advancements.

OVERVIEW OF JAK AUTOMOBILES INDUSTRIES

As of my last knowledge update in January 2022, I do not have specific information

about a company called "JAK Automobiles." It's possible that the company has
emerged or gained prominence after that date. To provide an accurate and up-to-date
overview of JAK Automobiles, I recommend checking the latest sources such as the
company's official website, recent press releases, news articles, or reputable business
publications.
In a general sense, an overview of an automobile industry would typically include the
following aspects:

Company Background:
Information about the founding year, location, and key executives. Any notable
milestones or achievements in the company's history.

Mission and Vision:The company's mission statement and long-term vision for its
role in the automotive industry.

Product Line:
Details about the types of vehicles produced, including cars, trucks, electric vehicles,
and any specialized models.

Key features and innovations in their vehicle lineup.

Technology and Innovation:

Highlighting any advanced technologies incorporated into their vehicles, such as
autonomous driving features, connectivity, or safety innovations.

Market Presence:
Overview of the company's market presence, including market share, regional
distribution, and key markets.
Any partnerships or collaborations with other automotive companies or technology
providers.

Sustainability Initiatives:
Information on the company's commitment to sustainability, environmental practices,

and efforts to reduce the environmental impact of its operations.

Financial Performance:
Key financial metrics such as revenue, profit margins, and growth trends.
Any recent financial news or developments.

:
Customer Satisfaction and Reviews
Insights into customer satisfaction, reviews, and feedback regarding the company's
products and services.

:
Industry Challenges and Opportunities
Discussion of challenges faced by the company in the automotive industry.
:
Information about notable clients, customers, or partnerships that EVRA Electronic
may have.

Industry Recognition:

Awards, certifications, or recognitions received by the company for its products or

services.

Recent Developments:
Any recent news, product launches, or significant developments related to EVRA
Electronic.

Financial Information:

If available, information on the company's financial performance, revenue, and growth

trends.
Remember that details about specific companies can change rapidly, and the most
reliable and current information can often be obtained directly from the company or its
official channels. If EVRA Electronic is a new or niche player, consider monitoring
industry updates or reaching out to relevant industry associations for more insights.

Employee Training and Development:

Address the training and development of employees to adapt to the evolving electric
vehicle landscape.
Ensure that the workforce is equipped with the skills required for EV production,
maintenance, and customer support.

Risk Management:
Identify potential risks associated with the electric vehicle industry and outline risk
mitigation strategies.

Address geopolitical, market, and technology risks that may impact EV operations.

AUTOMOBILES INDUSTRY HAVE TWO TYPES OF

MODEL EX1 and EX2
As of my last knowledge update in January 2022, I don't have specific information
about two electric vehicle models named "EX1" and "EX2." It's possible that these
models have been introduced or gained prominence after that date, or they might be
specific to certain regions or manufacturers.
To provide you with detailed information about the "EX1" and "EX2" electric vehicle
models, I recommend checking the latest sources such as the official websites of the
relevant manufacturers, press releases, and reputable automotive publications. Here's a
general guide on how to find information about specific electric vehicle models:

Manufacturer's Website:
Visit the official website of the company that produces the EX1 and EX2 models.
Manufacturers often provide detailed specifications, features, and other relevant
information about their vehicles.

Press Releases and News Articles:

Look for official press releases or news articles from the manufacturer or automotive
news outlets. These sources may contain announcements, launch details, and
specifications for the EX1 and EX2 models.
Automotive Publications :Check reputable automotive publications for reviews,
comparisons, and detailed information about the EX1 and EX2 models.

Dealer Network:
Visit local dealerships or contact them directly to inquire about the EX1 and EX2
models. Dealerships often have information on the specifications, pricing, and
availability of specific vehicle models.

:
Online Automotive Forums
Explore automotive forums and communities where enthusiasts and owners discuss
various vehicle models. These forums can provide insights into the ownership
experience and technical details.

