COURSE OUTLINE

PROGRAMME BA240 - BACHELOR OF BUSINESS ADMINISTRATION (HONS.) MARKETING

Credit
No Course Course Description Part
Hour

1. ACC406 INTERMEDIATE FINANCIAL ACCOUNTING AND REPORTING 3.0 01

2. ASM452 END USER APPLICATIONS 3.0 01

3. CTU551 ISLAM AND ASIAN CIVILIZATION 2.0 01

4. MGT420 PRINCIPLES AND PRACTICE OF MANAGEMENT 3.0 01

5. ELC501 ENGLISH FOR CRITICAL ACADEMIC READING 2.0 02

6. FIN420 FINANCIAL MANAGEMENT 3.0 02

7. LAW416 BUSINESS LAW 3.0 02

8. MKT421 MARKETING CONCEPTS AND PRACTICES 4.0 02 B-

9. ECO415 ECONOMICS 3.0 03 C+

10. HRM533 INTRODUCTION TO HUMAN RESOURCE MANAGEMENT 3.0 03

11. OPM530 INTRODUCTION TO OPERATIONS MANAGEMENT 3.0 03

12. TAC401 INTRODUCTORY ARABIC (LEVEL I) 2.0 03 Elective

13. FIN533 PERSONAL FINANCIAL PLANNING 3.0 04

14. HBU111 NATIONAL KESATRIA I 1.0 04 Elective

15. MGT538 PERSONAL DEVELOPMENT AND ETHICS 3.0 04

16. MKT542 CHANNELS MANAGEMENT 4.0 04

17. TAC451 INTRODUCTORY ARABIC (LEVEL II) 2.0 04 A-

18. HBU121 NATIONAL KESATRIA II 1.0 05 Elective

19. INC410 PRINCIPLES OF INTERPERSONAL COMMUNICATION 3.0 05 Elective

20. MGT555 BUSINESS ANALYTICS 3.0 05

21. MKT547 MARKETING COMMUNICATION 4.0 05

22. TAC501 INTRODUCTORY ARABIC (LEVEL III) 2.0 05 Elective

23. ELC590 ENGLISH FOR ORAL PRESENTATIONS 2.0 06

24. ENT530 PRINCIPLES OF ENTREPRENEURSHIP 3.0 06

25. HBU131 NATIONAL KESATRIA III 1.0 06 Elective

26. MKT539 BRAND MANAGEMENT 4.0 06 B

27. NAD407 PRINCIPLES OF NUTRITION 3.0 06 Elective

28. MKT535 UNDERSTANDING CONSUMER 4.0 07

29. MKT646 STRATEGIC MARKETING 4.0 07

30. MKT656 GLOBAL MARKETING 4.0 07

31. UBM599 DIGITAL WORKFORCE 3.0 07 Elective

32. HTT451 PRINCIPLES OF TOURISM 3.0 08 Elective

33. MKT537 MARKETING RESEARCH 4.0 08

34. MKT540 SERVICES MARKETING 4.0 08 B

35. MKT622 RESPONSIBLE MARKETING 4.0 08

36. CTU553 ETHNIC RELATIONS 2.0 09

37. MGT666 INTERNSHIP 12.0 09

38. MKT623 SALES FORCE MANAGEMENT 4.0 09

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