To: XXYYZZ Corporation Leadership

Subject: Proposal for Market Research to Address Concerns and Needs

Dear Leadership Team,

I am writing to propose a comprehensive market research plan to address the challenges and
opportunities facing XXYYZZ Corporation in the competitive smartphone market. Our team has
carefully analyzed the current landscape and identified key areas where strategic research can
provide valuable insights to drive our decision-making process.

1. **Hardware Specifications Focus**:

- Objective: Determine the optimal hardware specifications that will differentiate XXYYZZ
smartphones in the market.

- Methodology: Conduct a series of surveys and focus groups with target consumer segments to
understand their preferences regarding battery life, case/body materials, processor speeds, camera
quality, and memory/storage options.

- Timing: Initiate immediately and complete within 6 weeks to align with the product development
timeline.

- Budget: Estimated cost of $50,000 for research design, data collection, and analysis.

2. Wearable Communication Strategy:

- Objective: Evaluate the market potential and consumer interest in wearable communication
devices.

- Methodology: Utilize a combination of online surveys and in-depth interviews with technology
enthusiasts and early adopters.

- Timing: Start within 4 weeks and conclude within 8 weeks to inform long-term strategic planning.

- Budget: Estimated cost of $30,000 for research design, data collection, and analysis.

3. Competitive Intelligence:

- Objective: Understand the strategies and offerings of high-end, mass-market competitors to

identify areas of competitive advantage.

Methodology: Engage specialized firms to conduct a comprehensive competitive analysis, including

product features, pricing strategies, and marketing tactics.

- Timing: Begin immediately and provide ongoing updates to inform our strategy.
 - Budget: Estimated cost of $40,000 for initial analysis and quarterly updates.

4. RFP for Commissioned Research:

- If approved, we will release an RFP to our network of research vendors for data collection and
analysis services.

RFP Scope: Include detailed specifications for each research project, timeline expectations, and
budget constraints.

- RFP Deadline: Set a deadline of 2 weeks for vendors to submit proposals.

- RFP Evaluation: Evaluate proposals based on vendor experience, methodology, cost-

effectiveness, and timeline adherence.

5. Internal Research Team Support:

- Our internal research team will oversee the projects, ensuring alignment with company objectives
and providing expertise in data interpretation.

By conducting these research initiatives, we aim to gain a deeper understanding of consumer

preferences, market trends, and competitive dynamics, enabling us to make informed decisions that
will drive XXYYZZ Corporation's success in the evolving smartphone market.

We look forward to your feedback and guidance on how to proceed with these proposed research
efforts.

Sincerely,

[Your Name]

Marketing Director, XXYYZZ Corporation