Partnership Consult International

BUSINESS CONCEPT NOTE

A. DESCRIPTION
1. Describe your Business (Words used: 0/20)
Answer:

B. SELECT YOUR INDUSTRY-SECTOR (Select an Option)

 Animal farming
 Crop farming
 Food & Restaurant
 Building and Construction materials
 Chemicals, industrial materials
 Clothing, shoes and other personal items
 Equipment, Machinery, Metal
 Food and Drinks-
 Furniture, Wood Products
 Others
 Other (Specify)
 Retail
 Accounting, Finance and Management
 Auto, electronics, others
 Cleaning
 Education
 Engineering, Building and Construction
 IT and Telecommunication
 Legal
 Media and Entertainment
 Medical
 Other Professional
 Personal/Beauty
 Transport
 Other (Please Specify):

C. MARKETING
1. What benefits of the product or service enables your business to stand out
from your competitors? (Words Used: 0/50)
Answer:
VALUE PROPOSITION
Provision of Customized Digital Photography/Video Solutions/Services with a high sense of
creativity at pocket friendly prices. We Offer :
 Special App for sharing photos
 Customized photo frame & portrait
 Standard Video coverage
 VIP & kiddies picture
 Video editing
 Training of professional photographers and video editors

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 Sale of Special Event pictures on internet

2. Does this meet a particular need or demand (your competitive advantages, if any)?
(Words Used: 0/50)
Answer:
 Special App for sharing photos
 Customized photo frame & portrait

3. Name five of your existing or expected top customers, How will you attract these
customers to your point of sale? (Words Used: 0/50)
Answer:
 About to Wed Couples
 Newly Wed Couples
 Individuals with Events parties
 University Students
 Corporate Organizations
 Political parties
We will attract the above customers segment by the use of following channels: Direct
Marketing; Bulk SMS; Signage
Referrals; Complimentary cards/Fliers
Strategic Partnerships;
Social Media/ Internet Platforms

D. MANAGEMENT
1. How many new, full-time (or equivalent) staff will be employed in the business 12
months from receiving the first stage award?
Answer:
22 employees

2. Describe the benefit you and your proposed staff will bring to the business, including:
expertise, track record in the Industry and management experience (Words used:
0/50)
Answer: Already I have eleven years photography working experience and also had enrolled
on south-south Entrepreneurships Development Centre to acquire basic business
management, I have attended several business seminars and conferences, internship, and

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experience sharing. Consequently, we will be employing professional staff like;
photographers, graphic artist, programmers, an accountant, etc. To create a formidable
management team that will help us set up a benchmark for quality service delivery, maintaining
strong customer relationship and active record keeping, effective and efficient management skills
structuring. And finally consistent research for innovative strategy to keep us ahead of our
competitors.

E. PRODUCT
1. Name your three largest existing/expected competitors. Which, if any, have a
localized presence or distributor network? (Words used: 0/50)
Answer: photo studio, Edyliz photo studio, String photo studio

2. Describe the materials you will need to create your product or service. Are these
materials readily available, at the right price and quantity, in your locality? If yes,
please describe any relevant information (Words used: 0/50)
Answer:

Creative box software, photo frames

3. Is there an existing or expected lead time for manufacture, set-up, harvest or

breeding? If yes, give estimated lead times for each product? (Words used: 0/50)
Answer:
Two month

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4. What risks or challenges might affect the success of your business, including: licenses
and accreditations (what can stop you from making this business a success)? How
will you reduce or mitigate these risks? (Words used: 0/50)
Answer:
 Sudden Illness: to provide first aid box for emergency treatment, before
being taken to the hospital (if serious)
 Theft/pilfering: our staff must be well paid plus others incentive to keep
their mind away from stealing. And also CCTV Camera will be installed in the
office in order to monitor their activities which can also scare them from
wrong doing.
 Fire outbreak: to make provision for fire extinguishers and place them in a
strategic point within our office and also, our staff will be given proper
training on how to use extinguisher whenever the need arises.

NOTE:
To answer the last 3(three) sections of this questionnaire you need to have done your
financial statements for your business including the following:
1. One Time Expenses (Initial Capital Expenditure - mostly Fixed Assets)
2. Repeat Monthly expense
3. Monthly Revenue Streams
4. Total Business Requirement (Initial Capital Expenditure + Repeat Monthly expense in
lead time)
5. Abridged 12 Months Projected Cashflow Statement

See the Templates attached: at the end

F. PROFITABILITY
1. What are your current and expected sales within the next 12 months (units and
income)? If there is any seasonality, please explain. (Words used: 0/50)
Answer:
N27, 739,200
2. What amount of sales, in Naira per month, must you achieve to reach profitability?
( Amount in Naira, enter numbers only; if none, enter: 0)
Answer:
N2, 311, 60

3. When do you expect to achieve this (how many months after receiving your first
grant award)?
Answer:

G. YOUWIN AWARD
1. How much money (Naira) do you want from YouWiN? (₦10m maximum)? (Amount in
Naira, enter numbers only; if none, enter: 0)
Answer:
N10m

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2. Break this figure down into relevant categories. Note: a maximum 40% of the total
award is usually allotted to Capital equipment, as the remainder of the award must
be sufficient to fund operational expenses of a growing business.

