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Course Project
Content and Email Marketing

Sachin Raj K C
PGC DM 15 Sep
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Topics
1.Buyer Persona…………………………………………………………………………………………………………………………………3

2.Blog content plan……………………………………………………………………………………………….………….……………….3

3.Email marketing plan…………………………………………………………………………………………………………...…………5

4.Email marketing report…………………………………………………………………………………………………………………..8

5.Conclusion…………………………………………………………………………………………………………………………………….13
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1.Buyer Persona
Clublr is the perfect platform for nightlife enthusiasts who want to discover new venues, save
money, and have an unforgettable experience. To generate leads through content and email
marketing, we first created a buyer persona. We then used this buyer persona to develop a new blog
post and email content plan. Here are the typical buyer personas of Clublr users.

Demographics:

 Age: 21-40

 Location: Major metropolitan area

 Occupation: Employed or student

 Interests: Nightlife, music, social media

 Values: Convenience, affordability, quality, Experiences

Pain points:
 Finding the best nightlife events

 Getting exclusive discounts and perks

 Experiencing the best of what nightlife has to offer.

How Clublr can help:

 Can help users to find the best nightlife events and get exclusive discounts and perks.

 It can also help them experience the best of what nightlife has to offer, from VIP treatment
to reserved seating to access to exclusive events.

 Ultimately, Clublr can help users have more fun, create unforgettable memories, and get the
most value for their money.

Understanding your buyer persona and their needs allows us to create marketing campaigns that are
more likely to resonate with them and drive conversions. For example, we could create a specific
campaign for users who are interested in electronic music, promoting Clublr exclusive discounts on
electronic music events. Or we could create a campaign for users who are interested in VIP
treatment, promoting Clublr VIP Passport tier.

2.Blog post content plan

Understanding buyer personas and their needs is essential to creating blog content that resonates
with them and drives conversions. By writing a variety of blog posts on topics that are relevant to
our target audience, we can attract more visitors to the Clublr blog and generate more leads for our
business. Here is a 30-day content plan for blog posts:

Timeline for blog post content creation and publishing:

 Monday: Research and write the blog post.
 Tuesday: Edit and proofread the blog post.
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 Wednesday: Publish the blog post on blogger.

Week 1:

Title: Clublr Production House: Where Music Meets Magic in a Symphony of Events!
Introduction:
 Introduce Clublr Production House as a new and innovative event management company
that specializes in creating unique and memorable experiences for its clients.

 Highlight the company's focus on music and its commitment to delivering excellence in
event management, brand consultancy, and digital marketing.

 Invite readers to join the Clublr Production House journey and experience the magic of
music in a way they've never experienced before.

Conclusion:
 Restate the key points of the blog post and reiterate Clublr Production House's commitment
to delivering excellence in event management, brand consultancy, and digital marketing.

 Encourage readers to contact Clublr Production House to learn more about how the
company can help them to create unforgettable events.

Week 2:

Title: House of Clublr: Where Bangalore Meets the Future of Entertainment!

Introduction:
 Introduce House of Clublr as a new and iconic entertainment venue in Bangalore.

 Highlight the venue's unique features, such as its large size, cutting-edge technology, and
versatility.

 Invite readers to be a part of history as Bangalore's legacy meets the future of

entertainment at House of Clublr.

Conclusion:
 Restate the key points of the blog post and reiterate House of Clublr’s commitment to
providing the best possible entertainment experience for its guests.

 Encourage readers to stay tuned for event announcements, artist line-ups, and a glimpse
into the mesmerizing world of House of Clublr.

Week 3:

Title: Clublr Passport: Your Gateway to Nightlife Bliss and Exclusive Perks!
Introduction:
 Introduce the Clublr Passport and its three tiers: Silver, Gold, and Diamond.

 Highlight the exclusive benefits and perks that each tier offers, from discounts on ticket
bookings to VIP treatment and exclusive dining offers.
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 Emphasize that the Clublr Passport is more than just a nightlife perk; it's a gateway to an
elevated lifestyle, with discounts on travel, food delivery, and online shopping.

 Invite readers to join Clublr today and experience the best of nightlife, with the Clublr
Passport by their side.

Conclusion:
 Restate the key benefits of the Clublr Passport and how it can elevate your nightlife
experience.

 Encourage readers to join Clublr today and start enjoying the best of nightlife, with the
Clublr Passport by their side.

week 4:

Title: Clublr Passport: Exclusive Access to the Ultimate Nightlife Experience

Introduction:
 Reintroduce the Clublr Passport and its three tiers: Silver, Gold, and Diamond.

