Key Items Fashion:

Women’s Loungewear A/W

24/25
Lean into the focus on warming, cosy items that prioritise
tactility, as well as smartened-up indoor-outdoor lounge-,
sleep- and inner wear

Sadie Perry
04.06.23 - 4 minutes

Live the Process

 Ballet sleaze #Bodysuit
Why is it key? Ballet Sleaze is a key concept for
intimates and womenswear this season, taking
inspiration from #Dancersise and
#TrendingTikTok #Balletcore aesthetics, adding
a gritty, subversive edge.
Design details: #BalletDetails such as #LaceUp
and #Wrapped elements update the #Bodysuit.
Elongated sleeves with thumbholes ensure
warmth. Design in delicate knits, fine ribs or
natural fibre blends such as GRS recycled
@livetheprocess @srvcstudio
cotton, FSC-certified modal and lyocell, or linen
and hemp for comfort. Recycled or bio-based
nylon and elastane can be used for stretch.
Design layered with matching shorts over
trending hosiery and style with #AddOnKnits
such as #LegWarmers for an authentic off-duty
dancer look.

KNWLS @justacorpse_official WGSN Original CADs/Flats

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 #HyperTexture robe
Why is it key? A key trend in apparel and a good
fit for loungewear, #HyperTexture emerges via
soft and tactile surfaces for #Cosy indoor-
outdoor pieces such as the #RobeCoat.
Design details: keep proportions voluminous
for all components, spanning chunky self-tie
belts, oversized hoods, wide turned-up sleeves
and cocooning silhouettes. Seek raised and
textured teddy fleeces, #FauxFur qualities and
exaggerated woolly surfaces with loose threads.
Marks and Spencer Andreadamo
Harness our Surreal Softness theme via tactile
chenille or padded knit effects. For colour, use
trending playful brights for simple silhouettes,
continuing last season's Dopamine Minimalism
story, in which minimalism and maximalism
coexist.

Varley @standstudio.official WGSN Original CADs/Flats

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 Stealth wealth #MatchingSet
Why is it key? A focus on pared-down luxury is
important for A/W 24/25, as longevity, cross-
seasonality and versatility are top of mind,
resulting in an increase in search terms for
elevated sleepwear. The awareness of
overproduction along with recessionary
environments calls for #ElevatedBasics with a
smartened-up look that can be worn to lounge
and work in at home, as well as under clothing
as base layers or wardrobe foundations.
@rusthebrand Miu Miu
Design details: offer lounge styles with
investment appeal via simple, sartorial
silhouettes in neutral colours and premium
fabrics. #Leggings have been reframed and are
worn as #Bodywear that can form part of an
elevated lounge set.

Live the Process Varley WGSN Original CADs/Flats

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 Sleep preservation poncho
Why is it key? Our Sleep Preservation forecast
theme anticipates protective details and
cocooning silhouettes that can be worn from
the #HomeHub to #TheGreatOutdoors. Think of
this as a combination of a blanket and garment,
as consumers are looking to optimise purchases
amid #CostOfLiving concerns.
Design details: create a hybrid anorak #Poncho
style, in line with the Cosy Utility theme. Apply
utility and technical temperature-regulating
Arcteryx EENK
elements to voluminous #BlanketDressing
silhouettes inspired by duvets, in line with the
focus on sleep. Use reversible #Padded and
quilted materials that generate a feeling of
warmth and comfort.

Tiffany Brown Designs Casper WGSN Original CADs/Flats

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 #BoudoirDressing pyjama
Why is it key? A key theme on A/W 23/24
catwalks, #BoudoirDressing tempers the
season's overarching focus on cosy comfort,
injecting a sense of glamour.
Design details: take cues from the robe and
classic smoking jacket to lay the foundations for
a luxe lounge pyjama set that offers enhanced
value. Add sensual #SoftTies at the waist. Use
peace silk, biosynthetic silk, slinky FSC-
certified cellulosic lyocell satin, Tencel Modal
Tove Olivia von Halle
or ECOVERO viscose, panelled with #Lace
details. Design Super-nature prints or opt for
#SubtleTexture and lustrous devoré #Velvet.
Choose seductive dark tones for colour.

Gilda & Pearl @forrestlesssleepers WGSN Original CADs/Flats

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Range plan

Ballet sleaze #Bodysuit #HyperTexture robe Stealth wealth Sleep preservation poncho #BoudoirDressing pyjama
#MatchingSet

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1 2 3
Action points
Prioritise #Cosy tactility amid cost-of-living
concerns
As consumers aim to keep warm when working from
home or outdoors, invest in #HyperTexture or #Padded
fabrications that generate and maintain heat. Robe and
poncho blanket styles are key
Indoor-outdoor end use remains key
Focus on smartened-up lounge items that can be worn
as career co-ords, driven by a mindset of
#LessButBetter. Action this via a refined, sartorial take
on the #MatchingSet as well as knitted bodysuits that
can be worn alone or as inner base layers
Continue to explore sustainable materials
Heighten sustainable credentials by exploring new
fabrics such as Tencel lace qualities, FSC-certified
cellulosic lyocell satin, biosynthetic silk, RWS wool
blends, jerseys made from GRS recycled cotton, lyocell
or hemp, and degradable elastane for stretch
constructions