My name is Mark Anthony Dyson, and I am the Founder of The

Voice of Job Seekers. I am a career consultant and career advice

writer, podcast host, but importantly, a job seeker advocate.

This is the third year presenting my free eBook under various

titles, “320 Modern Job Search Tips for 2020!” If you are on my
mailing list, you’ll get the link for this eGuide. Many of you who
are downloading this 2020 guide will go on the mailing list. If you
don’t want to be on the list, feel free to unsubscribe, keep and
use the guide.

Let me share a little bit about myself. I have pivoted a little since
I began in 2010.

My focus is writing career advice and job search content for start-
ups who provide sound advice for their readers. I have written for
such companies such as Payscale, Job-Hunt.org, Recruiter.com,
The Financial Diet, and Ripplematch among others.
I also present at colleges and other organizations, facilitated
many workshops, and regularly write and create useful job search
content on this blog.

I love helping job seekers with the process of finding a career and
solve their job search dilemmas. This award-winning blog helps
me reach you and your job search in ways I hope you find
refreshing and encouraging.

My mission: I hack and reimagine the job search process. I share

what I find and hope you find the advice actionable and useful.

The Voice of Job Seekers is about solutions from many angles,

unravel employer mysteries, and answer as many questions to
help you. I help job seekers from all educational and cultural
backgrounds. Even if you are employed and looking to move on,
you will find advice that will fit your situation. I provide individual
consultation, coaching, mentoring, and development to give you
the voice an employer is waiting to hear. I can customize an
affordable package for you and your job search and career
management needs.

My background… I have been on both sides of the hiring spectrum

as a job seeker and a hiring manager in the call center and retail
management world. The last nnine years I have counseled,
coached, consulted, and mentored hundreds of job seekers with
their job search. One of the highlights of my career as a
consultant was traveling and training job seekers at Army federal
bases on the east coast and Midwest of the United States.

I have helped hundreds of job seekers with their job search

strategies with tools, resources, and coaching. I achieved a B. A
in Communications from the University of South Florida, and a
MAEd. specializing in Adult Education and Training from the
University of Phoenix. It is a perfect marriage of my experience
as a Career Consultant, a job search strategist, and as an
educator.
12 Potential Job Search Roadblocks (and
How to Overcome Them)
During a job search, you need to have focus. Become familiar
with these potential roadblocks and learn how to navigate them,
and your job search will go more smoothly:

1. OBSESSING OVER CAREER CHOICES

Look for balance when navigating your career choices. Keep your
eyes open throughout, rather than obsessing over a single
employer or opportunity.

Networking is the single most useful tool in a job seeker’s job

search toolbox. Stay engaged in your job search by being active
in professional organizations, social networks such as Linkedin
and Facebook and add value by referring others.

2. PAYING ENOUGH ATTENTION TO PRIVACY SETTINGS

You’ll hear words such as transparency and vulnerability often
without the context of privacy. Although you should be careful
about how much you’ll reveal about your personal life, you’ll
need to protect any personally identifiable information. Read
these two articles on JobHunt.org and The Washington Post to
help you understand and take action.

3. TAKING CARE OF YOUR MENTAL HEALTH (IT’S NOT A

FAD!)
NBA All-Star Kevin Love and all-time great tennis star Serena
Williams are the latest athletes who are outspoken about taking
care of their mental health. Neglected mental health can affect
friends and family as much as drug and alcohol abuse. You are
not obligated to make this information public especially as
employers are looking for ways to exclude candidates for any
reason. Even if you’re in a secure job, public acknowledgment of
any negative perceived mental health issues can pause a pursuit
of your employment.

4. STANDING OUT FROM START TO HIRE

You’ll know you’re navigating your job search well when you
remain engaged in the job search even when you’re
outperforming your peers.

Sammy (name changed) is a full-tenured science professor at a

community college, yet, he has his science show on local cable,
and does chemistry-related YouTube videos. His reason for
putting his knowledge out there is to keep interest in his work.
Since making his branding a priority, he continually entertains
regularly from other colleges and conferences, although he has
achieved substantial job satisfaction.

5. USING REFERENCES THE RIGHT WAY

Some of your references may be irrelevant. If you haven’t worked
with someone in more than five years, then it’s unlikely they can
speak to your strengths.

Technology has changed and your skills have improved since you
worked with this person years ago. Possibly, they can vouch for
more of your attributes than hard skills. But then again, if it was
more than five or 10 years ago, it’s pouring old wine into new
wineskins.
6. VOLUNTEERING IS GOOD FOR YOUR CAREER (UNLESS IT
ISN’T)
Volunteering is good for your community and your spirit, but
beware: if your cause is perceived as political, it could hurt you in
the job hunt. It’s your right as an American to donate your time
to causes you value, but be aware of the optics. Unless you’re
pursuing a political career, being involved with some volunteer
work may be problematic for your career.

Otherwise, volunteering is a potent agent to gain experience and

knowledge, especially if you’re changing industries.

7. KEEPING YOUR PHYSICAL HEALTH PRIVATE

Once you make your physical health issues public, they are fair
game for scrutiny by employers. Don’t assume that you’ll be
protected by the Americans With Disabilities Act. While it’s illegal
to discriminate against disabled workers, it’s not illegal to have
health requirements to perform the job. Some companies will go
farther to accommodate candidates with disabilities, but many
employers are still wrestling with how to provide a friendly
environment for them.

Discrimination starts as soon as a status update is published.

Maybe as a candidate, you can use it to weed out employers you
don’t want to work for, but in a tight economy or recession, your
prospects are minimal and work against you.

8. FINDING AN EMPLOYER WHO UNDERSTANDS GRIEF

A close friend of mine and mentee died last year of pancreatic
cancer. I know it affected me long after his death last August.
While no one wants to dwell on the possibility of loss, it’s worth
considering whether a potential employer has a good track record
of supporting workers in these situations.

There are even a growing amount of employers who are allowing

bereavement time and pay for the death of an employee’s pet.
You may consider looking for a company who has this benefit
available.

9. COPING WITH SUBSTANCE ABUSE

You don’t need to be as famous as Demi Lovato to suffer the
career consequences of drug problems. Drug abuse becomes a
career obstacle once it’s reported and even rumored publicly.
Carlos had graduated with honors from a small town in the
Midwest but had a drug incident in his freshman year. In a small
college town, any drug incident occurring around campus is
reported to the school and the media. The local paper includes a
blurb about the student’s arrest on or off-campus with drugs.
Although it was six years ago, it still shows up in Google search
results for his name.

10. NEGOTIATING STRATEGICALLY AND DISCERNINGLY

I am afraid people press the snooze button when it comes to
negotiating, often without understanding why they do it. It’s not
just the fear of the discussion, but the lack of preparedness to
talk business when it’s time.

It’s also important to understand that negotiation isn’t just for

when you take a new job. You’ll need it when you’re at a job and
considering your next career move within the company. Prepare,
research and understand what’s important to you in seeking the
best compensation package.

11. FINDING BIAS-LESS COMPANIES

Many people are opting to work where diversity and inclusion are
a reality and not just talk. Melissa Dobbins is CEO of career.place,
a company seeking to eliminate bias from the hiring process. She
says removing bias from the interview process is challenging
because, “No one wants to look in the mirror and think they are
part of the problem.”

A more diverse workplace doesn’t eliminate bias. Dobbins says,

“Bias is the human shortcut.” Researching personnel through
LinkedIn and the company website should help someone
targeting a diverse company to see if there is diversity in
leadership and to talk to employees about their experiences.

12. CHANGING THE NARRATIVE AROUND TERMINATION

The new reality is that you work at a company until the job you’re
hired for is done. That might come sooner than you expected.
This will happen a lot more in the future.

Termination isn’t a show-stopper for our careers anymore.

There’s no reason to feel shame after being terminated … or to
delay getting back to work. Since tenures will be shorter in the
future, the recovery time to decompress from the shock will be
shorter.

Most employers are looking past terminations — although they

still reference check for possible negative patterns and incidents
— and will hire on the value the candidate demonstrates. It’s time
for you to change the narrative around the meaning of
termination and reposition it in other ways so you can move on.

All of us have and will navigate these scenarios but in different

ways. Some will need to stop what they’re doing, while others will
push through the muck and mire. For sure, we don’t have to
struggle alone. We do need to be prepared and ready to reach for
the resources we need to shorten or remove potential obstacles
for a fulfilling career.
11 Characteristics of People Who Exude
Professionalism

I noticed these 11 attributes from people who exude

professionalism. Be sure these are a part of your communication
and overall presentation:

1. You are direct

Your voice in writing and presentation speaks much louder, and

your actions yell as either a fan at a sporting event or as an
antagonist at a political rally. If people are guessing what you’re
asking or responding to, then the respect you expect will
dissipate.

2. You remember names

Forgetting a name is an awful habit. If you met the person more

than twice, this could change the game for you in all of the wrong
ways. Not to mention it says how much you care about the
individual. It is hard if you’re meeting many people when starting
a new job.

But if you don’t have the job yet, you’re obstructing your efforts.
I would highly recommend Jerry Lucas, Dr. Memory series,
notably the remembering names series. Don’t be fooled,
forgetting names is an employment stumbling block. Remember:
Professionalism is the end result. You will be remembered for not
being interested if you forget names.

3. Temperance

As a job seeker, you are at the mercy of everyone and his

godfather. Signs of impatience and petulance could disqualify you
– it’s your personal smoking gun. Even if your face scrunched as
it’s ready to be boxed is seen, it is a turn-off, and your non-
verbal or verbal angst is considered to be bratty or self-entitled.
Take the edge off as much as you can. Ask coworkers or people
you know how do you come across in business situations.

4. Answer the phone with tact

We might be talking about phone etiquette here, but it is

important to tactfully and respectfully answer calls professionally.
People are still surprised and enchanted when speaking to
someone who is trying to impress them (without regards to
position). Even if the caller is agitated, our voice, tone and
wordings can diffuse the bomb before it blows, if we’re tactful and
respectful.

5. Each person is important

Treating the secretary as if he or she is the CEO is a powerful

tool. Don’t think it doesn’t impress the people who interview you.
If executed well, more opportunities will increase your
engagement with people and encourage a conversation rather
than an interrogation.

6. Timing is everything

What you say is important, but when you say it could be the
difference between being a professional or disrespectful. You
learn when to talk about salary and perks because sooner than
later is not a good strategy. If something bothers you about a
part of the hiring process, it matters when and who you talk to. It
is wise not to speak with anyone about it when you don’t have all
of the information.

7. Clarity in everything

You must clearly communicate in every phase with everyone

involved in your hiring process (essentially it’s everyone you
meet). Typical communication mishaps are unfinished thoughts,
bad grammar, unclear speech or dialect, and many times lack eye
contact. Professionalism is also seeking clarity. Questions show
enthusiasm and interest.

Some of it is culture related, but when you struggle with clarity

you can always:

– Repeat what you said in a slightly different way

– Ask the person if what you said was clear (with a humble
attitude)
– Provide a follow-up email to significant conversations

8. Punctual

Being late for meetings, events, and even phone calls can leave a
bad taste in anyone’s mouth. Coffee, lunch, scheduled phone calls
and casual meet-ups count as much like job interviews even if it
is with a colleague. When you’re on time, excellence can be
assumed or at minimum care about the work at hand.

