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MODULE NAME: MODULE CODE:

BUSINESS MANAGEMENT 2B BMNG6212w
BUSINESS MANAGEMENT 2B BMNG6222w

ASSESSMENT TYPE: ASSIGNMENT 1 (PAPER ONLY)

TOTAL MARK ALLOCATION: 100 MARKS

TOTAL HOURS: 15 HOURS

By submitting this assignment, you acknowledge that you have read and understood all the rules
as per the terms in the registration contract, in particular the assignment and assessment rules in
The IIE Assessment Strategy and Policy (IIE009), the intellectual integrity and plagiarism rules in
the Intellectual Integrity Policy (IIE023), as well as any rules and regulations published in the
student portal.

INSTRUCTIONS:

1. No material may be copied from original sources, even if referenced correctly, unless it is a
direct quote indicated with quotation marks. No more than 10% of the assignment may
consist of direct quotes.
2. Any assignment with a similarity index of more than 25% will be scrutinised for
plagiarism. Please ensure you attach an originality report to your assignment if required.
3. Make a copy of your assignment before handing it in.
4. Assignments must be typed unless otherwise specified.
5. All work must be adequately and correctly referenced.
6. Begin each section on a new page.
7. Follow all instructions on the assignment cover sheet.
8. This is an individual assignment.
9. Pay careful attention to word count. Do NOT exceed the word count stipulated on each
task, failure to adhere to word count limit/s will result in work being unmarked, as content
provided after the respective threshold will not be considered. Word count excludes
references.

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Referencing Rubric ____

Providing evidence based on valid and referenced academic sources is a fundamental educational principle and the
cornerstone of high-quality academic work. Hence, The IIE considers it essential to develop the referencing skills of our
students in our commitment to achieve high academic standards. Part of achieving these high standards is referencing in a
way that is consistent, technically correct and congruent. This is not plagiarism, which is handled differently.
Poor quality formatting in your referencing will result in a penalty of a maximum of ten percent being deducted from the
mark awarded, according to the following guidelines. Please note, however, that evidence of plagiarism in the form of
copied or uncited work (not referenced), absent reference lists, or exceptionally poor referencing, may result in action
being taken in accordance with The IIE’s Intellectual Integrity Policy (0023).
Markers are required to provide feedback to students by indicating (circling/underlining) the information that best
describes the student’s work.
Minor technical referencing errors: 5% deduction from the overall mark – the student’s work contains five or more
errors listed in the minor errors column in the table below.
Major technical referencing errors: 10% deduction from the overall mark – the student’s work contains five or more
errors listed in the major errors column in the table below.
If both minor and major errors are indicated, then 10% is deducted from the overall mark.
The examples provided below are not exhaustive but are provided to illustrate the error.
Required: Minor errors Major errors
Technically correct referencing style in technical correctness of referencing In technical correctness of referencing
style style
Deduct 5% from mark awarded Deduct 10% from mark awarded
Consistency Minor inconsistencies. Major inconsistencies.
The referencing style is generally Poor and inconsistent referencing style
The same referencing format has been consistent, but there are one or two used in-text and/or in the bibliography/
used for all in-text references and in the changes in the format of in-text reference list.
bibliography/reference list. referencing and/or in the bibliography. Multiple formats for the same type of
For example, page numbers for direct referencing have been used.
quotes (in-text) have been provided for For example, the format for direct quotes
one source, but not in another instance. (in-text) and/or book chapters
Two book chapters (bibliography) have (bibliography/ reference list) is different
been referenced in the bibliography in two across multiple instances.
different formats.
Technical correctness Generally, technically correct with some Technically incorrect.
minor errors. The referencing format is incorrect.
Referencing format is technically correct The correct referencing format has been Concepts and ideas are typically
throughout the submission. consistently used, but there are one or referenced, but a reference is missing from
two errors. small sections of the work.
Concepts and ideas are typically Position of the references: references are
Position of the reference: a reference is referenced, but a reference is missing only given at the beginning or end of large
directly associated with every concept or from one small section of the work. sections of work.
idea. Position of the references: references are For example, incorrect author information
only given at the beginning or end of every is provided, no year of publication is
paragraph. provided, quotation marks and/or page
For example, quotation marks, page For example, the student has incorrectly numbers for direct quotes missing, page
numbers, years, etc. are applied correctly, presented direct quotes (in-text) and/or numbers are provided for paraphrased
sources in the bibliography/reference list book chapters (bibliography/reference material, the incorrect punctuation is used
are correctly presented. list). (in-text); the bibliography/reference list is
not in alphabetical order, the incorrect
format for a book chapter/journal article is
used, information is missing e.g. no place
of publication had been provided
(bibliography); repeated sources on the
reference list.
Congruence between in-text referencing Generally, congruence between the in-text A lack of congruence between the in-text
and bibliography/reference list referencing and the bibliography/ referencing and the bibliography.
reference list with one or two errors. No relationship/several incongruencies
All sources are accurately reflected and There is largely a match between the between the in-text referencing and the
are all accurately included in the sources presented in-text and the bibliography/reference list.
bibliography/reference list. bibliography. For example, sources are included in-text,
For example, a source appears in the text, but not in the bibliography and vice versa,
but not in the bibliography/reference list a link, rather than the actual reference is
or vice versa. provided in the bibliography.
In summary: the recording of references In summary, at least 80% of the sources In summary, at least 60% of the sources
is accurate and complete. are correctly reflected and included in a are incorrectly reflected and/or not
reference list. included in reference list.

