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Sponsor re:Invent

DEC. 2 - DEC. 6, 2024 | LAS VEGAS, NV

Sponsorship Prospectus

© 2024, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Sponsor re:Invent

TABLE OF CONTENTS

AWS re:Invent 2024 prospectus

Overview 3-5

Audience 6-7

Packages 8-20

Add-Ons 21-41

Contracts 42

FAQs 43-44

© 2024, Amazon Web Services, Inc. or its affiliates. All rights reserved.
OVERVIEW AUDIENCE PACKAGES ADD-ONS CONTRACT FAQS Sponsor re:Invent

AWS RE:INVENT 2024

Join our cloud community.

Get ready for an exciting week of launches, announcements,


and other activities.

Explore the Expo—providing a focus on generative AI—and


many learning opportunities with other AWS partners
showcasing their solutions. Join us for an action packed agenda
that is capped with re:Play where attendees can immerse
themselves in a series of musical festivities that promises to
create a rewarding experience for all.

This is your chance to showcase your technology and expertise


to a wide audience. Connect with customers, industry leaders,
and like-minded individuals, fostering valuable connections
and collaborations. Whether you're looking to network, learn,
or simply immerse yourself in the vibrant AWS community, this
event has something for everyone.

© 2024, Amazon Web Services, Inc. or its affiliates. All rights reserved. 3
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OVERVIEW

2024 by the numbers

500+
05 Sponsorship
Keynotes opportunities

500K+
262K Square feet of
Virtual viewers 200+ expo space
Sponsored
speaking sessions

©
© 2024,
2024, Amazon
Amazon Web
Web Services,
Services, Inc.
Inc. or
or its
its affiliates.
affiliates. All
All rights
rights reserved.
reserved.
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OPPORTUNITIES & BENEFITS

Value of sponsorship

Secure a booth Capture leads Share expertise Network

Showcase your brand to Secure quality leads from Share your insights with the Build connections with AWS
thousands of customers high quality prospectus, AWS community through and industry leaders. Form
alongside the AWS village connecting you to new 200+ sponsored speaking valuable partnerships at
and key points of interest in potential customers to drive opportunities. re:Invent that carry into the
Expo. sales. future.

©
© 2024,
2024, Amazon
Amazon Web
Web Services,
Services, Inc.
Inc. or
or its
its affiliates.
affiliates. All
All rights
rights reserved.
reserved.
OVERVIEW AUDIENCE PACKAGES ADD-ONS CONTRACT FAQS Sponsor re:Invent

AUDIENCE

Job titles, roles, and types of companies

25%
17% Job titles and roles of attendees
17% IT professional 8% solutions architect

17% dev/engineering 9% business executive


9% 17%
12% IT executive 25% other
8%

12% 12% sales & marketing


12%

14%
Types of companies represented
4%

8%
52% enterprise 8% NFP & healthcare
52%
8%
12% SMBs 4% government

12%
8% startups 14% other

©
© 2024,
2024, Amazon
Amazon Web
Web Services,
Services, Inc.
Inc. or
or its
its affiliates.
affiliates. All
All rights
rights reserved.
reserved.
OVERVIEW AUDIENCE PACKAGES ADD-ONS CONTRACT FAQS Sponsor re:Invent

AUDIENCE

Levels of AWS Usage and Region


4%
5% Levels of AWS Usage
6%
64% run multiple production loads 5% run test/dev workloads
7%

7% evaluating/experimenting 4% run single production loads

64% 6% non-users

14%
Region
4%

8%
74.4% AMER 3.4% LATAM
74.4%
8%
12% EMEA 3.2% Japan

12%
6.1% APAC 0.8% China

©
© 2024,
2024, Amazon
Amazon Web
Web Services,
Services, Inc.
Inc. or
or its
its affiliates.
affiliates. All
All rights
rights reserved.
reserved.
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2024 PACKAGES & PRICING

Sponsorship
Six sponsorship levels provide front row seats to the action and opportunities

to connect, learn, and more. We tailored packages to every business goal ,

whether getting access to decision-makers, generating leads, or showcasing


new products. AWS re:Invent has something for your company.