9. Allowing accountability

It’s more important to have self-accountability, but providing an

option for people to follow-up empowers them. The trick is for
them to find it unnecessary because you want to show out.
Offering transparency creates trust and faith in your abilities, but
it also shows you don’t mind putting your reputation to your
work.

10. You’re honest with your mistakes

No one expects you to confess your sins in a public way, but how
you respond to others mistakes says a lot about you. Empathy
helps when others can feel through experience by walking in their
shoes. Mistakes are human, and handling gaffes with grace and
tact seal your authenticity and professionalism.
11. Your social updates are thoughtfully and carefully
crafted

If you have an acute sense of humor, it doesn’t mean you have to

be serious. I think even comedians who are known for their brash
humor add context to their stories. Without context, we’re all
vulnerable to incessant criticism and misunderstanding.
Therefore, your attempts to connect with your network are futile
without clarity and context.

Every interaction counts during your job search and as you

advance in your career. Whether people view you from far away,
online, or shaking hands with you, no one should doubt your
professionalism. I just mention a few ways to be professional, but
there are more. Mainly, you want people to rave about you after
you leave the room.
8 Ways to Pursue a Professional
Education Outside the Classroom

PREPARE FOR THE FUTURE

Recent studies have predicted that traditional colleges and
universities may become irrelevant as they begin to each
outdated ideas and fall behind due to constant changes in
technology.

Because of this – and for other reasons – professionals should

consider alternatives to the longstanding practice of enrolling in
advanced-degree programs when looking to jumpstart their
career. Other educational opportunities exist, and they may well
prove to be better and more cost-effective launch pads for career
advancement.

These opportunities include:

1. FIND A MENTOR
Undoubtedly, professionals who have already traveled your ideal
career path are among the best people to guide you along the
same journey. Because of that, asking a veteran in the line of
work you want to pursue to become your mentor can pay off in
dividends. Thanks to their experience, mentors have learned to
navigate bumps in the road that are not taught in school. On top
of that, they may become a champion for you professionally,
even helping you find job opportunities via their network.
Alternatively, you could join a professional peer group, in which
participants offer suggestions to each other based on their
cumulative experience.
2. APPRENTICESHIPS AND INTERNSHIPS
On-the-job training in the form or an apprenticeship or internship
is an underrated and rarely talked about professional educational
opportunity. Frankly, both are legitimate methods for getting a
foot in the door of your dream career, and they can certainly lead
to better-paying opportunities. Recognizing this, last year, the
master of the Apprentice, President Trump signed off on an
executive order to substantially increase the availability of
apprenticeships. The realworld experience can provide an
education that’s hard to duplicate in a classroom setting.

3. LOOK TO THE NON-TRADITIONAL LEARNING PATHS

FIRST
Many frustrated professionals are rushing headlong to the
traditional educational formats, not understanding that while they
may have once been attractive, their value has waned. What
these workers need to understand is that many educational
opportunities are provided and shared by individuals and not
institutions; so, when experienced consultants and trainers offer
webinars and valuable training courses, sign up! You’ll likely learn
some invaluable lessons or skills, and – just like a classroom –
you’ll be able to ask questions after the session. Skillshare,
Udemy and LinkedIn – among others – offer training that’s
inexpensive and incredibly useful and valuable for those
managing their careers.

4. BLOGS, VIDEO, AUDIO

There are some subjects or areas of interests where anyone can
make significant educational advances by listening, reading or
watching programs via online mediums. Podcasts have become
one of the most accessible and popular means of learning, There
are countless free podcast apps for your smartphone or
computer, and the range of topics available is limitless.

5. BOOKS, EBOOKS, AUDIOBOOKS

Much like podcasts, there are almost countless ways to read
and/or listen to books focused on professional education these
days. Even YouTube has audiobooks on professional education.
eBooks are usually inexpensive; many are sold on Amazon for 99
cents, if you catch them at the right time. Google books is
another option with myriad selections focused on business
education. (Trade secret: I don’t always finish books that are
boring not useful to me. You shouldn’t either.)

6. SLIDESHARE
SlideShare is another powerful learning tool, be they
professionals, college students, or even casual learners. Most
people think of SlideShare as just a place to store PowerPoint
presentations, but it has become an extensive learning resource
that allows users to download educational slideshows. LinkedIn
has owned SlideShare since purchasing the platform in 2012,
when they recognized its power as a learning tool for
professionals, on all manner of topics. You don’t have to go far to
access SlideShare; it’s easy to access if you already have a
LinkedIn profile.

7. MOOCS (MASSIVE OPEN ONLINE COURSES)

MOOCss are powerful learning tools produced and hosted by
companies such as edX, Khan Academy, Udemy, LinkedIn and
Skillshare. They were initially designed to complement traditional
education, and for many they have become a significant source of
information and training when it comes to career development
and advancement. All provide affordable courses on any manner
of subjects and easy access to the subject matter. It doesn’t hurt
to sign up for their newsletters for occasional discounted courses
or free open enrollment offerings. Remember that many online
courses (MOOCs) offered by reputable colleges can be found
online at edX.

8. SOCIAL MEDIA GROUPS

More often than not, if you’re on Facebook or LinkedIn, your
professional interest groups will find you through targeted ads.
Considering the platform, you may be less likely to find them
through search, but that doesn’t mean that you shouldn’t seek
out professional education groups and ask to join. Most people
are invited to closed groups on Facebook because they have
engaged with like-minded connections who are already members.
If you are not engaging, you are losing out on key opportunities
to learn. You don’t have to choose a focused direction. Actively
networking is a start in the right direction, particularly if you’re
reaching out to inquire about how others got into their field.
Everyone starts somewhere, but more importantly, start asking
and engaging while you’re curious and hungry for change.

So before you back up and head off to earn a graduate degree,

consider some the options above. Not only can they help spur a
career change or increase your chances for advancement, they’ll
do so while cutting down the time and money usually required for
professional education.
10 Tips To Show Tiny (But Not Trivial)
Details Of Your Job
Search Matter
We waste time by doing a lot of little things wrong, or we take
them for granted. You're trying to convince an employer of your
discipline and production. You're misplacing phone numbers,
forgetting names, and missing appointments. You are losing the
job search game. People will say,"... don't sweat the little stuff."
But it's the little stuff obstructing the correct view of us that is
making us look clumsy and incompetent. That's why details
matter.

1. People's names. How many of us are terrible with names

but great with faces? Well, since we can't follow up with faces,
names are critical to document or remember. We have more than
just phone numbers to contact people, and there's always Google
and social media to use. If you're bad at remembering names and
faces, look up Jerry Lucas on Amazon and his books on memory.
I remember many years ago how he recognized everyone in the
audience on the Johnny Carson show after meeting each person
the first time. I read his book Lucas authored with Harry
Lorayne(the link goes to Google Books, The Memory Book) many
years ago and still use a couple of their principles in remembering
phone numbers. It works, and I highly recommend them.

2. Losing phone numbers. What's worse is when people lose

their phones and use their Facebook page to recoup misplaced
phone numbers. If you don't use your Gmail contact list regularly,
you should. It's a free cloud service used by millions. But if you
want to "level-up" your contact game, use the app Evercontact to
update contacts by contacting you via email. I'm still playing with
it, but so far I find it useful in detecting a connection who has
updated his or her information without notifying me.

3. You were supposed to call when? Yes, we forget, and

scheduling is an issue, but when every phone has a calendar
there is no excuse. Many of us use Evernote but don't use the
alarm feature in the app. There are too many solutions tools to
use already in your smartphone to employ right now. But little
things such as forgetting to call a certain or time could mean
everything to lose when you're trying to move forward.

4. How you treat everyone. Job seekers who are good

networkers masterfully leverage kindness, courteousness, and
helpfulness. They understand people associate how they
remember you with how you made them feel the last time they
met you. How can you expect referrals if they don't feel you're
genuine. People refer others they feel good about and who treat
them well.
5. A smile or lack thereof. Employers want to see
enthusiasm, and if you're so enthusiastic, how is it supposed to
be shown? It's not a signal you're desperate for the job, or you
can't wait to accept. It's part of putting forth your best effort, and
you're excited to engage in the discussion.

6. Preparation. You want to treat this on the same level as an

interview. Some will say that this approach is over-the-top. It's
necessary for the person referring you to demonstrate excitement
as much as you will.

7. The right phone numbers. I find it easier to use my phone as

the hub of organization these days. There are too many tools to
ignore to keep you organized and on schedule. If you need help
with maintaining business card info, the one app you should have
on your phone is ABBY Business Card Reader. Although not
perfect, it will read the information on the card and turn it into a
contact file on your phone. One thing critical to keep up with is
following up with people you meet, especially when there are
many of them.

8. Not saying hello, good morning, and excuse me. More

and more of us are taking for granted the polite and cordial
pleasantries that ignite familiarity and at times, meaningful
relationships. These are networking opportunities waiting to
happen. They are also a catalyst for powerful experiences to
energize our efforts at the moment such as interviews,
presentations, and even casual conversations.

9. Hygiene. The hygiene debate has many twists and turns,

even igniting a bias discussion. But you have to bring your best
when a job is on the line. It's not a lack of mouthwash or
deodorant issue. But if there is a consensus that an odor from
you is offensive -- change your strategy.

10. Your phone has to be turned off at times. You want to

be referred, liked, and hired. While you are networking and
interviewing, your phone is a non-factor in impressing anyone.
Give them 100% attention. There are many more to include on
this list, and most of us had to learn the hard way. Also, if you
have been unemployed for a long time, you may not be aware of
the cultural differences of a team. That is why you shouldn't
disengage if you're unemployed and if possible accept contract or
temp work. In the meantime, you'll need to dot your I's.
 14 Essential Components of the Modern Job Search

Here are 14 tools, traits, and skills that will help job seekers build
and promote their brands — and get the job as a result:

1. Your Purpose

What motivates you? What drives your passion for your work?
Your reasons should be your own — not those imparted to you by
your mother or a well-meaning professor.
Stop letting clichés direct your career. Find your unique purpose,
embrace it, and let it drive you.

2. An Elevator Pitch

Many people cannot clearly articulate what it is they bring to a

team or company. Just as big brands are clear about the value
they create for consumers, you must be clear about the value you
create for employers. Craft a brief elevator pitch that clearly
outlines the value you create for employers — and back it up with
metrics that convince the skeptics.

3. Stories

Stories grab people’s attention, and when they are compelling

enough, they can win you support. In addition to a high-level
elevator pitch, you should prepare a few stories of your value-
creation in action.

4. A Blog/Portfolio

Every job seeker should maintain a comprehensive portfolio of

their work, whether it takes the form of a blog or something else.
This becomes a one-stop shop for people who want to learn more
about what you have to offer.

Maintaining a blog or other public site is also a great way to build

an audience, establish yourself as a thought leader in your field,
and maybe even attract employers.

5. Business Cards

At the minimum, an electronic business card is essential. Every

gathering is a networking opportunity with the potential to
advance your career. No matter where you go, bring your
business cards and be prepared to hand them out.

6. A List of Target Companies

A list of target employers allows you to conduct your job search in

a more precise and purposeful manner. Plus, it allows you to
focus your networking on contacts at the companies you’d like to
work for. Networking is more effective if you build and deepen
those relationships long before you need to cash in a referral
favor.