 Highlight the exclusive benefits and perks that each tier offers, such as discounts on ticket
bookings, VIP treatment, additional lifestyle discounts, and exclusive events.

 Emphasize how the Clublr Passport is the ultimate way to elevate your nightlife experience
and enjoy the best that your city has to offer.

Conclusion:
 Restate the key benefits of the Clublr Passport and how it can elevate your nightlife
experience.

 Encourage readers to get a Clublr Passport today and start enjoying the ultimate nightlife
experience.

Links to the newly created blog posts are below:

1. https://clublrtv.blogspot.com/2023/10/clublr-production-house.html
2. https://clublrtv.blogspot.com/2023/10/house-of-clublr.html
3. https://clublrtv.blogspot.com/2023/10/clublr-passport-benefits.html
4. https://clublrtv.blogspot.com/2023/10/clublr-passport-access.html

3.Email Marketing plan

Email marketing is a powerful digital marketing strategy that allows businesses to connect with their
target audience directly. It is one of the most cost-effective and measurable marketing channels
available, and it can be used to achieve a variety of business goals, such as increasing brand
awareness, generating leads, driving sales, and building customer relationships.
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Email template 1:
Goal: To generate awareness and interest in Clublr Production House and its services. Mail will be
sent to subscribers on Mondays of every week.
Here are some sample email templates that we plan to send to raise awareness about Clublr
Production House:
Week 1:
 Subject: Introducing Clublr Production House: Where Music Meets Magic in a Symphony of
Events!

 Content: This email would introduce Clublr Production House and its services to subscribers.
It would highlight the company's commitment to excellence in event management, brand
consultancy, and digital marketing. It would also include a link to the blog post for more
information.

Week 2:
 Subject: Event Management Excellence: The Art of Crafting Unforgettable Events

 Content: This email would promote the blog post on event management excellence. It
would highlight the key takeaways from the post and provide subscribers with a call to
action to learn more about Clublr Production House's event management services.

Week 3:
 Subject: Building Event Properties for Brands: Connecting with Audiences Through Bespoke
Experiences

 Content: This email would promote the blog post on building event properties for brands. It
would highlight the key takeaways from the post and provide subscribers with a call to
action to learn more about Clublr Production House's brand consultancy services.

Week 4:
 Subject: Curating Festivals & Events: Transporting Audiences to Another World

 Content: This email would promote the blog post on curating festivals and events. It would
highlight the key takeaways from the post and provide subscribers with a call to action to
learn more about Clublr Production House's festival and event curation services.

Call to Action:
In each email include a call to action, such as:
 Visit our blog to learn more about Clublr Production House and our services.

 Contact us to discuss your event needs and how we can help you create an unforgettable
experience.

 Follow us on social media for the latest updates and special offers.
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Email template 2:
Goal: To generate awareness and excitement for House of Clublr, the new and iconic entertainment
venue in Bangalore. Mail will be sent to subscribers on Wednesday of every week.
Here are some sample email templates that we plan to send to raise awareness about house of
Clublr:
Week 1:
 Subject: House of Clublr: Where Bangalore Meets the Future of Entertainment!

 Content: This email would introduce House of Clublr to subscribers and highlight its unique
features, such as its large size, cutting-edge technology, and versatility. It would also include
a link to the blog post for more information.

Week 2:
 Subject: Featuring Your Favourite Artists at House of Clublr!

 Content: This email would promote the blog post on the artists that will be performing at
House of Clublr. It would highlight the diverse range of artists and the exciting experiences
that they have in store for audiences.

week 3:
 Subject: Experience the Largest Closed Event Space in Bangalore!

 Content: This email would promote the blog post on the size and versatility of House of
Clublr's event space. It would highlight the venue's ability to accommodate a wide range of
events, from intimate gatherings to large-scale festivals.

week 4:
 Subject: Be Mesmerized by Cutting-Edge Sound, Light, and Display Systems at House of
Clublr!

 Content: This email would promote the blog post on the state-of-the-art technology that has
been installed at House of Clublr. It would highlight the venue's commitment to providing
the best possible experience for its guests.

Email template 3:
Goal: To generate awareness and interest in the Clublr Passport and its three tiers: Silver, Gold, and
Diamond. Mail will be sent to subscribers on Friday of every week.
Week 1:
 Subject: Introducing the Clublr Passport: Your Gateway to Nightlife Bliss and Exclusive Perks!

