Peligrino, Nerose Mae

I. Background of the Company: MACTAN-CEBU INTERNATIONAL AIRPORT

The Mactan-Cebu International Airport (MCIA) is located in Lapu-Lapu City, Cebu, Philippines. It is the
second busiest airport in the country, serving as a vital gateway to the central and southern Philippines.
The airport was first inaugurated in 1960 and has undergone several expansions and improvements over
the years. In 2014, the airport was transferred to a private consortium, GMR-Mega-wide Cebu Airport
Corporation (GMCAC), through a public-private partnership. This transfer aimed to enhance the airport's
efficiency, facilities, and overall service quality.
II. Vision, Mission & Core Values
Vision: To be the world's friendliest resort airport, connecting Cebu to the world with a warm and
efficient welcome.
Mission: To provide a safe, efficient, and enjoyable airport experience that exceeds the expectations of
passengers, partners, and stakeholders.
Core Values:
1. Integrity: Upholding honesty and transparency in all dealings.
2. Excellence: Striving for continuous improvement and the highest standards of service.
3. Teamwork: Fostering collaboration and mutual respect among employees and stakeholders.
4. Customer Focus: Prioritizing the needs and satisfaction of passengers and partners.
5. Social Responsibility: Contributing positively to the community and environment.
III. Statement of the Problem
1. Capacity Issues: The rapid growth in air travel demand has led to congestion issues and strain on
existing infrastructure.
2. Operational Efficiency: Some passengers have reported delays, baggage mishandling, and other
operational inefficiencies.
IV. Areas of Consideration
1. Infrastructure Development: Evaluate the need for further expansion and infrastructure
development to accommodate growing passenger numbers.
2. Technology Integration: Explore technology solutions to enhance operational efficiency,
including baggage handling systems and passenger processing.
3. Staff Training: Invest in continuous training programs for airport staff to improve customer
service and operational performance.

V. Statistical Data on the Movements of the Company (2010 - 2022)

(Note: Hypothetical data for illustrative purposes)
 Passenger Traffic:
 2010: 3 million
 2015: 5 million
 2020: 8 million
 2022: 10 million (estimated)
 Flight Movements:
 2010: 30,000
 2015: 40,000
 2020: 50,000
 2022: 55,000 (estimated)
VI. Alternative Courses of Action (Operation Readiness Plan)
1. Infrastructure Expansion:
 Implement a comprehensive plan for expanding terminal capacity, runway facilities, and
parking areas.
 Collaborate with relevant authorities for necessary approvals and regulatory support.
2. Technology Upgrade:
 Invest in advanced baggage handling systems, security screening technologies, and
automated check-in processes to streamline operations.
 Implement a robust information technology infrastructure for real-time monitoring and
data analytics.
3. Staff Training and Development:
 Develop a continuous training program focusing on customer service, crisis management,
and operational efficiency for airport staff.
 Foster a culture of responsibility and accountability among employees.

VII. Recommendation
Implement a holistic approach that combines infrastructure expansion, technology upgrades, and staff
training to address the identified challenges. Engage stakeholders, including regulatory bodies, airlines,
and the local community, to ensure a coordinated effort to enhance the overall airport experience.
VIII. Management Lessons Learned
1. Proactive Planning: Anticipate and plan for future growth to avoid capacity issues and
operational challenges.
2. Investment in Technology: Continuous investment in cutting-edge technology is crucial for
maintaining operational efficiency and passenger satisfaction.
3. Stakeholder Collaboration: Engaging with all relevant stakeholders is essential for successful
airport management, including regulatory bodies, airlines, and the local community.
4. Adaptability: The aviation industry is dynamic; the ability to adapt to changing circumstances
and technologies is key to long-term success.