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EMERALD DIAMOND PLATINUM GOLD BRONZE SHOWCASE


SPONSORSHIP BENEFITS
Invitation only SOLD OUT SOLD OUT $245,000 $100,000 $50,000

Booth space Custom 40’ x 40’ Custom 30’ x 30’ Custom 20’ x 20’ Turnkey 10’ x 20’ Turnkey 10’ x 10’ Turnkey 5’ x 5’
EXHIBITOR BENEFITS

Priority booth selection & location ✓ ✓

Premium turnkey options available ✓ ✓

Hanging banner above booth ✓ ✓

Lead retrieval devices 5 4 3 2 1 1

Credit for semi-custom booth rental with T3 $5,000 $4,000


THOUGHT LEADERSHIP

60-min breakout session 3 2 1

Breakout session in Venetian 2 1

Session filmed & added to re:Invent YouTube ✓ ✓ ✓

20-min Lightning Theater Session or meeting space

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EMERALD DIAMOND PLATINUM GOLD BRONZE SHOWCASE


SPONSORSHIP BENEFITS
Invitation Only SOLD OUT SOLD OUT $245,000 $100,000 $50,000

Venetian Level 2 meeting room 4 days, PICK TWO* 2 days, PICK TWO*
MEETING SPACE

Premium Meeting Room adjacent to Expo PICK TWO*

Hospitality | Parlor Suite (Venetian | Palazzo | PICK TWO* PICK TWO* Add-on
Wynn)
10’x10’ in Sponsor Meeting Room Center PICK TWO* 1 or Theater session
(Venetian L1)

Restaurant Buyout (Venetian | Palazzo) 4 days 1 day

Full conference passes 15 13 11 9 5 3

Booth staff passes 15 13 11 9 5 3


PASSES & HOTELS

Unlimited while Unlimited while Unlimited while Unlimited while Unlimited while Unlimited while
Opportunity to buy discounted full passes
supplies last supplies last supplies last supplies last supplies last supplies last
Unlimited while Unlimited while Unlimited while Unlimited while Unlimited while Unlimited while
Opportunity to buy extra booth staff passes
supplies last supplies last supplies last supplies last supplies last supplies last

Speaker full conference passes 6 4 2

Executive summit passes 3 1

Dedicated Venetian | Palazzo room block 20 15 10

*Emerald and Diamond Sponsors get to select two options for meeting spaces as part of their core
© 2024, Amazon Web Services, Inc. or its affiliates. All rights reserved. package. See Core Package slide for more information.
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EMERALD DIAMOND PLATINUM GOLD BRONZE SHOWCASE


SPONSORSHIP BENEFITS
Invitation Only SOLD OUT SOLD OUT $245,000 $100,000 $50,000

Expo Digital billboard ad Custom video Custom video Custom static

Venetian | Palazzo Elevator Bank ad ✓ ✓


BRANDING, PROMOTION & SUPPORT

Ad in breakout session loop Custom video Static ad (template) Static ad (template)

Event website and mobile app Custom page Custom page Custom page ✓ ✓ ✓

Inclusion in 2024 re:Invent sizzle video ✓

Executive gifting catalog for co-branded items ✓ ✓ ✓

Opportunity to buy re:Invent cobranded swag ✓ ✓ ✓ ✓ ✓ ✓

Dedicated 1:1 sponsorship account manager ✓ ✓

Weekly office hours for live Q&A ✓ ✓ ✓ ✓

Access to registered company and press lists ✓ ✓ ✓ ✓

© 2024, Amazon Web Services, Inc. or its affiliates. All rights reserved.
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SOLD OUT ($725,000)

Diamond Sponsorship
ACTIVATION & THOUGHT LEADERSHIP MEETING PASSES & BRANDING &
LEAD GENERATION SPACE (Select Two) HOTEL ROOMS PROMOTION

