OCT 2018

Celebrating
BEAUTY
with
with
FACE OF

WINNER

Kanika Gathania
 Celebrating
BEAUTY
with
KINJALBEN NAKARANI EKATA SANTOSH SHAH

with
FACE OF
My favourite It’s really difficult to
products in Urban decide any product as
Color are the favorite from this
KANIKA GATHANIA lipsticks, which are SHARMILA K range but if I have to SHELJA BHARTI
WINNER
just so smooth, easy call out one as
Kanika Gathania to wear and really do
enhance my lips as I
favorite then the
Ultimate Radiance
Kajal is a huge part of have very thin lips. I absolutely love it! Primer stands out as “Price is not the
my everyday makeup I’m very happy with The Ultimate its gives a very quality definer"
st all my Urban Color smooth and soft skin.
1 RUNNER UP routine, mainly
because it’s always lipsticks and do
Radiance 3 in 1 Make
up is the best make It’s fabulously light
proves Urban Color
nail paints. This
- EKATA SANTOSH SHAH
been a constant recommend it to all up base that matches and feels good to vivacious product
- SHARMILA K my friends and family. apply make-up on.
struggle for me to my skin tone.” This serves such a high
keep it looking fresh. I product goes quality to be perfectly
nd love the Intense Stay smoothly onto the perfect for nail art in
2 RUNNER UP 10 Hrs Kajal, as it skin without looking typically pocket
- KINJALBEN NAKARANI glides on easily and patchy. It does a great friendly price. It has
- SHELJA BHARTI does not affect my job at minimizing transformed me from
eyes. It is light weight pores and gives you a a beginner to an
and gives an amazing nice finish. advance user. I am
finish to my eyes. happy to say "Finally I
found the best”.

02 03

The Many Shades Of You!
There are many shades of you -
Dear Divas,
I am delighted to bring to you the latest edition of Urban Color
Product Catalogue. In this catalogue we are featuring many new
products that we are launching and those that are in the anvil. I
assure you that you will have many more reasons to celebrate and
The Urban Color product range have been extensively tested
and confirm to EU, UK, Japan, USA, FDA standards. These
are the same products that have been launched by luxury
brands across the globe and stand face to face equally in
performance to them.

Bohemian rebel and an urbane sophisticate,

confident professional and a glamour girl,
natural beauty and trendy fashionista!
Every day is a discovery, every hour is
excitement, every moment an adventure
for you.
A range of make up that is as vibrant, bright
and colorful as you. That understands your
need for being an original and that’s flawless,
fantastic and fabulous - just like you.
reach achievements.
This catalogue is very special as it features women consultants of
Modicare who have become the ‘Face of Urban Color’. We had a
thundering response to our contest and it was very tough to choose
the winners among the entries.
The Face of Urban Color is a property that we have created to
celebrate all of you and your love for Urban Color. To sort out the
finalists among the thousands of entries that came in from across
India was a enormous task. I am extremely thankful and grateful to
our world famous jury - Ms. Vidya Tikari (Bollywood makeup artist)
& Ms. Srishti Rana (Miss India Asia Pacific) for helping us through all
the entries and choosing the final list of winners.
The Urban Color philosophy has been to bring you the best
products across the globe - luxury in performance and value in price.
I have personally selected these products from various
countries like France, Germany, Italy, USA to make
sure that all your beauty needs get fulfilled through
our range.
In the coming year you will see many more
introductions which will help you in realising
all your dreams and aspirations.
Urban Color has only one mission and that
is to make all your dreams come true,
thus creating the Palat in your life.
Yours forever and ever...

CONTENTS SAMIR MODI

Founder & Managing Director

Lips 6 - 13

Nai l 14 - 17

Fa c e 18 - 21

E ye s 22 - 23

04 05
 Spruce up your

glam quotient

RICH CREAMY COLOR

with perfect, plump & moist lips

URBAN COLOR
CRÈME GLAM
LIPSTICK
Crème Glam Lipstick is an ultra
creamy formulation that softly
glazes your lips, imparts just the
UC1001 UC1002 UC1003 UC1004
right amount of color & sheen.
Magic Red Garnet Orange Fever Pouty Pink Making your lips dewy & shiny.
Shades: 24 Pack size: 4.2gm
MRP: ` 495

UC1005 UC1006 UC1007 UC1008

Pink Rose Kiss Me Charming Pink Berry Crush

UC1009 UC1010 UC1011 UC1012

Purple Love Maroon Magic Earthy Brown Barely There

UC1013 UC1014 UC1015 UC1016

Actual shades may vary from the ones shown in the catalogue.
Cool Coral Coco Feast Warm Café Vibrant Pink

UC1017 UC1018 UC1019 UC1020

Clover Mauve Pink Rum Smoke Red Pink Burst

UC1021 UC1022 UC1023 UC1024 Ÿ Creamy Formulation

Bright Coral Rose Crush Sweet Pink Mauve Ice Ÿ Enriched with Vitamin E and C

06 Model is wearing 0001CG Magic Red in Crème Glam Lipstick 07

 For vivacious

lips, vibrant shades

FOR FULLER LOOKING LIPS

& incredible coverage

UC1501 UC1502 UC1503 UC1504

Dreamed Deepwine Dreamy Pink Kissable

UC1505 UC1506 UC1507 UC1508

Crushed Rose Cupid Pink Bouquet Peach Passion

UC1509 UC1510 UC1511 UC1512

Forever Love Hot Fuchsia Orange Blaze Coffee Twist

URBAN COLOR
PERFECT MATTE LIPSTICK UC1513 UC1514 UC1515 UC1516

Actual shades may vary from the ones shown in the catalogue.
Red Sizzle Mauve Berry Pink Fantasy Deep Red
Perfect Matte Lipstick is a creamy, moisturising
formula that does not dry lips. Its intensely
pigmented shades glide on smoothly to give
you rich, incredible, matte color.
UC1517 UC1518 UC1519 UC1520
Shades: 24 Pack size: 4.2gm Molten Coral Pink Cocoa Brown Magic Orange Rum
MRP: ` 495