 Content: This email would introduce the Clublr Passport and its three tiers to subscribers. It
would highlight the exclusive benefits and perks that each tier offers, such as discounts on
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ticket bookings, VIP treatment, and additional lifestyle discounts. It would also include a link
to the blog post for more information.

Week 2:
 Subject: Clublr Silver Passport: Ignite Your Nights

 Content: This email would promote the blog post on the Clublr Silver Passport and its
benefits. It would highlight how the Clublr Silver Passport is a great way to save money and
enjoy more unique and exciting nightlife experiences.

Week 3:

 Subject: Clublr Gold Passport: Elevate Your Experience

 Content: This email would promote the blog post on the Clublr Gold Passport and its
benefits. It would highlight how the Clublr Gold Passport is a great way to elevate your
nightlife experience and feel like a VIP.

Week 4:
 Subject: Clublr Diamond Passport: Your Ticket to Extravagance

 Content: This email would promote the blog post on the Clublr Diamond Passport and its
benefits. It would highlight how the Clublr Diamond Passport is the ultimate nightlife
experience, offering the best of the best.

Link to the newly created mailer is below:

1. http://mailchi.mp/21536e30fe33/clublr-production-house
2. http://mailchi.mp/20f44a0f260d/house-of-clublr
3. http://mailchi.mp/9b2ded44a0c3/clublr-passport-benefits

3.Email marketing report

First email marketing campaign is a promotional campaign for Clublr Production House, a new event
management company in Bangalore. The campaign is targeted at Clublr members, who are likely to
be interested in the company's services.

The email highlights the company's innovative approach to event planning and execution, and its
wide range of services, including event management, building event properties for brands, curating
festivals and events, and digital and social strategies for events. The email also includes a call to
action, inviting Clublr members to join the company and make their event dreams a reality.

Second email marketing campaign is to promotional campaign for House of Clublr, Bangalore's
newest and most iconic entertainment venue. The campaign is targeted at Clublr members, who are
likely to be interested in the venue's events.
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The email highlights the venue's unique features, such as its large, closed event space, cutting-edge
sound, light, and display systems, world-class laser systems, and a variety of gastronomic delights.
The email also highlights the venue's versatility and its commitment to excellence.

Third email marketing campaign is to promotional campaign for the Clublr Passport, a membership
program that offers exclusive discounts and perks on nightlife experiences. The campaign is targeted
at Clublr members, who are likely to be interested in the benefits of the Clublr Passport.

The email highlights the three tiers of the Clublr Passport and the benefits of each tier, such as
discounts on ticket bookings, VIP treatment, and exclusive discounts on other products and services.
The email also includes a call to action, inviting Clublr members to take their nightlife to the next
level by joining the Clublr Passport program.

Email campaign Email campaign Email campaign

Title one two three
Total Recipients 11 11 11
Successful Deliveries 11 11 11
Soft Bounces 0 0 0
Hard Bounces 0 0 0
Total Bounces 0 0 0
Times Forwarded 0 0 0
Forwarded Opens 0 0 0
Unique Opens 8 8 8
Open Rate 72.73% 72.73% 72.73%
Total Opens 12 12 12
Unique Clicks 1 1 5
Click Rate 9.09% 9.09% 45.45%
Total Clicks 1 1 8
Unsubscribes 0 0 0
Abuse Complaints 0 0 0

Summary:
 10 new subscribers were added to the Mailchimp contact list.

 3 emails were sent to all 11 subscribers, with a successful delivery rate of 100%.

 8 unique subscribers opened one or more of the emails, for an open rate of 72.73%.

 There were 12 total opens.

 Campaigns 1 and 2 each had 1 unique click.

 Campaign 3 had 5 unique clicks, the highest of the three campaigns.

 Campaign 3 also had the highest click rate, at 45.45%.

 There were 1 total click for campaigns 1 and 2, and 8 total clicks for campaign 3.
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 There were no abuse complaints or unsubscribes.

 75 % of the mail was opened from India followed by erst from USA.

Screenshots of Mail chain Campaign results are attached below:

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4.conclusions
Overall, the email marketing campaign results were positive. The open rate was above average, and
the click rate for campaign 3 was very good. However, the click rates for campaigns 1 and 2 were
relatively low. This could be due to several factors, such as the content of the emails, the subject
lines, or the time of day they were sent.
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Thank you.