▪ 30’x30’ custom booth space in Expo ▪ (2) 60-minute dedicated breakout ▪ Option 1: 1 Hospitality Suite meeting ▪ Dedicated room block of 15 rooms ▪ Template static ad in breakout
with multi-story build opportunity sessions room (Venetian | Palazzo) at the Venetian | Palazzo session loop
▪ Opportunity to invite partners into ▪ 1 session guaranteed at the ▪ Option 2: Venetian level 2 meeting ▪ 13 full-conference passes ▪ Digital billboard custom video ad in
booth (subject to additional cost) Venetian room for 2 days Expo
▪ 13 booth staff passes
▪ Premium turnkey booth options ▪ Speaking sessions recorded and ▪ Option 3: 10’x10’ room in the Sponsor ▪ Venetian | Palazzo elevator bank ad
Meeting Room Center (Venetian level ▪ 4 speaker full conference passes
available added to re:Invent YouTube
1, Hall G) for 4 days (while space lasts) ▪ Custom page on re:Invent website
channel ▪ 1 Executive Summit pass (expires
▪ $5,000 T3 Expo credit towards a
September 30) ▪ Feature in AWS re:Invent mobile
semi-custom booth rental ▪ Leads of opt-in attendees on-site
app
▪ Opportunity to buy additional,
▪ Hanging banner in Expo
discounted full-conference passes ▪ Access to registered company and
▪ 4 lead scanners (unlimited, while supplies last) press lists
▪ Leads for opt-in attendees ▪ Opportunity to purchase additional ▪ Opportunity to purchase re:Invent
booth staff passes (unlimited, while co-branded swag
Networking:
supplies last)
▪ Access to executive gifting catalog
▪ Restaurant buyout (1-day) access at
▪ Check out our group ticket offer for re:Invent co-branded items
Venetian | Palazzo (incremental to
program
sponsorship fee; first come, first
served).

© 2024, Amazon Web Services, Inc. or its affiliates. All rights reserved.
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SOLD OUT ($480,000)

Platinum Sponsorship
ACTIVATION & THOUGHT LEADERSHIP MEETING PASSES & BRANDING &
LEAD GENERATION SPACE HOTEL ROOMS PROMOTION

▪ 20’x20’ custom booth space in Expo ▪ (1) 60-minute dedicated breakout ▪ (1) 10’x10’ meeting room in the ▪ Dedicated room block of 10 rooms ▪ Template static ad in breakout
session Sponsor Meeting Center (Venetian at the Venetian | Palazzo session loop
▪ Premium turnkey booth options
Level 1, Hall G) for 4 days
available ▪ Speaking sessions recorded and ▪ 11 full-conference passes ▪ Digital billboard custom static ad in
added to re:Invent YouTube ▪ [Add-on] Opportunity to buy a Expo
▪ $4,000 T3 expo credit for a semi- ▪ 11 booth staff passes
channel Venetian | Palazzo hospitality suite
custom booth rental ▪ Feature on AWS re:Invent website
meeting room for 4 days (max 1, ▪ 2 speaker full-conference passes
▪ Leads of opt-in attendees on-site
▪ Hanging banner in Expo while space lasts) ▪ Feature in AWS re:Invent mobile
▪ Opportunity to buy additional full-
app
▪ 3 lead scanners conference passes at a discount
(unlimited, while supplies last) ▪ Access to registered company and
▪ Leads of opt-in attendees on-site
press lists
▪ Opportunity to buy additional
booth staff passes (unlimited, while ▪ Opportunity to buy re:Invent co-
supplies last) branded swag
▪ Check out our group ticket offer ▪ Access to Executive Gifting catalog
program for re:Invent co-branded items

© 2024, Amazon Web Services, Inc. or its affiliates. All rights reserved.
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$245,000

Gold Sponsorship
ACTIVATION & THOUGHT LEADERSHIP OR PASSES & BRANDING &
LEAD GENERATION MEETING SPACE HOTEL ROOMS PROMOTION

▪ (1) 20-minute lightning theater session


▪ 10’x20’ turnkey booth in Expo: in AWS Content Theater in Expo: ▪ 9 full-conference passes ▪ Feature on AWS re:Invent website
▪ (2) 43” monitors ▪ Speaking sessions recorded and ▪ 9 booth staff passes ▪ Feature in AWS re:Invent mobile
added to re:Invent YouTube app
▪ 1 lockable reception counter ▪ Opportunity to buy additional full
with storage channel conference passes at a discount ▪ Access to registered company and
▪ Leads of opt-in attendees on-site (unlimited, while supplies last) press lists
▪ 2 demo counters
▪ Opportunity to buy additional ▪ Opportunity to buy re:Invent co-
▪ Custom sponsor graphics branded swag
booth staff passes (unlimited, while
▪ Carpet OR supplies last)

▪ Installation & dismantle ▪ Check out our group ticket offer


▪ (1) 10’x10’ meeting room in the program
▪ 2 stools
Sponsor Meeting Center (Venetian
▪ 2 lead scanners Level 1, Hall G) for 4 days
▪ Leads for opt-in attendees on-site

© 2024, Amazon Web Services, Inc. or its affiliates. All rights reserved.
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$100,000

Bronze Sponsorship
ACTIVATION & CONFERENCE BRANDING &
LEAD GENERATION PASSES PROMOTION

