Megatrend ­Map

NEO-ECOLOGY SILVER SOCIETY HEALTH NEW WORK

The Megatrend Map shows the twelve Megatrends.
They are the biggest drivers of change in business GENDER SHIFT POPULATION GLOBALIZATION
GROWTH
and society and shape our future – not just in the GREEN PRESSURE
UNIVERSAL
short term: They unfold their dynamics over decades. DESIGN HOLISTIC HEALTH NEARSHORING SPACE AGE

MINIMALISM COOPETITION
The dynamic of a Megatrend is never linear or one-­
dimensional, but multi-layered and even contains PROGRESSIVE
DETOXING NEO-NATIONALISM
opposing currents. Megatrends influence each other INDIVIDUALIZATION DOWNAGING
PARENTING

COMMON GOOD
and often reinforce each other’s impact. The map ECONOMY STARTUP INDIVIDUALIZATION
POST-GENDER CULTURE UNGENDERED
therefore also depicts the parallels and overlaps MARKETING LIFESTYLE LGBT+
­between the Megatrends. LIQUID YOUTH
FEMTECH
SINGLES NEO-TRIBES CANCEL CULTURE
SOCIETY
BIO-BOOM
WE-CULTURE GENDER
IDENTITY
LIVABILITY DESIGN MAINSTREAMING
WORK-LIFE BLENDING
SLOW CULTURE REMOTE WORK
PLANT- MINDFULNESS DIVERSITY GENDER
BASED AWARENESS
DO IT YOURSELF CIRCULAR
ECONOMY CASUAL
FEMINISM

NEW WORK BUSINESS INTERNET OMNI- SHARING

ECONOMY
GLOBAL PROTEST
CULTURE
FLEXICURITY ECOSYSTEMS OF THINGS CYBERCRIME CHANNELING

GREEN TECH
FEMALE LEADERSHIP GENDER SHIFT
EVERYTHING HYPER-
DIGITAL DIGITAL PERSONALIZATION
AS A SERVICE REPUTATION HEALTH
HUMAN-MACHINE
INTERACTION REGIONALIZATION MEANINGFUL ECONOMY

PLATFORM PREVENTIVE
SUPER-SAFE ECONOMY HEALTH
SOCIETY TRUST SOCIAL
DIGITAL DIVIDE BUSINESS
MULTIGRAPHY TECHNOLOGY

PRO-AGING
EVERYDAY LIFE BASIC RESILIENCE KNOWLEDGE CULTURE
OUTSOURCING INCOME
CORPORATE
SOCIAL NETWORKS CULTURE OPEN DIRECT TRADE
INNOVATION ALT-
SELF-EFFICACY
SECURITY SCIENCE

CORPORATE
RESONANCE HEALTH GERMOPHOBIA
HUMAN POST- CRYPTO-
RELATIONS DEMOGRAPHY CURRENCIES POST-GROWTH
CROWDSOURCING EDUCATION
SELF-CARE MEDICAL FITNESS OPEN BUSINESS
KNOWLEDGE
SOCIAL BLOCKCHAIN URBANIZATION
COCOONING GIG ECONOMY GLOCALIZATION
KNOWLEDGE CULTURE SMART URBAN
SELF-TRACKING SIMPLEXITY MEGACITIES
CITY MANUFACTURING
CO-WORKING
PLAYFULNESS GENERATION GLOBAL
EDUTAINMENT
LIFELONG COLLABORATION FREE CREATIVITY DIGITAL PRIVACY BIG DATA MICRO HOUSING VERTICAL VILLAGES
LEARNING LITERACY
RESPONSIVE CITY
SPORTIVITY
OMLINE RESTLESS RETIREMENT PREDICTIVE
ANALYTICS CONDENSED SPACES URBAN GLOBAL CITIES
AUTONOMOUS BIKE
BOOM FARMING
ROAD DIET DRIVING 15-MINUTE CITY
THIRD PLACES
MICROMOBILITY
DATAISM SEAMLESS
MOBILITY

SILVER SOCIETY GLOBAL MIGRATION

HEALING
REAL-DIGITAL ARCHITECTURE
DELIVERY BOTS TOUCHLESS TECH SHARED RESONANCE SLOW TRAVEL E-MOBILITY
MOBILITY TOURISM GLOBALIZATION
AUGMENTED BEYOND
REALITY CO-LIVING PLASTIC MODERN
TRANSPARENCY SELF-OPTIMIZATION NOMADISM MULTIPOLAR
WORLD ORDER
ARTIFICIAL
LAST MILE CONCEPTS INTELLIGENCE PROGRESSIVE ZERO WASTE
PROVINCE
24/7-SOCIETY
DECARBONIZATION

CONNECTIVITY SECURITY HEALTH

MOBILITY CONNECTIVITY URBANIZATION NEO-ECOLOGY MOBILITY