Overall Feedback about the consistency, technical correctness and congruence between in-text referencing and bibliography:
_________________________________________________________________________________________________________________
________________________________________________________________________________________________________________

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Question 1 (Marks: 25)

Read the case study below and then answer questions Q.1.1 to Q.1.2.

Food Lover’s Market Group is Cooking

Food Lover's Market which was launched 25 years ago has evolved from a pure fresh fruit and
vegetable store known as Fruit and Veg City into several brands, the latest of which serves meals.
The first Johannesburg-based Food Lover's Eatery opened in Sandton last month (August 2018) at
the Marc on Rivonia Road, a new shopping centre. There are 3 other Food Lover's Eateries in the
Cape Town CBD selling 10 000 to 15 000 meals a day between them.

With its design 2 years in the making, the Rivonia store feels like a sophisticated food deli or food
hall in a major capital along the lines of Eataly, the popular open-plan food hall concept in the US.
Mike Coppin, co-founded the Food Lover's Market group with his brother Brian said the quality and
variety were unrivalled. He expects it will become a regular lunch destination for local businesses.

"It has a strong focus on convenience in both the store design and service and is dedicated to
offering a fast lunch service. We find it's working really well," said Coppin.

"With world-class chefs and the highly trained team the Food Lover's eatery has already proved to
be the fastest gourmet lunch offering in Sandton." The eateries offer mostly quick restaurant type
food such as pizza, sushi and hot meals in locations with many office workers.

"These professionals want restaurant quality food quickly and don't want to wait ages for a waiter"
said Coppin. The store sits alongside a Seattle Coffee Co, a brand which the group has a 51%
stake. Coppin said Seattle, which has 190 outlets wants to bring more of a food component into its
offerings - items such as baguettes, croissants and sandwiches. At the moment coffee still accounts
for 95% of Seattle's sales.

The group's mother brand, Food Lover's Market has undergone a transformation in recent years
while 80% of its offering is still fresh, Food Lover's Market also sells grocery products, detergents
and other household goods giving it the feel of a supermarket but with a focus on fresh food. The
group also owns the FreshStop brand with outlets at Caltex service stations. There are 285 of these
outlets with another 30 planned over the next 12 months.

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They also have 46 market liquor outlets. The company with sales turnover in excess of R12 billion
a year, 17 000 employees and 550 stores across all of its brands in South Africa, is becoming a force,
giving the likes of listed groups such as Shoprite and Checkers and Woolworths competition. Food
Lover's Market is one of the last few independent food retailers of scale in Africa. It’s growing its
footprint across the continent with more than 124 Food Lover’s Market stores and a presence in
11 countries. Coppin said that the group was building 11 new Food Lover's Market stores before
the end of the year. This weekend, one opened in Sediba Plaza and Hartbeespoort.

The group also owns FVC International which is one of the largest exporters and importers of fresh
produce in South Africa. The group is privately-owned, although emerging market investor Actis
invested R760 million in 2015. Coppin said the market was tough at the moment with everyone
fighting for market share and consumers were also feeling the pinch.

