MARKETING ASSIGNMENTS

ASSIGNMENT NUMBER ONE

a. Explain what is involved in the marketing process and identify the possible
challenges, which can be faced by the marketer to implement it.
b. Is it necessary for organizations to target, segment and position itself and its
products on the market why/why not?

ASSIGNMENT NUMBER TWO

a. Value addition is emphasized in business in order to satisfy customer needs.
Describe how in business the value chain analysis can be used to add value to
the end product.
b. Amongst the 7ps of marketing, explain which variable/element is crucial to the
business and the customer and explain what is involved.

ASSIGNMENT NUMBER THREE

a. Citing an organization of your choice, identify the portfolios and relate to the
BCG Matrix and what strategies would you devise for each portfolio.
b. Develop a comprehensive marketing plan in a business of your choice and
make a presentation (Will be agreed when to be done)

QUESTION NUMBER FOUR

a. Elaborate to what extent ethical issues would apply in conducting marketing
functions
b. Conduct a TOWS analysis of ShareWORLD Open University and explain
how threats can turn into opportunities and weaknesses into strength
 ORGANIZATIONAL BEHAVIOR

ASSIGNMENT NUMBER ONE

a. How does the term “globalization” affect organization behavior
b. Develop a measure that can be used to understand a group collectively

ASSIGNMENT NUMBER TWO

a. Cohesiveness is the degree of closeness that the members feel with the group.
In light of the above statement explain cohesiveness and factors contributing
to it.
b. Groups are known as a collection of individuals but not all collection of
individuals are groups. Discuss?

ASSIGNMENT NUMBER THREE

a. A lot of criticism has been made that management is either an art or science.
Explain your stand based on your understanding?
b. Define any theory of management and asses to what extent it is relevant in the
management of today

ASSIGNMENTS NUMBER FOUR

a. Explain the nature and meaning of attitude, job satisfaction, morale and
motivation and identify their relationship towards performance.
b. Results in organizations have showed that low job morale tends to affect
performance. To what extent is this statement true and identify ways of
stimulating morale in an organization.

Whatever your mind can conceive and believe it can achieve

Napoleon Hill (1938)