▪ 10’x10’ turnkey booth includes: ▪ 5 full-conference passes ▪ Feature on AWS re:Invent website
▪ (1) 43" monitor ▪ 5 booth staff passes ▪ Feature in AWS re:Invent mobile app
▪ 1 demo counter ▪ Opportunity to buy additional full ▪ Opportunity to buy re:Invent co-branded
conference passes at a discount (unlimited, swag
▪ 1 reception counter with locking storage
while supplies last)
▪ Custom sponsor graphics
▪ Opportunity to buy additional booth staff
▪ Carpet passes (unlimited, while supplies last)
▪ Installation & dismantle ▪ Check out our group ticket offer program
▪ 1 stool
▪ Premium turnkey booth options available.
▪ 1 lead scanner
▪ Leads for opt-in attendees on-site

© 2024, Amazon Web Services, Inc. or its affiliates. All rights reserved.
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$50,000

Showcase Sponsorship
ACTIVATION & CONFERENCE BRANDING &
LEAD GENERATION PASSES PROMOTION

▪ 5’x5’ turnkey kiosk includes: ▪ 3 full-conference passes ▪ Name in text on event website
▪ (1) 43" monitor ▪ 3 booth staff passes ▪ Feature in AWS re:Invent mobile app
▪ 1 demo counter ▪ Opportunity to buy discounted full ▪ Opportunity to buy re:Invent co-branded
conference passes (unlimited, while supplies swag
▪ Custom sponsor graphics
last).
▪ Carpet
▪ Opportunity to buy additional booth staff
▪ Installation & dismantle passes (unlimited, while supplies last)
▪ 1 stool ▪ Check out our group ticket offer program
▪ 1 Lead scanner.
▪ Leads for opt-in attendees on-site

© 2024, Amazon Web Services, Inc. or its affiliates. All rights reserved.
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AWS Marketplace and AWS for


Industry Packages
In 2024, we have unique core package opportunities for AWS Industry Partners and

Marketplace sellers.

The Industry package offers a 5’x5’, 4-day kiosk within the Industry Pavilion within

Expo plus an exclusive invitation to the marquee AWS Visionaries industry event at

Allegiant Stadium on Monday, December 2.

(SOLD OUT) The Marketplace packages provide a 5’x5’, 4-day kiosk to showcase
your solutions. Premium packages include a 20-minute speaking opportunity,

dedicated space for meetings, and an opportunity to connect with AWS

Marketplace leaders.

© 2024, Amazon Web Services, Inc. or its affiliates. All rights reserved.
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$50,000

Showcase – AWS for Industries Pavilion


ACTIVATION & CONFERENCE BRANDING & VISIONARIES INFO
LEAD GENERATION PASSES PROMOTION

▪ 5'x5' turnkey kiosk in AWS for ▪ ▪


▪ 3 full-conference passes Name in text on event website 2 invitations to the marquee AWS
Industries Pavilion includes: Visionaries at the stadium event on
▪ 3 booth staff passes ▪ Feature in AWS re:Invent mobile
▪ (1) 43" monitor Monday, December 2. Join industry
app
▪ Opportunity to buy discounted executives at Allegiant Stadium for
▪ 1 demo counter ▪ Opportunity to buy re:Invent co- a night of networking and more!
full-conference passes (while
▪ Custom sponsor graphics supplies last) branded swag

▪ Carpet ▪ Opportunity to buy additional


booth staff passes (while supplies
▪ Installation & dismantle last)
▪ 1 stool ▪ Check out our group ticket offer
▪ 1 Lead scanning device program

▪ Leads of opt-in attendees on-site

AWS customers around the world are transforming businesses and industries with the help of AWS. Don’t miss the opportunity to showcase your solution or expertise.

*Subject to AWS Industries review and approval. Industry sponsorship will be located in the AWS for Industries Pavilion within the Expo. The Industry Partner Pavilion will be centrally located
within the Industry Pavilion and available industries include: automotive, industrial (manufacturing), media & entertainment, games, healthcare and life sciences, financial services, retail and
consumer goods, energy and utilities, and telecom.

