Consumer Behavior of Yamaha: Hubli Moto Wheels, Hubli

BASAVESHWAR COMMERCE COLLEGE BAGALKOT (BBA)

Questionnaire
This Survey seeks to understand reasons behind consumer buying preference in Yamaha Showroom.
The data collected through this survey will only be used for college purpose.
Or
I am Praveen Hadapad a student of Basaveshwara Bachelor of Business Administration College studying
my 6th semester in the Marketing specialization. This Survey seeks to understand reasons behind Consumer
Buying behaviour in Yamaha Showroom company. The data collected through this survey will only be used
for
college purpose.
Personal details
Name :
Phone No. :
Age:
18-30 years 30-40 years
40-50 years Above 50
Gender: MALE FEMALE

1. How often do you research Yamaha products before making a purchase decision?
 Always
 Often
 Sometimes
 Never

2. What factors influence your decision when purchasing a motorcycle or scooter of

Yamaha ?
 Price
 Features and specifications
 Fuel efficiency
 Design and aesthetics

3. How important is the availability of test rides or demonstrations in influencing your

decision to purchase a Yamaha vehicle?
 Very important
 Important
 Neutral
 Not very important
4. What features or characteristics do you look for in a motorcycle or scooter? (Select all
that apply)
 Performance
 Comfort
 Technology and connectivity
 Fuel efficiency

5. How likely are you to try new Yamaha models or innovations introduced by the brand?
 Very likely
 Likely
 Neutral
 Unlikely

6. Do you see yourself purchasing electric or hybrid Yamaha vehicles in the future?
 Yes
 No

7. Which marketing channels do you find most influential when learning about Yamaha
products? (Select all that apply)
 Social media
 Television advertisements
 Online advertisements
 Events and promotions

8. How do you perceive Yamaha's pricing strategy compared to its competitors?

 More affordable
 Affordable
 Neutral
 More expensive

9. How would you rate the ease of finding information about Yamaha products and services
online?
 Very easy
 Easy
 Neutral
 Difficult

10. How satisfied are you with the level of transparency regarding pricing, fees, and
additional charges when purchasing Yamaha products or services?
 Very satisfied
 Satisfied
 Neutral
 Dissatisfied
11. How satisfied are you with the availability and convenience of Yamaha service centers or
authorized dealerships in your area?
 Very satisfied
 Satisfied
 Neutral
 Dissatisfied

12.How likely are you to purchase Yamaha-branded merchandise or accessories to

complement your Yamaha vehicle?
 Very likely
 Likely
 Neutral
 Unlikely

13. What factors contribute most to your loyalty towards Yamaha as a brand? (Select all that
apply)
 Product quality and reliability
 Innovation and technological advancements
 Positive past experiences with Yamaha products
 Customer service and support

14.How satisfied are you with overall Yamaha products and services ?
 Very likely
 Likely
 Neutral
 Unlikely

15.How likely are you to recommend Yamaha products to others?

 Very likely
 Likely
 Neutral
 Unlikely

THANK YOU