• a handbook •

by

#BANGGALOKAL by BCA - 2021

Hello,
LET’S REFRESH SOME
THINGS TO GET GOING
Thank you for joining Bangga Lokal by BCA!
In this handbook you’ll find A-Z guide about this program.

#BANGGALOKAL by BCA - 2021

What’s in the handbook?

- Program Timeline
- Bangga Lokal Branding Guideline
- BCA Branding Guideline
- Self-developed promotion content guideline
- Promotional Content by BCA
- Promotional Content by Your Business
- Sticker IG Story
- Do’s and Don’ts
- BRO BRO YA BRO Segment Guideline
- BELANJA BARENG BANGGA LOKAL Segment Guideline

#BANGGALOKAL by BCA - 2021

Program Timeline
Bangga Lokal Vol. 02 was extended until December 2021!
We’ll prepare Bangga Lokal Vol. 03 on November - December 2021. Be prepared!

2021
August September October November December
Merchant Recruitment
Media & Activity
& Extended Program
Preparation
Registration

KOLABERAKSI
Campaign Launch Extended Program and Campaign Running

FRIDAY MERCHANT REPOST on BCA Instagram @GoodlifeBCA

Agenda
LIVE SEGMENT:
BELANJA BARENG BANGGA LOKAL (BBBL) & INSERTION ON BRO BRO YA BRO! (BBYB)

MERCHANT DEVELOPMENT PROGRAM

Bangga Lokal Vol. 03

Media & Activity
Merchant Recruitment &
Preparation
Program Registration

#BANGGALOKAL by BCA - 2021

Bangga Lokal Branding Guideline
Familiar with the visuals below? Yes! These are the visuals we use to tell the world about Bangga Lokal.
You are (very) welcome to use them as well to promote your products on your own channels, because we will take it
further and spread it on the favorite channel which most people used. So, make sure we’re on the same page :D

Logo Banner Virtual Background

Category Icon Mandatory hashtag

#BanggaLokal
#KebanggaanLokal

Food & Beverage Fashion Hobbies Beauty & Healthcare

Get the visual assets:

Click Here For Bangga Lokal Asset

#BANGGALOKAL by BCA - 2021

BCA Branding Guideline
A kind reminder, Bangga Lokal is supported by BCA, thus our logo should also be displayed on any Bangga Lokal
promotional material. Below are the Branding 101 to use our logo, check it out!

Logo

BCA logo can only be served in 3 colours below: BCA logo should be served in set, which consist of logogram (cengkeh) and logotype
- Dark blue (BCA text). Both of the logogram & logotype should be served with the same colour.
- White
- Black

Get the visual assets:

Click Here For Logo BCA

#BANGGALOKAL by BCA - 2021

Self-developed Promotion Content Guideline

We understand your brand’s feed needs to be aesthetically planned.

Thus we are welcome if you want to make your own promotional material aside the mandatory one.

However, as a financial institution, we do have regulators which required do’s and don’ts in terms of making
promotion material. Here are some of the basic rules we need you to apply:

1. All material which contains BCA logo should state disclaimer below:
BCA terdaftar dan diawasi oleh Otoritas Jasa Keuangan • BCA merupakan peserta penjaminan LPS

2. The word “free” has its limitation. You are allowed use it if the customers don’t need to do any effort in
order to get the free product.

In fact, there are still lots of requirement we need to comply. To make sure you’re all good, therefore,
all self-developed promotional material should be approved by BCA prior published.
We only need to do quick QC on your material, and it’s good to go ;)

#BANGGALOKAL by BCA - 2021

Promotional Content by BCA
We will proudly announce brands that are joining Bangga Lokal in our channels, ranging from online & offline media

Online Channel Offline Channel

Instagram Facebook Twitter

@goodlifebca Goodlife BCA @goodlifebca
307k Followers 490K Likers 95K Followers

LED Building Display

Line Email blast 10 spots 51 spots
Bank BCA BCA Nationwide Jabodetabek
1.8Mio Followers Customer base

*Stats per February 2021

#BANGGALOKAL by BCA - 2021

We will promote your brand along with ours
We will proudly announce Bangga Lokal launching in our channels

Use the Promotion Content

You are free to use this promotional content in your own
promotion channel

Orientation provided:
● Horizontal (1920x1080 px)
● Square (1080x1080 px)
● Vertical (1080x1920 px)

Format provided:
● MP4

Get the visual assets:

Click Here To Get The Video Ads

#BANGGALOKAL by BCA - 2021

We also made this for you..
We would also suggest that you utilize this template to promote Bangga Lokal on your own media :D
WE WILL REPOST YOUR STORY CONTENT EVERY FRIDAY!

