Internship Report on

“A PROJECT REPORT ON OPENING UP OF A JEWELLERY”

Submitted in partial fulfillment of the requirements for the award of

Bachelor of Commerce of Bengaluru North University

BY
Ms. ANUSHA S M

REG: U19GM21C0035

UNDER THE GUIDANCE OF

Dr. NARASAPPA.P.RM.com, M.Phil, PGDBA, Ph.D

Associate Professor of Commerce

GOVT COLLEGE FOR WOMEN, CHINTHAMANI

GOVERNMENT COLLAGE FOR WOMEN-CHINTAMANI

2023-2024
 COLLEGE CERTIFICATE

GOVERNMENT COLLEGE FOR WOMEN ,

CHIKKABALAPUR, [D] CHINTHAMANI - 563125

DATE:

CERTIFICATE
This is to certify that Ms. ANUSHA S M A bearing Registered
No.U19GM21C0035 UUCMS ID. is a student of VI SEM B COM of our College.

She has prepared Internship report entitled ―A PROJECT REPORT ON OPENING

UP OF A JEWELLERY‖ at SRI SAPTHAGIRI JEWELLERY, From 01/04/2024
to 15/04/2024 towards the partial fulfilment of the requirement of Bachelor of
Commerce of Bengaluru North University.

Principal

[Seal & Signature]

 STUDENT DECLARATION

I the Ms. ANUSHA S M, Reg. No. U19GM21C0035 UUCMS ID, hereby declare
that this report entitled ―A PROJECT REPORT ON OPENING UP OF A JEWELLERY‖ at
SRI SAPTHAGIRI JEWELLERY. during the summer vacation between the period

from 01/04/2024 to 15/04/2024 SRI SAPTHAGIRI JEWELLERY‖ under the

supervision and guidance of Dr. NARASAPPA P R, Associate professor of

Commerce, GOVT COLLEGE FOR WOMEN.

Date :
Place: Signature

Reg. No. U19GM21C0035

 ACKNOWLEDGEMENT
The successful completion of this internship report required significant guidance
and assistance from many individuals, and I am truly grateful for their support
throughout this journey.

Firstly, I would like to express my sincere appreciation to

Mr. BUVAN SAI, Stores Head of SRI SAPTHAGIRI JEWELLERY,

SRINIVASAPURA branch for providing me with the opportunity to internship at
their esteemed organization.

I am also deeply grateful to our faculty coordinator, Dr. NARASAPPA P R

and our principal, Mr. Dr. RAMESH P, for their unwavering support and for
granting me the valuable opportunity to intern, which has been instrumental in my
learning and exposure to the field of accountancy and finance.

I would like to extend my heart full thanks to my parents for their permission and
constant encouragement throughout this internship. Additionally, I am thankful to
my friends for their support whenever I needed their assistance during this project.

Lastly, I would like to express my profound gratitude to all individuals who

directly or indirectly contributed to the completion of this report.
 TABLE OF CONTENTS

SL . NO CONTENT PAGE NO

EXECUTIVE SUMMARY 06

1.

INTRODUCTION 06 - 12

2.

DISCRIPTION OF ORGAIZATION 12 - 20

3.

EXPERIMENTAL LEARNIG 20 - 28

4.

INTERSHIP OUTCOMES 28 - 34

5.

CONCLUSION 34 - 35

6.