It’s okay for your list of targets to change over time.

7. An Engaging LinkedIn Profile

By now, you know “all-star” status is your goal on LinkedIn. Stay

active by commenting on, liking, and sharing content. To stand
out against other LinkedIn all-stars in your industry, utilize your
recommendations, publications, awards, and volunteer sections
whenever possible.
8. Deep Network Relationships

These days, many people seem to value quantity over quality in

their networks, but it is the deep relationships that really lead to
new career opportunities. People with whom you have mutually
beneficially, trust-based relationships will remember you when
unposted jobs open up.

9. Powerful References

You want network connections who can speak to your strengths in

a compelling way. Stay in touch with your references so that your
connections are always warm. Keep them interested in and
excited about your career. Share updates so that they can
accurately convey the essence of your professional value when
the time comes.

10. An Email Newsletter

I facilitate a monthly “Job Lab” in the Ashburn-Wrightwood

community in Chicago. One of the regular attendees keeps his
connections apprised of his career happenings with an email
newsletter. He shares details of his consulting gigs and his
insights on relevant topics. This is a powerful way to keep your
connections in tune with your efforts.

11. Gratitude

Make sure thank-you notes are part of your strategy — not only
for interviewers, but also for references, network contacts, and
even the friend who babysat your kids so you could attend a
networking event. A nice touch might be using something like the
Starbucks app to send $5 digital gift cards right from your phone.
12. Persistence

For people to really get to know you as a professional, you’ll need

to engage multiple times. Keep at it — but don’t overwhelm your
contacts.

You must be there for others, too! You will need to give more
than you get, and that’s okay.

13. Resilience

You will hear a lot of “nos” and “maybes” throughout your career.
Your ability to endure these inevitable rejections will make all the
difference.

14. Social Proof

Social proof is an essential part of your personal brand — but you

need to make sure you’re posting the receipts where employers
can see them. Don’t be afraid to self-promote. That’s the only
way to get on people’s radars.
Correct These 9 Social Media Disasters Right Now

Assuming you care about your personal branding efforts, you

should know that everything you do online is subject to scrutiny.

Today, recruiters look at every candidate’s social media presence

when making decisions about who should advance and who
should not. In part, they’re looking to see how creative and
impressive candidates are on social media — but they’re also
looking for bad behaviors that disqualify job seekers from the
running.

Take time now to see if any of the following major gaffes appear
on your social profiles — and correct any that you find:

1. Broken Links

I’ve connected with a lot of people on Twitter whose website links

in their bios don’t work. Also included in this category are links
that have nothing to do with you and your professional work.
Check the links on your social profiles a few times a year to
ensure you’re sending people where you want them to go.

2. Using Trending Terms You Don’t Understand

Nothing like using slang when you haven’t an idea what it means.
Throwing “shade” doesn’t mean throwing a lamp, nor does “Black
Lives Matter” mean all other lives don’t matter.

You might think this is trivial, but if your resume advertises

anything close to “detail-oriented,” then an employer will take
exception to your misuse of language. And if an employer doesn’t
catch it, people in your network might. You would like their job
referrals, wouldn’t you?

3. Liking and Sharing Outdated or Erroneous Information

You probably know the type: The person who doesn’t seem to
think at all before sharing content. You look much more credible
to employers when your timeline only includes accurate,
interesting, and up-to-date content.

4. No Original Thoughts of Your Own

God bless those of you who constantly share inspirational quotes,

beautiful pictures, and “Caturday” memes from others. The
problem, however, is none of this content demonstrates your
value as a professional. People in your network want to know you
and what you do — not what you share.

5. Political, Religious, and Sexual Content

The safest possible course is just to avoid it all. Even your most
positively intended posts can be offensive to others who don’t
share your values.

6. Poor Quality Photos

Most smartphone cameras these days can take quality pictures to

post on social media. Lowquality images make you look outdated,
out of touch, and unaware of how new technology works.

7. Clichés

Oh, you’re a proven leader with 20+ years of experience? How

does that stand out from anyone else? People should know your
unique value by glancing at just the first 120 characters of your
bio.

8. Bad Grammar and Old Text Abbreviations

I recently saw someone post on a Facebook thread, “We R W U!”

Meaning, “We are with you!” Employers don’t look kindly on this.
It makes you seem like a bad, sloppy communicator.

9. Bragging

Context is everything, but social media makes it very easy to take

things out of context. It is essential to promote yourself online,
but you need to be careful not to come across as if you are
boastful. There are ways to promote yourself without annoying
others. If you’re unsure, ask trusted friends and colleagues for
feedback on your messaging and adjust as needed.

Remember, simply scrubbing your profile of gaffes is not

enough. Presenting your best selfonline means showcasing the
creative, value-driving side of yourself. That is what impresses
employers. Invest time and effort in making sure this is the
aspect of you that shines most brightly on social media — and
avoid the reputation-marring mistakes outlined above.
10 Steps to Create Demand for Your Work – for Your Career’s
Sake

Here are some steps to take in order to create – and sustain –

demand for the value you produce as a professional:

1. Stay Focused on the Value of Your Work

Most of us need to be reminded occasionally of what our work

means and how it impacts others. Find out how your work
improves other people’s lives, and keep this in your sights at all
times.

2. Keep Proof of Your Best Work Close By

You will have to show others your best work – not to brag, but to
illustrate your value. Share proof of your best, most recent work
on your social channels. Use the channels where your work is
mostly likely to reach its intended audience.

3. Know Who Appreciates Your Work and Why

You may have to do a little schmoozing in order to better

understand whom your work reaches and whom it serves, but
that’s okay. Over-delivering is more than just an extra scoop of
ice cream – it’s a way to build intimate pathways between your
work and the people it affects, not to mention the additional
brand loyalty it yields.

4. Reward Constructive Feedback

Constructive feedback can be tough to swallow, but it’s

necessary. Most importantly, pay attention to the source of the
criticism. Can you accept constructive feedback from someone
who may not care about the outcome? If you can, and you can
respond positively to that feedback, you can stay ahead of your
competition. Thank people for their critiques. Doing so will build
goodwill and show others you are serious about what you do.

5. Engage in Meaningful Conversations

Good networking isn’t about getting things from people. Good

networking is an exchange of value. When you make connections,
look for ways to build trust – not just for now, but for the long
term. Also give as much as you’re getting – if not more.

6. Anticipate Your Professional Peaks and Valleys

All careers have periods of thriving and periods of decline.

Layoffs and terminations happen to even the best of us people.
Stay connected to the meaning of your work. Respond quickly
and appropriately to both good and bad news.

7. Become Your Own Master Publicist

Your future employers and business partners want to know you.

The more people rave about you, the easier it is to build trust.
When you have people bragging about the value you deliver, new
opportunities will come to you.
Why not lend your voice to a podcast, magazine, or television
interview? Get your message out there, and get other people
spreading it for you.

8. Share Your Stories

Your message, voice, and delivery matter to the people in your

network. People want to know how you got to where you are.
Part of why people invest emotionally or financially in anything is
because they understand the journey and want to be part of it.
Get your message out there through relevant, engaging stories.
People will listen.

9. Connect With Experts

Whom you meet matters. It is essential to forge relationships

with hiring managers and executives. They may not hire you, but
they can certainly help you on your journey in some way or
another. Employers who offer insights into their hiring practices
on LinkedIn and other platforms are valuable. If you’re bold and
tactical, you can engage them.

10. Give Without Expecting to Get

Word spreads when you give more than you take. People care
more about your generosity than your skills. If you prove you are
personally driven to create value for others, people will be
impressed – and they’ll want you on their side.
Forget A.I.: 8 Timeless Job Search Tactics You Can Use in 2020

Despite all the talk about how A.I. is taking over industries,
pushing people out of jobs, and reshaping the hiring process, I’m
here to tell you that as long as “human” remains a central
element of “human resources,” you can rely on a few surefire job
search tactics that reach people.
Here are some timeless ways to find job search and career
success in 2019:

1. A Well-Written Resume

Many career analysts and insiders claim the resume is dead, but
you have permission to ignore them at least for one more year.
Many companies still use screening technologies that hinge on
parsing resumes, so a well-written, keyword-rich document is
crucial to your career.

2. Consulting and Independent Contracting

You’ve heard the predictions that more and more people will
become independent contractors over the next few years. Why
not get in on the trend now? Nothing will ever replace human-
tohuman business activity, and this is one area where advances
in technology are set to help instead of hinder. Thanks to
smartphones, you can be easily accessible to your clients and
offer the kind of on-demand services that so many organizations
want now.

3. Flaunting Your Recommendations

LinkedIn recommendations are a powerful way to publicize your

value to the world. Last year, I heard the story of a virtual
assistant who received high praise from a businesswoman on
LinkedIn. The post was viewed more than 10,000 times and
generated hundreds of comments – many from people hoping to
hire the assistant.

4. Networking

Networking’s value can never be overstated. Everything is

networking, and networking is everything. Don’t forget to explore
how to leverage your “weak ties” on social networks.

5. Staying in Touch With Your Field

Staying current on the latest trends and involved in relevant

conversations helps you to actively promote your brand, your
work, and your value. It will also keep you informed of what
changes might be on the horizon for your industry – which lets
you get the jump on those changes and position yourself for
success.

6. Producing Content

Producing audio or visual content that presents your original

thoughts to the world can be nerve-racking, but it’s necessary.
This content produces value for other people – including people
who may want to hire you based on how great your content is.

7. Volunteering

I call volunteering “the new work experience.” Not only does

volunteering show employers you’re proactive and passionate,
but it also gives you a chance to sharpen your current skills and
develop new ones. Volunteer work with the right organization
allows you to achieve your goals, learning outcomes, and
marketability.
8. Soft Skills and Personality

Hiring managers and other decision-makers want to envision

themselves working with you. Set yourself apart by using your
soft skills and personality to show off how much you’ll thrive at
their company. Don’t limit your conversations to dry, technical
matters. Exchange ideas, share stories, laugh a little – start
adding value before you’ve even got the job.–

A.I. is only in its early stages in recruiting and hiring. In the

future, it may radically alter the landscape, so pay attention to
new developments as they come along.

But until A.I. really does take over recruiting and hiring, the
tactics offered above will help you achieve success – no robots
required.
8 Ways to Foster Effective Job Interview Conversations

You, as the candidate, can turn the interview into a conversation.

But like anything else, it requires preparation and strategy. The
combination can invite a relaxed and balanced approach to
solutions and contributions to the employer’s challenges
attractive enough to bring conversation and intrigue from the
employer using these suggestions:

1. Show you’ve done the research

If you don’t research the company you are prospectively seeking,

you will never know what they need. Talk to several employees
(even a recent former employee is helpful) and polish your
message according to their needs at the time. Based on what you
know, can you anticipate a need? If so, you can speak to
solutions your job competition couldn’t.

2. Give your hearers something to hold onto

What two or three problems do they repeat or what recurring

problematic themes can you solve? Find ways to bring them up
throughout the conversation through stories and examples. The
CAR method (Challenge-Action-Results) helps you craft useful
examples. Proper research and storytelling that demonstrate
experience and skill place them (employer, interviewer, people
you meet) on your career journey, and they likely will remember
you.

