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Practical Assessment Instructions - Module 3 V2.1
Practical Assessment Instructions - Module 3 V2.1
Practical Task
Contribute to the Development of
Learning and Development Strategies
BSBHRM613
Instructions............................................................................................................... 16
Task 1.1 Contribute to learning and development strategy formation.............................................................17
Task 1.2 Contribute to the design of the organisational learning strategy.......................................................21
1.2.1 Learning Needs Analysis...................................................................................................................21
1.2.2 Learning and Development Needs...................................................................................................23
1.2.3 Learning Objectives and Outcomes..................................................................................................24
1.2.4 L&D options......................................................................................................................................24
1.2.5 Learning content...............................................................................................................................24
1.2.6 Technological Requirements............................................................................................................25
1.2.7 Media and delivery methods............................................................................................................25
1.2.8 Resources..........................................................................................................................................25
1.2.9 Assessment Strategy.........................................................................................................................27
1.2.10 Prepare for implementation/testing................................................................................................28
Task 1.3 Implement the L&D strategy................................................................................................................29
Task 1.4 Recommend improvements to strategy..............................................................................................30
1.4.1 Prepare for implementation/testing................................................................................................30
1.4.2 Improvements...................................................................................................................................32
Reference.................................................................................................................. 34
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BSBHRM613 - Contribute to the development of learning and development strategies V1 2022
RTO Provider: 91153 - CRICOS Code: 02672K
Scenario
Please use the simulated work environment described in the Case Study to complete your practical
assessment.
For the purpose of the assessment, you are at liberty to make any assumptions you feel necessary
concerning the Case Study facts beyond those already provided to you in both the Practical Assessment
Instructions and the Assessment Workbook (Practical as long as those assumptions do not alter the material
elements detailed in the Case Study.
Design an organisational and development strategy (L&D) to meet the identified priorities
They design, produce (outsources to a manufacturing company in the state), and sell
sustainably made keep cups.
They are a young company that hopes to grow and make a difference in sustainable
living.
Founder and
CEO
Finance
Manager - CFO 2
BSBHRM613 - Contribute to the development of learning and development strategies V1 2022
RTO Provider: 91153 - CRICOS Code: 02672K
Strategic planning
Business relationships
Business development
Finance Team Jacob Brown – Manager, CFO Part-Time 0.5 FTE
Finance Management
Finance reporting
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BSBHRM613 - Contribute to the development of learning and development strategies V1 2022
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Team Personnel and responsabilities
Manage orders
Data entry
Reporting
Sales
Logistic Giacinda Nolan – Full-time
Warehouse management and strategy
Procurement management
Logistic management
The company is located in Melbourne, Victoria and sells its products online.
B2C – direct to customers who want to purchase reusable cups.Keep cups come in different models and colours
and can be personalised for an additional fee.
B2B – wholesale to businesses such as gift shops and cafes. Keep cups design can be personalised according to
branding and commercial needs.
Vision
Our vision is to be the engine of a greener and brighter future. Our motto is 'Live sustainably'.
Mission
Our mission is to deliver sustainable products that minimise waste in our society.
Values
We work with integrity in everything we do, being true to our sustainable mission
Value proposition
Organisational culture
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Market culture
Market culture is all about profit margins and staying ahead of the competition. It is results-oriented with a strong
external focus to ensure customers are satisfied. Examples of companies driven by a market culture are Tesla,
Amazon, and General Electric.
Innovation is critical to the success of these organisations, so there is a constant demand to be more creative and
get new or improved products to the market before their competitors. While this type of culture may secure the
business's longevity, employees often burn out from the high expectations and constant demand to produce. There
may also be less emphasis on the employee experience or employee satisfaction.
(source: https://www.aihr.com/blog/types-of-organizational-culture/ )
Strategic objectives
To gain 35% of the Australian market for compostable and sustainable products in current product lines in the
next two years.