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SOLD OUT ($50,000)

Showcase - AWS Marketplace Pavilion


ACTIVATION & CONFERENCE BRANDING FEATURED ADD-ON
LEAD GENERATION PASSES & PROMOTION OPPORTUNITIES

▪ 5'x5' turnkey kiosk in AWS ▪ 3 full-conference passes ▪ Name in text on event website ▪ (1) 10’x10’ room in the Sponsor
Marketplace Pavilion includes: Meeting Room Center (Venetian
▪ 3 booth staff passes ▪ Feature in AWS re:Invent mobile
Level 1, Hall G) for 4 days
▪ (1) 43" monitor app
▪ Opportunity to buy discounted full
▪ 1 demo counter conference passes (while supplies ▪ Opportunity to buy re:Invent co-
last) branded swag
▪ Custom sponsor graphics
▪ Opportunity to buy additional
▪ Carpet
booth staff passes (while supplies
▪ Installation & dismantle last)

▪ 1 stool ▪ Check out our group ticket offer


program
▪ 1 Lead scanning device
▪ Leads of opt-in attendees on-site

What is the AWS Marketplace Pavilion?

AWS Marketplace is a digital catalog with thousands of software listings from independent software vendors that make it easy to find, test, buy, and deploy software
that runs on AWS. Promote your Marketplace offering and engage attendees directly in this dedicated Marketplace Pavilion located in the re:Invent Expo. The AWS
Marketplace Pavilion features 20+ kiosks within a 50’x50’ pavilion.

**Subject to AWS Marketplace review and approval. The turnkey kiosk will be located within the AWS Marketplace Pavilion in the Expo for four days.

© 2024, Amazon Web Services, Inc. or its affiliates. All rights reserved.
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SOLD OUT ($100,000)

Showcase - AWS Marketplace Pavilion Premium


ACTIVATION & CONFERENCE BRANDING & MEETING SPACE
LEAD GENERATION PASSES PROMOTION

▪ 5'x5' turnkey kiosk in AWS ▪ 3 full-conference passes ▪ Name in text on event website ▪ (1) 10’x10’ room in the Sponsor
Marketplace Pavilion, includes: Meeting Center (Venetian Level 1,
▪ 3 booth staff passes ▪ Feature in AWS re:Invent mobile
▪ (1) 43" monitor Hall G) for 4 days
▪ Opportunity to buy discounted full- app
▪ 1 demo counter conference passes (while supplies ▪ Opportunity to buy re:Invent co-
last) branded swag
▪ Custom sponsor graphics
▪ Opportunity to buy additional ▪ Inclusion in AWS Marketplace
THOUGHT LEADERSHIP
▪ Carpet
booth staff passes (while supplies networking reception
▪ Installation & dismantle last)
▪ 1 stool ▪ Check out our group ticket offer ▪ (1) 20-min Lightning Theater
program. session in Expo with leads of opt-in
▪ 1 Lead scanning device
attendees.
▪ Leads of opt-in attendees on-
site ▪ Meeting opportunity with
marketplace leadership onsite at
re:Invent

What is the AWS Marketplace Pavilion?

AWS Marketplace is a digital catalog with thousands of software listings from independent software vendors that make it easy to find, test, buy, and deploy software that
runs on AWS. Promote your Marketplace offering and engage attendees directly in this dedicated Marketplace Pavilion located in the re:Invent Expo. The AWS Marketplace
Pavilion features 20+ kiosks within a 50’x50’ pavilion.

**Subject to AWS Marketplace review and approval. The turnkey kiosk will be located within the AWS Marketplace Pavilion in the Expo for four days.

© 2024, Amazon Web Services, Inc. or its affiliates. All rights reserved.
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UPGRADE WITH

Add-ons
Elevate your brand presence and tailor your experience with our à la carte
sponsorships. Each opportunity is designed to help you achieve your goals and drive
incremental value beyond the expo. Our add-ons span the week to maximize your company’s
impact and success at re:Invent.

LEAD GENERATION CONTENT

MEDIA BRANDING

MEETING SPACE CUSTOM

© 2024, Amazon Web Services, Inc. or its affiliates. All rights reserved. 20
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ADD-ONS

Lead generation
▪ Generative AI passport program

▪ Networking receptions

▪ re:Play activity sponsorships

© 2024, Amazon Web Services, Inc. or its affiliates. All rights reserved.
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$20,000

Generative AI Passport Program


Boost your generative AI activity's visibility and interaction at re:Invent by participating
in the Gen AI passport program. It’s a scavenger hunt-style game encouraging attendees
to engage with sponsor booths, sessions, events, and more. Drive attendee traffic and
gain brand exposure.