3. Include resolution of business conflicts within your examples

People grow aware of how you will treat them through your
scenarios involving other people. They’ll note how you made
others feel and relate it to themselves. They’ll remember the tone
and the volume, and your eagerness to take responsibility for the
problems you resolved.

4. Reflect and be sure you answered all questions completely

You are juggling your precise answers and the employer’s

information, and it’s possible you have unsatisfactorily answered
a question(s). There is nothing wrong with stating you would like
to go back and answer an earlier question. Confusion and
ambiguity never work in your favor. Don’t risk being
misunderstood by the interviewer.

5. Follow up appropriately

Letters and notes as follow-up are great ways to follow up, but
find out what kind of communication is preferred. The question is
not should you, but how and when is best. Establish the
expectations before leaving the meeting for clarity.

6. Hear what they say, and what they won’t say

Interviews are draining. You want to state your potential

contributions while attempting to understand expectations. Your
work isn’t done when the conversation is over. Reflect on what
wasn’t said (i.e., Why did the interviewer ask how many hours do
I work a week at my current job?) and what was said. Depending
on where you are in the process, you will need to follow up at the
next interview or follow up with a call or email.

7. Use your excitement to drive the energy to synergy

A good interview is a good date. The excitement of one person

infuses the energy of the other person. If you’re not the one
generating the enthusiasm, why would the other person
continue? The interest you bring is just as significant as your
skills. Candidates do not impress employers with talent alone.

8. Let your personality come through

Your uniqueness offers value in profound ways. One of the

unwritten tests of an interview is your primary response to stress
(you know interviews are stressful, right?). If your personality
shines during a panel or one-on-one interview, it’s likely to leave
a positive impression. Although showing your character doesn’t
mean a stand-up comedy routine, a little self-deprecating humor
can help your likability factor.

A consultant mindset establishes an invaluable relationship with

employers, but it comes through the business conversation. You
won’t foster a business conversation if you don’t have clarity of
your vision of a position delivering what employers want.
Confusion can muddy the compensation discussion and create
more of a wall than a bridge. Decision makers base their decision
on skills and abilities and will hire the candidate who resonates
with them the most.
5 Tips on Interview Prep from a World-Class Career Coach

When it comes to landing a job, interview prep is just as

important as your resume. Hiring managers interview hundreds of
candidates throughout their careers; they can spot your lack of
preparation from a mile away.
Thea Kelley is an experienced career coach and the author of Get
That Job! The Quick and Complete Guide to a Winning Interview.
Recently, she was kind enough to speak with me and offer her
advice on interview prep:

1. Be Real

Many job candidates prepare for interviews as if they’re bracing

for the impact of a car crash instead of getting ready for a
conversation. Hiring managers can sense how guarded you are
when you walk into the room, and it doesn’t make you look good.

Kelley says it’s important the interviewer “feels like they’re

connecting with [you] as a human being.” In addition to letting
your guard down, avoid talking as if you’re some kind of
jobseeking machine.

“Phrases such as ‘I possess the ability’ – who talks like that?”

Kelley ponders.

2. Keep Your Language Simple

It’s okay to use a little industry jargon to demonstrate your

knowledge, but don’t deliver memorized soliloquies or use large
words that are unnatural to you. If you can answer a question
using smaller, simpler, more direct language, do so.

I like using a recorder with coaching clients so they can hear their
tone, vocabulary, and grammar and take corrective action if
necessary. Every aspect of your delivery will face scrutiny in an
interview, so pay attention to it all when practicing.

3. Display Your Emotional Intelligence

“Emotions can be beneficial for job interviews,” Kelley says.

Telling stories rather than dryly answering questions allows you

to showcase your passion, enthusiasm, and even a little
appropriate humor. This makes it easier for the interviewer to
envision sitting next to you for eight hours a day.

4. Relax

Kelley points out world-class athletes who earn millions of dollars

take the time to learn relaxation techniques. You, too, can benefit
from practicing relaxation techniques before an interview. Kelley
suggests using visualization to “imagine yourself in an interview
and being authentic.”

5. Be Memorable; Tell Vivid Stories

Stories connect candidates to interviewers in ways that data

can’t. They foster relationships and conversation, rather than
inquisition. Storytelling is also a valuable way to work your own
questions for the interviewer into the conversation.

Kelley says a list of attributes is not enough to demonstrate your

fit or expertise. You must be able to show how your experience is
relevant. Offering the interviewer vivid and specific examples
makes your qualifications real and convincing.

Don’t just interview to pass a test. Interview to make it real,

capture the interviewer’s imagination, and connect with them.
7 Ways to WOW Employers With Your Online Presence in 2020

How to impress employers is the question to answer today, but

the answer is the same as yesterday’s: Find their need, then be
the one to meet the need. If you do, then you have a right to have
a mutual excitement about whom you partner.

Part of the challenge is that most job seekers are still co-
dependent on job boards, bracing themselves for interrogation
during the interview process, and hoping to get picked. What’s
unfortunate is waiting to be chosen, often by the company, as if it
were the NFL draft. Many will even go with the company that’s
the wrong fit for them.

Instead of being the shepherd of their career, they settle for

being the hired hand. They do enough to say they did something.
It’s an intrinsic battle we have at least once during our careers. I
have done it when I needed the check. It’s not the worst decision
ever, but unfortunately, for some, it’s the only way to navigate
career moves.

Yes, you can have a say in where you work. It’s a relationship.
You choose each other. You still need to impress employers,
however. And you can WOW them before your first interview.
You’ll need to keep in mind there are no quick fixes or immediate
results here. Build an online presence over time, and you have
built a powerful referral engine directly and indirectly. Here are a
few suggests on how to do that:

1. WOW employers by weathering the storms

Resilience is a powerful attribute to show. If you’re telling your

story online, part of it must explain how you navigate challenges
and overcome fears. Show how you create workarounds without
complaining about obstacles. You can also show how you weather
online criticism and how you create solutions to silence the noise.
It’s tough to do, but it’s doable.

2. WOW employers with your diverse network

Showing you can work with different types of thinking and people
from various backgrounds demonstrates communication skills.
You will also notice your networking opportunities will open global
possibilities. Engaging conversations with the diversity of thought
also helps you hone your craft. What you say is not nearly as
important as how you say it. It is creating an engaging learning
environment for your network and readers of your website.

3. WOW employers with a consultant mindset

Good personal trainers assess your physical movement before

prescribing exercises. They will not offer training to weaken a
weak body part even if the exercise strengthens the muscle. The
trainer may defer to your doctor for further tests or a physical
therapist who knows how to rehabilitate the weak muscle. In the
same way, the consultant mindset tests to see where the source
of the problem is. If there are several things, you may need an
additional consultant.

4. WOW employers with your agility

Depending on your industry, kicking and screaming when there is

new technology to learn is not a good thing. Companies are
spending millions to make work life and profit easier, faster, and
better. You must demonstrate enthusiasm and the ability to
toggle between various forms of technology. You add value if you
can show others how to make the transition too.

5. WOW employers with a bold delivery of solutions

Don’t ever underestimate the power of audio and video. When
using these mediums as storytelling tools, you can ensure ways
to be memorable. Creating or being a guest on a podcast, radio,
video, or television show changes how you are remembered and
valued.

6. WOW employers with your use of video

Video can help you reach employers in many ways, and you can
optimize its use on Facebook (Facebook Live) and Instagram
(Instagram Stories). Recruiters and employers actively use both,
and there is a growing use of Instagram by showing their culture
and employees as brand ambassadors. In addition to using
YouTube, Zoom, a video software for video conferences and
online meetings, can be a tool to create value for an audience of
industry peers and colleagues. All of this can transfer to
interviewing for jobs with companies that use it in the first part of
their interview process.

7. WOW employers by extending your resume to the web

Your resume needs more than accomplishments and results to

stand out in a very competitive job market. Blogs, vlogs, and
podcasts are slowly growing as a way for job seekers to
demonstrate expertise. A recent article on JobMob.co.il shows 17
examples of people who found creative and bold ideas to present
their credentials to target employers. When it didn’t work for the
original target employer, it helped her stand out to other
companies like the intended employer.

It takes time at the beginning of your job search to find out what
employers want. Since so many job candidates don’t have
anything online employers want to see, for you, it’s where you
want to lead them. Business cards, word-of-mouth, and maybe a
QR code on your phone are great ways to have people you
network with or potential referrers find you easily. Even LinkedIn
has a new feature, providing a QR code, and those who scan it
will go to the user’s profile. So many people do not put the
consistency and the thought to build an impressive online
presence either.
Consider this advice an opportunity to make it easy and insightful
for employers to find you, and at times, discover you before you
know they are looking.
14 Powerful Networking Tools and Strategies to Adopt Now

The way networking operates is similar to the way a little yeast

works through a batch of dough: Both require time, a little
massaging, and consistency. Given that, in certain circumstances,
85 percent of all jobs are filled through networking, it behooves
every professional to learn how to network.

The successful networker understands that it’s about giving more

than taking for the long term. Successful networking takes time
to “work through the batch.”

Here are some ways to become a successful networker and fully

tap into your network:

Tools:

1. Business Cards

I know most people will have real business cards, but if all else
fails, a digital business card can be as useful as a physical one.
It’s a good idea to include links on your business card to your
LinkedIn profile and other professional websites. There are apps
available to help you create cards, but it can be as simple as
using a stock image (considering copyright laws, of course!) and
including your contact info.

2. Handbills

Try creating a one-page document to hand out at networking

events. This “handbill” should quickly summarize your contact
info, skills, and experience. To quote Jessica Dillard, the founder
of Dillard & Associates: “It doesn’t replace the resume, but in
particular environments [it can] go before it.”
3. Thank-You Notes

Consider sending notes after informational meetings, networking

events, and even LinkedIn recommendations or referrals.
Sometimes, an email is enough; other times, a handwritten note
will stand out more.

4. Skype

It’s easier to stay in touch with your network through Skype –

and usually less expensive, too! It’s accessible on all electronic
devices, and you can use it for calls, texts, and creating a contact
database.

5. A Planner of Some Kind

I prefer to keep my scheduling tools accessible from all of my

devices. If you don’t, there are planners to help you keep track of
your schedule. You should take your networking appointments as
seriously as you would a job interview.

6. Twitter, Facebook, LinkedIn, Instagram, etc.

Your favorite social media platforms will be whichever ones

produce the most relationships for you. Figure out which social
networks will expand your connections and lead to the most
meaningful discussions for your career. Then, focus on these
sites.
 Tactics:

1. Informational Interviews / Business Conversations

It’s good to have conversations about possible career

developments without anyone feeling obligated. The intelligence
you collect in these conversations will be applicable to your career
path and yield actionable steps – maybe not right away, but down
the line. Think of this as a long-term move, and be prepared to
give back to those with whom you chat.

2. Give Without Expecting a Return (Most of the Time)

Networking is about what you offer others. If you are giving your
best, an equal return may be unachievable, but rest assured:
When the time comes, the value will be received.

3. Quality, Not Quantity

Many LinkedIn users have thousands of contacts they have never

even Googled. These connections are just numbers, marketing
opportunities to be wasted. You won’t benefit from the quality of
your connections until you take the conversation outside of
LinkedIn.

4. Expand Personal Brand Awareness

Do you want to increase your exposure and get others excited to
connect with you? Your social profiles need to be attractive, but
the other part of the equation is being social. Talking with the
right people can yield relevant intel for your resume, interview, or
partnership.