To become a market leader in Australia for sustainable products in current product lines. 80% of market share
in the next five years.
o Go paperless
o Re-use and recycle practices embedded into organisational policies and practices
o Reduce energy consumption by 20%
o Move to 100% sustainable procurement practices
o Add more plants to the office
To provide outstanding customer service to clients. Target: 98% positive feedback from customers.
o Supporting professional development and providing internal career paths for existing employees.
Target: 100% staff participates in professional development each year with tangible learning outcomes.
o Providing a safe work environment where the wellbeing of employees is paramount. Target: 100%
positive feedback on wellbeing and safety initiatives from employees.
o Staff turnover decrease from 5% to 2% in one year.
o Financial target: bring profit margin from 20% to 30%.
To expand the current product line to 10 different compostable and eco-friendly product types in the next
three years:
o Keep cups
o Reusable food wrap
o Biodegradable tea bags with own line of herbal teas
o Compostable cutlery
o Compostable plates
o Compostable coffee pods with own line of coffee, compatible with home brand machines
o Compostable straws
o Reusable food containers
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o Reusable and compostable shopping bags
o Reusable storage bags
All products must have a modern and original design, with options for customisation.
Employee development
The company currently only outsourced professional development; however, the CEO is keen to explore in-house
training and digital options to deliver learning.
Positioning
The brand is currently known but not pervasive. The company now has 15% of the Australian market for
compostable and sustainable products in the existing product lines.
Marketing
Goals
o Increasing engagement
Website characteristics-current
o SEO optimised
o Mobile-friendliness (responsive):
o Collect personal information such as name, email addresses, and job titles when getting visitors to sign up
for newsletters, news or promotions
o To personalise effectively using the information collected, segment customers into buyer personas and into
groups based on the data collected and create detailed buyer personas to understand precisely who the
target audience is
o Use retargeting
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o Create and share valuable sustainability content that resonates with the target customer
o Case studies about sustainable product design published in reputable online and print magazines
o Celebrity/Influencer endorsements
o Media mentions
Promotion strategies-current
o Email marketing
o Coupons
o Discounts
o Contest
o Instagram
o Facebook
o Linkedin
o Recyclebank
Expand strategic alliances with local shops to distribute and sell products at their stores. Australian Post shops
to be the preferred option.
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Association for sustainability in business - https://sustainability.asn.au/ to become a member
Supply Chain
Raw Materia
Recycle Design
Re-use Manufacture
Consumer Retailer
Distribution
Customer Warehouse
Online Shipping to
selects process
payment customer
product order
Channel of distribution
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BSBHRM613 - Contribute to the development of learning and development strategies V1 2022
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Direct Sales online (currently only through website).
Key Resources
Intellectual: brands, specialist knowledge, product design, partnerships, and customer relationship
management system.
Human: staff.
Revenue streams
Profit income
Products
BARRY
5 different colours.
$ 12.50/cup
Personalised cup (your name and quote) $ 19.50/cup
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DUNCAN
Colour: natural
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BSBHRM613 - Contribute to the development of learning and development strategies V1 2022
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Compostable bioplastic cups for cold use only.
280 ML
100 cups- $ 15
LUNA
500 ML.
$ 20/bottle
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RTO Provider: 91153 - CRICOS Code: 02672K
LUPO
750 ML
$ 24/bottle
Sustainable consumers
We target sustainable consumers with different degrees of sustainability awareness, planning to win the hearts of
more naïve and passive consumers in the future.
The 'Dedicated' archetype represents the growing number of consumers actively seeking more sustainable
products and services to adapt to their current lives.
'Naïve' consumers try to be as green as possible but fall victim to misinterpretation or a lack of education
around sustainable practices. These are the consumers who, for example, recycle jars without cleaning
them out or removing the label.
Some of the consumer groups found within the 'Apathetic' persona may have once been 'Dedicated' or
'Naive'. Struggling to stop global
warming single-handedly, they've
instead seen the situation worsen,
leaving them to ask, 'What difference
can one person make?'
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result is a group of consumers who feel that they needn't act sustainably because others will. It can be very
challenging to transition 'passive' consumers into any of the other areas indicated in this framework.
