NAME OF COMPANY

“ZEEWULA
MULTIVENTURE”

OWNER
“ZAINAB AKEWULA”
1. EXECUTIVE SUMMARY

The purpose of this business plan is to develop a blueprint of the company's vision
and strategy and then use this plan to as a guide to develop and grow the business.
This business plan will also be used to align the various elements of the company
to create a coherent system of sustainable customer satisfaction and profitability.

The enterprise will specifically sell female Abaya, adults and kids Jalabia and
Nigerian made wears that is designed for the professional and sociable woman
and men. Our selection will range in various colors, sizes and styles to meet the
unique needs of the everyday Muslim family.

2. THE BUSINESS

2.1) OBJECTIVE

Our primary objective is to be a leading brand in the Muslim fashion

industry and delight our customers by offering luxury wrapped in trust.

2.2) FORM OF OWNERSHIP

Zainab Akewula is the sole owner of ZEEWULA MULTIVENTURE She

has over 3 years of experience in the sale of fashion items.

2.3) FUNDING

The cost to setup ZEEWULA MULTIVENTURE and prepare it for

operation total 200,000 naira. The bulk of the expenses are for;
1. Purchase of Abaya ( 100,000 naira)
2. Kids and Adults Jalabia ( 50,000 naira)
 3. Nigerian made wears ( 40,000 naira)
4. Logistics (10,000 naira)

3. THE MARKET

3.1) THE PRODUCT

The Fashion store will specifically carry Jalabia, Abayas and other
fashion items that is designed for the professional and sociable mulsim
men and women. Our selection will range in various colors, sizes and
styles to meet the unique needs of the everyday women and men.

Management will rely on customer feedback and sales reports to

eliminate or introduce particular sizes, colors and styles.

3.2) MARKETING PLAN

 MARKETING STRATEGY

We are targeting women and male Muslim faithfuls.

 SWOT ANALYSIS

 Strengths

- Strong relationships with suppliers that offer credit arrangements,

flexibility and response to special requirements.

- Great retail space with an attractive, inviting atmosphere.

- The owner keeps overheads low by purchasing directly from quality

wholesale vendors.

 Weaknesses
 - Access to additional operating capital.

- Owners are climbing the retail experience curve.

 Opportunities

- Increase in higher income of target market.

- Addition of other jewelry related products and services.

 Threats

- Local and emerging competitors.

- Shoplifting.

- Sales tied to economic growth.

3.3)

 SOURCE AND USE OF FUNDS

This startup will be completely financed by the owner of the

business and sponsorship from “Support a Muslim Entrepreneur”
The startup funds will be used to purchase initial inventory,
fashion wears, logistics and other miscellaneous expenses.