Content Creation

Brainstorming
Brainstorming is the first step to creating fresh and engaging content It s
. '

about generating ideas and exploring various possibilities before

committing to a final concept.

by Raglan Richards
Identifying Content Gaps and
Opportunities
Audience Research Competitor Analysis Content Audit
Understand your target Research what your Review your existing content
audience s needs interests
' , , competitors are doing and to identify weaknesses and
and pain points
. identify gaps in their content
. areas for improvement.

Analyze their demographics , Look for opportunities to Analyze content performance

psychographics and online
, create content that addresses metrics such as engagement
,

behavior. those gaps . and reach .

Turning Ideas into Actionable Content
1 Content Planning
Develop a content calendar with specific
topics, formats, and publishing dates.
3 Content Distribution
Promote your content across various
channels to reach your target audience.
2 Content Production
Create high-quality content that aligns with
your strategy and resonates with your
audience.
4 Content Analysis
Monitor content performance and make
adjustments to your strategy as needed.