BIBLIOGRAPHY 35 - 37
 EXECUTIVE SUMMARY

The project report is divided into three major sections

About the jewellery industry

To grow and prosper in each and every business change should be the only
constant. The unorganized sector leaves a huge opportunity for the branded
jewelers to explore and gain their monopoly from the start Like every other
industry even the jewellery businesses and industry demands change. There has
been a tremendous change from the traditional jewellery designs to new fashion
led mixed jewellery over the past year People also build trust on branded jewellery
these days. They find the need to be exclusive and different especially the rich and
elite class Less of gold and more of mixed is in demand these days which also
helps in generating better profit margins to the jewelers makes it completely
feasible to open their jewellery businesses

Our jewellery showroom

Based on the above factors that support the jewellery business we plan to open the
jewellery showroom for the classes in a area that demands for it.
 CHAPTER-I

Introduction

COMPANY OVERVIEW ABOUT THE COMPANY

Sri sapthagiri jewellary it is commonly deals in gold and silver materials

commodities Having an upper hand in trading gold as compared to its agri
commodities trading with a ratio of 65:35 it further views on expanding its hands
into the retail segment for selling gold

Sri sapthagiri jewellary showing a progressive growth from having started with a
loss of 23 lakh in the FY13, sapthagiri jewellary had improved to a profit of 12
lakh in FY14 to a whooping 35 lakh in FY15, making sure it has established a
positive image for funding of its future plans

PROJECT PLAN OF THE COMPANY

A thorough and detailed research of the complete gold and diamond industry for
checking its feasibility and making ―sri sapthagiri jewellary‖ operational in the
retail segment of the market

OBJECTIVE OF THE COMPANY

 Primary research - Feasibility study of opening up a jewellery showroom by

performing market operations
 Secondary research – obtaining knowledge and information from published
data by the market players and using them wisely as a helping hand in our
business
 Having done a complete search of the opportunities in the market favouring
our store design
 Developing a marketing plan for making ―sri sapthagiri jewellary ‖ come
from reel to real
 To carry out a financial feasibility plan for having a view on our profitability
concerns

INDUSTRY ANALYSIS
CURRENT SCENARIO
The jewellery industry seems very confident for a glittering future. Annual
sales 3 crore are expected to grow comfortably at 5-6% every year reaching
almost upto 5 crore by the year 2023
The taste and preference of people all over the world have evolved and if the
jewellery businesses have to survive the fierce competition they need to be
very innovative .
Another interesting trend in the jewellery industry is the growth of branded
jewellery,though it accounts for a very small percentage.
 The following chart shows the growth trends and the upcoming future of
branded jewellery

The graph shows that estimated growth by the year 2024 the branded
jewellery will capture a market of 30-40% of the jewellery industry. Industry
expert when interviewed had an optimistic view of it and they think that
branded jewellery will cover more market than unbranded

There are three types of consumers driving the growth of branded jewelry:

 ―new money‖ consumers who wear branded jewelry to show off their newly
acquired wealth (in contrast to ―old money‖ consumers, who prefer
heirlooms or estate jewelry)
 emerging-market consumers, for whom established brands inspire trust and
the sense of an upgraded lifestyle—a purchasing factor quoted by 80 percent
of our interviewees
 young consumers who turn to brands as a means of self-expression and self-
realization People have now started trusting the new brands on account of
 their trust associated with the parent company so it is very important to make
them feel the safety they desire to while purchasing jewellery
 The next thing for the jewellery industry that makes them work is their
channel of operation.
 Different channels have faced various phases of growth, downfall and
stagnation
The arrow diagram below shows the future trend that possibly can take place

JEWELLERY TRENDS 

CHANNEL MONO-BRAND MULTI BRAND

DEPARTMENTAL

ONLINE OTHERS OF OPERATION

 Mono-brand stores have killed the market and are still growing in the
upward trend. this is because people are having faith in the brand name For
 example Swarovski had only 2 stores in the year 1990 but by now there are
approximately 1000 stores all over the globe.
 Multi brand stores and departmental stores are on a stagnation mode and
might even decline in the nearing time People often visit to see some brand
but end up buying some other which they might later realize its not meeting
up with their expectations.
 Online jewellery store at present make only a sale of 4-5% of the entire
jewellery sales but are expected to grow till only 10% by the year 2020
further which even they might become stagnant
 The only probable reason why people chose brick and mortar stores over
others is due to the sensory satisfaction they get while purchasing jewellery
worth lacs and also drive away with their fear of being cheated

