REACTION PAPER

The product is a local waffle or hotcake, such have a twist which the flavor is chocolate,
typically enjoyed as a breakfast or snack item. These waffles/hotcakes can be
customized with various toppings like fruits, syrups, whipped cream, and nuts, making
them appealing to a wide range of customers. Primarily targeting young adults (18-35
years) and families with children that have a sufficient money to bought the product.
Both male and female being a customer and they feel a super saturated taste when
they bought and taste the product. Middle to upper-middle class, as these consumers
are more likely to spend on specialty foods usually they have sufficient and enough
income to bought the affordable sweet d delight hotcake/waffle. Either student or the
employees ESSU MAIN or resident near the ESSU the primary customer of the product.
Regions with varied climates, but with a focus on areas that have a cultural inclination
towards enjoying waffles/hotcakes as part of their cuisine.
Busy professionals, students, and health-conscious individuals who appreciate
convenient yet delicious food options. Food enthusiasts, people interested in trendy and
Instagrammable food items, health and fitness buffs who may prefer healthier versions.
Frequent café-goers, people who enjoy trying new food items, and those who seek
quick breakfast or snack options some aspect that being have of the product and also
the business. Potential to develop strong loyalty through consistent quality and unique
offerings. The available market consists of urban and suburban populations with
disposable income to spend on premium food items. Assume that our product is
affordable to all that being cost of Php 10 and 10% of the target population would be
potential buyers. Assume each customer buys a waffle/hotcake twice a week due that
they experience the delicious taste. Unique flavors and toppings, healthier options like
gluten, or protein-enriched waffles. Seasonal specials and limited-edition flavors. Use
social media campaigns, influencer marketing, and sampling at local events. Scale back
to the most profitable locations and streamline product lines. Engage in community
events, sponsor local school activities. This structured plan covers the necessary
components for targeting markets and developing marketing strategies, ensuring a
comprehensive approach to launching and sustaining a local waffle/hotcake product in
the market. In other word the money of the customer is not be wasted you they
experience the delicious and affordable price of the product which the chocolate
waffle/hotcake. The unit cost or expenses is much be little the ingredients is Php 170
(Chocolate mix flour/4 cups is Php 65, Two egg large size/Php 12, One can of chocolate
condensed/Php 35, Two cups of sugar/Php 20, One can of evaporated milk/Php 40,
sum total amount of Php 170. That expenses is affordable as a student that beginner in
a small business, in that amount of product cost able make a 30 to 35 pieces of
chocolate waffle/hotcake, the price of the chocolate waffle/hotcake is Php 10 each so
the amount of product sell is Php 300 subtract to the amount of expenses Php 170 so
the revenue is Php 130 that good to know have a little bit revenue in a small business.