S R INSTITUTE OF MANAGEMENT & TECHNOLOGY

NH-24, Sitapur Road, Bakshi Ka Talab, Lucknow

Section: MBA Sessional: PUT
Year: Second Year Date: /2/2024
Subject: Data Analytics Duration: 3hr.
Subject Code: KMBN IT 01 Max Marks: 100
Note: - Attempt ALL the Sections.

SECTION-A
1. Attempt all question. All parts carry equal marks. [2 × 10 =20]

Q. QUESTION Marks CO
NO
a. What is Data Visualization? 2 1
b. Define unstructured data. 2 1
c. What do you mean by column Chart with two-line labeling? 2 2
d. What is the importance of data science? 2 2
e. What is data classification? 2 3
f. Explain the types of missing data. 2 3
g. What is R Programming? 2 4
h. What is the best way to visualize categorical data? 2 4
i. Define retail analytics. 2 5
j. Explain the use of healthcare analytics in data analytics. 2 5

SECTION-B
2. Attempt any THREE of the following. [10 × 3 =30]
Q. QUESTION Marks C
O
a. Explain the life cycle of data science. Also explain the 10 1
applications of data science.
b. Explain the data collection methods. What do you understand by 10 2
data management?
c. What do you mean by interpretation and Evaluation phases? 10 3
Explain hypothesis.
d. What are the data types in R programming? Explain. 10 4

e. What are the types of retail data analytics? 10 5

 SECTION-C
3. Attempt any One Part of the following. [10 × 01 = 10]

Q. QUESTION Marks CO
a Explain different types of business analytics. 10 1

b Explain career opportunities in business analytics. 10 1

4. Attempt any One Part of the following. [10 × 01 = 10]

Q. QUESTION Marks CO
1 What is big data management? Explain its benefits. 10 2

2 What do you understand by an outlier? How to detect and handle 10 2

outlier?

5. Attempt any One Part of the following. [10 × 01 = 10]

Q. QUESTION Marks CO
1 Explain data acquisition and data preparation phases. 10 3

2 What is data science? What is the need for data science? 10 3

6. Attempt any One Part of the following. [10 × 01 = 10]

Q. QUESTION Marks CO
1 Explain the applications of R programming. 10 4

2 What do you understand by exploratory data analysis in R 10 4

Programming?

7. Attempt any One Part of the following. [10 × 01 = 10]

Q. QUESTION Marks CO
1 What is marketing analytics? Explain its application. 10 5
2 What are the dimensions of retail data analytics? 10 5