MARKET ANALYSIS

Analyzing the indian market for our brand

 The gems and jewellery sector is a leading contribution to the growth of
indian economy of about 6-7% of our gdp
 It had a market size of rs 251000 crores and has the potential to double up or
more in the coming 5 years to approximately 500000-530000 crores
 The growth in this industry is based on healthy business environment and
support of the government relating to this sector
 India is a global hub for dealing in diamonds due to its cheap but high
skilled labour as well as low costs
  India is the worlds largest cutting and polishing center moreover it exports to
almost 95% of the worlds diamonds as per gems and jewellery export
promotion council(GJEPC)
 It is also helping in contributing to foreign exchange earnings and was able
to provide US$ 34747million
 The gold consumption jumped up by 8% to 662tonnes as compared to 2013
the year which saw a record breaking accumulation of gold overall
Hence at present india market as suggested is the most suitable for
dealing in gold and diamond jewellery.

 WHY DO WE MAKE A JEWELLERY SHOWROOM

Only 20-25% of the Indian jewellery sector is organized. There is a huge

opportunity to be explored in the early stages of this sector.

The family oriented businesses in jewellery are unorganized and still rule the
market but even they feel the need to change with the current trends Mixed
jewellery that is jewellery made of gold and diamond offer more profitability than
only gold jewellery as diamonds have the capacity to generate almost 100% profits
They latest trend that carries on in the market is designer led fashion jewellery.
There also has been a shift from investment related mentality to fashion fads.
 CHAPTER II

Description of the Organization

BRAND NAME

After having gone through a list of names that made sense to the world of gold and
diamond jewellery, sri sapthagiri jewellary - by edelweiss having the tagline ―pride
of the shine‖ was strategically chosen as a perfect match

while giving a brand name to the business a lot of factors are taken to consideration
for making it well-versed with the prospect customers as well as everyone, such as

 Meaning of the name

 Does the name have any conflict with the sentiments of the culture
prevailing in the nation
 Easy to remember and pronounce
 Different market players having similar names to confuse the customers
 Acronyms- making a big long name and then making it known to market by
use of a short form or acronym

After thinking about these factors at every step before naming the b-plan, sri
sapthagiri was selected

 Meaning of sapthagiri – shine of the diamond

  No conflicts with the sentiments of Indians
 Along with being a unique and classy name it is easy to pronounce
 Not used by any other businesses
 It has to be pronounced with its original name cant be used in any shortform

MISSION

Aim to open a space and become a leader by offering quality products, customer
service and innovation to the cutomers in the segment of retail jewellery business
in srinivasapura.

VISION

Changing from a single shop retailer to multi-chain shops all across India

START UP SUMMARY LEGAL PROCEDURES

Edelweiss being a huge brand name in the market needs to take care of each and
every minute detail that don‘t interrupt the smooth functioning of its various
businesses

In case of opening a retail jewellery showroom it will require certain legal

documentations for making it operational:

1) Incorporation of the company

a) Memorandum of association
 b) Articles of association
c) The agreement if any which the company proposes to enter with any
individual for appointment as its managing or whole time director or
manager
d) A copy of letter of the registrar of companies intimating the availability of
proper time
e) Documents evidencing payment of prescribed registration and filling fee
f) Documents evidencing the directorship and situation of registered office
inform 32 and form 18 respectively and declaration of compliance with the
requiements of the companies act for giving consent to act as directo

POLICY FOR LICENSING OF THE JEWELER

GRANT OF LICENSE

a) Every jewellery retailer has to obtain license from the bureau of indian
standards (bis) for selling hallmarked jewellery
b) The license will contain the name and address of the jeweler
c) A licence will be granted for sale of Hallmarked gold jewellery/artefact
conforming to IS 1417 from an outlet.
d) Similarly, another licence will be granted for sale of Hallmarked silver
jewellery/artefact conforming to IS 2112 from the same outlet.
e) The validity of a licence shall be of three years.
JURISDICTION
a) The licence will be issued by Branch Office of BIS having jurisdiction of
the area where the jeweller is located.
b) A jeweller organization having at least five retail outlets anywhere in India
may either apply for separate license for each of its outlets or opt for
Corporate License covering all outlets.

