OMBC-202_MM_70:30 Assignment Submission Last

Date Time: Jul 15 2024 11:55PM

Assignment: 1

Instructions:

 Number of Questions: 20
 Maximum Marks: 20
 Each question carries 1 Mark.
 All questions are compulsory.
 Attempts: 1

1
What approach can be defined as 'a set of objects together with the relationship among them
and their attributes'.
Functionnal
Management
System
Geographical
2
Channels like stockists, wholesalers, retailers, etc.comes under
Distribution
Communication
Trade
Service
3
The shared experiences, stories, beliefs, and norms that characterize an organization.
Reputation
Ethics
Corporate Culture
Publicity
4
What concept includes activities such as research, development and launching new high-quality
product both quickly and well within budgets.
Market Enhancement
New Product Realization
Public Image
Brand value
5
Which characteristic does the Functional Approach to marketing organization emphasize?
Specialization by product line
Specialization in advertising
 Specialization by geographical area
Specialization in sales
6
In which scenario is the Product Approach to marketing organization most applicable?
When there are substantial differences between target markets
When there is a need for logistic efficiency
When technical differences exist among products
When market opportunities are small
7
Why delivering high customer satisfaction is considered a better approach than erecting high switch
It is easier to implement
It makes it harder for competition to overcome switching barriers
It is more cost-effective
It requires less investment
8
What does relationship marketing involve?
Maximizing profits through aggressive marketing
Focusing on attracting new customers
Knowing and serving customers better
Ignoring repeat customers for new prospects
9
What is the primary impact of the accelerating pace of technological change in the market?
Increased time lag between ideas and implementation
Slower innovation
Decreased opportunities for innovation
Reduced time between new ideas and implementation
10
Which of the following is an example of a Mega Trend?
Short-term fad
Seasonal trend
Economic liberalization
Hairstyle trend
11
In the context of consumer buying behavior, what is the primary function of the
Selective Retention process?
To interpret information in a way that matches preconceived notions.
To notice and respond to only some stimuli among countless exposures.
To remember stimuli that satisfy needs and expectations.
To prioritize and satisfy the most important needs first.
12
What characterizes the demand for organizational goods and services?
Elastic demand, highly responsive to price changes.
Fluctuating demand, similar to the demand for most consumer goods.
 Inelastic demand, where price changes do not significantly impact total demand.
Direct correlation with consumer demand, leading to consistent market trends.
13
What is the primary focus of the "Cash Cows" category in the BCG Matrix?
Businesses with low market share in low-growth markets.
Businesses that operate in high-growth markets with low market shares.
Businesses that have a high market share in high-growth markets.
Businesses with the largest market share in markets with low growth rates.
14
In marketing planning, what does the segmentation, targeting, and positioning (STP) strategy involv
Developing specific marketing tactics for different market segments.
Producing products first and then identifying target markets.
Creating value through customer segmentation, market selection, and value positioning.
Setting financial objectives for each market segment.
15
Today’s marketers give more emphasis on the notion, “offer more for less.”
TRUE
FALSE
16
Marketing personnel are decreasingly working on cross- disciplinary terms rather than only
in the marketing department.
TRUE
FALSE
17
Senior manager at top-level management spends an increasing amount of time for designing strateg
competitive advantages for the partnering firms.
TRUE
FALSE
18
One objection is raised does not include pre-research analysis like _________ is necessary to
assertain the type of information that should be collected; recorded & analysed.
Conditional research
Experimental research
Survey research
Exploratory research
19
______ the term for the aims at ethical behavior of employees.
Perception
Attitudes
Work Ethics
Personality
20
Consumers and business organizations, if left alone, will not normally buy enough of the firm's
called ________. The firm must undertake aggressive selling and promotion effort.
 Selling Concept
Product Concept
Production Concept
Marketing Concept

Assignment: 2

Instructions:

 Assignment 2 is based on the following

text/paragraph of case study/situational
exercise etc. You first need to read this
text and then answer the following MCMR
i.e. Multiple choice multiple response
questions.
 Number of Questions: 5
 Each question carries 2 Mark
 All Five Questions are Mandatory.
 Attempts: 1

A RedSeer Consulting survey for the October-December period has ranked Swiggy No.1 with a total
score of 96, followed by Zomato with 82 points, Uber Eats 73 and Ola's Foodpanda 70. Online food
ordering and delivery startup Swiggy, run by Bundl Technologies Pvt. Ltd, emerged on top in trust
and customer satisfaction in a food-tech survey by research firm RedSeer Management Consulting
Pvt. Ltd. According to the latest edition of the RedSeer FoodTech Leadership Index (FLI),
Swiggy ranked no. 1 with a total score of 96, outscoring arch-rival Zomato (Zomato Media Pvt. Ltd),
which came in second with a score of 82 in the fourth quarter of 2018. Uber Eats, the online food
delivery service owned by Uber Technologies Inc., and Ola’s Foodpanda came in third and fourth
at 73 and 70, respectively. Only last month, Swiggy raised $1 billion in the biggest-ever funding
round in the country’s booming food-tech space, increasing pressure on Zomato to also quickly
raise fresh funds. In the business of food delivery, top companies such as Swiggy and Zomato need
to keep raising capital to win share in a cut-throat, hyper-competitive market. The RedSeer survey
considered over 20 parameters across three broad pillars: most preferred or trusted brand for online
consumers; maximum value for money along with a meaningful assortment; and best buying
experience from restaurant delivery to post-delivery experience. After weighing all of these factors,
an overall score was assigned to each firm. Swiggy outscored Zomato by the widest margin when it
came to parameters of trust, which included measuring aspects like top-of-the-mind recall and
unaided recall. It scored 22 on these parameters versus Zomato’s score of 10. Swiggy also edged
past Zomato, albeit by a smaller margin, when it came to best user experience starting from
exploring and ordering dishes to cancellations, customer support and overall net promoter score
(NPS). NPS is a key customer satisfaction metric based on how likely customers are to recommend
a brand or company. After its latest funding round, Swiggy became the country’s fifth most valuable
startup, commanding a valuation of $3.3 billion and underscoring the stunning rise of a venture
that was launched four years ago. It has raised $1.5 billion in total so far, according to data from
Crunchbase, which also showed that Zomato has, in comparison, raised $653.8 million so far. Still,

Zomato has managed to close the gap over the past year and also received over $400 million in two
rounds of funding last year. In terms of value for money, all the top four food-tech startups were
locked at around the same score on Redseer’s survey. RedSeer surveyed over 900 customers across
core cities—Delhi, Mumbai, Bengaluru, Hyderabad, Pune, Chennai and Kolkata—during a quarter
for its food-tech survey.

2 In the RedSeer survey, which two parameters were considered to measure

trust and brand preference?

No Value for money

Top-of-the-mind recall
Best user experience
Unaided recall

3 Among the top four food-tech startups, which two companies tied in terms
of value for money according to the RedSeer survey?

Zomato
Uber Eats
Zepto
Burger King

4 What factor did Swiggy outscore Zomato by the widest margin in,
according to the RedSeer survey?

Value for money

Trust
Overall net promoter score (NPS)
UX Experience

5 What are the pillars considered in the RedSeer survey to evaluate food-
tech startups?

Preferred or Trusted brand

Organization Culture
Micro Startegy
Meaningful Assortment

6 Which challenges faced by the food tech giants companies such as Swiggy
and Zomato need to keep raising capital to win?

Unaided Recall
Share in a cut-throat
Hyper-Competitive Market
Customer Satisfaction Metric
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