Industry Reports and Reviews:

Refer to industry reports and reviews from automotive experts. These sources often
provide comprehensive evaluations of vehicle models, including their features and

performance. official sources to get the most accurate details about the EX1 and EX2
models.
 1. Improving Air Quality: Electric vehicles contribute to improving local air
quality by eliminating tailpipe emissions of pollutants such as nitrogen oxides
(NOx), particulate matter (PM), and volatile organic compounds (VOCs).
2. Enhancing Energy Efficiency: EVRA electric vehicles aim to improve overall
energy efficiency in transportation by utilizing electric drivetrains that are
more efficient than traditional gasoline or diesel engines.
3. Reducing Dependence on Fossil Fuels: By utilizing electricity as a primary
energy source, EVRA electric vehicles help reduce dependence on finite fossil
fuel resources, promoting energy security and resilience.
4. Promoting Renewable Energy Integration: EVRA electric vehicles can
facilitate the integration of renewable energy sources such as solar and wind
power into the transportation sector, contributing to a more sustainable
energy mix.
5. Enhancing Consumer Choice and Experience: EVRA electric vehicles strive
to offer consumers a viable alternative to conventional vehicles, providing a
wide range of models with various features, performance capabilities, and
price points.
:
Technology and Innovation
Explore the technological innovations incorporated into EVRA Electronic's electric
vehicles, such as advanced battery technologies, connectivity features, autonomous
driving capabilities, and any proprietary systems.

Market Analysis:
Conduct a comprehensive analysis of the electric vehicle market, focusing on trends,
competition, consumer preferences and regulatory landscapes. Identify EVRA
Electronic's position within this market.

Sustainability Initiatives:
Examine any sustainability or environmental initiatives undertaken by EVRA
Electronic, such as eco-friendly manufacturing processes, use of recycled materials,
and efforts to minimize the environmental impact of their electric vehicles.

Charging Infrastructure:
Investigate the company's approach to charging infrastructure, including partnerships
with charging network providers, support for various charging standards, and strategies
to enhance the charging experience for EVRA Electronic vehicle owners.
PRIMARY OBJECTIVE

nvolAs of my last knowledge update in January 2022, I don't have specific

information about a company named "EVRA Electronic" or its primary objectives. To
determine the primary objectives of EVRA Electronic, it is recommended to check the
latest sources, including the company's official website, press releases, and other
reputable business publications.
However, I can provide you with a general framework for identifying the primary
objectives of an electric vehicle manufacturer like EVRA Electronic:

Mission and Vision:

Start by examining the company's mission and vision statements. These statements
often articulate the broader purpose and long-term goals of the organization, including
its electric vehicle division.

Official Documents:
Review official documents such as annual reports, corporate presentations, and
strategic plans. These documents may provide insights into the company's overarching
goals and objectives.

Product Focus:
Identify the core products and services offered by EVRA Electronic, with a specific
focus on electric vehicles. The primary objectives may revolve around the
development, production, and promotion of electric vehicles.

Market Positioning:

Understand how EVRA Electronic positions itself in the market. This includes target
markets, customer segments, and the unique value proposition the company aims to
deliver through its electric vehicles.

Innovation and Technology:

Investigate the company's approach to innovation and technology. Primary objectives
may ive staying at the forefront of technological advancements in the electric vehicle
industry.

Sustainability and Environmental Goals:

Consider any sustainability or environmental objectives related to EVRA Electronic's

electric vehicles. This could include reducing the carbon footprint, promoting eco-
friendly practices, and contributing to a greener transportation ecosystem.

Market Expansion and Growth:

Determine whether EVRA Electronic has objectives related to market expansion, both
domestically and internationally. Growth targets, market share objectives, and strategi

Assess whether one of the primary objectives is to ensure high levels of customer
satisfaction.