The conditions for Corporate License will be as follows:

i. The Head Office of the jeweller organization shall apply to the nearest
Branch Office (BO) of BIS for grant of Corporate Licence along with a list
of retail outlets to be covered in the licence with supporting documents. The
BO shall grant licence if all outlets are falling under its jurisdiction.
ii. If these outlets are falling beyond the jurisdiction of the BO as at (i) above,
may be covering several BOs, the application shall be forwarded by the BO
to DDGR in the Region for grant of licence. This shall be irrespective of the
locations of the sales outlets. The licence will be maintained by the BO as at
(i) above. BOs having jurisdiction over such licensed retail outlets shall be
informed about grant of the Corporate Licence in order to facilitate market
surveillances.
iii. Inclusion of additional outlets will be done in the same manner as above.
iv. Every retail outlet, which has been covered under a Corporate Licence,
shall be issued an independent licence document mentioning the address.

c.) The existing multi-chain licences shall be converted to Corporate Licences, if

the organization so desires. Otherwise, individual licence shall be issued for each
retail outlet covered under the multi-chain licence. This action shall be taken at the
time of next renewal of the License.
The Corporate Licensees shall also be given/converted to this methodology at the
earliest and certainly at the time of next renewal.

FEES & HALLMARKING CHARGES

a) The application cum processing fee for grant of fresh licence or its
renewal shall be Rs. 2 000 per outlet.
The fees for grant of a license or its renewal for a period of three years shall
be as given in Tables 1 and 2 below in case of a Single License and for a
Corporate License. A single licensee shall also have the option to pay the
fees on an annual basis as per the rates indicated in the Table 1 below
STORE DESIGN

 Positioning of our brand

we want to position our selves as a high level brand for the classes and not the
masses for this we need to offer our customers with the latest trending jewellery
designs and one of its kind the place of operation is also selected based on our
positioning also our complete marketing strategy will be based on serving
ourselves as high level brand

 LOCATION

The location chosen for offering the best to the upper middle and upper class
people is the so called M G Road, srinivasapura.
 The reasons for chosing this particular location is after taking into
consideration the field visit and market research made by our team
1) Type of market
2) Footfall in that location

Our team has collected the number of footfall in the area on everyday
of the week shown as under

SR NO DAY OF WEEK STORE NAME FOOTFALL

1 Monday swarna 25 families

2 Tuesday kalyan 28 families
3 Wednesday om jewelers 30 families
4 Thursday dhanraj 23 families
5 Friday sri sai 45 families
6 Saturday joyallukas 38 families
7 Sunday sri shakthi 41 families

3) The standard of living of people and their purchasing power present in

that area
4) Competition that can be faced
5) Future growth expectations in the location
After examining these factors carefully ―M G road‖ was chosen as the best
place to carry out our operations

1) START UP COSTS

To start our business the following cost heads are taken that are funded by the debt
of rs6500000 we have raised for the first year

These are as follows

 Property cost - the property we have bought on lease is being quoted at rs500
per sq ft for a 5500 sq ft area shop along with an additional deposit to be paid
in the first year of rs12100000
 Interior designing cost- after consulting interior designers for well furnished
and latest interiors required for a jewellery showroom the price being quoted
is 27500000
 The insurance premium to be paid for securing our gold and diamond stock is
worth rs 1382253
 CHAPTER III

Experiential Learning
My internship as a student customer satisfaction and sales coordinate for VGS
Services has been the most rewarded and motivational experience I have had
during my time as a student at the Government First Grade College. Since I was
placed under customer satisfaction one of the major responsibilities of this
department is to handle and solve queries of the customers. As an intern, I was
asked to deal with customers and help them come up with the best solution that can
reduce or ultimately solve their problems. Problems related to Information
updates, incomplete documents, replacement of Data and lost cheques were
handled. I was given a task with helping customers filling up the necessary forms
and that is also one of the key activities that I performed during my internship.
Along with opening and closing forms I was also responsible to look after
Information update.

