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Start-Up-Business Plan
Start-Up-Business Plan
START-UP
BUSINESS PLAN
In Partial Fulfilment of the Requirements in
ENTREPRENEURSHIP
TABLE OF CONTENTS
TABLE OF CONTENTS …………………....…………………………………………... 2
BUSINESS NAME, LOGO, AND ADDRESS ………………………………………… 4
NATURE OF THE BUSINESS …………………………………………………………. 5
BACKGROUND OF THE PRINCIPALS ……………………………………………… 6
CHAPTER 1
Executive Summary ……………………………………………………………… 14
CHAPTER 2: MANAGEMENT AND ORGANIZATION
Company Name, Logo, and Address …………………………………………. 15
Vision and Mission Statements ……………………………………………….. 16
Key Personnel ……………………………………………………………………… 16
Workforce and Personnel Support ……………………………………………. 17
Organizational Chart …………………………………………………………….. 18
Ownership, Capitalization, Compensation, and Incentives …………….. 19
External Management Support ……………………………………………….. 19
CHAPTER 3: PRODUCT/ SERVICE PLAN
Purpose of the Product/ Service …...………………………………………… 20
Product’s Unique Features …….………………………………………………. 21
Material Requirements and Sources of Supply …….……………………… 22
Production/Process and Controls that will be used to Manufacture … 22
Distribution Logistics …………………………………………………………… 23
Regulatory and Other Compliance Issues …………………………………. 23
CHAPTER 4: MARKET PLAN
The Competitor …………………..…...…………………………………………. 24
Marketing/ Sales Strategies …….…………………………………………….. 25
Product/ Service Characteristics or Features ...…….……………………. 25
Policy Pricing ……………………………………………………………………… 26
Sales Projections …………………………………………………………………. 26
Marketing Analysis Summary ……………..………………………………….. 27
CONGEE CORNER
“every slurp, a happy burp”
ACM Corporation
Naruangan, Tuao East, Cagayan
Profile
Birthday: January 05, 2006
Citizenship: Filipino
Sex: M
Civil Status: Single
Education
Skills
Interpersonal skills
Time Management skills
Communication skills
Proficient in different multimedia platforms
Productive in performing task with accuracy and timeline
ALFREY A. ANDRADA
Palca, Tuao, Cagayan | 09657668545| andradaalfrey05@gmail.com
Profile
Birthday: December 22, 2006
Citizenship: Filipino
Sex: M
Civil Status: Single
Education
Skills
Profile
Birthday: June 19, 2006
Citizenship: Filipino
Sex: M
Civil Status: Single
Education
Skills
Interpersonal skills
Time Management skills
Adaptable and Resourceful
Proficient in different multimedia platforms
Productive in performing task with accuracy and timeliness
MAGDA NEHARICA
ALEJANDRO
Bugnay, Tuao, Cagayan | 09499815236 | alejandroneharica@gmail.com
Profile
Birthday: October 06, 2006
Citizenship: Filipino
Sex: F
Civil Status: Single
Education
Skills
Interpersonal skills
Time Management skills
Adaptable and Resourceful
Productive in performing task with accuracy and timeliness
Critical thinking skills
Profile
Birthday: May 12, 2006
Citizenship: Filipino
Sex: F
Civil Status: Single
Education
Skills
RHEA A. AMIHOY
Bugnay, Tuao, Cagayan | 09785467123 | alejandrorhea86@gmail.com
Profile
Birthday: August 02, 2006
Citizenship: Filipino
Sex: F
Civil Status: Single
Education
Interpersonal skills
Time Management skills
Adaptable and Resourceful
Proficient in different multimedia platforms
Productive in performing task with accuracy and timeliness
Drawing and Painting
Profile
Birthday: October 19, 2006
Citizenship: Filipino
Sex: F
Civil Status: Single
Education
Skills
Profile
Birthday: September 15, 2006
Citizenship: Filipino
Sex: F
Civil Status: Single
Education
Skills
CHAPTER 2
MANAGEMENT AND ORGANIZATION
A. Company Name : Congee Corner (ACM Corporation)
Congee Corner is a food business founded in 2023 and was proposed by
grade 12 students of Accountancy, Business and Management as a
requirement for their subject Entrepreneurship. Through
innovation, the team come up with the name Congee Corner as warm and
an inviting space where the timeless comfort of congee is elevated with
modern flavours and fresh ingredients. The business introduces a new
delicacies that their customers will surely love. Because of its uniqueness,
the product will capture the customer's preference of their comfort food
since it has a different taste. For it to succeed, the company offers a
variety of strategies to maintain our profit and provide good services to our
customers. More than a name, Congee Corner is an experience. It's a place
to rediscover the comfort of congee, explore new culinary horizons, and
create lasting memories with friends and family.
Logo
Address
The food business will be located inside Tuao Vocational and Technical
School, Zone 4, Naruangan, Tuao East, Cagayan. The company decided to put
the business in this location since many people walk along this way such as
students and teachers as the business’ potential customers.