5. Remember: ‘To Teach Is to Learn Twice’

Share what you’ve learned with individuals and small groups. As

you start dialogues, your thought leadership potential grows. The
more established you are in your field, the more opportunities
you’ll have to meet new people and show off your core
competencies.

6. Center Your Personality and Character

Employers hire likable people. Show likability, and you will

increase your memorability. Relax. Be yourself.

7. Volunteer

Not only can volunteering help you hone your skills, fill your
resume gaps, and give back to your community, but it is also a
great way to meet new people. Considering getting in touch with
the boards of directors at philanthropic organizations. The people
on these boards are often connected to corporations and hiring
authorities.

8. Attend Industry Events

The best part of attending any conference is the networking you

can do before, during, and after. If you want to maximize your
possibilities, lead a breakout group, pre-conference session, or
even a class or event.
Networking can happen anywhere and everywhere. Whether
you’re walking the dog or waiting in line, you may be a
conversation away from your next gig.
Follow these other tips to learn how to find your new job faster.
Remember, you only need one company to hire you. These tips
were in last year’s guide and still relevant. Instead of focusing
your efforts on making dozens or hundreds of contacts with
prospective employers, be selective!

What do you want to do? Where you want to do it? Those

are the two fundamental questions to consider. Without
focus you will bury yourself too deep. Start listing your ideal
companies you dream of or would love to work at even if you
feel you don’t have the skills or qualifications. Then list the
skills you currently have and ones you would like to have.

Strategy is critical. You need a documented plan. The best

place to start is with your network: friends, family, second-
and third-tier connections (also known as weak connections),
use LinkedIn to search people with similar titles or who have
the same job as you do, business journals, and public
databases (some libraries still have them)

To-do lists are a must! Job seekers should prioritize and

schedule each day with job- search activities as well as life’s
needs. If you’re working, schedule in the specific job- search
actions. If it’s not scheduled, it won’t get done.

Designate a workplace or a distraction-free zone. Most

people keep their partners, spouses, or children away from
here.

Look for time to meet more people, so you can increase your
connections. Fun times build emotional connections, and in
the future, they could be a lifeline for your job search.

Are you a recent college graduate (Grad or undergrad)? Your

college’s alumni services are useful to connect you with
other alumni. Community colleges and high schools will also
have alumni services to use.

Career services at your college are full of resources. They

can help you with your résumé, cover letters, and other tools
to help your job search. They can also connect you to
engaged alumni who can help you navigate the transition
from college to professional life.

The beginning of your job search is the time to start thinking

about your compensation package. Here are some links for
you to use as resources: o Payscale Salary Negotiation
Guide 2017 o Glassdoor Salary Guide o Salary.com
 Expand your considerations to remote work. Flexjobs.om
lists vetted remote jobs (for an annual $49.99 fee for
unlimited access). Each company has been screened for its
legitimacy, so you won’t have to worry about scams.

Research Your Ideal Job/Know What You Want

Since clarity is critical in finding your next opportunity, a

useful exercise for this is to write your ideal job description.
Describe the job title, type of company, location,
responsibilities, compensation/benefits, etc.

Identify which skills, training/education, and experience you

wish to emphasize on your résumé. Start building success
stories around them. It’s important to think of yourself as a
marketer of yourself. As best as you can, find out the
employer’s need and build a narrative around it. Follow the
advice found in this article.

Is it a challenge to find your strengths or where you bring

value? Ask five former coworkers and five family members.
Document their responses to help yourself. You can also
check your LinkedIn recommendations for insights into what
people say about how you help them.

Companies hire job candidates when they will solve a

problem. Have you identified problems you solve for
companies? How is it unique? Why is it unique?

Can you quantify how you have solved problems for your
current or last company? Employers find measures more
descriptive and clearer than adjectives like “dynamic,”
“great,” or “good.”

Small startups and federal-sector jobs are rarely considered

when people job-hunt. Because startups usually have small
 staffs, it is likely easier to reach the hiring person. Federal
jobs have a slower hiring process but not as much
competition. Associations are also a less competitive job
market to navigate to find opportunities.

Companies often have an 800 number for their customer

service or membership department. One of the ways you
can research companies is by finding out who is in charge of
specific areas—possibly leading to the name of the hiring
manager. He or she is likely interviewing or hiring. Try it if
you need to send a a cover letter or some other
correspondence to a particular person.

Find Companies That Are Hiring

Your network and getting referrals are your best shot at

employment with a company you like. See every social
setting as a possible way of finding new leads. Look for ways
to helpful, more than what you’ll receive. Don’t be the
“askhole” everyone avoids.

Local business journals can be a great way to find less-well-

known companies that are growing (and, therefore, hiring).
Search “local business journal” or “(City) business journal”
on Google, or check out The Business Journal’s listing o at
http://businessdirectory.bizjournals.com/

The Yellow Pages (or online industry directories) can be a

good source of potential employers. What’s even better are
industry events where you are a participant. It’s an
opportunity to be a resource and a leader to be recognized
as the person to know.

Find companies that actively promote volunteerism, that

sponsor charity events, and find a way to the participate.
You’ll find people who are more inviting when it’s not about
 you, or them, but who you are serving. The common bond
provides an opportunity for conversation and connection.
Remember, it’s NOT about you.

Find out where the recruiters, hiring managers, and

executives (of small startups) are on social media and follow
them or “Like” their pages. Also, follow the company pages,
as they may use social media to announce hiring before it
shows on their website.

Google Alerts is also a way to find hiring companies. You

may need to set up several search inquiries, because each
company may have a different name for the one position
you are targeting. Try using quotes around the term, e.g.,
“Transition Specialist,” and “Training Specialist.”

Consider using Talkwalker.com to compare to Google Alerts.

It is possible one may yield better results than the other.
You might decide to use both.

LinkedIn connections always announce job openings. The

recruiters on LinkedIn are likely to announce them more
than anyone. Remember that recruiters are likely working
for their client, which is the hiring company. Keep recruiter
interactions professional instead of casual if you decide to
approach them.

Résumés and Cover Letters

Keep your résumé updated. You never know when you

might need it.

Make sure your career communication documents are 100%

errorfree. Examine everything from correct grammar to
spelling. Have a professional writer (preferably an editor,
English major, or Journalist) proofread your career
documents.

If you don’t know or trust anyone who can proofread, then

hire someone reputable. Consider using Grammarly for
proofreading. Don’t rely on Word to do it for you.

Never use your current employer’s contact information on

your résumé — especially not your work email address!
(And speaking of email addresses, make sure that the one
you use is professional — not thebigshow1971@gmail.com.)

Be sure to include all of your contact information so

prospective employers can get in touch with you quickly.
Include your full name, one phone number (home or cell),
and email address. No longer include your home address.

Review your résumé and cover letter to ensure it targets the

job you want. Don’t try to use a “generic” résumé — and
don’t send a résumé that is geared towards one type of job
to apply to a completely different kind of job. (If you are
pursuing sales jobs and logistics jobs, make sure you have a
sales-targeted résumé and a logisticstargeted résumé!)

Adapt the résumé and cover letter to each position you’re

pursuing. Choose quality over quantity. It’s better to send
five targeted résumés than to apply to 100 jobs with an
untargeted résumé.

Make sure you understand what the employer is looking for

in a candidate for the position before you submit your
résumé and cover letter. Do your documents highlight the
specific skills and experience the employer is seeking?

Review your résumé and make sure you are highlighting

your most substantial accomplishments, results, and impact.
 As much as possible use $ and %. Measurements say so
much more than listing responsibilities.

Remember a cover letter. (A “cover letter” doesn’t always

mean a letter — it can also be an introductory email.) A
cover letter introduces you when you can’t introduce
yourself personally. A personalized letter/email is necessary
any time you will not be handing your résumé to the hiring
manager directly.

Keep your cover letter to less than a page. It helps to use

bullet points (3 bullets at most) to highlight
accomplishments or career highlights.

Honesty is vital! Never, never, never, never lie on your

résumé.

Objective statements are obsolete. Instead, use the

summary as a contribution statement with the headline of
the job you are targeting. e.g., ewhere you would put
“Objective” or “Professional Summary” put “Environmental
Engineer.”

In most cases, unless the job description emphasizes

education as a requirement, put it at the bottom of your
résumé.

Applying Online

Make sure your résumé is compliant with applicant-tracking

systems, as many large employers use these to screen job
applicants. In addition to making sure your formatting is
ATS (Applicant Tracking System) compliant, ensure you
have the appropriate keywords in your résumé to match the
position you’re seeking.
 More than 70% of résumés are unseen by a human, so
make sure it can be read by one. Jobscan.co is a resource
for you to see how well your résumé would do on the ATS.
Their software will provide a score and allow you several
tries until its 80% compliant. They do have a premium
account to purchase for unlimited access.

This will sound funny but do not rely on applying online. Get
a referral. Not only will your information reach the right
person, but studies show retention is higher when an
employee is referred than hired through a job board.

Any time you find a position online that interests you, see if
you can find the contact information for the hiring manager
and follow up with a résumé and cover letter via snail mail.

Don’t fret if you don’t match a position 100%. Apply online,

then find someone in the company to refer you. It’s likely
they are compensated for referrals. Assure them of the
value you offer to help them feel good about referring you.

USAJobs.gov is the best place to apply for government jobs.

Here are other places to apply for federal jobs. Be prepared
to supply an exhaustive job history. Pay attention to
character limits per job and allow up to nine months
(sometimes for processing). Patience is the name of the
game.

Networking
More than half of all jobs are found through networking,
although most job seekers spend too much time on
ineffective job search strategies, like applying for jobs
online.
Consider using a handbill for networking events. It’s a one-
page marketing document highlighting your best skills and
attributes. It’s a powerful way to stand out at job fairs and
networking events. Find out more about how you can use it
effectively.

The people you know can be the best way for you to find
your next job. Make a list of all of your contacts: past
employers, vendors, customers, colleagues, competitors,
bankers, friends, relatives, parents of children’s friends, club
members, cousins, neighbors, etc.

Business cards are for serious job seekers. In 2018, it’s

essential to have a business card to hand out (not
generously) to contacts. At minimum, consider using
electronic business cards on your mobile phone. One of the
best apps to use is Inigo Cards. You can read more about it
here.

Networking is mutually beneficial for all involved. Plan to

give much more than receiving. If you’re the person looking
for a new job, isn’t it worth it? This podcast explains
the proper networking etiquette in less than 20 minutes.

Research and attend networking events hosted by your

professional organization, Chamber of Commerce, tips
groups, etc.

Every social network is a job search networking opportunity.

Your approach to leverage it requires your ability to listen
and offer value. NEVER appear desperate or be
inconsiderate. NEVER.

Contact your alumni groups. Your college or university

should have an alumni association (often with an online
directory of members) that can be useful. Research contacts
in your field, even if they didn’t graduate in the same year
as you. Your common alma mater can be enough to connect
you!

Get involved in your professional association. Join a

committee. The membership committee offers a natural
connection to connecting with members. The programs
committee recruits influential members to speak. Or join the
finance committee (that helps line up sponsors — i.e.,
influential employers in the industry).