Lesson and skills learned:

Apart from understanding the banking activities, it helped me develop my

analytical and cognitive skills. It has thought me to deal different people
differently. In addition it helped me view things from several angles and not from
only one point. Following are the details of some of the key skills and knowledge
learned during my internship period:
1. Practical implication of theoretical knowledge One thing I realized is that most
of theoretical knowledge; like for accounting, finance, marketing, communication,
statistics all were very much being applied in the industrial sector. Even though not
all these concepts were applied in every department, these concepts helped me gain
a better understanding of the responsibilities I was assigned with.

2. Communication skills

Communication is probably one of the most important factors for smooth

functioning of every organization. Banking sector is no different. But as I got to
interact with people from the cooperate world my communication and
interpersonal skills has definitely improved a great deal. In addition to this I also
learned to be patient and quite while dealing with difficult customers.

3. Technical skills

During the internship I had to use different technical devices like printers,
scanners, computers etc. for data entries, before the internship I had no clue how to
use big printers and scanner machines. However, after the internship I learned
some basic technical skills to work with such devices.

4. Time management

the second most important is that to manage time accordingly it helped me with
reducing stress and increased the balance of my work life, it helped me with the
both professional and personal life. It minimized the interruptions and distractions
on my work life.

5. Benefits of team work

Another attitude I learnt during my internship that everyone has their own
responsibilities and working in a team help in improving the overall productivity
and performance of the employees. I realized working together can helped me in
better problem solving, improves customer service and unlocks potential for
innovation.

MARKET SEGMENTATION

For purchasing gold and diamond jewellery the market has been segmented
on various attributes that help us chose our target customers and market
 Segmentation on basis of income
a) Upper segment of the society
b) Upper middle level segment of the society
c) Lower middle level segment of the society
 Segmentation on basis of people preferring
a) Branded jewellery
b) Unbranded jewellery
 Segmentation of products
a) Gold
b) Diamond
c) Mix(gold+diamond)
 Segmentation of location on basis of taste and preference
 a) Traditional style of jewellery
b) New designer jewellery
c) Exclusive jewellery

BUYING PATTERNS
 Gold bullion as an investment
 Jewellery for day to day use
 Wedding jewellery
 Jewellery as gift
 Exclusive showcases

TARGET MARKET STRATEGY

Out of the made segments the target market is selected as follows

 The target market selected on basis of income are the upper segment and the
upper middle level segment of the society
The reason for targeting them is to maintain our name in the high
end jewellery segment and offer exclusive jewellery
 On basis of peoples preference we offer our own branded jewellery as people
have started building trust in branded jewellery as mentioned above
 We target to sell all the segments of the product ie offering all the three
Gold
Diamonds
Mixed products
  On basis of taste and preferences of people and to make our name in the elite
jewelers we give new designer jewellery and exclusive designs only
affordable for the upper middle class and the super rich
 The customers in todays world have a varied view about how to buy gold for
different purposes

The buying pattern reflected included

a) Gold purchased as an investment

b) Casual jewellery people use for daily purposes
c) In india wedding is a season where people like to celebrate with jewellery.
So we target bridal wear jewellery as well
d) It is every womens dream come true to be gifted diamonds and expensive
jewellery
e) All the elite families like to be unique by showcasing that one rare thing
which no one has

NEWSPAPER ADVERTISING
Through full front page adverting in leading newspapers such as

 Times of india
 Samyuktha Karnataka
 Vijaya karnataka
It is one of the major source of advertising as no ones morning gets completed
without newspapers. Majority of the population can be made aware of our brand
through it

