Advertising Functions

September 15th, 2024.

MK110:SOCIAL & SALES NETWORK COMMUNICATIONS - PROJECT4

Project Plan: Decoding Social Media Ads - Nike FE/NOM Flyknit Bra

Description: This project explores how Nike leverages social media advertising to
introduce a new product, the FE/NOM Flyknit Bra. We'll analyze the
communication functions employed in the ad and assess its effectiveness in
reaching the target market.

Target Market:

This ad is likely directed towards women interested in high-performance sportswear,

particularly those engaged in activities requiring high support, such as running, jumping,
or plyometric exercises. The ad might also target women who value innovative
materials and lightweight design in their workout gear.

1
Ad Function:

This advertisement serves multiple communication functions. It primarily informs the

audience about a new product, the Nike FE/NOM Flyknit Bra. It also influences potential
customers by highlighting the benefits of "incredible support" and "impossibly light"
construction, aiming to persuade them that this bra is a superior choice for their
workouts.

Critique:

The ad effectively conveys the introduction of a new product using clear and concise
language. However, it could be improved by providing more specific details about the
Flyknit technology and its advantages for wearers.

Recommendations:

To strengthen the message and better connect with the target audience, the ad could
benefit from the following:

● Highlighting Flyknit Technology: Briefly explain how Flyknit makes the bra both
supportive and lightweight. For instance, mentioning its breathable, form-fitting
nature could be appealing.
● Action Call: Include a call to action, such as inviting viewers to learn more about
the bra's features or visit a Nike website to see it in action.

By incorporating these suggestions, the ad can provide a more compelling reason for
the target market to consider the Nike FE/NOM Flyknit Bra.