Eligibility: Partners with a generative AI competency, generative AI specialty,


Amazon Bedrock Partners, or a foundation model partner.

SPONSORSHIP BENEFITS
▪ Logo placement within the mobile app passport game.
▪ Opportunity to submit preferred Gen AI activity for the attendee to
engage directly (booth demo, etc.).
▪ Sponsor logo included in promotion of Gen AI Passport program.
▪ Opportunity to provide giveaways/swag to attendees who engage
with Sponsor through the passport game.

©
© 2024,
2024, Amazon
Amazon Web
Web Services,
Services, Inc.
Inc. or
or its
its affiliates.
affiliates. All
All rights
rights reserved.
reserved.
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$110,00-$135,000

Networking receptions
Our networking receptions return this year featuring new locations and opportunities for
fun. Sponsorship includes a dedicated 4-hour buyout, pre-selected menu of food and
beverages, and leads of all opt-in attendees who attend the networking reception. Pick an
exciting theme like "Neon Nights," "Superheroes vs. Villains," or even a "Tropical Beach
Bash" - or simply bring in a DJ. It's your party!

SPONSORSHIP BENEFITS
▪ Theme and party inclusions determined by sponsor.
▪ Preset food & beverage menu with opportunity to upgrade for a charge.
▪ Fifty (50) front of the line wristbands for sponsors to hand out and ensure
entry access for key clients (wristband valid for sponsor venue only).
▪ Inclusion via logo or name in text across AWS promotion of receptions.
▪ Restaurant access for 4 hours (1 hour set up, 2-hour reception, 1 hour tear
down).
▪ Opportunity to provide sponsor branded giveaways.
▪ Leads of opt-in attendees.

©
© 2024,
2024, Amazon
Amazon Web
Web Services,
Services, Inc.
Inc. or
or its
its affiliates.
affiliates. All
All rights
rights reserved.
reserved.
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$110,00-$135,000

Networking receptions
Day Restaurants (Venue) Capacity Price

Tuesday Canonita | Venetian, Grand Canal Shops 400 SOLD OUT

Tuesday Flight Club | Palazzo, Grand Canal Shops 550 SOLD OUT

Tuesday Villa Azur | Palazzo, Grand Canal Shops 300 SOLD OUT

Tuesday Nellie’s Southern Kitchen | MGM 450 $110,000

Tuesday Top Golf | MGM 400 SOLD OUT

Wednesday Flight Club | Palazzo, Grand Canal Shops 550 SOLD OUT

Wednesday Villa Azur | Palazzo, Grand Canal Shops 300 $115,000

Wednesday Nellie’s Southern Kitchen | MGM 450 $110,000


Wednesday Top Golf | MGM 400 SOLD OUT

©
© 2024,
2024, Amazon
Amazon Web
Web Services,
Services, Inc.
Inc. or
or its
its affiliates.
affiliates. All
All rights
rights reserved.
reserved.
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$85,000

re:Play Activity Sponsorship


Be a part of the action at re:Play! Our Thursday night party features larger-than-life
activities for more than 19,000 attendees. Past attractions have included Dodgeball, a
massive 35ft. tall slide, RC Car Racing, custom digital games and more! Sponsors receive
unique branding incorporated into their activity and leads of participating attendees. Choice
of activity sponsorships will be available in summer. We’ll open opportunities on a first-
come, first-serve basis.
Button Mash Dodgeball

SPONSORSHIP BENEFITS
▪ Custom branding on one of the large- scale activities within the party site
▪ Leads of opt-in attendees who engage with sponsored activity
▪ Sponsor Logo on re:Play Activity Map

©
© 2024,
2024, Amazon
Amazon Web
Web Services,
Services, Inc.
Inc. or
or its
its affiliates.
affiliates. All
All rights
rights reserved.
reserved.
RC Racers Gianter Slide
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ADD-ONS

Content
▪ Lightning theater session

© 2024, Amazon Web Services, Inc. or its affiliates. All rights reserved.
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$25,000

Lightning theater session

Secure a dedicated mini content session in the Expo - a premium opportunity to actively
engage attendees and showcase your expertise. Present live demos, recent customer case
studies, or thought leadership presentations in an intimate theater setting. Extend your
brand's reach, establish thought leadership, and leave a lasting impression on a captive
audience of cloud innovators.
NEW for 2024: a generative AI-dedicated theater offering content specific to this exciting
new technology.