The cost break up for the advertisements is as follows

Store opening full page advertisement, front page

Reach
(daily) Cost
Times of (at Rs 5000 per square cm for
India 810365 8580000 33*52)
Samyuktha
kar 601000 3432000 (at Rs 2000 per square cm)
Vijaya kar 715208 1350000 (at Rs 1800 per square cm)

Total 13,362,000

The month of October that‘s brings indias one of the most auspicious festival of
Diwali is a target time where more advertisements need to be done as most of the
people in india buy jewellery in Diwali considering it to be a good time for buying
gold. The wedding seasons in January and april is again a prime time to showcase
our new collection which also needs to be told to the people residing in india
through the newspapers

ONLINE MEDIA MARKETING

The most commonly used form of advertising these days. From small to big
everyone now a days use online.

Online media marketing is very trending effective as well as helps to bring in a lot
of people to our brand Even if online methods are used it can be done through
certain ways
 per
Internet Advertising month
Search engine
optimization 25000 300000
pay per click 20000 240000
Social media
advertising 20000 240000

Total 780,000

PRODUCTS

Sapthagiri will offer a varied and unique collection of jewellery in gold as well as
diamond.

The gold jewellery stock is maintained keeping in mind their weights and karats.

A varied collection of 2860 designs will be offered comprising of different

ornaments as shown in the table below, 21,21.5,22,24 karat gold will be available
in our showroom Approximately 54 kgs of gold be kept in the store for being sold
and replenishment will be done according to the demand and new patterns
available in the market over the year The pricing strategy adopted is day to day
pricing but for an estimation a margin of 15% is charged for preparing our
financials

The following table shows the product count according to their weights
Jewellery 1-5 5-10 10- 15- 20- 30- 40- 50- 75 AND TOTAL
15 20 30 40 50 75 ABOVE
EARINGS 100 100 80 60 50 20 10 420
RINGS 80 80 60 60 30 20 10 340
CHAINS 50 50 50 50 40 30 20 20 20 330
NECKLACES 40 40 50 50 50 40 30 20 320
MANGALSUTRAS 25 25 25 25 10 10 120
PENDANTS 200 100 100 20 20 440
BRACELETS 50 50 40 40 30 20 10 240
BANGLES 30 40 40 40 40 30 30 250
MANGTIKKAS 15 15 30
NOSEPINS 25 25 50
GOLD COINS 20 20 40
PENDANT SETS 30 50 20 20 30 20 170
DESIGNER SETS 30 25 25 20 10 110
TOTAL 490 565 495 395 340 255 180 100 40 2860

The prices of gold as per karat as on 05 April,2024 are as follows

a) 24kt- rs26482/10gms
b) 22kt- rs24275.17/10gms

According to these prices the overall costing of our gold stock totals to
rs128735400 approximately and selling the stock worth the above value at
approximately 131,729,191.92 will help us give a profit of approximately
15%.
 CHAPTER IV
Internship Outcomes and Conclusion

MANAGEMENT SUMMARY
The management team for running the jewellery business will have wide expertise
and broad knowledge of the jewellery market, the current practices in the industry
and the intricacies of the segment. If these activities are planned well, it will help
the business realize its goals in a potent and efficient manner. As the business
grows, there will be need of additional consultants and market experts who will be
able to guide the store on the right path.

The primary task of the management team will be to stay in terms with the on
going market practices, the shifting trends in the markets, the shift in consumer
ideology and to analyze the competitor behaviour. They will have to make sure
that the store does not go awry from its pre-decided goals and that it keeps
registering continuous growth.

