INTRODUCTION

DESCRIPTION OF THE BUSINESS

-SWEET POTATO is a business founded by 3 person, sweet potato managed to create anew cuisine by
basing the product from common filipino favorites sweet potato into something pertinent in the
filipino taste
LOCATION OF THE BUSINESS
-DON BOSCO TRAINING CENTER SAN JOSE CITY NUEVA ECIJA INC.

TARGET MARKET

BEHAVIORISTICS
-Sweet Potatoes are typically recognized by their copper colored skin and vibrant orange fresh
through the hundreds of varities grown worldwide display color such as white cream yellow reddish
purple and deep purple.The high in fiber and anti-oxidants which protect your body from free
radical damage and promote a healthy gut and brain.

SEGMENT DESCRIPTORS
• Sweet potatoes
• 10-15 klg.
• 270-370 pesos
• december,january,february
• good product quality and good for health its worth buying here because its cheap and you
can eat fresh and always newsweet potatoes

PROFILE SEGMENTS
-We interviewed the sweet potato sellers namely Melanie,Venami, and Filomina they all sold sweet
potatoes in the public market,they said almost same thing,but their prices were different regarding
their purchase of sweet potatoes.

TARGET MARKET SELECTION STRATEGY

-Single segment concentration

TARGET MARKET
-Melanie,who sell more expensive and relatively higher sweet potatoes during in season.

VALUE PROPOSITION
-I can promise to my customers that our products are good quality,and above all,are organic thry
are not mixed with toxic chemicals,so our products are healthy.
PRODUCT DELIVERY : SAN JOSE PUBLIC MARKET

DON BOSCO SWEET POTATO

PRODUCT DIFFERENTIATION
-I will tell the buyers that they should buy from us because our sweet potatoes products are cheaper
and also beautiful our product will be smooth and big so if you buy from us you will save even more