Name: Keziah Mae Sabaldan

BSHM 601

08 Review 2

1. Explain the concept functional strategy.

Functional strategy frequently seeks to improve the efficiency of a company's internal

operations. Employees in these departments frequently mention their Marketing Strategy, Human
Resource Strategy, or Innovation Strategy. When all of a company's functional departments work
together in the same direction, they eventually achieve the business and corporate goals. As a
result, the goal of functional strategy is to align these strategies with the business strategy as
much as possible. If the company's business strategy is to introduce new products to customers,
the marketing department should devise effective marketing campaigns that target innovators
and early adopters through the appropriate channels. Functional strategies are the operational
level of strategies. Tactical decisions are those made at this level. As a result, these decisions are
primarily operational in nature and do not constitute strategy. As a result, they should be referred
to as tactics rather than strategies. Nonetheless, the primary goal of a functional strategy is to
enable the company's strategy, not to achieve functional excellence. The role of functional level
strategy is critical to an organization's survival. The functional strategy supports the overall
business strategy, and it also specifies how functional managers will proceed to achieve the set
goals and objectives