"We are still the best in the fresh produce game. We are happy for our fresh produce prices to be
tested against any other retailer and we are confident that no other major retailer can match us on
fresh produce prices. This value driven approach also allows us to offer fantastic prices in our Food
Lover's Eatery stores."

The Broll South African Retail Snapshot for the second quarter of this year found that regional
shopping centres research shows support for grocery supermarkets and food apparel. On the other
hand, beauty salons and spas, bookstores and fine jewellery stores are under pressure with lingerie
and swimwear suffering the worst year on year. The report stated the provision of
"shoppertainment" activities and the ability to offer something unique are more vital than ever.

Source: Shevel, A. 2018. Food Lover’s Market Group is Cooking. [Online]. Available at:
https://www.businesslive.co.za/bt/business-and-economy/2018-09-29-food-lovers-market-group-
is---cooking/ [Accessed 29 January 2021].

Q.1.1 Explain the characteristics of leadership as displayed by the co-owner Mike Coppin (9)
that you recognise in the Food Lover’s Market case above.

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Q.1.2 “The company with sales turnover in excess of R12 billion a year, 17 000 (16)
employees and 550 stores across all of its brands in South Africa, is becoming a
force, giving the likes of listed groups such as Shoprite and Checkers and
Woolworths competition.”

With reference to the above case, discuss Blake and Mouton’s leadership grid.
NB: Your answer should be a minimum of 400 to a maximum of 500 words.
Markers are to stop marking after the threshold of 500 words has been reached.
Please indicate the word count at the end your answer.

Question 2 (Marks: 30)

Rutendo’s Exclusive Shoe Suppliers

Rutendo founded the company, Rutendo’s Exclusive Shoe suppliers, also known as RE shoe
suppliers back in 2007. Before officially registering the company in 2007, Rutendo was popular as
one of the few ladies extremely good in shoe repairs. This popularity helped Rutendo to turn her
shoe skills and knowledge into a big profitable business. When Rutendo started in 2007, RE was
only producing shoes. By 2017, RE had established an in-house fleet of vehicles for distribution
purposes. RE produces high-end fashion shoes and delivers these to her buyers. Some of their
products include ladies’ flat sandals, high heel sandals, pumps, wedge, gladiator sandals, knee-
high boots, funky sneakers, sports sneakers and crocs.

In The production section, RE has over ten diverse employees. These employees’ tasks and
responsibilities are fairly shared and equal. Each person must make at least 10 pair of shoes per
day. Of late, one of the employees, Judith mistakenly forgot a print out of her payslip at the office
printer. Unfortunately, this was picked up by Mbali who then realised that there was unequal pay
although they were both doing the same job. This discovery greatly demotivated Mbali as she felt
that her efforts and performance did not match her rewards. This is more so because, during her
performance reviews, she had been told she was an outstanding performer who had good potential
to lead the team one day. In addition to having been with the company longer than Judith, Mbali
failed to understand the basis on which Judith was paid a much higher salary than her, this caused
tension between the two colleagues and essentially, Mbali started skipping work and missing daily
targets.

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Upon realising that Mbali was demotivated, Rutendo decided to probe Mbali to find out what was
going on.
Unfortunately, Mbali could not bring herself to reveal the truth as she understood that salary
information is confidential. Instead, Mbali stated that she is feeling demotivated for the following
reasons:
• She feels she has not grown within the company over the last 10 years, been in the same
position
• She has not attended enough skills and development training to equip her for senior
management post that she has been promised.
• The company has not shown any appreciated for her loyalty and long service
• She feels overlooked and underpaid

Rutendo is seeking advice on employee motivation as she realises that many of her employees
have shown signs of demotivation.
Source: IIE (2021)

In an essay format of no more than 1 000 words, Advise Rutendo on the aspects of motivation. In
your answer you will need to:
• Provide a brief background on the nature and importance of employee motivation.
• Discuss the motivation process that Mbali will have to go through.
• Discuss the Maslow’s hierarchy of needs motivation theory with reference to the case
study.