Source: https://www.plan.london/the-segmentation-of-sustainable-consumers/
The Enthusiastic Expert is a consumer who prioritises whole-system sustainable thinking. They're often in the
35-45-year-olds age bracket, live in rural areas, and have a medium/high education level. These individuals are
dedicated to sustainable and eco-friendly living, so you will need to put in the hard work to convince them that
your brand meets their high expectations.
The Inspired Innovators are Gen Z and Millennials from urban and higher-education backgrounds. This group
prioritises innovation and forward-thinking.
Source: https://www.latana.com/post/audience-sustainable-brands
Green e-commerce
Green e-commerce, or eco-friendly e-commerce, refers to the practice of selling products online using methods
that limit the impact on the environment.
Internal sustainable work practices, including complete digitalisation of work processes and flexible work
arrangements that allow staff to work from home on set days
Sustainable procurement
Customer Relationships
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BSBHRM613 - Contribute to the development of learning and development strategies V1 2022
RTO Provider: 91153 - CRICOS Code: 02672K
We acquire new customers using a mix of marketing strategies. We focus on:
o Winning minds and hearts. Our customers are educated about our products; they use them, and they fall in
love with them.
o Long-term acquisition strategy. We want to create long-lasting relationships with our customers.
o Exploration and analysis. We progressively explore different market channels, focusing on one at a time to
exploit their full potential.
o Community. We involve our customers in improving our products (feedback) so that they feel part of our
mission.
o Education. We want to acquire the right kind of customers and slowly build other customer segments to
use our products properly (recycling).
Our LTV (customer lifetime value) to CAC (customer acquisition cost) is 3:1
We keep customers by providing a seamless customer experience when purchasing online and by providing
excellent customer service.
We grow customer's spending by using promotional campaigns that specifically target our existing customers
and build on them (rewards, referrals, brand ambassadors)
Source: https://rais.io/blog/buyer-behaviour-online-consumer-decision-making-process
Key Resources
Intellectual: brands, specialist knowledge, product design, partnerships, and customer relationship
management system.
Human: staff.
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BSBHRM613 - Contribute to the development of learning and development strategies V1 2022
RTO Provider: 91153 - CRICOS Code: 02672K
Financial: cash balance, owner's contribution.
Revenue streams
Profit income
Sales Data
Instructions
This section provides detailed assessment instructions.
Beautifulkeepcups have hired you as a Learning Development Consultant (LDS).
The CEO wants you to focus your strategy around one of the following units of competency:
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BSBHRM613 - Contribute to the development of learning and development strategies V1 2022
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BSBCMM211 - Apply communication skills https://training.gov.au/Training/Details/BSBCMM211
BSBPEF101 - Plan and prepare for work readiness https://training.gov.au/Training/Details/BSBPEF101
BSBPEF201 - Support personal wellbeing in the workplace
https://training.gov.au/Training/Details/BSBPEF201
BSBSUS211 - Participate in sustainable work practices https://training.gov.au/Training/Details/BSBSUS211
SIRXCEG002 - Assist with customer difficulties https://training.gov.au/Training/Details/SIRXCEG002
Once, you have determined the key learning needs to achieve one or two strategic objectives, choose one of the
units of competency above to develop your learning and development strategy.
The CEO has approved a budget of $ 75,000 to develop and implement the L&D strategy. All managers involved
have been asked to schedule four hours of their time each week to support the development and
implementation of the L&D strategy.
You will have six months to:
Develop the L&D strategy
Implement the L&D strategy
Evaluate the L&D strategy and provide recommendations for improvement
You will work in simulated work conditions. The trainer and assessor will play the role of the CEO of the
company.
Consult and engage with the CEO as needed. The trainer and assessor will confirm that you have consulted with
them and provide feedback on the marking sheet.
You will work in collaboration with departmental managers :
The Client Service Manager
The People and Culture Manager
And
The Finance Manager
The managers will be played by a group of 2-3 classmates in the simulated work environment.
You will collaborate and/or consult with the group as instructed to carry out your role as a Learning and
Development Consultant (LDC).
Although you will lead and collaborate and/or consult with the group as instructed, the work on your
assessment must be individual and marked as such.
