THE ADVERTISING INDUSTRY’S SUMMIT

25 January 2023 | Odeon Luxe Leicester Square

THANK YOU TO OUR PARTNERS

PLATINUM PARTNER

GOLD PARTNERS
WELCOME TO LEAD
OUR INDUSTRY SUMMIT

Isn’t it fantastic to be back together again? It feels so long since the last LEAD,
which took place in different times, back in January 2020 at the QEII Centre
in Westminster. Since then, we’ve learnt a great deal about the importance of
industry collaboration, particularly during the challenging years of the pandemic.
One of the great learnings was ever closer cooperation between our industry
trade bodies, which resulted in the successful delivery of our tripartite summits,
RESET and RENEW.

So, this LEAD is a very special advertising industry summit for us – bringing
the world of advertising together with the world of politics, in-person once again,
but this time, for the first time, as a tripartite. Our summit has been brilliantly
supported by many fantastic companies. We thank them for their support,
and we are hugely excited to be bringing the industry together to discuss the
big political, social, and economic issues of our times. Topics that will be shaping
our priority list for the coming year: our talent base, navigating an economic
downturn, building a sustainable future, to name but a few.

Please enjoy the experience of this event in-person here at the Odeon Luxe
as an incredibly valuable time to connect too with your industry colleagues.
Undoubtedly our industry thrives from social contact and we’ve been deprived
of that for too long.

Thank you for your ongoing support for our work. We are determined to do
everything we can on your behalf to build our industry to be the strongest
and most successful it can be.

Enjoy the event.

Phil Smith, DG, ISBA

Paul Bainsfair, DG, IPA
Stephen Woodford, CEO, Advertising Association

#LEAD2023
Play your part in building
a sustainable future for
digital advertising
First launched in October 2017, the IAB Gold Standard seeks to reduce
ad fraud, improve the digital advertising experience, uphold brand safety
and support compliance with GDPR and e-privacy by bringing together
existing industry initiatives that address challenges in online advertising.

Every part of the supply chain can help to make the digital advertising
ecosystem safer and more transparent via the Gold Standard – whether
you’re a media owner, ad tech provider, agency or advertiser.

Find out more about iabuk.com/gold-standard

INFORMATION FOR ATTENDEES
ID BADGES WIFI
Please wear your badge at all The venue has free Wifi.
times throughout the morning Please connect to
for security purposes and return Odeon_Wifi
them to us before you leave.

SOCIAL FIRE SAFETY

Our event hashtag is In the event of a fire alarm,
#LEAD2023 please proceed to the nearest
exit. The venue staff will guide
you to the meeting point.

Q&A
When timing permits, we will
invite the audience to ask
questions via Slido. Please visit
slido.com and enter the code
#2594578 to participate.
DIETARY
REQUIREMENTS
Please speak to the Odeon
catering staff during the break
and lunch who will assist you.

FEEDBACK SURVEY ASSISTANCE

We will send you a feedback
survey after LEAD. Kindly
complete this so we can
continue to improve the event.
AND CONTACTS
During the event, please speak
to any member of the Events
Team at our registration desk
who will be pleased to assist you.
After the event, please contact
us via events@adassoc.org.uk

RECYCLING
Our badges and brochures have both been made with recyclable materials.
Please could you hand in your badge when you leave, and if you would like
to dispose of your brochure, please do so in the recycling bins provided.
The Odeon recycles in accordance with the Westminster City Council.