Pay to attend conventions or events in your

industry. It’s worth investing in yourself (even paying a non-
member rate to attend association events). You’ll get
exposure to people in your target industry who may be in a
position to hire you or recommend you to someone who can
hire you.
So, you can’t attend the industry event. Can you borrow
someone’s notes, or pay for the audio/video recording? At
least get coffee with someone who attended and doesn’t
mind sharing his or her notes.

Consider sending a letter to members of your professional

association. Your colleagues can be a tremendous asset in
helping you find unadvertised opportunities. Write a letter
asking for their help.

The job search method in 2018 is to stay connected,

engaged, and involved. To disengage from your career
trajectory for more than a few months puts your job search
efforts (when you need it) a year or more behind. Social
networks make it possible to stay engaged throughout your
career.
 Volunteering is the new experience when you lack it and a
useful networking strategy. Nonprofit organizations love
free help, and most don’t mind you honing a newly learned
skill. If you’re unemployed, you can list your volunteer
position as a job.

Social Media/Social Networking

Social media has become a vital component in the job

search. More than 70% of employers are checking social
profiles for culture and fit, activity, and social proof.
Employers note when potential job candidates are showing
interest and activity in the industry, e.g., sharing industry
related news, praise from clients or coworkers, whitepapers
or articles written by the users, and interaction with thought
leaders.

Defensive Googling is a must whether you are active on

social media or not. Listen to this show to understand why
it’s critical esp. if you are active on social media.

Make yourself easy to find — and follow — on social media.

Use your name, whenever possible, on your social media
profiles (unless you have a common name — then include
your middle name or some other distinguishing
characteristic). Use the same (professional) photo on all
your public social media accounts (e.g., Twitter, LinkedIn,
Facebook).

Make sure your LinkedIn profile is complete and up to date

before you start searching. Create an attention-
getting headline, write a compelling Summary, populate your
profile with all your relevant Education and Experience, and
be sure you have a professional photo!
One of the best ways to get noticed on LinkedIn is to be
active in groups related to your job and/or industry.
Participate in discussions. Ask questions. Offer relevant
resources. And grow your LinkedIn connections by sending
requests to connect to fellow group members.

If you are conducting a confidential job search, make sure

you do not publicly state your interests in other positions
through your updates, especially on LinkedIn. Instead, read
here how you can still conduct a stealth job search on
LinkedIn without your employer’s knowledge.

Use your social media connections to research prospective

employers. If you find out about a job opportunity, see who
you know who works for the company — or ask your
network for contacts within your target company. Social
media makes it much easier to find the name of the hiring
manager for the position you’re seeking. Twitter and
LinkedIn are great ways to connect with someone who
works at your target employer.

If you’re strategic by connecting with others on LinkedIn,

you can get referred instead of applying to job boards where
100s per position are applying.

Social media is one of the best places to research companies

in real-time. Some
companies announce employment opportunities on their
social media accounts. If you have been interacting with the
company’s Facebook page or Twitter feed, your relationship
with the account could help you stand out.
 Social media updates are searchable via Google. Anything
you post is findable if it has been shared on other social
media or embedded on a blog.

Your social media account likely has a URL associated with it

under your name. Positive impression: An employer finds
your timeline activity reflecting an interest in the industry.
Negative reaction: An employer is seeing your timeline
activity irrelevant to their industry. Employers often use it to
exclude potential job candidates before calling them.

Working with Recruiters

Like you would with employers, reach out to your network to

see if people liked the recruiters they engaged. Look for
the recruiter who best fits your goals.

The recruiter will interview you, and you should have

questions ready to ask them. If you don’t, it's likely they will
have a negative impression of you.

Consider using free and paid online directories to find

recruiters. Directories like RileyGuide.com are free
while RecruiterRedbook.com costs. Others
are SelectRecruiters.com and CareerJournal.com.

Carefully screen recruiters using all social networks as a tool

to vet. LinkedIn is a great place to start, although many use
the profile just as a “presence.” Consider looking where they
are active from Facebook to Instagram.

Some recruiters give sound job search advice and are

resources for job seekers. To take your research further, see
if they have a blog or have been quoted in the press.
 Remember that recruiters don’t work for you — they work
for their paying clients, the employers that hire them to fill a
position. Therefore, don’t expect recruiters to respond when
you contact them unless you meet a current or future job
opening requirements.

Check with your industry association or organization for

recommendations.

Plan to be proactive and follow up with your recruiter. They

have many clients--be the one to initiate the follow-up call,
text, or email.

Dress for Success

Make sure your clothes fit and that they are clean and
pressed (ironed). Ill-fitting and/or wrinkled clothes make a
poor first impression.

Here are some resources for you:

The Signature Look for Your Career Brand with Aaja Corinne
Fall Fashion Advice
 Pay attention to your hands. Make sure that your fingernails
are clean and neatly trimmed.

Shoes should be clean and polished and should match your

outfit.

Men: Wear a white or pastel shirt, dark pants, and dark or

contrasting tie (don’t get too creative!).

Women: Go light on the makeup. Don’t overdo your jewelry.

Less is more.

Interview Preparation

Practice answering and asking questions before the

interview. There are many resources if you need help
thinking of questions. No matter what, focus your question
toward the employer’s specific issues you need to know.
General questions will only give you broad
and bland answers.

Think of your interview approach as a consultant. You are

interested in the big picture, solving difficult problems, and
apply technology to your problem-solving strategies.

Preparation cannot be stressed enough. especially since it’s

been a year that you interviewed with other companies.

To compete for jobs in 2018, you have to show you cared

enough about working for the company that you have
researched them. Use news releases and blogs; call their
#800 to see how they service clients/members/associates’
see if you can talk to employees (use your network).
 More often a company asks potential candidates for a phone
interview and to complete an assessment before the first
person-to-person meeting. The phone interview could be a
Skype or a video interview. Be ready for either by dressing
appropriately for any communication.

Panel interviews are more common than ever for an

interview. Always ask who will be interviewing you.

Follow-up after the interview sets you apart from other

candidates. After meeting, find out if calling after a week or
two is acceptable. Then promptly call the company back if
they haven’t contacted you.

A thank-you note is also a way to stand out from other job

candidates. An email is fine in most cases, but most people
do not send a letter. To stand out, send the email and send
the note.

Employers won’t see you fit for a job without seeing your
personality. Make the interview a conversation, be
relaxed, and remember you want to be sure they are the
right fit for you.

Salary Negotiation

Salary is essential, but you need to consider the complete

compensation package to determine the appropriate
strategy. You can also get a head start on negotiating with a
new employer by upping your salary now before you head to
the job market. “The ceiling is the new floor!”
Massachusetts, Oregon, New York City, and Delaware have
banned the salary history inquiries. If you live in one these
places, beware there may be other ways an employer may
try to get that information from you.

Ask. Bring facts and persuade.

Never include salary information on your résumé.

Practice negotiation talks with a knowledgeable friend,

career coach, or consultant, or someone in career services.
Learn to be candid and tactful in your approach.

Research is essential. At the top of the list are necessary

resources for compensation research. Also,
consider JobMob as a valuable resource for finding
international jobs compensation packages.

No part of salary negotiation is comfortable. You may be

tempted to get it out the way by discussing it first. The best
approach is to defer (if you can) until the final interview
process stages.

Look for negotiation opportunities where the chances of

success are minimal. Sometimes it works, and it’s a win-win
when you don’t expect to succeed. It’s the process of getting
used to “no.”

Confidence comes from the application of your strengths.

Strategize and execute a serious dialogue promoting your
value. Proving your value will go a long way.
 Establish a mutual value exchange. Otherwise, be viewed as
a threat.

References

Always assume you’ll need to supply an employer several

references. It is best to have up to seven references ready to
be given for a reference check. Many companies are
scrutinizing closer for their next employee.

Don’t wait until you are getting called for interviews before
you start assembling your reference list. It can take time to
track down and reach references, so start contacting your
prospective references right away.

Always ask for permission to list someone as a reference.

The best people who agree to be a reference for you are as
enthusiastic about you as you are about getting the job.

Know what your references will say to vouch for you (mainly
your strengths).

Send a letter or email to your reference, thanking them for

agreeing to serve as a reference, and provide a current copy
of your résumé. Keep them apprised of your activity and
when someone may call conducting a background check.

Prepare a written list of references to give to prospective

employers (or to email to them). It should match the
format, font style, and font size of your résumé.

You can make it easy for the employer checking

backgrounds by providing a PDF file of your LinkedIn profile.
 If you have a personal blog where you regularly contributed
articles, you can make it into a PDF file.

Your references should be ready to be called before you give

the employer the list.

If you are asked to sign a release form for references, read

it carefully. The release form may allow the company to
conduct a background check (to see if you have any criminal
or civil legal issues).

LinkedIn recommendations are a great place for your

references to document their enthusiasm and appreciation of
your work. It leaves a powerful impression on your readers.

Seek Feedback

Feedback can serve the same function in the job search,

exposing you to choices you didn’t even know you had. But
you have to ask for it. No one who is knowledgeable will
randomly offer it to you.

Feedback provides that mirror, forcing us to consider all the

possibilities. You must allow yourself to be honest and see
flaws as opportunities and not liabilities.

Feedback breeds significant partnerships that may lead to

jobs down the road.
Someone who gives constructive and detailed feedback cares
about your progress. Reach back to them and share how
you’re doing and where you are still falling short.
 Get help from career coaches and consultants. The
competition for jobs is too fierce and unpredictable. Advice
from blogs, videos, and podcasts by career professionals can
give you a power advantage.

Feedback can accelerate job search results. Someone’s

mistakes can be leveraged into time-saving strategies.

Assessments

Be prepared to complete an online assessment before

talking to anyone from the hiring company. Assessment can
be accessed by a mobile phone. You may have to ask. The
benefit is you can do them anywhere at any time as long as
you are compliant with their deadlines or time allotments.

Assessments can be behavioral, or skill-based. Use the

appropriate technology for the required assessment. If you
need a Windows 10 OS (operating system), then don’t use
Windows 7.

Seeking Diversity and Inclusion workplaces

Research is essential to really find out if the employer in an

active diversity and inclusion workplace. Check the press to
see the diverse voices in different articles, announcements,
or the face(s) of change within the company. A good
example of a company practicing diversity is bold and
outspoken rhetoric forcing positive conversation and acting
as an agent for change. Read this letter from the CEO
of Marriot to the POTUS.

Their website is likely the best place to see board members.

If the board members are not diverse, it’s likely they are not
 promoting within for diversity. But you can always check
their management teams and see if diversity reflections in
their leadership. You make the final decision if you can
visualize your face in the organization.

Through LinkedIn, you can talk with employees of your

target company to get firsthand accounts of how diverse the
company claims to be and is.

Volunteer where the company does charity work to network,

and see if the company promotes diversity within the
community.

Target companies listed on ideal workplaces. Use this list as

the start of your research and continue to examine diversity
practices for yourself.

Finding companies supporting flexible work and parental leave

Few states are mandated with parental leave laws. Under the
Family Medical Leave
Act, only 60% of Americans are covered. New York,
California, and Rhode Island
have parental leave laws. Check your state laws for related
parental leave laws. As part of your target company
research, check into the company’s policies.

Check the tax laws and whether your payroll would pay into
a parental leave plan. If you work in Rhode Island, yet live
in Massachusetts, you may qualify for parental leave
benefits if money is taken from your payroll.