SECONDARY OBJECTIVE
As of my last knowledge update in January 2022, I don't have specific information
about a company named "EVRA Electronics" or its secondary objectives. To determine
the secondary objectives of EVRA Electronics, it is recommended to check the latest
sources, including the company's official website, press releases, and other reputable
business publications.However, I can provide you with a general framework for
identifying secondary objectives that are commonly associated with electric vehicle
manufacturers or technology companies:

Research and Development:

Secondary objectives may involve ongoing research and development efforts to
enhance existing electric vehicle technologies, explore new innovations, and improve
overall product performance.

Partnerships and Collaborations:

Secondary objectives may include forming strategic partnerships and collaborations
with other companies, research institutions, or government bodies to strengthen the
company's position in the electric vehicle market.

Supply Chain Optimization:

Improving the efficiency and sustainability of the supply chain could be a secondary
objective, ensuring a steady and cost-effective flow of materials for electric vehicle
production.

Employee Training and Development:

Secondary objectives may focus on training and developing employees to keep them
updated on the latest technologies, safety standards, and industry best practices.

Market Research and Consumer Insights:

Gaining a deeper understanding of consumer preferences, market trends, and emerging
technologies may be secondary objectives to help inform product development and
marketing strategies.
 SALES PROMOTION

Sales promotion refers to a set of marketing and communication activities that are
designed to stimulate the sales of a product or service. The primary goal of sales
promotion is to encourage potential customers to make a purchase or take a specific
action. It often involves the use of various promotional tactics for a limited time to
create a sense of urgency and drive immediate sales. Sales promotion strategies are
diverse and can include a range of techniques, such as:
Discounts and Price Reductions:
Offering temporary price reductions, discounts, or special pricing to incentivize
immediate purchases

Sales promotion involves a variety of marketing activities designed to stimulate quick and
measurable action from consumers, retailers, or distributors. These activities aim to increase
sales, enhance brand visibility, and create a sense of urgency among the target audience.

Coupons:
Providing printed or digital coupons that offer discounts, freebies, or other promotional
deals when customers make a purchase.

Loyalty Programs:
Implementing loyalty programs that reward customers for repeat purchases or other
desired actions, often through points, discounts, or exclusive offers.

Contests and Sweepstakes:

Running contests or sweepstakes where customers have the chance to win prizes by
making a purchase or engaging with the brand.

Product Bundling:
Creating product bundles where multiple items are sold together at a discounted price,
encouraging customers to buy more.

Buy One, Get One (BOGO) Offers:

Offering a free product or service with the purchase of another item, commonly known
as "buy one, get one free" or BOGO promotions.

Flash Sales:
Hosting short-term sales events or flash sales with significant discounts for a limited
time, creating a sense of urgency among potential buyers.

Rebates:
Providing cashback or rebates to customers after they make a purchase, contingent on
specific conditions.

Free Samples:
Distributing free samples of a product to potential customers, allowing them to
experience the product firsthand and potentially leading to future purchases.
Limited-Time Offers:
Introducing time-sensitive promotions, such as "limited-time discounts" or "24-hour
sales," to prompt immediate action.
In-Store Displays and Merchandising:Creating eye-catching in-store displays or
merchandising setups to draw attention to promoted products and encourage impulse
purchases.

Trade Promotions:
Offering incentives to retailers or distributors, such as discounts, promotional
allowances, or cooperative advertising support, to encourage them to promote and sell
the product.
Customer Referral Programs:Encouraging existing customers to refer new customers
by offering incentives, discounts, or rewards for successful referrals.
Sales promotion is a dynamic and flexible marketing tool that can be tailored to suit the
objectives and target audience of a particular campaign. It is often used in conjunction
with other marketing strategies to drive short-term sales and build brand awareness.
The effectiveness of sales promotion campaigns is typically measured through metrics
such as increased sales, customer engagement, and the success of specific promotional
tactics.
 SCOPE OF ELECTRIC VEHICLE

The scope of electric vehicles (EVs) is vast and encompasses various aspects,
including environmental, economic, technological, and societal dimensions. Here are
some key aspects of the scope of electric vehicles:

Environmental Impact:
Reduced Greenhouse Gas Emissions: One of the primary drivers for the adoption of
electric vehicles is their potential to reduce greenhouse gas emissions compared to
traditional internal combustion engine vehicles. EVs produce zero tailpipe emissions
when powered by electricity from renewable sources.