#LEAD2023
AGENDA
08:30 REGISTRATION & COFFEE

09:15 WELCOME FROM OUR HOST

Nina Hossain, Broadcaster & Journalist

09:20 MINISTER’S KEYNOTE

Exclusively for LEAD, the culture secretary will outline the
government’s vision and key priorities for our sector in the
run-up to the General Election

Michelle Donelan, Secretary of State for Digital, Culture,

Media & Sport

09:30 OPPOSITION KEYNOTE

The Shadow SoS will set out Labour’s agenda and aspirations
for the creative industries

Lucy Powell, Shadow Secretary of State for Digital, Culture,

Media & Sport

09:40 POLITICAL KEYNOTE

TalkTV’s Political Editor will deliver an exclusive talk for LEAD
on the latest news and developments from inside Westminster,
followed by audience Q&A

Kate McCann, Political Editor, TalkTV

#LEAD2023
10:05 INVESTING IN OUR TALENT’S FUTURE
Talent is the lifeblood of UK advertising and our industry provides
a good hunting ground for people with different creative and
business skills. This session will share the work of the AA’s Talent
Taskforce, including new research by UK advertising thinktank,
Credos, and set out the strategies to be delivered by the AA to
help companies recruit and retain the best talent.

Alessandra Bellini, CCO, Tesco; President, Advertising Association

10:20 10X-ING GROWTH THROUGH CREATIVITY

In this era of permacrisis, as we seemingly lurch from one
unprecedented event to the next, the world has never been more
in need of creative solutions to difficult problems. This session
will show what the best advertisers and agencies are capable of
in accelerating growth - both for business and for wider society
- when they trust in the power of creativity.

Julian Douglas, International CEO & Vice Chairman, VCCP;

President, IPA

10:35 MARKETING IN UNPRECEDENTED TIMES -

HOW EFFICIENCY AND EFFECTIVENESS ARE KEY
We are all working in unprecedented times. Economic and political
upheaval is impacting every corner of the UK . The combination of
this and global uncertainty has meant our current reality is volatile
and complex. So how can marketers respond and what tools do
they have that will allow them to take some control in a seemingly
uncontrollable environment?

Margaret Jobling, CMO, NatWest; President, ISBA

#LEAD2023
10:50 PRESIDENTS’ PANEL
The three Presidents sit down with our host to tackle the big
issues facing the industry and answer your questions.

• Alessandra Bellini, CCO, Tesco; President, Advertising Association

• Julian Douglas, International CEO & Vice Chairman, VCCP;
President, IPA
• Margaret Jobling, CMO, NatWest; President, ISBA
• Nina Hossain, Broadcaster & Journalist

11:15 NETWORKING COFFEE BREAK

11:45 NAVIGATING THE ECONOMIC HEADWINDS IN

THE UK MEDIA MARKET
We are facing a time of complete uncertainty with the cost
of living crisis, single digit growth and recruitment freezes.
How do media leaders navigate these – and more - challenges
to maintain the UK’s position as the global hub for advertising
and marketing services?

• Zaid Al-Qassab, Chief Marketing Officer, Channel 4

• Nick Baughan, Director of Business Partners, Meta
• Anna Bateson, CEO, The Guardian

• Michaela Jefferson, News Editor, Marketing Week

#LEAD2023
12:10 ADVERTISING’S ROLE IN THE NET ZERO ECONOMY
The climate emergency is the most pressing issue affecting us
all, and the advertising industry can play a huge role in driving
positive change. This session will look at why change is needed
now, and how the industry can support businesses and people
to build a more sustainable future. Featuring The Sky Zero
Footprint Fund and the 2022 winners, Serious Tissues.

• Seb Munden, Chair, Ad Net Zero

• Sarah Jones, Director of Planning, Sky Media
• Chris Baker & Martin McAllister, Founders, Serious Tissues

12:30 BECOMING AN ALL IN CHAMPION & ACCELERATING

INCLUSIVITY IN THE WORKPLACE
Following 2021’s All In Census – the first inclusion survey of
the industry’s workforce which had over 16,000 responses,
hear from an industry leader on how they used the All In actions
to help shape and accelerate their agency group's DEI journey,
the impact of becoming an All In Champion, and the steps we can
all take to create a workplace where everyone feels they belong.