Many companies see paid parental leave as a way to attract

good employees, while other companies don’t look at
employees in the same way. Don’t assume a company with
a policy in place will apply to every employee. Discern how
it will apply to you!
Beyond the Resume…

Your resume has one opportunity to impress. Ideally, your

content must evoke awe and wonder, but mostly interest. But in
2019, even an excellent resume isn’t enough. See what you can
do without a resume:

1. FOLLOW UP THE RIGHT WAY

You won’t find the right job if you’re playing the role of a passive
candidate. Be persistent, as well as patient, but make sure
you’re following up with the right person. During the interview,
ask who the best person is to follow up with (and when).

2. SOLICIT FEEDBACK
Good feedback can come from anywhere — your peers, parents
or kids. However, the highest ROI feedback will come from
knowledgeable professionals in your industry or industry of
interest.

3. APPLY CPR (COURAGE, PERSISTENCE AND RESILIENCE)

These personal attributes are staples in every phase of your job
search. I call it CPR - but you must be ready employ all three
often - not just when you are challenged.

4. DON’T BE SCARED OF ARTIFICIAL INTELLIGENCE (AI)

Machines won’t be taking over completely, but they will play a
part in the workforce. Always emphasize the qualities that
computers don’t have. Here are four things I received from
workplace futurist Alexandra Levit:
A. Rely on emotional intelligence.

Levit said professionals must “develop the skills they need to

compete with small machines: namely empathy, intuition,
judgment, and interpersonal sensitivity.”

B. Be vigilant of how technology is changing your career

industry’s landscape.
We experience how shortcuts and ease are the catalyst for
change every day. Perhaps not for every change, but the
indicating factors seem to equal saving money and time. Through
awareness, you can remain competitive and align with the
trends.

C. Present this one skill to stand out.

While skills are a dime a dozen in some industries, Levit
says integrity is the one skill professionals can set themselves
apart from their competition: “…integrity is one of the most
critical traits a job seeker at any level can display.

D. Be open to the extinction of one full-time job.

The idea of having one full-time job to meet all of your financial
and career advancement is slowly dissipating, although it still
exists. Levit says, “Full-time work won’t be a thing of the past
anytime soon, but it will become less common and more
professionals will be thrust into the contract workforce whether
they like it or not. I think a majority of contract workers WILL
work 2+ gigs at once.

5. GET INSIGHT FROM EMPLOYEES

The about page is a good start. Ask yourself, "What are former
employees saying about the employer?" What is the competition
saying? Seek out news feeds from the company and its
competition.

6. INTERVIEW THE INTERVIEWER

The spirit of this strategy is not to assume power during a job
interview but to expect real answers from the employer. Mark
Babbitt, President of Work IQ and CEO of YouTern, says to Verify
what the company says about themselves by asking the
interviewer, “What is it really like here? What is keeping you
here?” Look for radical candor from the interviewer. If you don’t
get real answers, perhaps it’s not the right fit for you. Listen to
our conversation in this episode.

7. TURN YOUR MULTIPLE INTERESTS INTO REAL CAREER

CHOICES
You can see this on social media a lot, but people are creating
more opportunities by using their hobbies as side hustles, and
their side hustle as career change collateral. People are using
their LinkedIn profiles as a way to connect with those in their
aspiration field using a headline, "Journalist | Cupcake Maker |
Photography Enthusiast."

8. TAKE CONTROL OF THE NARRATIVE

Changing careers while working is tough. You must be proactive
and promotional if you are hoping to get assistance from people
in your network. If you're concerned about your employer finding
out, focus on how your work is creating value.

9. CREATE YOUR USER’S MANUAL

You are the author of your professional user’s manual. By
demonstrating and explaining your methods, strategies and
plans, you are showing how you’ve invested in work product
outcomes.

10. NETWORK YOUR WAY TO A REFERRAL

You might assume that the best referrals come from people who
know you very well, but your strongest leads could come from
people who don’t know you very well. Use your network to
connect with potential referrers who can link you to the job of
your dreams. Creating and demonstrating key skills employers
desire through audio or video, or in writing, offers others to point
to proof their reasons to hire, refer, or connect with you.

11. BE PATIENT
Networking will take time, as will demonstrating competency and
skill. This doesn't mean you'll do nothing. It means honing your
skills until the time comes to brilliantly present yourself.

12. CREATE OPPORTUNITIES TO GET NOTICED IN TWO YEARS

Articles, podcasts, videos, etc. may not reach their potential in
their first year of existence. You may not get noticed in your first
few years. That doesn't mean you should quit. It's the best time
to create quality content, perfect speaking skills, and create
relationships with those who do it better.

13. SAY NO AND WALK AWAY

Gone are the days when you would hang around waiting for one
employer to say, “Yes.” You have choices, too. Job seekers
approach the job search and interview process differently these
days.
Babbitt told me that it’s essential for job candidates to expect
radical candor from hiring managers about the company. When
you ask questions such as, “What is it like here? What is keeping
you here?,” anything less than a frank and honest answer may
indicate that the opportunity is not the right fit.

14. Be Persistent to Impress Hiring Managers

Sarah Morgan, a Human Resources Executive and founder of the
blog, The Buzz on HR told me in an interview, "“Persistence is
necessary. Recruiters and hiring managers tend to be juggling
lots of requisitions…Likely their time is spread out.” Follow-up is
a must. Ask for a timeline to when you should call back for
updates. Also, thank you notes are essential – all panel interview
participants should get a note!
12 Ideas for Career Development Learning for Work at Home
Professionals

1. Webinars and teleconferences

Most organizations provide continuing education online via
streaming or on-demand, making it accessible around the clock.
Depending on the organization, an additional charge occurred by
the user, and possibly, not included in the membership cost.
You can also check to see if the organization put last year's
webinar or teleconference on YouTube for free. Depending on the
industry, last year's information is useful after a year or two.

2. Podcasts and vlogs

Niche podcasts and vlogs (video blogs) are often part of an
industry organization's library for members. Podcast directories
and libraries house many subjects from different angles.
Most smartphones have a place to download and store podcasts
and vlogs so you can listen anywhere. As I mentioned, creating
and hosting a podcast not only a closer network but also learning
opportunities.

3. Collaborations
Work with other WAH professionals who are keeping up with
industry trends on articles, videos, and online presentations.
If you are older, work with a younger peer who knows how to
use online tools. Older workers would benefit working with
younger professionals to help remove the "too old" stigma.
Younger professionals will learn how to apply and present
knowledge and gain knowledge about many aspects of successful
careers from older professionals who have learned from
(sometimes painful) experience..
 4. Volunteer
There are non-profit organizations who work with professionals
to pilot their new but unpolished skills. There's often a significant
learning curve, and it benefits both parties.
The generosity environment breeds people will vouch for the
value of your abilities. It's an excellent way to get a few
recommendations and endorsements on your LinkedIn profile
and give your profile additional visibility.

5. Train others
Maya Angelou once said, “When you learn, teach. When you get,
give.” It's easier to become fulfilled today once you start helping
others become fulfilled.
Training others is more than just passing the time with billable
hours. Training is purposeful when you're passing on to others
what has fulfilled you.

6. Create networking opportunities

Meetups are a great way to curb the feeling of being on an
island. Events are a great way to get feedback on innovative
ideas you would value.
Every social interaction is a networking opportunity. Church, hair
salon, barbershop, or the cleaners are all networking
opportunities. One piece of advice or one person can change the
trajectory of your efforts. Don't waste an opportunity.

7. Read with your local public library, "Libby," and YouTube

All you need is a local library card to access digital and
audiobooks. Libby is a free app available on iOS and Google Play.
You borrow and return books from your library using your app
for all transactions. You access the books like you do at your
local library.
YouTube is useful for audiobooks. I found and listened to Chris
Voss's book Never Split The Difference: Negotiating As If Your
Life Depended On It for free. You can find older classic business
and career books there.

8. New certifications of a different skillset

Toastmasters is just one way to polish a skill that crosses many
platforms. Getting the advance certifications encourages you to
master this highly useful transferable skill.
Certification programs also provide networking opportunities,
both online and offline. My training certification process and
short practice added valuable insights into my writing and
consulting with job seekers.
There are many parallels in the way people approach fitness and
job search. I'm sure there are many other similar parallels of
interest to sharpen your skills in working from home.

9. Participate in industry organization contests

The competition will test what you know and exploit what you
don't know. Failed to place?
Get the training and then come back for the win. Contests can
help familiarize yourself with the cutting edge of trends. The
competition also will bring out the best of your access at that
time.
When you do place first, you can use the accomplishment to
promote you, your services, and expand your brand.

10. Don't forget LinkedIn Learning, Udemy, Skillshare etc.

All of these services have mobile apps you can use anywhere.
Udemy often offers classes at a 90% discount, so it's worth
watching for the offers. Theses on-demand classes are available
anytime.
 11. Think Tank groups
There are several forums and Facebook groups I belong to as it
helps my perspective of my industry. One is a writing group, and
the others are with career professionals as part of a larger
organization.
It doesn't hurt to pay to join these groups although you may find
some for free. The paid groups motivate you to get value
because you paid to do so. I belong to a couple of free ones.
They don't offer the cost as the paid ones. But everyone's
experience is different.

12. Professional associations

Small, local professional associations may exist as well as local
chapters of national and international organizations. These can
be great sources of learning in seminars and professional
certifications (in person or recorded), even emailed newsletters.
You may also find opportunities to join association-member-only
social media, like a Facebook group, where insider information
may be shared. These groups can be excellent sources of
information about the local market for your work plus
opportunities to learn and a great environment for the
networking that helps you remain employed.
7 reasons to remain engaged in your job search

1. Too many competitors and easy to get lost

People lose when they rely on job boards. That's where thousand
are applying for the same job. If you're involved and engaged
with your network, that's the minimum, but less frustrating than
applying into the black hole of a job board.

2. Rapid changes of technology

I've said before one year behind tech changes in any industry
puts you way behind your competitors. If it took you six months
to actually tweak your resume and Linkedin profile, you're
losing.

3. You can't negotiate the market rate if you don't research it

This too will pass right by you if you are not vigilant and
preparing for the next steps. Most people negotiate salary
haphazardly because they are only concerned about the number
and not the package.

4. Your references are not constant

Everyone is transient in their careers, people who are successful
in their journey are planning the future. If you haven't thought
about who will vouch for you, this could frustrate you when it's
time to change jobs.

5. Your skills haven't evolved, and neither have you

Staying in a perpetual job search will alert you to supplement

your training with updated teaching right before leaving school or
shortly after.

6. The unknown has you fearful

When you are already engaged in your career advancement, you

already know the peaks and valleys. If you're not, while you're
shaking off the cobwebs, your competitors swivel successfully.

7. You'll navigate career change or job changes seamlessly

Remaining engage is the only thing that will make the job search
process easier. Ultimately, what you do in preparation saves you
time in the trenches.
The Best Job Search Tool You're Not Using, and the Opportunities
You're Missing By Not Using it

You can read my article about what it is and how it works. But
here are the opportunities your missing:

1. Find your mentor, broaden your network

Relationships start by conversations that turn into value

exchanges. Receiving help is best facilitated through
reciprocation or scratching each other's back.

2. Referrals, resources, and referrers

Very often, the person who you conduct an informational

interview with will refer you to another source. This is always a
win! The weak ties is the third person connection, and often can
lead you to the best source available.

