Photograph by: Fabio Silvestre

SALESFORCE WORLD TOUR 2023

1 M A RCH 2023

8,000+ in person attendees

ICC Sydney were fantastic
partners for this event. Their
commitment to sustainability, 250 VIPs and C-suite executives

with existing policies, practices

and credentials, were perfectly 6th consecutive year held at ICC Sydney
aligned to Salesforce’s mission
and fifth value, sustainability.
90+ sessions
The support and knowledge
from the team proved invaluable
31,391sqm occupied across ICC Sydney’s
to the success of our event and Exhibition and Convention Centres
this continues to ring true every
time we come back.
VIP Lounge in Pyrmont Theatre Foyer
Stuart Frank, Senior Director,
Strategic Experiences Asia Pacific High-profile tech event with leading
industry experts, trailblazers and
Salesforce entrepreneurs

Sustainability focus throughout the event

planning and execution
OVERVIEW
ICC Sydney supported Salesforce to deliver its annual
World Tour, hosting over 8,000 Salesforce customers,
employees, innovators, VIPs and C-suite executives in its
convention and exhibition centres. Occupying more than
31,000sqm, ICC Sydney’s Convention Centre was home
to a pre-function space for 250 VIPs and C-suite
executives while keynotes, cocktail function spaces and
breakout rooms were delivered in the Exhibition Centre.

With the support of ICC Sydney’s audio visual team,

Salesforce was able to broadcast the speeches with
closed captions from the Exhibition Hall into the
Convention Centre and delivered additional staging,
lighting and audio set up for private question and answer
sessions in Pyrmont Theatre foyer.

Environmental sustainability as well as a strong security Photograph by: Erin Masters

overlay were prominent features of the large scale event

with ICC Sydney supporting Salesforce to meet its
objectives through event delivery and post-event
corporate social responsibility reporting.

Highly secure events

As a high-profile event with hundreds of C-suite
executives and VIPs in attendance, ICC Sydney’s highest
priority was the safety and security of all attendees.
Delegates were required to go through rigorous security
measures including metal detectors and identification
checks to ensure safety.

Empowering sustainable solutions

Sustainability is a key value of Salesforce and was a core
focus in the event planning process. Salesforce looked to
ICC Sydney’s leadership in sustainable events to support
initiatives across solar power, food, water and waste
management at the venue and was inspired to activate Photograph by: Erin Masters
further initiatives to reduce the environmental footprint
of the event.

ICC Sydney’s Presentation Services team provided a

customised waste streaming system to assist visitors to
dispose of their waste. Refillable water stations were
installed throughout the Exhibition Centre and the team
provided additional BioCups to support the event’s zero
plastic mission and encourage attendees to bring and
reuse their own water bottles. ICC Sydney served several
carbon friendly meal options across the cocktail,
morning and afternoon tea menus to lower the overall
carbon footprint of the event.

Measuring impact
ICC Sydney provided Salesforce with a waste report
detailing the outcomes of the event and opportunities
for future improvement across environmental and social
action plans. The report supports the venue’s journey to
Net Zero Carbon Events and empowers event organisers
to take control of the event’s environmental footprint. Photograph by: Fabio Silvestre

A NSW Government project, ICC Sydney was delivered in partnership

with Darling Harbour Live, comprising Lendlease, Hostplus,
Aware Super, Capella Capital, ASM Global and Spotless FM.
@ICCSyd /// #ICCSydney Phone +61 2 9215 7100 /// Email sales@iccsydney.com /// iccsydney.com

03 April 2023