Air Quality Improvement: Electric vehicles contribute to improving air quality

in urban areas by eliminating tailpipe emissions of pollutants such as nitrogen oxides
and particulate matter.

Energy Independence:
Diversification of Energy Sources: Widespread adoption of electric vehicles can
contribute to reducing dependence on fossil fuels and promoting the use of a diverse
range of energy sources, including renewable energy.

Economic Opportunities:

Job Creation: The electric vehicle industry is creating jobs in manufacturing, research
and development, infrastructure development, and related sectors.

Innovation and Technology: The growth of electric vehicles is driving

innovation in battery technology, electric drivetrains, and charging infrastructure,
fostering technological advancements.

Infrastructure Development:
RESEARCH METHODOLOGY OF ELECTRIC VEHICLE
USE AND IMPORTANCE OF ELECTRIC VEHICLES
The use and importance of electric vehicles (EVs) extend across various domains,
impacting environmental sustainability, energy security, economic development, and
technological innovation. Here are key aspects highlighting the use and importance of
electric vehicles:

Environmental Impact:
Reduced Emissions: EVs contribute to lower greenhouse gas emissions compared to
traditional internal combustion engine vehicles. As the electricity grid becomes cleaner
through the use of renewable energy sources, the overall environmental benefits of
EVs increase.

Energy Security:

Research on electric vehicles involves a multidisciplinary approach, incorporating

elements from engineering, environmental science, economics, sociology, and policy
analysis. Below is an overview of the research methodology typically employed in
studying electric vehicles:

Literature Review:
Understanding Existing Knowledge: Begin by reviewing existing literature to
understand the current state of knowledge regarding electric vehicles. This involves
studying academic papers, industry reports, and other relevant publications.

Problem Definition and Research Questions:

Define Objectives: Clearly define the research objectives and formulate specific
research questions. These questions may relate to technical aspects (e.g., battery
technology), economic considerations (e.g., cost-effectiveness), environmental
impacts, and societal factors (e.g., consumer behavior).

Hypothesis Formulation:
Develop Hypotheses: Based on the research questions, formulate hypotheses that can
be tested or explored during the study. Hypotheses may relate to the performance of
electric vehicle technologies, the impact of policies, or consumer preferences .

Research Design:
Quantitative or Qualitative: Determine whether the research will have a quantitative,
qualitative, or mixed-methods design. Quantitative research may involve statistical
analysis, while qualitative research may include interviews, surveys, or case studies.

Data Collection:
Surveys and Questionnaires: Gather data from stakeholders, consumers, and experts
using surveys and questionnaires. This can provide insights into consumer
preferences, awareness, and barriers to adoption.
Interviews and Focus Groups: Conduct interviews or focus group discussions with key
stakeholders, such as policymakers, industry experts, and consumers, to gain in-depth
qualitative insights.
Technical Data Collection: For technical aspects, collect data on battery performance,
vehicle efficiency, charging infrastructure, and other engineering-related parameters.

Sampling:Population Definition: Define the population or sample group for the

study. This could include electric vehicle owners, potential buyers, policymakers,
engineers, and other relevant groups.

Random or Stratified Sampling: Choose a sampling method based on the study's

objectives, whether it's random sampling, stratified sampling, or another approach.

Data Analysis:
Statistical Analysis: If applicable, use statistical tools and methods to analyze
quantitative data. This may involve regression analysis, hypothesis testing, or other
statistical techniques.
Thematic Analysis: For qualitative data, employ thematic analysis to identify patterns,
themes, and insights emerging from interviews, focus groups, or open-ended survey

responses.

Interpretation and Conclusions:

Draw Conclusions: Interpret the research findings in the context of the research
questions and hypotheses. Discuss the implications of the results for the field of
electric vehicles and transportation more broadly.