Which is technically a perfect location as it is close to school and provide
convenience for students and teachers looking for a grab-and-go option or a
quick sit-down meal. This proximity can be a competitive advantage over
restaurants further away.
C. Key Personnel
o General Manager
Within an organization, the general manager is an employee who plans,
directs, and supervises the financial health and operations of a business unit,
division, department, and operating unit. Additionally, the manager's job is to
direct and supervise the work of a team of individuals. Within the food
business, the manager will oversee daily operations, ensuring efficient service,
quality control, including customer satisfaction.
JANELLE S. TUNGCUL
GENERAL MANAGER
PRINCESS T. ALVARADO
FINANCE/ PRODUCTION/
MARKET MANAGER
CHAPTER 3
PRODUCT PLAN
A. Purpose of the Product
Congee Corner is a culinary haven within your school, offering a diverse
range of delectable porridge options designed to satisfy the cravings of
students and faculty alike. Our purpose is rooted in providing a comforting
and nutritious dining experience, with a focus on the time-honored tradition
of enjoying hearty congee. As a staple in many Asian cultures, congee
embodies both nourishment and warmth, making it an ideal choice for those
seeking a wholesome and filling meal. Our product aims to bring a touch of
home-style cooking to the school environment, creating a welcoming space
where individuals can indulge in delicious porridge crafted with care.
consumption. Our purpose is not just to sell porridge but to create a culinary
haven within the school that enriches the daily lives of students and faculty
through the power of wholesome, delicious meals.
to serve it.
E. Distribution Logistics
Our small business is located at Tuao Vocational and Technical School-
Main Campus, Naruangan Tuao East Cagayan in front of Senior High
School Building.
CHAPTER 4
PRODUCT PLAN
A. Market Analysis
Filipinos hold a special place for porridge, making it readily accepted and
appealing option. Compared to other breakfast option, porridge’s versatility,
health benefits, and affordability make it a popular choice for students and
young adults seeking a quick, nutritious, and budget-friendly breakfast or
snack.
It is located directly in front of senior high school building, capturing both
morning rush and post-exam crowds. Considering its location, it has a strong
student base where every student has varied needs and preferences, creating a
sizable market for porridge. The existing food stalls lacks healthy or budget
friendly choices, presenting an opportunity for Congee Corner.
Overall, Congee Corner has a promising market based on the popularity of
porridge, favorable school environment, and potential to differentiate itself from
competition. By understanding the student preferences and implementing
marketing strategies, Congee Corner can carve a successful niche withing the
bustling walls of TVTS-Main.
B. Target Audience
We move beyond the ordinary, offering classic favorites like Savory Chicken
Congee alongside adventurous twists like Spicy Pork Tinga. Vegetarian and
customizable options cater to diverse preferences. We prioritize fresh, ethically
sourced ingredients, ensuring each spoonful bursts with authentic flavors and
wholesome goodness.
From convenient grab-and-go sizes to hearty bowls designed to fill, we tailor
portions to match every schedule and appetite. From savory chicharon to fresh
herbs and sweet sauces, our toppings playground lets you personalize your
congee journey.
Every bowl is a feast for the senses, from the aromatic steam to the vibrant
colors and textures. We craft an experience that engages all your senses. We
celebrate the Filipino tradition of congee, infusing each bowl with warmth,
familiarity, and a taste of home.
Services
We understand the student hustle. Our streamlined ordering system and
grab-and-go options ensure minimal wait times, catering to those on the move.
Our space is more than just a counter; it's a cozy corner for friends to gather,
share stories, and savor the warmth of togetherness.
We're committed to responsible practices, prioritizing local sourcing and
minimizing waste. Enjoy your congee knowing it nourishes not just you, but
also the environment. We believe in connection and belonging. Events, loyalty
programs, and friendly smiles build a sense of community, making Congee
Corner a familiar haven within the school walls.
At Congee Corner, we strive to create a unique and delightful experience
that goes beyond just serving food. We offer a sensory journey, a space for
connection, and a reminder that delicious nourishment can fuel not just your
body, but also your spirit.
CHAPTER 5
FINANCIAL PLAN
EXPENSES UNIT PRICE (per pc) TOTAL PRICE
Rice (5 kg) P110.00 P550.00
Sticky Rice (2 kg) P100.00 P200.00
Egg (2 Tray) P180.00 P260.00
Chicken (2 kg) P180.00 P3600.00
Vetsin P25.00 P25.00
Salt P25.00 P25.00
Ground Pepper P25.00 P25.00
Knorr Cubes (6 pcs) P8.00 P48.00
Fried Garlic (6 packs) P10.00 P60.00
Onion P40.00 P40.00
Ginger P30.00 P30.00
Calamansi P20.00 P20.00
Spring Onions (2 P25.00 P50.00
bundle)
OTHER EXPENSES
Disposable bowl (8 P50.00 P400.00
packs)
Disposable Spoon (2 P60.00 P120.00
pack)
SALES
Medium P25.00 P2,500
With Egg P35.00 P2,450
NET SALES P4,950.00
NET INCOME P2,497
APPENDICES
DOCUMENTATION