Strengths:

 New product, complementary to other store.

 Have access to fresh and inexpensive raw materials
 Have knowledge of customer marketing, customer service, and sales
operations

Weaknesses:
 New brand, lacking reputation in the market
 Limited production and distribution capabilities due to small-scale
operations
 The team lacks practical business experience
 Limited budget
Opportunities:
 More and more people are concerned about their health and choose
healthy products, creating significant opportunities for fruit tea.
 Developing new products such as detox fruit tea, fruit tea combined with
herbs, or seasonal fruit tea to attract customers.
 Increasing demand for tea beverages among the people of Ho Chi Minh
City.
 Trends for innovative and creative food and beverage offerings are
gaining popularity.
 Expanding to online sales channels and delivery services to reach more
customers.

Threats:
 Intense competition from major tea beverage chains with strong presence
in Ho Chi Minh City.
 Potential increase in costs for rent, labor, and raw materials.
 Difficulty in differentiating the product and service offerings from
competitors.
  Risks of low customer perception if product and service quality are not
well managed.
Solutions:
 Focus on a specific customer segment and find unique points of
difference compared to competitors.
 Provide higher quality and more innovative products and services to gain
a competitive advantage.
 Develop a customer loyalty program and enhance customer experiences.
 Closely manage and control input costs such as rent, labor, and raw
materials.
 Conduct thorough market research to understand the target customers'
behavior and needs.
 Develop a clear marketing and branding strategy to create a distinct
identity.
 Continuously improve and innovate products and services to meet market
trends.