• Dan Wilks, Research Consultant, Credos

• Dan Clays, CEO, Omnicom Media Group UK
• Natalie Trye, BRiM Lead | Client Councils & Industry Trades,
Meta
• Mimi Okorie, Account Director, Hearts & Science
• Stephen Woodford, CEO, Advertising Association

13:00 NETWORKING LUNCH

14:00 END OF EVENT

#LEAD2023
SPEAKERS

Nina Hossain Michelle Donelan Lucy Powell

Broadcaster and Journalist Secretary of State for Digital, Shadow Secretary of State
Culture, Media and Sport for Digital, Culture, Media
and Sport

Julian Douglas Kate McCann Alessandra Bellini

CEO & Vice Chairman, Political Editor, Talk TV Chief Customer Officer,
VCCP; President, IPA Tesco; President,
Advertising Association

Margaret Jobling Zaid Al-Qassab Anna Bateson

CMO, NatWest; Chief Marketing Officer, CEO, The Guardian
President, ISBA Channel 4

Nick Baughan Michaela Jefferson Seb Munden

Director of Business News Editor, Marketing Week Chair, Ad Net Zero
Partners, Meta
Martin McAllister Natalie Trye Chris Baker
Founder, Global Lead, BRiM, Founder,
Serious Tissues Meta Serious Tissues

Sarah Jones Dan Wilks Dan Clays

Director of Planning, Research Consultant, Credos Chief Executive,
Sky Media Omnicom Media Group UK

Mimi Okorie Stephen Woodford

Account Director, CEO, Advertising Association
Hearts & Science

For speaker biographies, visit adassoc.org.uk/events/lead-2023

#LEAD2023
Connections
can take your
business
anywhere.
Meet Meta

Learn more
PARTNERS
As the advertising industry navigates growing
regulatory scrutiny and economic headwinds,
upholding shared standards matters more than ever.
The effectiveness of the Gold Standard relies on
every single one of us taking a lead and proactively
supporting it. Whether sell-side or buy-side, we all have
a responsibility to make our industry stronger and this
is why aligning the Gold Standard with LEAD - where
decision makers from across the ad industry come
together to look to the future - makes so much sense.
By getting behind the Gold Standard and embracing
the power each of us have to drive positive change,
we can deliver more.

For more information, please visit iabuk.co.uk

Meta builds technologies that help people connect,

find communities, and grow businesses. When
Facebook launched in 2004, it changed the way people
connect. Apps like Messenger, Instagram and WhatsApp
further empowered billions around the world. Now,
Meta is moving beyond 2D screens toward immersive
experiences like augmented and virtual reality to help
build the next evolution in social technology.

For more information, please visit meta.com/gb

#LEAD2023
PARTNERS
Teads operates a leading, cloud-based, omnichannel
platform that enables programmatic digital advertising
across a global ecosystem of quality digital media.
As an end-to-end solution, Teads’ modular platform
allows partners to leverage buy-side, sell-side, creative,
data and AI optimization technologies. For advertisers
and their agencies, Teads offers a single access point
to buy the inventory of many of the world’s best
publishers and content providers. Through exclusive
global media partnerships, Teads enables advertisers
and agencies to reach billions of unique monthly users
in brand safe, responsible advertising environments,
while improving the effectiveness and efficiency of
digital ad transactions.

For more information, please visit teads.com

News UK is one of the leading media businesses in

the UK and Ireland. Our newsbrands include The Times,
The Sunday Times, The Sun, The Sun on Sunday and
The TLS. Our national broadcast brands include TalkTV,
talkSPORT, Times Radio, Virgin Radio UK, and we
have market-leading local stations across Ireland.
Our world-famous brands provide news, analysis,
opinion and entertainment to almost 40 million people
each month. Spanning print and pixel, audio and video,
events and experiences, our multi-format brands are
home to a plurality of opinion, representing the diverse
communities we serve.

For more information, please visit news.co.uk

#LEAD2023
 CEN SU S

have your say

15 minutes on 15 march
make sure you’re All In!
Please take part and help build a workplace
where everyone feels they belong.

adassoc.org.uk/all-in