Sources of information
To answer the above question, you will need to read widely beyond your module textbook.
Sources such as newspapers and magazines can be used but as their content is not always
accurate and reliable, they should support arguments based on academic references. Thus, it is
important that academic journals, published books and respected trade magazines provide the
bulk of your sources. Very good answers will go beyond the reading list to explore other literature
and perspectives. Please ensure your referencing is in the correct format as marks will be
deducted for poor referencing.

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You will be assessed according to the following rubric:

Criteria Points for Consideration Marks
Structure of essay • Correct essay structure;
and clarity of • Logical and coherent flow; /2
writing • Academic tone and clear writing.

Criteria Points for Consideration Marks

Content The essay provided the essay’s adopted definition of
motivation, the importance of motivation is also discussed.
Student demonstrated throughout the essay their
understanding of the motivation process and how it may be
/25
applied in a workplace. Furthermore, the students is able to
apply Maslow’s hierarchy of needs motivation theory in the
given scenario. Theory was correctly applied to the given
scenario.
Use of sources • Evidence of wider reading;
/3
• Number and quality of sources used.
Total /30

NB: Your answer should be a minimum of 900 to a maximum of 1000 words. Markers are to
stop marking after the threshold of 1000 words has been reached. Please indicate the word
count at the end your answer.

Question 3 (Marks: 15)

Boardmans to go, but CNA will stay – here are the brands and stores affected by Edcon’s new
recovery plan

Edcon Holdings’ latest recovery plan includes closing chains like Red Square cosmetics and La
Senza lingerie and attempting to lure their customers to its flagship Edgars clothing stores. The
move is the brainchild of new CEO Grant Pattison. He is a former CEO of Massmart Holdings,
including Game and Makro, and is best known for selling a majority stake in Massmart to Wal-
Mart Stores in 2011. The Johannesburg-based company has long struggled to stay afloat amid
weak consumer spending and economic growth and had to be taken over by banks and
bondholders in 2016 to avoid collapse. Under Pattison’s strategy, Edcon will reduce its 1,300-store

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footprint and cut floor space by 17% over five years to boost profitability, the CEO said
Wednesday.

The retailer will focus its attention primarily on Edgars, which already sells most of the ranges
available in the stores that will close. Edcon will also retain discount clothing specialist Jet and its
CNA chain of stationery stores; though Boardmans Homeware is set for the chop (This process is
now almost complete).

The urgency comes as Edcon’s retail sales fell 9.4% in the three months through 23 December and
adjusted earnings before interest, taxes, depreciation and amortisation slumped 25%. The
company’s owners include Franklin Templeton, Sanford C. Bernstein & Co. LLC and Harvard
University Pension Fund, which took over Edcon when it was suffocating under foreign-currency
debt used to finance its 2007 takeover by Boston-based Bain Capital Private Equity LP. Net debt at
the end of 2017 was R4.2 billion ($306 million), compared with R24.7 billion the previous year.
Earlier attempts at reviving Edcon included increasing the workforce, slashing prices and
introducing international brands. The latter policy was reversed by Brookes, who led the
company for a little over two years.

Edcon said in March it was in discussions with creditors about refinancing debt to strengthen the
balance sheet. The company has a liquidity facility and credit facilities maturing at the end of
September.
https://businesstech.co.za/news/business/256737/boardmans-to-go-but-cna-will-stay-here-are-
the-brands-and-stores-affected-by-edcons-new-recovery-plan/
[Accessed: 29 January 2021]

Explain, with the aid of examples, the composition of the macro/ remote environment. Your
answer should refer to the EDCON case study above.

NB: Your answer should be a minimum of 250 to a maximum of 300 words. Markers are to stop
marking after the threshold of 300 words has been reached. Please indicate the word count at
the end your answer.

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Question 4 (Marks: 30)

In an essay format of no more than 1 000 words, present an answer to the following question.
Critically discuss Henry Mintzberg’s Role Distribution of Managers. Your discussion must include
an example of a manager/ leader in respect of each of the 10 roles and a very brief discussion
thereof. In your answer you will need to:
• Use appropriate theory from your textbook;
• Demonstrate use of further academic research.

Sources of information
To answer the above question, you will need to read widely beyond your module textbook. A
recommended reading list is provided below, however, additional appropriate academic literature
can and should be consulted. Please note that references to general websites such as Wikipedia
should be avoided. Sources such as newspapers and magazines can be used but as their content is
not always accurate and reliable, they should support arguments based on academic references.
Thus, it is important that academic journals, published books and respected trade magazines
provide the bulk of your sources. Very good answers will go beyond the reading list to explore
other literature and perspectives. Please ensure your referencing is in the correct format as marks
will be deducted for poor referencing.

