SEGMENTATION IN

GLOBAL MARKETS

S
Revolutionizing Marketing: Exploring
Segmentation Strategies Marketing Segmentation Breakdown

egmentation refers to the division of a Today we immerse ourselves in the fascinating

market. into smaller groups with similar world of segmentation in marketing, a key tool to
characteristics and needs. Its parts include target understand and reach specific audiences
market identification, demographic, Demographics: The Science Behind the Data
psychographic, behavioral and geographic
segmentation, as well as selecting the right Demographics: The Science Behind the Data
segment and positioning products or services to
Discover how demographic targeting drives
meet those specific needs.
effective campaigns by focusing on
characteristics like age, gender, income, and
more.

Psychography: Connecting with

Emotions and Values
We explore how psychographic segmentation
goes beyond basic data, delving into consumer
habits, values ​and lifestyles.

Behavioral: Analyzing Consumption

Behaviors
Don't miss the secrets of behavioral
segmentation! Discover how studying purchasing
patterns and consumer preferences drives more
effective campaigns.

Geography: Conquest of Selecting the Ideal Segment: Positioning: Standing out

Local and International The Key to Success in the Consumer's Mind
Markets
Understanding how to choose the We explore how strategic
From conquering the local market
right segment is crucial. How to positioning within a specific
to global expansion, geographic
identify the audience that will really segment can make a difference in
segmentation stands out as an
connect with your product or consumer perception
essential tool to adapt strategies to
service? Discover it here.
different regions.

2 de mayo de 2030 Para uso interno