TRƯỜNG ĐẠI HỌC MỞ TPHCM Môn thi: ĐỌC VIẾT 1

PHIẾU TRẢ LỜI (ANSWER SHEET)

THỜI GIAN: 90 phút

Sinh viên không sử dụng tài liệu và từ điển.

Họ và tên thí sinh:

Chữ ký Giám thị 1
Ngày sinh:

Mã số sinh viên: Phòng thi: Chữ ký Giám thị 2

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ĐIỂM SỐ: ĐIỂM CHỮ: CHỮ KÝ GIÁM KHẢO:

Phần 1: Đọc Hiểu

READING PASSAGE 1: Adaptable Humans
Section I
The famous saying “no one likes change” is debatable, but whether we like change or hate
it, we all have our own way of dealing with it. While some people relish a change in
circumstances, others worry about how they will cope with new situations. While some
love the challenge of “the new,” some hate the inconvenience of getting to grips with
something different. In reality, it doesn’t really matter where we stand or what opinion we
have about change, because we all adapt.
Section II
Human beings are highly adaptable creatures. We can survive in freezing temperatures
and still get on a plane to hot and humid climates without a problem. Humans can survive
living on their own and yet attend big parties or family events in crowded rooms. Most of
the time it’s simple: we assess a situation and behave or adapt to it accordingly. This is true
of the way we live and how we deal with change in our lives, but it is also true of how we
react to change in our surroundings.
Section III
Take technology, for example. The sheer rate of technological development could have left
us astonished and bombarded. But it didn’t. Actually, the opposite is true. We have adapted
so quickly to these new technologies that somehow we are less and less surprised about
the new wonders of technology that we see on a daily basis. More important, though, is
how we have integrated these technological changes into our lives so effortlessly that most
of us haven’t realized it, and more of us can’t even remember a time when we weren’t using
these kinds of technology.
Section IV
Ten years ago we were all pretty good with mobile phones, text messages, and laptops.
Today though, we think nothing of making a video call to a friend, updating our social
networking sites or downloading the latest smartphone application to share music or files.
The truth is that however fast technology moves, we will adopt it and adapt to it at the
same pace. That is to say that we can, and most of us do. But just because we can, doesn’t
always mean that we want to.
Section V
There are varying degrees of acceptance and resistance to areas such as new technologies.
Many young people can’t wait to get their hands on the latest gadgets, while some use these
new advances just because they’re available and can make life easier. There are also others
who can’t see the point of new technology and are happy with older technology that seems
to work well. So where does this divide come in? Generation plays a big role in how new
technology is received. For older generations, new technologies like this often strike them
as being unnecessary as well as complicated to learn about and use. Other generations can
appreciate new technologies for the convenience they provide. Then we have the younger
generation who are intrigued and interested in technology, and are the ones growing up
with cutting-edge technology that has never been seen before.
Section VI
The way different people and age groups adapt to technology is just an example of how
change affects us. Even though we may have varying degrees of how willing we are to
accept these changes, the truth remains that we always adapt. Whether that means giving
up on CDs and opting for MP3s instead, or even just being aware of the new gadgets on the
market, we never fail to adapt to our surroundings and the influences around us, and that’s
what makes humans experts in adapting.

Choose the best answer.

1. In paragraph 1, the writer says that
A. people feel differently about change.
B. everyone finds new situations hard to cope with.
C. change is easier to deal with if it’s not too different.
D. adapting to change is the biggest challenge we face.
2. According to the writer, what does it mean to be “adaptable”?
A. to push ourselves to the limits
B. to see just how much we can cope with
C. to be comfortable in a variety of situations
D. to behave in the way others think we should
3. Generally speaking, humans
A. feel uncomfortable about how fast technology changes.
 B. have accepted changes in technology.
C. let technology control their lives.
D. aren’t sure how they would cope without modern gadgets.
4. What does the phrase “we think nothing of making a video call” in section IV mean?
A. We do it automatically.
B. We hardly ever consider it.
C. We don’t really like the idea of it.
D. We aren’t bothered or intimidated by it.
5. Some older people consider gadgets
A. to be a hindrance to real life.
B. to have no real point or worth.
C. to be more suited to young people.
D. to be useful in some situations.
6. The world of technology
A. includes some of the biggest changes we face these days.
B. is the most rapidly changing market.
C. is only one instance of how humans adapt to change.
D. has the biggest influence on our society.