Take turns playing the role of LDC when the task requires group collaboration or consultation. The trainer and
assessor will observe any group work and provide feedback on the Marking Sheet.
Form a management group (3-4 students, including yourself).
Document the name of the students in the table below:
Student Name
Student Name
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BSBHRM613 - Contribute to the development of learning and development strategies V1 2022
RTO Provider: 91153 - CRICOS Code: 02672K
Student Name
Student Name
Working in collaboration with stakeholders in simulated work conditions is highly recommended. If you cannot
form a team, please liaise with the trainer and assessor to make alternative arrangements.
Develop an L&D Prep Report to contribute to learning and development (L&D) strategy formation.
Schedule a time with the trainer and assessor in week 1 and 2 of class to work on the report in consultation
with the management group.
The trainer and assessor (CEO in the simulated work environment) will provide inputs and feedback to the
group during your consultation meetings.
This is a Role-Play in simulated work conditions. The trainer and assessor will observe group work and
provide feedback on the marking sheet.
Suggested duration: 120 minutes/meeting.
Use the time with the group wisely to gather good feedback and insights from the group. Remember that
your work is individual, and you will complete and finalise your work outside the meeting's time.
A template is provided (Template 1). Use the template provided, and follow the instructions.
Template 1 – L&D Prep Report
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L&D PREP REPORT
Executive Summary
An executive summary is an overview of the report's content; it should:
Grab the reader's attention
Tell the reader what the purpose of the report is and what to expect
Provide an overview of the content
Be written last
(100-150 words)
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BSBHRM613 - Contribute to the development of learning and development strategies V1 2022
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evaluation in this section addressing the following points:
What L&D methods would best suit meeting/achieving organisational requirements?
Why?
Can you see any risks or limitations in those methods?
(100-200 words)
Improvements :
<Add List>
Key procedures
Develop the following procedures and strategy:
A strategy to engage stakeholders in providing inputs for and collaborating with the development and
implementation of the L&D strategy
A procedure to liaise with stakeholders involved in the L&D strategy, such as educators, learners and others.
The procedure could be about communication or consultation, for example.
A procedure to monitor learning and development strategies
A procedure to monitor learning and development resources
The procedures can be in the form of a description, a flow chart or a step by step process.
Consider the needs of the L&D strategy, the organisational chart and existing policies and procedures when
developing the three procedures.
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BSBHRM613 - Contribute to the development of learning and development strategies V1 2022
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Document the procedures in the space provided below.
Procedures
<Add>
<Add>
<Add>
<Add>
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BSBHRM613 - Contribute to the development of learning and development strategies V1 2022
RTO Provider: 91153 - CRICOS Code: 02672K
Conduct a Learning Needs Analysis as follows:
Ask the management group, including yourself, to self-assess three (3) key competencies that will be
delivered by L&D strategy. Assume that the management group is a reliable sample of the learner
population. Use Template 2 to conduct the analysis and collect results. Summarise the results using
Template 3.
Conduct a learner analysis by analysing the management group, assuming that it represents a reliable
sample of the learner population. Use Template 4 to document your analysis.
Template 2 – Competency-Self-Assessment
Rate yourself on how well you believe you can perform the task associated with each competency.
1= Not applicable
2= Not very well
3 = Not well
4 = Well
5= Oustanding
Competency: <Add> 1 2 3 4 5
<Add criteria 2-3 /competency>
Competency: <Add> 1 2 3 4 5
Competency: <Add> 1 2 3 4 5
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5= Oustanding
Competency: <Add> 1 2 3 4 5
Example: Criteria 1 10% 30% 60%
Competency: <Add> 1 2 3 4 5
Competency: <Add> 1 2 3 4 5
Learner Analysis
Age ranges
Cultural backgrounds
Primary language
Internet connectivity?
