Name: Anjali Background: Anjali is a 32-year- traveller from the India with a deep

appreciation for diverse cultures and traditional craftsmanship. She works as a

freelance graphic designer, allowing her the flexibility to pursue her passion for travel
and exploration. Anjali has visited several states across India, seeking authentic
experiences that go beyond typical tourist attractions.

Goals and Motivations: - Anjali is drawn to destinations with rich cultural heritage and
artisanal traditions. - She seeks meaningful interactions with local communities and
opportunities to learn about traditional crafts. - Anjali is environmentally conscious and
prefers eco-friendly travel experiences that support sustainable practices.

Challenges: - Anjali often finds it challenging to navigate through tourist-centric

attractions and prefers off-the-beaten-path experiences. - She worries about the
impact of tourism on local communities and wants to ensure her travels contribute
positively to the destinations she visits.

Needs: -Anjali desires authentic cultural immersion experiences that allow her to
connect with rural communities and their heritage. - She seeks opportunities for hands-
on learning and skill development in traditional crafts, enriching her travel
experiences.- Anjali values sustainable tourism practices and wants to support
initiatives that prioritize environmental conservation and community empowerment.
Solution:- Anjali finds Heritage Haven Tours appealing due to its focus on authentic
cultural immersion, educational opportunities, and sustainable practices.- The
mentorship provided by nationally acclaimed artisans gives her confidence in the
authenticity and quality of the experiences offered.- Through Heritage Haven Tours,
Anjali can explore Etikoppaka's 500-year-old tradition of handcrafting wooden toys,
contributing to the preservation of this cultural heritage while supporting the livelihoods
of local artisans.

Primary Needs of Potential Users:

1. Authentic Cultural Immersion: Users seek genuine experiences that allow them to
connect with rural Indian culture and heritage on a deeper level.

2. Educational Opportunities: Users are interested in hands-on learning experiences

and skill development in traditional crafts, fostering personal growth and knowledge
acquisition.

3. Sustainable and Responsible Tourism Practices: Users prioritize eco-friendly travel

options that support environmental conservation and contribute positively to local
communities.

4. Meaningful Interactions: Users value opportunities for meaningful interactions with

local artisans and communities, enhancing their cultural immersion experience.
5. Personal Growth and Self-Discovery: Users seek transformative experiences that
facilitate self-discovery, broaden perspectives, and foster personal growth.

6. Memorable Experiences: Users desire unique and memorable experiences that

leave a lasting impression and create cherished memories.

7. Contribution to Community Empowerment: Users want to support initiatives that

empower local communities economically and contribute to the preservation of
centuries-old art forms.