SATE PADANG

GADIH MINANG
Fitri Arisandi
By aisya
 EXECUTIVE SUMMARY
• Sate Padang Gadih Minang is a culinary business native to West Sumatra which is located in
Cikutra Bandung. With the form of a food stall business and initial capital of IDR 50,000,000,
this business has a vision of becoming the most favorite Padang satay shop in Bandung which
is famous for its deliciousness and unique taste. The mission of Sate Padang gadih Minang is
to present Padang satay with authentic taste, quality ingredients and friendly service.
• The main products offered are various variants of Padang satay such as beef satay, beef
tongue, chicken and intestines, as well as additional items such as lontong and traditional
drinks. The target market includes people aged 15-60 years, office workers and families, with a
segmentation of the middle to upper middle class and traditional culinary lovers.
 GOALS AND STRATEGIES
•Short Term Goal: Ensure that all satay products and accompanying menus
have consistent taste and high quality through intensive training for
employees and strict supervision of raw materials.
•Long Term Goal: Ensure that all satay products and accompanying menus
have consistent taste and high quality through intensive training for
employees and strict supervision of raw materials.
•Strategy: Choose a strategic location in an office center or high traffic
area to attract more potential customers.
 SWOT ANALYSIS
•Strengths: Using high quality raw materials and traditional
cooking techniques that increase customer satisfaction.
•Weaknesses: Reliance on local markets may limit growth
outside certain regions.
•Opportunities: Opportunities to open new branches in other
big cities, increasing reach and market share.
•Threats: Opportunities: Opportunities to open new branches
in other big cities, increasing reach and market share.
INTELLECTUAL PROPERTY
 LOCATION

Sate Padang Gadih Minang is located in the center of

Bandung, precisely on Jalan Cikutra No. 8. This location
was chosen because it is strategic, close to business
centers and offices, and easily accessible to various
groups, including office workers, families and tourists.
Its location on one of the main roads in the city of
Bandung also provides advantages in terms of visibility
and accessibility, making it easier for customers to come
and enjoy authentic Padang specialties.
 LEGAL STRUCTURE
Sate Padang Gadih Minang was founded by a
Minang girl named Aisya Fitri Arisandi, who is a
Widyatama University student. She chose to build
this Sate Padang business because of the flexibility
in terms of business ownership and management.
 ACCOUNTING AND LEGAL

Sate Padang Gadih Minang will use a computerized accounting

system to record daily transactions, including sales, purchases,
operational expenses and employee payroll.
 MARKET ANALYSIS

•Family: families often look for comfortable places to eat with

quality food to enjoy together. The unique taste of Padang
satay is suitable for the whole family to enjoy.
•Students: Students are looking for delicious food at
affordable prices. The varied Padang satay menu and
competitive prices can attract their interest.
 MARKETING STRATEGY
Delivery services will be expanded by collaborating with popular food
delivery applications such as GoFood, GrabFood, and ShopeeFood, as
well as providing online orders via websites or special applications.
Competitive prices will be set, for example beef satay at IDR 30,000 per
portion and beef tongue satay at IDR 35,000 per portion, with combo
packages offered for purchases in certain quantities. Offline promotions
such as distribution of pamphlets and brochures around business
locations and installation of banners and banners will be carried out to
attract attention.
 START-UP COST
•Sate Padang Ayam 1/2 Porsi : 15.000
•Sate Padang Ayam 1 Porsi : 20.000
•Sate Padang Sapi 1/2 Porsi : 17.000
•Sate Padang Sapi 1 Porsi : 25.000
•Sate Padang Telur Puyuh 1/2 Porsi : 10.000
•Sate Padang Telur Putuh 1 Porsi : 15.000
•Sala Lauak 1 biji : 1.000
•Kerupuk Kulit 1 bungkus : 5.000
•Keripik Singkong Balado 1 bungkus : 2.000
 PRODUCTS

•Sate Padang Ayam

•Sate Padang Sapi
•Sate Padang Telur Puyuh
•Sala Lauak
•Kerupuk Kulit
•Keripik Singkong