3. Capital equipment (e.g. machinery, land, building) (Amount in Naira, enter numbers
only; if none, enter: 0)
Answer:
N8, 450,000

4. Operating expenses (e.g. wages, raw materials, stock) (Amount in Naira, enter
numbers only; if none, enter: 0)
Answer:
N588, 000

5. Other (e.g. pre-start. set-up costs, accreditation) (Amount in Naira, enter numbers
only; if none, enter: 0)
Answer:
N267, 750

H. FINANCIAL
1. What is the minimum equipment cost that is necessary to commence trading or
expand your business. (Amount in Naira, enter numbers only; if none, enter: 0)
Answer:

2. Describe this equipment (Words used: 0/30)

Answer:
movie camera, still camera, tripod, scene digital machine, digital printers, computers,
frame making & cutting machines, video mixer, studio lighting, pro audio, TVs, film,
tapes& media, camcorders, binoculars & scopes, A/V presentation, darkroom,
security & surveillance, mobiles, etc.

3. How much money have you already spent on Capital equipment? (Amount in Naira,
enter numbers only; if none, enter: 0)
Answer:
0

4. How much money do you require or expect to need from other sources (i.e.:
investors, bank loans, etc) (Amount in Naira, enter numbers only; if none, enter: 0)
Answer:
O

5. State the progress of any loan application (Words used: 0/20)

Answer:
No applicable

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6. Describe any existing finance loans related to the business (Words used: 0/20)
Answer:
No applicable
7. How much money will you or your family and friends contribute to the
Business in the next 12 months (Amount in Naira, enter numbers only; if none enter: 0)
Answer:
N1, 000000

8. How much money do you plan to take out of the business personally (average
amount per month)? (Amount in Naira, enter numbers only; if none, enter: 0)
Answer:
N50, 000

I. ADDITIONAL INFORMATION
1. Please add any additional information / comments that you feel maybe relevant and
useful with this application (Words used: 0/100)
Answer:

 We believe that how you share your pictures should be as memorable as

the picture themselves.
 Our simple application help you quickly and easily create invitation cards,
slideshow, greetings cards, photos album, video and more.
 We will use this application to generate more than one 1500 customizable
design to choose from.
 We can also use this application to send customized wedding invitation
cards via email, mms and others E-means to reduce the cost of printing
hard copies plus envelops.
 We make it easy for customers to design their pictures by themselves,
mail it, post to facebook and other social network or print their cards at
home.
 Down here in Cross River State, Calabar we are to be the first and the only
studio to create both public & VIP studio. Based on my personal
experience and interaction with different categories of customers, I
discover that many high status customers does not like to use public
studio for security reason and some other reasons well known to them. So
in that case we recognize this as an opportunity to make provision for VIP
studio to solve their problems while we earn a reward for our deed.

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COST ESTIMATION WORKSHEET
ONE TIME START UP EXPENSES
(Write out below all expenses that you will incur one in
the lifetime of your business)
S/N EXPENSE CATEGORY EXISTING NEW TOTAL (C)

(A) (B) (A+B)

N N
CAPITAL N
1 Land & Building (if
applicable)
2 7,000000
Equipment (all inclusive)
3 250,000
Generator (size/Capacity)
4 500,000
Furniture % Fittings
5 Remodelling Cost (if
applicable)
6 Initial Rent Payment (if 700,000
applicable)
7
Vehicles
N8,450,000
TOTAL CAPITAL (D)
OTHERS
(PRE –OPERATIONAL
EXPENSES)
1 N10,750
Business Registration
2 N2000
Licenses and Permits
3
Business Plan
4 5000
Market/Field Research
5 200,000
Initial Stock
6 50,000
Other Costs logistics
N267,750
TOTAL (E)
Grand Total One Time

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Expense
(F) = D + E -

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REPEATING MONTHLY EXPENSES
(List out all the expenses that you will incur in running your business monthly)
S/N
EXPENSE CATEGORY AMOUNT

N
1 Stock/Raw Materials

2 Staff Salaries 250,000

3 Light Bills 80,000

4 Water Bills 2,000

5 Generator Maintenance 20,000

6 Equipment maintenance 20,000

7 Transportation Expenses 35,000

8 Fuel for vehicles

9 Fuel/Diesel For Generator 55,000

10 Advert and promotions 80,000

11 Office Expenses (if applicable) 30,000

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13

14

15

16

17

Total Repeat Monthly Expenses N588,000 -

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REVENUE WORKSHEET
Fill out the form below carefully as follows:
1. Under the Product column list out every product or service that your business
will offer.
2. Write out the price for each product or service against the product
3. Write out the estimated monthly sales quantity beside each product

MONTHLY

S/N PRODUCT UNIT SALES SALES

PRICE QTY AMOUNT

(A) (B) (C) = (A x B)

(Pcs; Ctns;
btls;
N Bags;etc) N

1 5x7 picture 300 1500 450,000

800,000
2 4x6 picture 200 4000 -

3 6x9 pictures 800 300 240,000

4 8x10 1,500 20 30,000

Photo book 5x7 (20 100,000

5 pages) 50,000 2 -

Photo book 5x7 (30 120,000

6 pages) 60,000 2 -

Photo book 5x7 (50 85,000

7 pages) N85,000 1 -

Customize photo frame 18,600

8 5x7 6,200 3 -

9 Customize photo frame 7,500 1 7,500 -

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8x10

Customize photo frame 16,000

10 12x15 16,000, 1 -

Customize photo frame 25,000

11 16x20 25,700 1 -

Customize photo frame 33,000

12 20x24 33,000 1 -

Video & photo coverage

13 (full package) 120,000 2 240,000

14 Video editing 5,000 20 100,000

15 Video transfer 4,500 7 31,500

16 Pictures transfer 100 1500 15,000

TOTAL (D) N2,311,60

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