The team will also function as an intermediary between the store and its public.
Hence, it will fall to the efficiency of the management team that the customers are
satisfied with the products and services offered, the creditors are confident of the
business being well off, the employees are happy with the working conditions and
the store doesn‘t indulge in any malpractices.
 STORE HIERARCHY

Sapthagiri jewellary will follow a vertical organisational pattern and at the helm
will be the store manager who will be in charge of the daily operations of the store.
Moreover, the store manager will make sure that the employees under him are
working efficiently and that if any dispute or conflict arises, he will make sure that
a solution is reached in the best interest of the business. The store manager will be
assisted by 2 floor managers who will be overlook the functions of the two floors
of the store One floor manager will be at the helm of the GOLD section and the
other one of the DIAMOND section.

Store
Manager

Floor manager Securiy men Floor manager

(Gold) and Helpers (Diamond)

2 Sales 2Sales
Personnel + 1 Personnel + 1
Cashiers Cashiers
 TRAINING AND DEVELOPMENT

Sales Personnel are the patrons of the store, they are the first point of contact for
the customers and are the ones whose interaction with the customers can either
give the store a loyal customer force or pull the sales down. Hence, it is vital that
the sales personnel along with the managers and other staff are always on their best
behaviour and make sure that the customers always leave satisfied. The expenses
incurred on training and development will help the employees sharpen their skills
which would mean that the whole work force is reliable and the store won‘t have to
be over dependent on only a few employees.

A properly trained employee becomes more informed about procedures for various
tasks. The worker confidence is also boosted by training and development. This
confidence comes from the fact that the employee is fully aware of his/her roles
and responsibilities. It helps the worker carry out the duties in better way and even
find new ideas to incorporate in the daily execution of duty.

Training and development makes the employee also feel satisfied with the role
they play in the company or organization. This is driven by the great ability they
gain to execute their duties. They feel they belong to the company or the
organization that they work for and the only way to reward it is giving the best
services they can.

Employees gain standard methods to use in their tasks. They are also able to
maintain uniformity in the output they give. This results with a company that gives
satisfying services or goods.
Hence, the expenses incurred in training and development of the sales force can
only yield returns for the store in the short and long run. It will particularly
enhance the customer experience and propel the name of the brand forward. It is
necessary that the employees stay in tune with all the current market practices and
the amount of training and development will be ushered in from the Reserves that
the store has and after a few years, from the Revenue the store makes.

REMUNERATION

The detailed annual personnel plan is included in the appendix. The annual
personnel estimates are included here. We believe this plan is an acceptable
compromise between fairness and expedience, and meets the commitments of our
mission statement. We intend to be an easily recognized and trusted brand and we
know that the workforce has to be remunerated fairly for them to enhance the
experience of our customers. We want the company to stay lean and flexible so
that we can respond to a client's needs quickly. However as we expand and
increase in size (increase in the number of footfall and sales) we expect to increase
our personnel.

We intend to compensate our personnel well, so as to retain their invaluable

expertise and to ensure job satisfaction and enrichment through delegation of
authority. In-house training shall be continuous with regular external training
being undertaken particularly following any new developments in the market. This
is to ensure that we are continuously able to anticipate our customers‘ needs.
 SALES
Jewellery is viewed with a lot of fervour in India and hence the sale of gold and
diamond jewellery is not just related to a pure business transaction. The project
required indentifying potential areas in sapthagiri where the sale of jewellery has a
strong prospect with customers accepting a new brand as well as getting
acclimatised to how jewellery is sold in the city and what are the different target
markets. To get an estimation of the sales figure at our selected location that is M
G road, we undertook a study of sales figure of influential stand alone stores in the
area. With the sales figures based on that , we derived our sales amount of first
year. In lieu of the sales made by the above mentioned influential jewellers, we
determined our sales to roughly around 25% of that made by these jewellers.