Recommended reading list (NB: Do not confine your research exclusively to this list):
1. Kumar, P. 2015. An Analytical study on Mintzberg’s Framework: Managerial Roles. [Online].
Available at: http://ijrmbs.com/vol2issue3/drpradeep.pdf [Accessed: 29 January 2021].
2. Mind Tools. [s.a.]. Mintzberg's Management Roles. [Online]. Available at:
https://www.mindtools.com/pages/article/management-roles.htm [Accessed: 29 January
2021].
3. Taskworld. 2016. Mintzberg Model: 10 Different Roles of a Successful Manager. [Online].
Available at: https://medium.com/taskworld-blog/mintzberg-model-10-different-roles-of-a-
successful-manager-77f9d87b773c [Accessed: 29 January 2021].
4. Free Management Books. [s.a.]. Mintzberg's Management Roles. [Online]. Available at:
http://www.free-management-ebooks.com/faqld/leadmodels-01.htm [Accessed: 29
January 2021].
5. Altamony, H., Masa’deh, R. and Hamdi Gharibeh, A. 2017. The Role of Academic Researcher
to Mintzberg’s Managerial Roles. [Online]. Available at:

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https://www.researchgate.net/publication/316634992_The_Role_of_Academic_Researche
r_to_Mintzberg's_Managerial_Roles [Accessed: 29 January 2021].

You will be assessed according to the following rubric:

Criteria Points for Consideration Marks
Structure of • Correct essay structure;
essay and clarity • Logical and coherent flow; /2
of writing • Academic tone and clear writing.
Content • Knowledge of Mintzberg’s role distribution of
managers acquired through research;
• Examples are provided and are correctly applied in all /25
ten roles. Students demonstrate understanding of the
various Role Distribution of Managers.
Use of sources • Evidence of wider reading;
/3
• Number and quality of sources used.
Total /30

NB: Your answer should be a minimum of 900 to a maximum of 1000 words. Markers are to
stop marking after the threshold of 1000 words has been reached. Please indicate the word
count at the end your answer.

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Appendix A

Assessment Sheet (Marking Rubric)

Please note: Tear off this section and attach it to your work when you submit it.

MODULE NAME: MODULE CODE:

BUSINESS MANAGEMENT 2B BMNG6212
BUSINESS MANAGEMENT 2B BMNG6212d
BUSINESS MANAGEMENT 2B BMNG6212e
BUSINESS MANAGEMENT 2B BMNG6212f
BUSINESS MANAGEMENT 2B BMNG6212p
BUSINESS MANAGEMENT 2B BMNG6212w

STUDENT NAME:
STUDENT NUMBER:

QUESTION 2: ESSAY MARKING RUBRIC

Criteria Very weak
Both the introduction
and conclusion not
present. Ideas mixed
1. Structure of
between paragraphs
essay and
with little logical flow.
clarity of
Sentences confused
writing
with several spelling,
grammar and
punctuation errors.
Poor
Introduction and
conclusion present but
does not introduce or
conclude effectively. Ideas
mixed between with poor
logical flow. Sentences
often repetitive with
several spelling, grammar
and punctuation errors.
Acceptable
Introduction and conclusion
present. Logical flow of
paragraphs although some
jumping between ideas.
Meaning of each sentence is
generally clear. Sentences
are coherent with two to
three spelling, grammar and
punctuation errors.
Total
Accomplished Excellent
s
Clear introduction and Focussed introduction and
conclusion present. conclusion. Introduction
Logical flow of outlines the problem well.
paragraphs. Meaning Logical flow of
of each sentence is paragraphs. Writing style /2
clear. Sentences are is clear and to the point.
coherent with good Sentences well-structured
spelling, grammar and with good spelling,
punctuation.