Complete each sentence with ONE correct word from the word bank:
limitation sense survive benefit occurs respond
7. One ____________________ of driverless cars is fewer accidents.
8. Companies should ____________________ to customer complaints right away.
9. If a problem ____________________ , call the supervisor.
10. Camels are able to ____________________ in the desert.

READING PASSAGE 2: The Changing World of Advertising

Section I
Advertising equals awareness. The more we are exposed to information about a product or
service, the more aware we are that it exists. We are told how to buy it and where to buy it,
and we feel comfortable knowing that should we need that product or service, we are fully
informed about how to go about getting or using it. This is the basis of advertising, or at
least it was.
Section II
Somewhere along the line, advertising has become less about the sharing of useful
information about a product, and more about the presentation of products as necessity.
The messages have changed from “if you would like this product, here’s how to get it”, to
“you need this product, get it from here now”. This new forceful approach has changed the
principles of advertising, and this is affecting how consumers think about products on the
market. But how do advertising companies achieve this and why is it a successful way of
marketing a product?
Section III
Advertisers now play on the personal values of the consumer. Take a typical life insurance
ad. “Have you got life insurance? No? Well, what are your family and loved ones going to do
if the worst happens?” These kinds of question are so familiar to us, as consumers, because
we are bombarded with them daily. The ad taps into our family values and our love for our
family using it as leverage to sell products. Not only that, but it draws our attention away
from the actual purchasing of the product and on to the direct emotional implications that
buying (or not buying it) would have. This manipulation is at work in advertising all over
the world these days. Why is this the case? Because it works!
Section IV
These adverts have a specific effect on consumers, and our attitude changes to one of
“someone is telling me I need this product, maybe I do!” Consumers faced with these kinds
of emotional advertising messages consider the products or services on a more serious
level. Trains of thought like “I really should buy life insurance because I want to protect my
family” are common these days, and all it takes is for a company to angle their advertising
tactics to target our emotions.
Section V
Advertising targets us in all areas of our lives, whether it’s the new clothes that we can’t be
happy without, the five-week business course that we can’t be successful without, or the
make-up that we are so deserving of (and can’t be beautiful enough without). It’s actually
the same principles that pull us in time and again.
Section VI
Whether this is ethical or not is a discussion all of its own. The truth is that as long as
advertising companies know how to appeal to our emotions and present their products as
necessary to our happiness and well-being, we the consumers will buy them. But will this
always be the case? Is the day near when we look at these products and think “do I really
need this?” Who knows? Until then though, this emotional-appeal advertising is set to
continue.

Choose the best answer.

1. The writer says that advertising used to be about
A. presenting what was available.
B. asking consumers what they wanted.
C. making people aware of how to use something.
D. telling people how a product is useful to them.
2. What does Section II say about advertising?
A. It is no longer informative.
B. It is not really necessary.
C. It has a new agenda.
D. It is no longer customer-friendly.
3. What does the phrase “the advert taps into our family values” in Section III mean?
A. It targets our feelings for our families.
 B. It questions how we feel about our families.
C. It tries to find out about our families.
D. It exploits the love our family has for us.
4. By appealing to our emotions, adverts can make us
A. feel guilty about something we haven’t done.
B. focus on something other than spending money.
C. change our minds about our family.
D. decide to take a risk that we shouldn’t take.
5. The strength of advertising companies lies in
A. making people afraid.
B. presenting facts about products.
C. making people think carefully.
D. knowing how emotions work.
6. The ethical implications of advertising
A. are not discussed in this article.
B. are too complicated to write about.
C. are generally unimportant.
D. shouldn’t be discussed.

Read the compound sentence. Choose the correct reason for using the underlined
coordinating conjunction.
7. I like reading the stories in the magazine, but it has too many ads.
A. related ideas
B. contrasting ideas
C. a result
D. a choice
Complete each sentence with ONE correct word from the word bank:
or and but so

8. I enjoy watching television, ____________________ I hate seeing commercials.

9.You can shop for appliances online, ____________________ you can go to a store.
10.Companies advertise during sporting events on television, ____________________ they put
up ads at sports stadiums.
 Phần 2: Paragraph writing

Thí sinh khoanh chọn MỘT đề tài và viết đoạn văn về đề tài đã chọn
Circle ONE topic and write a complete paragraph (150-200 words) about the selected
topic (6 points)

1 Ice cream: chocolate, strawberry or vanilla? Soft-serve or hard ice cream? Describe

your ice cream choices in vivid detail.

2 How to enjoy the weekend in your neighborhood for less than 100,000VND.