3. Value from the conversation

Let people know what you get from the conversation. You can
take great advice further with a follow-up call to the interviewee
and share the difference it makes after you applied it.

4. Be a part of their network

Connect with them on a social network and even share a
mutually meaningful article. Sometimes when it's share publicly,
others who find it beneficial will want to connect with you too.

5. Receive constructive direction

It's framing the assessment of where you are and gaining

feedback on your next steps that you can potentially receive
during an informational interview.

6. Cup overflow with help offers

How you ask people for help with information about the
company, other employees, or hiring managers is everything. In
fact, your entire approach is more important than the
meeting. Having tact and respect at the forefront is an approach
that will compel, persuade, and, quite frankly, honor the person
volunteering their time.

7. Changing what's not working

Sometimes feedback is blunt and direct, yet, you should thank

your lucky stars.
If you're in a place where your job search stagnated, then could
propel and compel it forward - if you're willing.
Miscellaneous things you can do anytime to conduct a successful
job search
1. One of the benefits of podcasting is the relationships
created along the way and the opportunities for additional
exposure. I also stalk my guests from six months to a year.
By seeing them in action for a time, I either like them, or I
don't. Those I like, I ask them to come on the show. While
you're building your network, you should know how they
can add value for a while before asking anything.
2. The power of focus affords you to shift, swivel and side-step
obstacles. Plans and strategy are everything - "Being busy
does not always mean real work. The object of all work is
production or accomplishment, and to either of these ends,
there must be forethought, system, planning, intelligence,
and honest purpose, as well as perspiration. Seeming to do
is not doing" ~Thomas A. Edison
3. The most important thing before starting your job search
knows what companies you want to work, and what you
want to do. Unfortunately, that's the hardest part for most
people.
4. Based on #3, read this article from Sarah Johnston about
finding target companies. I also including the link to the
LinkedIn discussion, where more strategies where other
career consultants and coaches contributed. You have not
used all of these yet, nor you may need the all. But this will
crush any excuse of having a more focused job search.
5. Here is my friend Jacob Share's list of 365 job search tips.
6. Address the irrelevant that sticks out about your soft and
hard skills. Customer service skills aggregate many soft
skills into many services, if not all. If you're not great with
customer service skills, your industry or job requires, hone
those skills. The great CEOs of the world know how to use
them.
7. Knowing the lingo is not overrated in most industries. You
should ask questions if you don't know what something
means. Ask someone else who knows if you're
uncomfortable asking the people in the conversation.
8. If you're hoping to connect with anyone online, you must
communicate a clear personal brand. The more concise,
clear and succinct your profile delivers value, the more
powerful your profile seems.
9. There are so many articles of questions to ask interviewers,
and I won't bother here (I wrote about it several times
myself). I will say definitively too many job seekers lose
opportunities as a result of a lack of preparing to ask when
given a chance.
10. You know by now if you lack likeability or not. What you
probably haven't done is ask what is it about you isn't
likeable. You've got homework to do.
11. Businesses rely on analytics to implement changes in
hopes to succeed. You'll need to get used to quantify
your results, accomplishments, and impact on every job.
I guarantee you even in 2020, and you'll stand out when
you skillfully present a resume highlighting (but not
overloading) data points that will matter to the employer.
12. I know I mention this on my yearly lists of job search
tips, but the competition is job search fierce because of
confidence in a job seeker market. Without a competitive
strategy or confidence is like wearing jeans and t-shirts
to a formal wedding.
13. Underemployment is a fundamental reason why many
are in debt even with two jobs. Yet, it's excellent fuel of
motivation for your job search. Consider anything below
your worth is not worth it.
14. Make sure you're able to access at least your last ten
years of accomplishments, awards, results, and impact.
You may need to call past jobs to get performance
reviews, but this strategy served me well, even in small
business.
15. My friend and former headhunter Christopher Taylor gave
some great advice about recruiters vs headhunters.
Listen to our conversation here, but I will list a few points
below.
16. Headhunters can help prepare you for an interview with
the company. He has intel to help you understand how to
 communicate to the employer your assets and best
attributes. It's up to you to execute.
17. The headhunter understands the culture, salary range,
and some of the questions often of asked candidates. If
you don't ask, he won't volunteer in many cases.
18. Follow-up with the headhunter if you don't hear from
them. They have multiple clients in various roles.
19. Headhunters will look for your LinkedIn profile to find out
as much as possible. If your blog has a robust presence,
you will stand out. They want to know as much about you
as possible.
20. Your network includes people you know who are not
online at all.
21. Now that you've gotten more experience and skills from
leaving your past job, you may have what they need
now. Not to mention, you have a good relationship with
them, too.
22. I once was laid off from a job but maintained a good
relationship with the general manager and former
coworkers. When I was fired from where I was employed,
I called the general manager. He hired me that evening,
and I started the next day. The time between being fired
and re-hired by the old company happened within 2 or 3
hours. Make that call if it's a viable option.
23. Learning is an important career tool. Consider using
Spotify has resources you haven't thought about - like
audiobooks. I found an old radio show from Dale
Carnegie. You know he wrote one of the famous
networking books of all time.
24. Volunteer work and the side gig are the new career
change strategy in the modern job search. Do these with
what you aspire to do next. You can do this while
employed.
25. Let's talk about career burnout. Listen to
my conversation with Rachel Montanez. I'll list some of
her suggestions in the next few points.
26. Burnout is often paired with someone who is not enjoying
their job
27. Manage burnout from the beginning of your job search.
It's OK to get coaching, therapy, or take time off
beforehand.
28. Set limits to how much job search you'll do on a daily,
weekly, monthly basis.
29. Manage your energy. Learn your tolerance levels.
30. Small wins boost energy - get advice from wherever
possible
31. Are you protecting your privacy? Your current employer
may be looking and listening.
32. And I hope you're not using job resources for your job
search. If you are, you may comprise your current
employment standing.
33. Listen to my show with Karen Wickre on networking.
Here are some useful tips below from the show.
34. Lots of connections are not as valuable as quality
connections. You must define quality.
35. You'll enhance your networking if the quality is the
primary requirement for connecting.
36. Read the person's summary of a person's profile. A good
headline and summary will get good visibility.
37. Weak ties (3rd or 4th connections) are often discarded,
but people often find their next opportunity through
them.
38. If the only calls you're receiving are cattle calls (or mass
interview calls), your online profiles and resumes contain
unclear content. This is why personal branding is
essential.
39. Target companies are essential to finding work. Consider
the team and boss you want to work. If you can find all
three, it's like a dream job, right?
40. How do you find your "target team?" Networking.
Collaborating with like-minded people on projects,
contests, white papers, articles, or videos for the world
(and your future employer to see. Team member
referrals from collaborations increase your chance for
employment.
41. Video is becoming essential, yet, some people say, "Just
do it." Executives are likely to read than watch video. The
video puts your face in front of a lot of people. Does it
place in front of the people you want to reach?
42. Hashtags are a thing on Linkedin. There are tens of
thousands of tips from articles, videos, and podcasts
posted under hashtags for #jobsearch, #jobsearchadvice
#jobsearchtips, and #jobsearching.
43. Listen to this show with Susan Joyce on Linkedin SEO
(reminder: Search Engine Optimization) and "defensive
googling." I'll offer some of her tips below.
44. You should also read this article from Susan. It will give
you a full perspective on Personal SEO.
45. Your goal is to associate your name with your career
choice and the value you offer.
46. Find one version of your names and use it for all online
visibility, badges for meetings, business cards etc.
47. Submit your job applications, resume, and Linkedin
profile under the same name
48. Standardize terminology and use current terms with your
name
49. Think of your Linkedin headline as a billboard, not just to
name valueless titles
50. Recruiters use specific language when they search to find
talent, not generalized such as "A seasoned professional
with 20+ years..."
51. Recruiters use specific terminology when they search, not
generalized such as "A seasoned professional with 20+
years..."
52. Stop leading with 15/20/25+ years of experience.
Recruiters and employers go blind after seeing it on
someone's profile, so they tell me.
53. Let's talk a little about unconscious bias: It exists at all
levels and in many ways. You can minimize its effect on
you, starting with awareness of how and what hurts you.
54. If you want to minimize bias of all kinds, start targeting
companies who practice it. Start looking at who is
 bragging about how inclusive and equitable they are
about opportunities.
55. Expect honest answers from those who tout they are
diverse if they're not candid and truthful, so NEXT!
56. Out of eight executives, how many look like you? None?
NEXT!
57. Bias exists everywhere, but companies are working on
removing bias. How did they respond to it?
58. We have talked so much on the blog about the post-
interview communication with employers but mostly
emphasize thank-you letters/email or cards. Do them,
but also consider offering more essential reminders of the
value you provide.
59. First, thank your referrer. Whether you've known the
person for years or met them on Linkedin, continue the
relationship. How about a $5 Starbucks gift card. Or like I
did when a big contract came through a referral from a
long-time friend - dinner at Texas de Brazille for him and
his wife.
60. Email them a list of 25 ways you can add value to their
company
61. Send them a PDF(s) of your articles, press mentions, or
white paper (Thanks, Donn Levine!). Somewhat old
school, but I bet your competition is doing it.
62. At this point, the interviewer will likely take exception
you didn't research the company. They can tell, and you
can't fake it until you make it at this point. One thing that
must be evident in your presentation in an interview is
your understanding of the company. Here's my friend
Hanna Morgan's excellent article on how you to research
company culture.
63. Dr Lizette Ojeda said, "We are all conditioned to have
assumptions." Job seekers are also guilty of this when
they are looking at opportunities. Don't assume anything,
but in everything research until there's a definitive
answer.
64. More on unconscious bias - hair is a sign of what a
recruiter or employer thinks of you. No one says you
prove your competency by your hair. No one.
65. Even in 2020, to the wrong employer, your name matters
more than you're cultural fit, skills, personality, personal
attributes that are assets. Find the right employer.
66. Ageism is alive and well, yet, it's still hard to navigate it.
My friend Marc Miller says it's much hard for older
workers to transition to corporate positions. Listen to our
show from last September.
67. Storytelling for your career is expected, not an option.
Your resume is like an introduction to prominent
characters, Linkedin is the plot, and if you have a blog, is
often the epilogue. Your resume can be the epilogue too
if it fits. The scene sequence, no matter the platform, has
to make sense to the employer. It should be cohesive.
68. Updates are essential to your story as a whole. Tangents
to your account are fine as long as you come back to the
plot. Like most people, the plot is ongoing, and that's OK.
Your career is a current plot with several adventures,
chapters, and conclusions.
69. In addition to Googling, DuckDuckGo-ing, and Bing-Ing
your name, you should do searches on Twitter and
Facebook. Users mention non-users all of the time. Try
Googling, "Your Name" twitter.com to get a few results.
You can also use your Twitter account to search your
name to view results. You always want to monitor what
others are saying about you. Employers are doing it
before you apply, if not when you apply for jobs with
their company.
70. I mentioned earlier to use Google Alerts and Talkwalker
to monitor what others are saying (if anything) about you
on the web. Consider expanding your search to include
your name, your social media name, and numerous
variations. You'd be surprised what people say or don't
say.
71. According to Jobvite (2019 Recruiting Benchmark
Report), from the moment you apply to hire is
approximately 45 days.