BB, INC.

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BLACK
 OVERVIEW

DESIGN LOGO
KEY ELEMENTS
PRINCIPLES VARIATION
 OBJECTIVE
To use the dark theme in a simple yet
classic modern design for clothes
that look appealing to the eyes and a
logo that’s iconic and easy to
remember.

Nowadays, Many people tend to buy or pick

shirts or any type of clothing that is black,
because people often think that black goes
with anything.
KEY ELEMENTS
ICONOGRAPHY
Back in Black
. With a bold design and unique font, we tried
to fit it all, along with making the “blackbird” as
the logo.
Blackbird
The universal symbol of mystery and intellect, the
blackbird, effectively functions as a metaphor for
the brand. It incorporates traits that are
consistent with the brand's philosophy, such as
resilience, adaptability, and ease of navigation
through a variety of landscapes. The bird in flight
seen in the logo stands for desire, freedom, and
the quest for unbounded possibilities.
TYPOGRAPHY
The font choice for the Black Bird brand is refined and
contemporary. We picked the font Bruney since it looked
appealing and fit the tone and theme of what we were
looking for, which was a font not too bold yet not too thin.

The font “bruney” is a classy, elegant, and unique font

and is perfect for brand and logo design that can hook
and is pleasing in the eyes of the customer.
COLOR PALETTE
The brand's primary hue, black, is a representation
of refinement and depth. The color scheme,
carefully curated, underscores the brand's
commitment to elegance and timelessness.

since the name suggests, we went for black and

other complimentary colors to stand out and
won’t look plain.
DESIGN PRICIPLES
SIMPLICITY
The design is characterized by its
cleanliness, minimal details, and
easy scalability, ensuring
immediate recognition and
maintaining clarity and impact.

Of course, we put very few

designs on the logo itself for
simplicity, modern vibes, and
memorability.
 VERSALITY
EXAMPLE: EXAMPLE:

Since the logo has multiple ways to be

themed and adjusted, it can work on
shirts, stickers, bags, keychains, and
many more merchandise and
platforms.

The "Black Bird" brand is known for its

versatility, seamlessly integrating into
various contexts like high-end fashion,
technology, and lifestyle products,
while maintaining brand recognition.
 SCALABILITY

the logo has been adjusted with simple designs to fit any
style and still maintains its iconic design.
RELEVANCE
We picked the Blackbird as
the logo as it represented
our color theme and
matched with “BB”.
“BlackBird” and “Back in
Black”
TIMELESNESS
just like other popular brands over
the years, it’s the simplicity that
makes it uniquely over lasting that
can be wore in unisex.
 INSPIRATION
Inspired by the Black is another color
uniqueness of elegant that is used to market
and simple logos and luxury goods and to
design, we decided to suggest a sense of
pick a very popular power. Black can be
color and turned it into dramatic, and other
a creation of our own. shades such as grey
are seen as more
conservative
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 LOGO VARIATIONS

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