-PRESENTED BY RASHMI

ABOUT
Fenty Beauty is a popular cosmetics brand that was
launched in 2017 by singer and entrepreneur Rihanna.

Fenty Beauty is known for its high-quality formulas and

diversity in the beauty industry.

The brand aims to provide a wide range of options that

cater to individuals of all skin tones and types.
 MISSION

The mission of Fenty Beauty, as stated by the brand, is

to create makeup products that are inclusive,
innovative, and empowering.
TARGET Targeting women of all colours

GROUP While Fenty Beauty does not

exclusively target a specific
demographic, its focus on providing a
diverse range of shades and inclusive
marketing has resonated with people
of various ethnicities and backgrounds.
.
PROBLEMS FACED
1.Limited shade range: One of the key issues in the beauty industry was the lack
of inclusive shade options for people with diverse skin tones. Fenty Beauty
aimed to address this by introducing a wide range of foundation shades.
However, creating such an extensive shade range required significant research
and development.

2.Production and supply chain management: Meeting the demand for Fenty
Beauty products, especially during the initial launch period, presented logistical
challenges. Ensuring an efficient production process and establishing a robust
supply chain to meet consumer expectations were important hurdles to overcome.
3.Competing in a saturated market: The beauty industry is highly competitive,
with numerous established brands. Fenty Beauty needed to differentiate
itself and gain market share by offering unique product offerings, innovative
marketing strategies, and cultivating a strong brand identity
PRODUCTS
Fenty Beauty offers a wide range of beauty products across various
categories. Some of the notable products offered by Fenty Beauty include:

Gloss Bomb Universal Lip Snap Shadows Mix &

Pro Filt'r Foundation
Luminizer Match Eyeshadow
Palettes:
THANK YOU