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grammar and
punctuation.
0 Mark ½ Marks 1 Marks 1½ Marks 2 Marks
Total
Criteria Very weak Poor Acceptable Accomplished Excellent
s
Definition and none to Theory in relation to the Theory in relation to the Theory in relation to Theory in relation to the
very limited is importance of motivation, importance of motivation, the importance of importance of motivation,
provided in relation to process and Maslow’s process and Maslow’s motivation, process process and Maslow’s
the importance of hierarchy of need theory of hierarchy of need theory of and Maslow’s hierarchy of need theory
motivation is included. motivation is provided. No motivation is provided. hierarchy of need of motivation is provided.
application is provided. Although application is theory of motivation is There is theory and it is
provided, in some cases, the provided. There is a correctly applied and
application is not provided/ good balance and links relevant explains are
2. Content /25
is inaccurate. There is still a made between theory provided in support of
reasonable amount of work and application. theory. Student went
required to improve student Theory was correctly above and beyond
ability to apply the tested applied and examples expectations.
concepts. were given. No invalid
claims are made in the
essay.
0—5 Marks 6—10 Marks 11—15 Marks 16—20 Marks 21—25 Marks
Little evidence of Student has used some Student has used A well-balanced A well-balanced selection
having read recommended readings recommended reading list selection of sources of sources used —
recommended and other websites. At well and may have used — competing competing views. Student
readings. Non- least two quality sources supplemented with non- views. Some extension has used and gone
3. Use of
academic websites used. academic websites. At least beyond recommended beyond the /3
sources
used with up to one four quality sources used. reading. At least seven recommended literature.
quality academic quality sources used. At least 10 quality sources
source. used.
0 Mark ½ Marks 1 Marks 2 Marks 3 Marks
TOTAL /30

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Appendix B

Assessment Sheet (Marking Rubric)

Please note: Tear off this section and attach it to your work when you submit it.

MODULE NAME: MODULE CODE:

BUSINESS MANAGEMENT 2B BMNG6222w
BUSINESS MANAGEMENT 2B BMNG6212w

STUDENT NAME:
STUDENT NUMBER:

QUESTION 4: ESSAY MARKING RUBRIC

Criteria Very weak Poor Acceptable Accomplished Excellent Totals
Both the introduction Introduction and Introduction and conclusion Clear introduction and Focussed introduction and
and conclusion not conclusion present but present. Logical flow of conclusion present. conclusion. Introduction
present. Ideas mixed does not introduce or paragraphs although some Logical flow of outlines the problem well.
between paragraphs conclude effectively. Ideas jumping between ideas. paragraphs. Meaning Logical flow of
1. Structure of
with little logical flow. mixed between with poor Meaning of each sentence is of each sentence is paragraphs. Writing style
essay and
Sentences confused logical flow. Sentences generally clear. Sentences clear. Sentences are is clear and to the point. /2
clarity of
with several spelling, often repetitive with are coherent with two to coherent with good Sentences well-structured
writing
grammar and several spelling, grammar three spelling, grammar and spelling, grammar and with good spelling,
punctuation errors. and punctuation errors. punctuation errors. punctuation. grammar and
punctuation.
0 Mark ½ Marks 1 Marks 1½ Marks 2 Marks
Criteria Very weak Poor Acceptable Accomplished Excellent Totals
Few theoretical Limited theoretical Student exhibits insight into Student has used Thorough knowledge of
(Mintzberg’s role (Mintzberg’s role main aspects (Mintzberg’s some additional subject (Mintzberg’s role
2. Content /25
distribution of distribution of role distribution of relevant theoretical distribution of managers)
(Mintzberg’s role

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managers) aspects managers) aspects managers) (50%). Argument distribution of through research and
included. included (30%). needs more support. managers) facts to analysis.
substantiate
arguments.
0—5 Marks 6—10 Marks 11—15 Marks 16—20 Marks 21—25 Marks
Little evidence of having Student has used some Student has used A well-balanced A well-balanced selection
read recommended recommended readings recommended reading list selection of sources of sources used —
readings. Non-academic and other websites. At well and may have used — competing competing views. Student
websites used with up least two quality sources supplemented with non- views. Some extension has used and gone
3. Use of
to one quality academic used. academic websites. At least beyond recommended beyond the /3
sources
source. four quality sources used. reading. At least seven recommended literature.
quality sources used. At least 10 quality sources
used.
0 Mark ½ Marks 1 Marks 2 Marks 3 Marks
TOTAL /30

[TOTAL MARKS: 100]

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