Let’s Promote Your Product

You are free to use this promotional content in

your own promotion channel

Visual orientation provided:

● Vertical

Format provided:
● Still Image

Get the visual assets:

Click Here To Get The Story Template

Schedule: What you need to do?

Every Friday Tag our Instagram account @GoodlifeBCA and share
your post link to our Whatsapp group for our social
media admin to repost

#BANGGALOKAL by BCA - 2021

Use Bangga Lokal sticker in your story..
We also have stickers special for Bangga Lokal, so you can use this as part of your branding!

Key Word Media

● Bangga Lokal Instagram Story
● BCA
● BCA Bangga Lokal
● Bangga Lokal BCA

#BANGGALOKAL by BCA - 2021

Do’s
● If you want to post on your feed, create caption with
positive vibe & tone of voice, using your own style of
storytelling and follow the general guidelines
● BCA should be written in ALL CAPS (if you decide to
mention BCA)
● Put messages that encourage people to stay at home
during this time, only go out if really necessary
● Decorate with stickers, and/or Instagram features
● Use #BanggaLokal hashtag & tag @GoodlifeBCA at
Instagram & Twitter
● Post at your best time! :D
#BANGGALOKAL by BCA - 2021
Don’ts
● Mention BCA competitor in the story
● Typo while mentioning BCA brand name, verbally or
in text
● Attack, talk negatively about and comparing BCA as
a brand & @GoodlifeBCA to others
● Encourage to meet & hangout with friends during
pandemic situation
● Post negative, racist (SARA), vulgar visuals &
comments
● Creating content without following the guideline or
brief
● Posting low to poor quality visuals for the asset
Bro Bro Ya Bro (BBYB)? Segment Guideline
If you want to be promoted in our BBYB Segment, please provide:

1. Brief about your brand & product knowledge - so our host can promote your brand & product properly
2. Physical product - if your product wants to be showed in the segment
3. Promotion mechanism - if you have special promotion that you want to promote during the segment
4. Gimmick - if you want to have giveaway during the segment
5. KOL / Influencer - if you want to use your own preference endorser

Notes:
● Please ensure you have the coolest deals in this program, we will choose
based on the deals offered. If you need further discussion, kindly reach us ;)
● BBYB will be conducted weekly
(1 - 2 brand will be featured in per episode)
● Schedule will be announced monthly by BBYB team via WA group
● Please provide all points above latest H-5 before the shooting day
● We will need to brief the KOL H-2 before the shooting day

#BANGGALOKAL by BCA - 2021

Belanja Bareng #BanggaLokal (BBBL)
Segment Guideline
If you want to be promoted in our BBBL Segment, you must provide:

1. Owner - you must appear in the segment for us to introduce the man behind the brand / product
2. Brief about your brand & product knowledge - so our host can promote your brand & product properly
3. Physical product - 2 to 3 products to be sell during the segment
4. Special promo - special promo during the day or during the segment
5. Gimmick - for giveaway during the segment
6. KOL / Influencer - if you want to use your own preference endorser

Notes:
● We will have 2-4 brands in 1 episode
● 1 brand will be given 15-20 mins max to share story and sell the product
● Brands can be mixed with other brand category
● BBBL will be held 1x / week every Friday 3-4 PM (time TBC)
● Please provide all the list above H-5 before the shooting day
● Schedule will be shared monthly by Bangga Lokal team via WA group

#BANGGALOKAL by BCA - 2021

Let’s roll, shall we?
Click here to get the Visual Assets for Merchant and Partners

Further details:
bca.co.id/banggalokal > Information hub for Bangga Lokal program
bangga_lokal@bca.co.id > Further inquiry regarding the program

#BANGGALOKAL by BCA - 2021