Recommendations:
Policy Recommendations: If relevant, provide recommendations for policymakers
based on the research findings. This could include suggestions for regulatory
frameworks, incentives, or infrastructure development.

Publication and Dissemination:

Report or Paper: Prepare a comprehensive research report or academic paper
summarizing the methodology, findings, and recommendations.
Conference Presentations: Share the research at conferences and seminars to engage
with the academic and industry communities.
Diversification of Energy Sources: Electric vehicles support energy security by
reducing reliance on fossil fuels. As countries transition to renewable energy sources,
the integration of EVs helps diversify the energy mix, enhancing energy security and
reducing dependence on imported oil.

Economic Development:
Job Creation: The electric vehicle industry has the potential to create jobs in
manufacturing, research and development, and the deployment of charging
infrastructure. This contributes to economic growth and the development of new skill
sets.
Reduced Import Dependency: Countries can reduce their dependency on oil imports,
promoting economic stability and reducing vulnerability to fluctuations in global oil

prices.

Technological Innovation:
Advancements in Battery Technology: The development and widespread adoption of
EVs drive innovation in battery technology. This has broader applications beyond
transportation, such as in renewable energy storage and portable electronic devices.

Smart Mobility Solutions: The integration of EVs with smart technologies and
connectivity fosters innovation in mobility solutions, including autonomous driving,
vehicle-to-grid (V2G) communication, and smart charging infrastructure.

Reduced Air Pollution:

Improved Air Quality: EVs eliminate tailpipe emissions of pollutants such as nitrogen
oxides and particulate matter, contributing to improved air quality, especially in urban

areas.

Government Policies and Incentives:

Climate Change Mitigation: Governments worldwide are implementing policies and
incentives to promote the adoption of electric vehicles as part of broader climate
change mitigation efforts.

Incentive Programs: Various incentives, such as tax credits, rebates, and access to
carpool lanes, encourage consumers to choose electric vehicles.

Consumer Benefits:
Lower Operating Costs: EVs generally have lower operating costs than traditional
vehicles due to fewer moving parts, lower maintenance requirements, and lower fuel
costs.
Innovative Features: Electric vehicles often come equipped with advanced features and
technologies, attracting consumers who value cutting-edge innovations in
transportation.

Global Market Trends:

Market Growth: The electric vehicle market is experiencing rapid growth, with an
increasing number of models available from various automakers. This growth is
indicative of shifting consumer preferences and the industry's commitment to
sustainable transportation.

Climate Resilience:
Adaptation to Climate Change: By reducing reliance on fossil fuels, electric vehicles
contribute to climate resilience by mitigating the impact of climate change and
supporting a transition to cleaner energy sources.

Public Health:
Health Benefits: The reduction of air pollutants from traditional vehicle emissions
leads to positive public health outcomes, including lower rates of respiratory diseases
and cardiovascular probleM
ANALYSIS OF DATA COLLECTED IN JAK AUTOMOBILES
EVRA ELECTRIC VEHICLE
About data collected from JAK Automobiles' EVRA electric vehicle. JAK
Automobiles and the EVRA model may have been introduced or undergone changes
after that date.
To analyze the data collected from JAK Automobiles' EVRA electric vehicle, you
would typically follow a structured process:

Define Objectives:
Clearly state the objectives of your analysis. This could include understanding the
vehicle's performance, assessing user satisfaction, evaluating efficiency, or any other

relevant aspect.

Data Preparation:
Clean and organize the collected data. Check for missing or erroneous entries, and
ensure the data is in a format suitable for analysis.

Descriptive Analysis:
Start with descriptive statistics to summarize key features of the data. This might
involve calculating means, medians, standard deviations, and other measures
depending on the nature of the data.

Performance Metrics:
Assess the performance of the EVRA electric vehicle using specific metrics. This could
include range per charge, charging times, acceleration, energy efficiency, and other
relevant parameters.

User Satisfaction Analysis:

If user feedback data is available, analyze it to understand user satisfaction. This might
involve sentiment analysis of comments, rating distributions, and identifying common
themes or concerns.

1.