S.N. Student's Name Presentation Date Roll No.

1 Abhishek Kumar 2021516965

2 Adarsh Kumar 2021490710
30.10.2023
3 Aman Kumar 2021353967
4 Anuj Bhardwaj 2021453754
5 Archisha Gupta 2021432913
6 Arjun Alreja 2021374941
30.10.2023
7 Asmita Kumari 2021353358
8 Charu Niya 2021382129
9 Drishty Kumari 2021441591
10 Gungun Jain 2021401265
30.10.2023
11 Harsh Agrawal 2021505977
12 Himanshi Multani 2021345056
13 Kanishka Prashar 2021478253
14 Laishram Angamba 2021420722
15 Sanskar Kumar 30.10.2023 2021363716
16 Shairing Hongsha 2021388269
17 Shreya Raj 2021478874
18 Sobha Rana 2021345874
01.11.2023
19 Vibhor Kumar 2021450941
20 Vineet Agrawal 2021404446
21 Yadu Agrawal 2021355579
22 Elangbam Manishwor Sing 2021519996
23 Gagan Chauhan 2021482469
24 Barbie Nonihal 01.11.2023 2021516812
25 Darsh Handa 2022005347
26 Deepak Rajesh Sharma 2022005905
 Presentation Topic

Analyze how startups and large corporations approach innovation adoption. Share success stories and
challenges faced by both.

Compare and contrast different diffusion models and theories, such as Rogers' Diffusion of Innovations,
Bass Diffusion Model, and Everett Rogers' five factors affecting the rate of adoption.

Discuss the different models and frameworks that organizations use to make buying decisions, such as the
buying center model and the decision-making unit (DMU) concept.

Investigate how corporate social responsibility (CSR) and sustainability considerations affect organizational
buying choices.

Explain how symbols, rituals, and traditions can affect branding and marketing strategies. Showcase case
studies of successful and unsuccessful attempts to incorporate cultural symbols into marketing campaigns.

Discuss the importance of supplier relationships and how they affect purchasing decisions, including trust,
communication, and long-term partnerships.