Year Sales Gold Diamond

1 Rs. 184,500,000 Rs. 129,150,000 Rs. 55,350,000
2 Rs. 230,625,000 Rs. 161,437,500 Rs. 69,187,500
3 Rs. 288,281,250 Rs. 201,796,875 Rs. 86,484,375
4 Rs. 360,351,563 Rs. 252,246,094 Rs. 108,105,469
5 Rs. 450,439,453 Rs. 315,307,617 Rs. 135,131,836
6 Rs. 563,049,316 Rs. 365,982,056 Rs. 197,067,261
7 Rs. 703,811,646 Rs. 457,477,570 Rs. 246,334,076
8 Rs. 879,764,557 Rs. 571,846,962 Rs. 307,917,595
9 Rs. 1,099,705,696 Rs. 714,808,702 Rs. 384,896,994
10 Rs. 1,374,632,120 Rs. 893,510,878 Rs. 481,121,242
11 Rs. 1,718,290,150 Rs. 1,116,888,598 Rs. 601,401,553
 IMPORTANT ASSUMPTIONS
 The sales figure is derived after considering the annual reports of standalone
stores in the proposed area of store operations
 First year sales are kept at 25% of the 2014 annual sales recorded by sai‘s.
 The sales is expected to grow at an annual rate of 25% (year on year basis)
 Of the total sales, 70% will be gold and 30% diamond jewellery will be sold
for the first five years. The figure for diamond jewellery will increase to
35% after the 5th year and proportionately, the gold jewellery sales will
reduce to 65%.
 The margin on pure gold jewellery is 10% for the first five years and
thereafter it will increase by a further 5%.

The margin on diamond jewellery is kept at 35% for the first five years and it will
increase to 40% from the 6th year of operations.
Rs. 200

Rs. 180

Rs. 160

Rs. 140

Rs. 120
Sales
Rs. 100
Gold sales
Rs. 80
Diamond Sales
Rs. 60

Rs. 40

Rs. 20

Rs. 0
1 2 3 4 5 6 7 8 9 10 11

CONCLUSION

 The focus of this project is to sell branded designer jewellery to the upper
class and the upper middle class of Mumbai‘s highly influential population.
The segmentation of this project is highly based on the fact that target
market for ‗sri sapthagiri ‘ is the elite class of srinivasapura
 As mentioned above, there is a huge scope for the business to flourish under
the organized jewellery sector. The jewellery industry has out high impetus
on the performance of the organized sector, to break away from the trend of
family oriented businesses dominating the sector.
 The jewellery business is highly profitable as in India, gold jewellery is
viewed with a lot of sentiment and fervour. It is not just an investment buy
but, people attach their self respect and pride with jewelleries. Indian culture
promotes the purchase of jewellery through various occasions and the
 jewellers have been cashing in on this prospect since a long time ago. The
margin on jewellery is really high and the segment heavily relies on trust a
customer has with the seller.
 With government initiatives like BIS Hallmark etc, the people are waking up
to the fact that the jewellery that they purchase has to be of the best certified
quality. Consumers are recognising the fact that branded jewellery is more
reliable when it comes to quality.
 Various equity investors have begun investing not only in bullion but also in
gold and diamond jewellery, which highlights that the investor sentiments
regarding the jewellery sector is positive and they expect the sector to churn
money.

Bibliography

National Institutes of Health. Management of hepatitis C and infectious disease.

NIH Consensus Conference Statement 105. Section 5, paragraph 2; March 24-26,
2023

 www.Google.com
 www.Justdail.com

The result of the survey clearly indicated that majority of the participants
believe that oral jewellery can certainly pose various oral health issues.
Nevertheless it is difficult to get the consent from parents of under-aged
patients. A decent proposal to deal with this issue could be a written consent
form signed by the parents before their ward undergo such treatment.
 Different variants of intra-oral jewellery include twinkles, grills, veneer
jewels, rings, loops, studs, dazzlers etc.

Annexures

1. Are you aware of sri sapthagiri jewellery ?

2.Is sapthagiri jewellery a fashion statement ?

 3.Is sapthagiri jewellery a status quotient ?

4.Does oral jewellery hamper oral hygiene maintenance?(Y/N)