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BSBHRM613 - Contribute to the development of learning and development strategies V1 2022
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Learner Analysis
Here you can think about What do you aim to achieve? Here align the L&D objectives with the
specific competencies organisational objectives and requirements.
and knowledge
Learning Objectives
Learning Outcomes
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BSBHRM613 - Contribute to the development of learning and development strategies V1 2022
RTO Provider: 91153 - CRICOS Code: 02672K
For the purpose of this assessment, you will assume that the CEO prefers the L&D initiative to be developed and
delivered in house. However, here in Task 1.2.4, assess both options and provide independent
recommendations:
1 Research external learning providers that could deliver the L&D initiative. You will mention a preferred
provider in your summary assessment below.
2 Evaluate the pros and cons of developing and delivering the L&D initiatives in house. Consider, for
example, resource requirements.
Compare and contrast the two options using the data and information collected and the outcome of your
analysis.
Provide recommendations on the most appropriate option considering organisational requirements, budget,
quality and schedule constraints.
Summarise your assessment and document your recommendations in the space provided below.
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BSBHRM613 - Contribute to the development of learning and development strategies V1 2022
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Consider the work completed so far and:
Determine the most suitable L&D method to use for the L&D initiative. Provide justifications for your
choice.
Identify the most suitable medium/ media to use for the L&D initiative. Provide justifications for your
choice.
Choose a delivery mode for the L&D initiative. Provide justifications for your choice.
Determine learning activities that you will use for the L&D initiative. Provide justifications for your choice.
Document your work in the table below:
L&D Method
Medium/Media
Delivery Mode
Learning Activities
1.2.8 Resources
For the purpose of this assessment, you will assume that the CEO prefers the L&D initiative to be developed and
delivered in house.
Establish processes and procedures for allocating and managing resources and staff required to implement the
organisational learning strategy:
1. Develop Resource Breakdown Structure (RBS) using Template 6.
Template 6– RBS
L&D Strategy
Human Outcources
Facilities Equipment Material
Resources Services
Risk
Software Management
Office
2. Allocate roles and responsibilities to the individuals involved in the development, implementation and
evaluation of the L&D strategy.
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Use Template 7 to document your work.
(4-5 key roles)
3. Develop a procedure to allocate resources needed for L&D development, implementation and evaluation to
staff involved in the L&d initiative.
Document the procedure in the space provided below. The procedure can be a description, a flowchart or a
step by step process.
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BSBHRM613 - Contribute to the development of learning and development strategies V1 2022
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Template 8– Assessment Strategy
Assessment Strategy
Outcomes to be measures List the learning outcomes to be measured relevant to SKAs and identified
competencies.
Evaluate the assessment completed by the focus group. What was the outcome? Summarise it in the space
provided below.
o Were all assessments completed?
o Were all assessments completed correctly?
o Was competency or knowledge evidenced by the assessment completion?
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Develop an evaluation report – Task 1.4.1
Share the executive report with relevant stakeholders – Task 1.4.2
Provide evidence of implementation of two (2) improvements to the L&D strategy – Task 1.4.2
EVALUATION REPORT
Executive Summary
<Add executive summary>
Findings Summary
<Add findings summary>
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BSBHRM613 - Contribute to the development of learning and development strategies V1 2022
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Lessons learned
<Add lessons learned>
Recommendations
Recommendations <Add>
<Add>
<Add>
<Add>
Changes <Add>
<Add>
<Add>
Action Plan
Action Responsibility Timeframe Resources needed KPIs
(one/action)
<Add> <Add> <Add> <Add> <Add>
<Add> <Add> <Add> <Add> <Add>
<Add> <Add> <Add> <Add> <Add>
<Add> <Add> <Add> <Add> <Add>
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1.4.2 Improvements
1. Write an email (Template 10) to the CEO to share and present the evaluation report.
(100-150 words)
<Add>
Evidence 1 : <Add>
Evidence 2 : <Add>
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BSBHRM613 - Contribute to the development of learning and development strategies V1 2022
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Reference
Please include your references below:
(Please refer to this referencing guide if needed or speak to your trainer for any specific referencing
requirements for this assessment)
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BSBHRM613 - Contribute to the development of learning and development strategies V1 2022
RTO Provider: 91153 - CRICOS Code: 02672K