Section One: Market Research

Step 1: Competitor Analysis

Research Competitors: Identify 3-5 of JLR's main competitors. Common competitors

include:
• BMW
• Mercedes-Benz
• Audi
• Lexus
• Volvo
List One Car Each Produces:
• BMW: BMW X5
• Mercedes-Benz: Mercedes-Benz GLE
• Audi: Audi Q7
• Lexus: Lexus RX
• Volvo: Volvo XC90

Step 2: JLR Vehicles

List 3-5 Vehicles JLR Produces:

• Range Rover Velar
• Land Rover Discovery
• Jaguar F-Pace
• Jaguar I-Pace
• Range Rover Evoque

Step 3: Comparative Analysis

Write a Sentence or Two Comparing Each JLR Car to a Similar Model Produced by
Competitors:
• Range Rover Velar vs. BMW X5: The Range Rover Velar offers a sleek design and
luxurious interior, comparable to the BMW X5, but with superior off-road
capabilities.
• Land Rover Discovery vs. Mercedes-Benz GLE: The Land Rover Discovery
provides robust all-terrain performance, while the Mercedes-Benz GLE focuses
more on on-road luxury and technology features.
 • Jaguar F-Pace vs. Audi Q7: The Jaguar F-Pace combines sporty handling with
elegant design, similar to the Audi Q7, but emphasizes a more dynamic driving
experience.
• Jaguar I-Pace vs. Lexus RX: The Jaguar I-Pace stands out with its all-electric
powertrain, offering an eco-friendly alternative to the hybrid Lexus RX.
• Range Rover Evoque vs. Volvo XC90: The Range Rover Evoque offers a stylish
and compact luxury SUV experience, comparable to the Volvo XC90, but with
enhanced off-road prowess.

Section Three: Design Themes Table

Create a table with three themes for your car designs:

Theme One Theme Two Theme Three

Rugged off-road Compact luxury
Exterior Outline Sleek, modern SUV
vehicle crossover
Comfortable,
Interior Features Minimalist, high-tech Stylish, space-efficient
durable
Wheels and Alloy Aerodynamic alloy Heavy-duty off-road
Elegant, urban wheels
Design wheels tires
Colour and Earth tones, eco- Metallic, plush
Matte black, leather
Materials friendly interiors
Autonomous driving Advanced terrain Integrated smart
Feature Technology
system response infotainment