Feasibility Research scope:

a. Site Analysis (by Architect)

a. Main arteries
b. Secondary arteries
c. Site location
d. Distances from airport, bus stations and highways
e. Site conditions
f. Services around site
g. Sun direction
h. Buildings near by
i. Views in
j. Views out
k. Weather conditions
l. Bye laws for a commercial building applicable

b. Site key findings (by Feasibility expert)

Future prospects of a Mixed use Development in Islamabad and benefits of creating a Life style
Destination project that appeals to various segments of the clients base

1b Overall Project Concept development as Mixed Use Project

2b Based on space allocations provided by the Architect proposed facilities /Amenities for the
project

3b Future development prospects in the area in terms of Infrastructure

4b Future potential Residential /Commercial projects within 5 Km radius of the site

5b Current and future connectivity of the Site to Major city areas

a. Potential usages of buildings around

b. Potential of area in next 20 years
c. Future upcoming buildings
d. Future competitors
e. Future Infrastructure development around
f. Future road networks and accesses

c. Market research (by Feasibility expert)

1C Market Overview Pakistan

2C Tourism and Hospitality

3C Hotels Rooms Supply and Demand

4C Local Market Trends and feeder Market segments Identifciation

5C Various Industrial segments supporting Hospitality Industry Islamabad prospective

Hotel dynamics

6 C S ervice apartments versus Branded Residences dynamics

7 C Synergies between Hotel and Serviced Apartments / Branded Residences Operation procedures

Combination options

Construction costs to be covered by the Architects

8C Current and future supply and demand analysis for Hotels ,Retail ,Office space and Services
apartments in Islamabad Operation costs

9 C Competitive set analysis hospitality /Retail,Office space

10 C Hotel Demand Generator Islamabd /Rawalpindi and surrounding cities

11 C Projected ADR Hotel

12 C Primary and Secondary Comeptition for the proposed Hotel project

13 C Proposed Segment Mix for the Hotel

14 C Competitive set Facilties Matrix

Financial Projections

15 C Overall Project Analysis

16 C Market Overview and Analysis
17 C Revenue Segments identification
18 C Rooms and Food and Beverage and MOD Segmentation
19 C Revenue Assumptions / 5 Years Projections
20 C Summary Balance Sheet
21 C Summary Income Statement
22 C Cash Flow and Payback ,ROI
23 C P&L Statement
24 C Breakeven report.
25 C NPV, IRR
26 C Payroll based on Projected facilities and Manning required ( this can be done once Project
Concept Brief is finalized )
 27C Total Project Costs /Acquisition costs

Project Development Budget including Pre opening Budget .

Return on investment.

Buildings in city with similar numbers and statistics

Buildings in Province with similar numbers and statistics

Good examples in country with similar numbers and statistics

Excellent examples abroad around the globe with similar numbers and statistics

d. Market demand
a. Combinations Study (by Feasibility expert)
i. Option 1 with one combination (e.g. Hotel and Banquets only)
ii. Option 2 with one combination (e.g. Hotel, Banquets and service
apartments)
iii. Option 3 with one combination (e.g. Hotel, Banquets, Retails and Offices)
iv. Option 4 with one combination (e.g. Hotel, Service apartments, Banquets,
Retails and Offices)
b. Combinations sketches (by Architect)
i. For each combination:
1. Bubble diagrams of functions and relations
2. Sketch entrances and traffic flows
3. Bye laws study
4. Approximate heights, FAR, areas

e. Conclusions (Combined by Architect and feasibility expert)

a. Best option
b. Hotel keys
c. Service apartment typologies and operations statistics
d. Retail number and sizes
e. Offices number and sizes
f. Amenities number and sizes
g. Construction costs
h. Finishes costs
i. Running costs
j. Operation dynamics