SPONSORSHIP BENEFITS
▪ (1) 20-minute speaking opportunity in a Lightning Theater in Venetian Expo.
▪ Opportunity to distribute collateral at beginning of theater session.
▪ Leads for opt-in attendees who attend the sponsor’s session.

© 2024, Amazon Web Services, Inc. or its affiliates. All rights reserved.
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ADD-ONS

Media

▪ GeekWire Partner Spotlight Segment

©
© 2024,
2024, Amazon
Amazon Web
Web Services,
Services, Inc.
Inc. or
or its
its affiliates.
affiliates. All
All rights
rights reserved.
reserved.
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$20,000

GeekWire partner spotlight segment


Last year’s GeekWire program drove 35.5M impressions for our sponsors making it our most successful media event ever!
This year’s opportunity provides a prime platform to share your exciting updates in a professionally produced, broadcast-
quality interview recorded live, on-site. This fast-paced, 10-minute interview format is perfect for delivering concise, impactful
messaging about your new offerings and innovations. GeekWire will post and promote your interview across their channels
ensuring maximum visibility and engagement with your target audience of cloud leaders and innovators. Each interview is
guaranteed to receive 35K views on YouTube.

SPONSORSHIP BENEFITS
▪ Sponsor branding on “Geekwire.com Guide to re:Invent” webpage.
▪ Interview up to 10 minutes in length producing a 5-7 minute final video asset featuring up to two Sponsor
representatives.
▪ Video asset delivered to sponsor by GeekWire within 10 business days for sponsor's use.
▪ Video asset posted on GeekWire’s YouTube channel will rotate through GeekWire’s home page video player and will
include embedded links from Guide to re:Invent landing page.
▪ 4-8 weeks of promotion of video asset on Geekwire.com.
▪ Promotional sponsored posts to GeekWire’s Facebook, X, LinkedIn accounts.

© 2024, Amazon Web Services, Inc. or its affiliates. All rights reserved.
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ADD-ONS

Branding

▪ Digital brand bundle

▪ Public space turnkey lounges

v
© 2024, Amazon Web Services, Inc. or its affiliates. All rights reserved.
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$50,000

Digital brand bundle


Gain thousands of impressions each day with digital ads rotated through highly-visible signage locations
across the Venetian | Palazzo elevator banks, digital mall, restaurant row locations, and the expo digital
wall!

SPONSORSHIP BENEFITS

v
▪ Sponsor ad rotated in loop placed within high-visibility locations across the Venetian | Palazzo
hotels, the mall space, restaurant row, and within the expo.

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$50,000 - $100,000

Public space turnkey lounges


NEW for 2024, reach outside of the expo and drive greater awareness of your company’s re:Invent
sponsorship. Sponsorship of one of our public space lounges provides increased brand awareness within
the Venetian Convention Center. Each lounge features brand elements such as a back wall and
monitor(s) to rotate content. Spaces may be semi-customized with options dependent on location.

Venetian level 3 alcove – SOLD OUT


Venetian level 1 café lounge - $100,000

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SPONSORSHIP BENEFITS

▪ Branded backwall to anchor the lounge space and accompanying monitor to run pre-recorded
content/content loop (level 3 alcove = 1 monitor; café lounge = up to 4 monitors)
▪ Additional brand elements (dependent on lounge space chosen) may include branded pillars,
wrapped table tops, branded pillows, etc.
▪ Opportunities to provide custom offerings to attendees – subject to AWS approval and at
sponsor’s expense.

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2024 meeting room opportunities - snapshot


Grand King Suite Noise-Reducing Room Standard Room

Sponsor meeting center


Venetian hotel (assigned by Walkway to Caesars Forum
Location (hall G, accessible from
hotel upon check in) (Hall A, next to expo)
expo)

Mon-Thurs 7am-10pm;
Access Hours TBD TBD
Friday 7am-11am

Days owned by
4.5 days (Mon-Fri AM) TBD 4 days (Mon-Thurs)
sponsor

Eligibility All sponsors All sponsors All sponsors

Size Approx. 1,500 sq. ft 250 sq. ft. 100 sq. ft.

Varies based on room; Seating provided for up to


Capacity Seating provided for 8
approx. 16 4

Exterior panels included +


Interior panels at added
Branding N/A interior panels at added
cost
cost

Price SOLD OUT $45,000 $25,000

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$25,000-$45,000

Meeting room options


Meet with customers and prospects on-site at AWS re:Invent in your private and fully dedicated meeting space.

