INRODUCTION

Fresh tomatoe’s are wild species originated in the Andes mountains of south America, probably
mainly in Peru and Ecuador. “TOMATO” is derived from the Aztec word “TomatL”. It is also one of the
most important vegetable plant in the world. Tomatoe’s are loaded with a substance called “Lycopene”
which is great at fighting free radicals that cause disease. It is also excellent source of Vitamin A ,C. eaten
fresh , added to salads cooked as a jum .,sauce , and juice. Important cash crop for smallholder famers
mainly open fields , however greenhouse tomato production is growing in popularity .

LOCATION OF THE BUSINESS

DON BOSCO TRAINING CENTER SAN JOSE CITY, INC.,

TARGET MARKET

BEHAVIORISTIC
Most market vendors sell fresh tomatoe’s during bermonths , where’in tomatoe’s has a high
value.Usually it ranges 100-200 per klg. There are few vendors who sell tomatoe’s in different household.
Most fresh tomatoe’s that are being sold in household ranges about 20-30 per klg.The quality of
tomatoe’s that most market vendors sell was good quality and fresh. Consumers buy tomatoe’s for a
reason it reduce highblood pressure build strong bones and etc.,

SEGMENTS DESCRIPTORS
 Type of product purchased
 Frequency of purchased
 Price of purchased product
 Volume of purchased product
 Motivation for buying product

PROFILE SEGMENTS
 Market vendors sell cheaper and low to average quality tomato.
 Market vendors who sell more expensive and he/she bought a lot.
 Market vendors who sell more expensive and low to average quality tomato.

TARGET MARKET SELECTION STRATEGY

Single Segment Concentration

TARGET MARKET
Profile segments:
 Market vendors who sells expensive and he/she bought a lot.
VALUE PROPOSITION
We help market vendors to sell more quality/fresh tomatoes by providing them organic tomatoes
where in it is not treated with synthetic fertilizer.

PRODUCT DIFFERENTIATION
 Our product is very quality for a reason that it is organic and it is not treated by synthetic fertilizer
that can harm our health.

PRODUCT DELIVERY
Stategy: Use self delivery to deliver tomatoes in San Jose Public Market

DON BOSCO FARM

SAN JOSE PUBLIC MARKET