How to implement

Google Analytics 4
Consent Mode V2
Here's a step-by-step guide on how to enhance your
website's analytics while respecting user privacy
with GA4 Consent Mode v2 🚀
What is consent mode?
Consent Mode allows you to adjust how
your Google tags behave based on the
consent status of your users. It helps
balance data collection with
user privacy preferences.
Why optimize the
consent mode?
Respect user privacy
Maintain data accuracy
Improve compliance with
regulations like GDPR
 Step One

Setting up consent mode

Choose a CMP partner or use HubSpot

Select a CMP that suits your needs

(e.g., HubSpot).

Ensure it supports granular consent

options for Google Analytics.
 Step Two

Setting up consent mode

Integrate the consent banner

Implement consent banner through

Hubspot app > Account setup >
Privacy and consent or implement
your chosen CMP on your site.

Customize the banner to match your

site’s design and compliance needs.
Step Two: Setting up consent mode
 Step Three

Configure GA4 settings

Access your GA4 property and GTM
container.

Set up data streams and tags, and

adjust settings to work with
Consent Mode.
 Step Four

Testing and verification

Use Google Tag Assistant to verify tags

Check GA4 reports for data flow

Need more help?
Contact us today!