Grand King meeting room 16’x16’ noise reducing meeting room 10’x10’ standard meeting room

SOLD OUT ($30,000) $45,000 $25,000

▪ 16’x16’ sq. ft plexiglass meeting ▪ 10’x10’ sq. ft standard meeting


▪ Grand King suite within the Venetian for
space with customizable panels to room in the Sponsor Meeting
four days.
create privacy with a brand moment. Center (Venetian level 1, Hall G).
▪ Room accessible from Monday-Thursday
▪ Upscale furniture and meeting space ▪ Accessible during Expo hours.
(7:00AM-10:00PM) and Friday (7:00AM-
for up to 8 guests.
▪ Roundtable and 4 chairs.
11:00AM) Note, this is not a sleeping
▪ Ceiling, lighting, and fans for comfort.
room. ▪ Nightly cleaning.
▪ Nightly cleaning.
▪ All furniture must stay in suite, food and ▪ Reduces sound by measurable
beverage not included. decibels.

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PRICE AVAILABLE UPON REQUEST

Custom add-ons
Tailored opportunities to amplify your impact
At AWS re:Invent, we understand that every company has distinct objectives. Our dedicated
sponsorship team is available to collaborate with you and craft high-impact activations to accompany
a variety of re:Invent activities. Connect with our sponsorship experts today at reinvent-
sponsorship@amazon.com to explore custom solutions to elevate your brand on site.

OPPORTUNITIES*

▪ Public sector events ($40,000*).


▪ Community events ($50,000*).
▪ re:Play VIP hospitality & custom activations ($85,000*).
▪ Sustainability initiatives ($35,000*).

*Indicates minimum sponsorship price for customized add-ons.

©
© 2024,
2024, Amazon
Amazon Web
Web Services,
Services, Inc.
Inc. or
or its
its affiliates.
affiliates. All
All rights
rights reserved.
reserved.
OVERVIEW AUDIENCE PACKAGES ADD-ONS CONTRACT FAQS Sponsor re:Invent

Contracting

CONTRACT TERMS & INVOICE &


ELIGIBILITY
AGREEMENT CONDITIONS EXECUTION

• AWS sponsorships are reserved for AWS • Contracts can be requested via the ‘Sponsor • Review the global sponsorship • Once the contract is signed by both parties,
Partners and select enterprise customers. See re:Invent’ button within this prospectus. Terms & Conditions. AWS will generate an invoice within 72 hours.
more about eligibility.
• Complete the form and your contract will be • Unless requested sooner, invoices are sent 90
• Current contracted sponsors are eligible to sent within 72 hours via DocuSign to your days prior to each event and are due in Net 60.
sponsor add-ons. contract signatory point of contact.
• Contracts must be executed within 14 days
of receipt.

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Timeline

May 7 May 21 July & August


Sales begin for Wave 1 partners (eligibility) Sales begin for Wave 3 partners (eligibility) Booth selection/content deadlines/office hours

December 2-6
April 23 May 14 June
Sales begin for Wave 2 partners (eligibility) Sponsor portal launch
Review packages to find the right
sponsorship to meet your goals. Watch
the sponsorship webinar on-demand.

©
© 2024,
2024, Amazon
Amazon Web
Web Services,
Services, Inc.
Inc. or
or its
its affiliates.
affiliates. All
All rights
rights reserved.
reserved.
OVERVIEW AUDIENCE PACKAGES ADD-ONS CONTRACT FAQS Sponsor re:Invent

FAQ’s

When will sales begin?


Find out about sponsorship eligibility and specific sales launch dates here. Sales will launch to three waves of partners
beginning May 7 (Wave 1 Partners), May 14 (Wave 2 Partners) and May 21 (Wave 3 Partners). Sponsorships are available
on a first come, first served basis and sell out quickly.

How can I check my eligibility?


View your APN status at the AWS Partner Network.

How can I learn more?


Review the prospectus in detail and then watch the 25-minutes on-demand Sponsorship Webinar where we highlight the
various sponsorship packages, key add-ons, and a Q&A.

©
© 2024,
2024, Amazon
Amazon Web
Web Services,
Services, Inc.
Inc. or
or its
its affiliates.
affiliates. All
All rights
rights reserved.
reserved.
Sponsor re:Invent

Thank you!
reinvent-sponsorship@amazon.com

© 2024, Amazon Web Services, Inc. or its affiliates. All rights reserved.

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