BUSINESS ANALYST TRAINING

Feb - 2014
 DAY 8
 Stakeholder Analysis & Management
 Purpose of Stakeholder Management

 What is Stakeholder

 Identification

 Planning

 Managing

 Controlling
WHAT ARE STAKEHOLDERS
The purpose of project stakeholder management is

 To identify all people or organizations affected by

a project,

 To analyze stakeholder expectations, and

 To effectively engage stakeholders

PURPOSE OF STAKEHOLDER MANAGEMENT
Project & People both are dynamic in nature.

The purpose of project stakeholder management is

 To identify all people or organizations affected by

a project,

 To analyze stakeholder expectations, and

 To effectively engage stakeholders

STAKEHOLDER MANAGEMENT PROCESS
 Identifying Stakeholders

 Planning Stakeholder Management

 Managing Stakeholder Engagement

 Controlling Stakeholder Engagement

1 – IDENTIFYING STAKEHOLDERS
Identifying everyone involved in the project or affected by
it, and determining the best ways to manage
relationships with them.
 Internal & External Project Stakeholders

 Primary, Secondary & Key Project Stakeholders

Stakeholder Register
 Identification of Information – name, position, roles…

 Assessment Information – requirements, expectations…

 Stakeholder Classification – internal, external, supporter…

STAKEHOLDER REGISTER
STAKEHOLDER CLASSIFICATION
STAKEHOLDER ENGAGEMENT LEVELS
 Unaware

 Resistant

 Neutral

 Supportive

 Leading
PLANNING STAKEHOLDER MANAGEMENT
 Stakeholder Management Plan

 Current & Desired Engagement Levels

 Interrelationships between Stakeholders

 Communication Requirements

 Possible Management Strategies for each Stakeholder

 Methods for Updating Stakeholder Management Plan

STAKEHOLDER ANALYSIS - EXAMPLE
MANAGING STAKEHOLDER ENGAGEMENT
 Customer / Sponsor Satisfaction = Project Success

 What Customer / Sponsor do?

 Decide Scope

 Time Taken

 Cost

 Provide Guidelines

 Keep a Watch on Progress

EXPECTATION MANAGEMENT MATRIX
CONTROLLING STAKEHOLDER ENGAGEMENT
Do you really control stakeholder?... No 

Engagement involver Understanding & Solution to

issues of mutual concerns.

 Key Stakeholder involved actively

 Communicate with them & Involve them in Communication

 Meet them on regular basis and know their opinion

Stakeholder Management Activities are for internal purpose only.

Don’t share with client… It could be risky…

THANK YOU