BACHELOR OF BUSINESS ADMINISTRATION (HONS)

ISLAMIC BANKING (BA 249)

INTRODUCTION TO FIQH MUAMALAT (ISB 542)

INDIVIDUAL ASSIGNMENT:

BUSINESS PLAN: @bronis.crunchie

PREPARED BY:
AINA AQILAH BINTI AZRIN
(2020970373)
PREPARED FOR:
DR. ‘ISMAH OSMAN

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 ACKNOWLEDGEMENT

Alhamdulillah ‘Ala Kulli Haal, all praise be to Allah, Glory be to God all of nature.
Blessings and peace be upon Prophet Muhammad SAW, the bearer of guidance and mercy
for the whole universe.

I am very grateful because manage to complete this ISB 542 individual assignment,
“Business plan: @bronis.crunchie” within the time given by my lecturer, Dr. ‘Ismah binti
Osman. I would like to express my sincere gratitude to many people who helped me a lot
while preparing this assignment.

To begin with, I would like to take this opportunity to express my special thanks to my
beloved lecturer, Dr. ‘Ismah binti Osman for all her commitment, her lecture and always give
a positive and supportive response and advise on how to complete the assignment
smoothly. I am very grateful that I have this opportunity to study this subject, ISB542,
Introduction to Fiqh Muamalat with a very devoted lecturer, Dr. ‘Ismah binti Osman.

Next, a big thanks to my beloved mother, Puan Mazni binti Mohd Nor for her moral
support and advices along this semester. Not to be forget, to those who are directly and
directly contributed and also help me a lot in this assignment, my friends, my study mate,
thank you so much for everything. May Allah bless each of you.

Again, thank you.

Ainaaqilah

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 1.0 EXECUTIVE SUMMARY

Bronis.crunchie will be open on online only and it is home-made cookies. The main
purpose why we choose cookies as is because it is one of the top things that people will
search for during this restricted MCO period. All the people need to stay at home and they
are also craving for something that ready-to-eat and does not bother themselves to make
one. Bronis.crunchie is actually a brownies product that turn into cookies. It is crunchy and
more easy to eat. It is basically a desert and very suitable to eat at any time and at any
event. Besides the unique texture, bronis.crunchie also offer the affordable price and it is the
cheapest price that can be get in the market. This product really offers a good taste to be eat
and also offer the good affordable price to be purchase.

Our potential customer does not focus to one group only. At first, our ideal customer
is our friends and family. But as our business has entered the market, so our target market
for our business also changes. Our target market is half of adults aged 18-24 who binge on
sweets, snack a lot and buy the cookies they like the best rather than healthiest choice. As
our target market is half of adults which is 18-24 years old, it is indirectly our target market is
students. As we always heard a good feedback from our buyer saying that our cookies are
not too sweet and did not queasy, our cookies also suit for family.

We always strive for the best for our business, bronis.crunchie to enter the
international market. We also plan to variety our cookies’ flavour so that it can fulfil the
customers’ demand.

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 2.0 MARKET RESEARCH

As we decided to invent

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