Ÿ High Coverage
Ÿ Sun protection UC1521 UC1522 UC1523 UC1524
Ÿ Enriched with antioxidants Burnt Orange Peach Love Soft Rose Brown Sugar

08 Model is wearing 0005PM Crushed Rose in Perfect Matte Lipstick 09

 Get a

dazzling look

LONG LASTING LIP COLORS

with signature lip shades

URBAN COLOR
EXTREME STAY LIQUID
LIPSTICK
Extreme Stay Liquid Lipstick is a long-
wear, full-coverage liquid lipstick that
delivers a smooth, matte finish. Its
creamy, color-rich formulation glides
over lips like a gloss but dries to a
true matte finish.
UC0001 UC0002
Shades: 7 Pack size: 3.8ml Blossom Vixen Red
MRP: ` 605

UC0003 UC0004
URBAN COLOR Fawn Absolute Blush
COLOR GLASS LIP GLOSS
UC2001 UC2003

Actual shades may vary from the ones shown in the catalogue.
Color Glass Lip Gloss is a moisturizing,
Warm Rust Coffee Magic
long-lasting, high shine formula, enriched
with nourishing Jojoba Oil, Vitamin E &
Shea Butter for those perfect glistening lips. UC0005 UC0006
Can be used alone or over a lipstick. Tempting Pink Purple Dream
UC2004 UC2005 UC2006
Tempting Rose Romance
Shades: 8 Pack size: 3.8ml
MRP: ` 352

Ÿ Lasting matte finish Ÿ Jojoba oil locks moisture

Ÿ Does not flake UC2007 UC2008 Ÿ Non-sticky UC0007 UC0008
Ÿ Contents made in Italy Pink Glaze Juicy Peach Ÿ Full color pay-off Tangerine Rose Hip

10 Model is wearing 0001ES Warm Rust in Extreme Stay Liquid Lipstick 11

 UC0501
Bright Fuchsia

Bring on

the bling

LAST UPTO 10 HOURS

UC0502
Nude Rose

Glitzy look with gorgeous shimmer

UC0503
Pink Dream

URBAN COLOR
GLASS SHINE LIP GLOSS UC0504 URBAN COLOR
Pink Sugar INTENSE STAY LIP DEFINER
Color Shine Lip Gloss formulation offers gorgeous
shimmer & high shine in one go. Light reflective Intense stay lip definer is a soft textured,
particles give a 3 dimensional look for a high shine with retractable lip pencil that outlines and
brilliant moisturisation that keeps lips soft and smooth. UC0505
enhances the shape of your lips to give you a
Fiery Coral glamorous look. Matte finish offering
Shades: 6 Pack size: 3.8ml super-precise application.
MRP: ` 352
Shades: 8 Pack size: 0.25gm
MRP: ` 385
UC0506
Mink Brown

Actual shades may vary from the ones shown in the catalogue.
Ÿ Only twist up two millimeters
of the tip for optimum use
Ÿ Long wear & smudge proof

Ÿ Dermatologist tested UC2504

UC2501 UC2502 UC2503 UC2505 UC2506 UC2507 UC2508
Ÿ Contents made in Italy Raspberry Taupe
Iconic Classic Red Rose Coffee Chocoholic Plum

12 13
 Ultimate brilliance,

glossy shine

50 EXCITING SHADES
in intense colors
URBAN COLOR
NAIL LACQUER
Nail Lacquer gives rich, intense
color & incredible glossy shine . Ÿ Chip resistants
Shades: 50 Pack size: 9ml Ÿ Toulene, DBP and
MRP: ` 215 Formaldehyde Free

UC4401 UC4402 UC4403 UC4404 UC4405 UC4406 UC4407 UC4408 UC4409 UC4410
Red Rage Riot Parfait Pink Blushing Diva Pink Cherry Ice Marooned Rouge Glam Rose Pink Truly Orange

UC4411 UC4412 UC4413 UC4414 UC4415 UC4416 UC4417 UC4418 UC4419 UC4420
Brick Lilac Nude Taupe Caramel Mocha Envy Saphire Royal Purple Clear Top Coat

UC4421 UC4422 UC4423 UC4424 UC4425 UC4426 UC4427 UC4428 UC4429 UC4430
Gold Glitz Rose Glitz Sunset Glitz Silver Glitz Frozen Rose Black Magic Peach Rose Trendy Peach Steel Silver Fresh Peach

Actual shades may vary from the ones shown in the catalogue.
UC4431 UC4432 UC4433 UC4434 UC4435 UC4436 UC4437 UC4438 UC4439 UC4440
White Frost Bare blush Amethyst Blue Opal Blue Peach Vibe Candy Love Turquoise Olive Gold Dust Sangria

UC4441 UC4442 UC4443 UC4444 UC4445 UC4446 UC4447 UC4448 UC4449 UC4450
Forest Berry Pink Lady Misty Rose Daisy Yellow Hot Pink Candy Currant Wild Mandarin Berry Glam Lime Green Lemon Crush

14 15
 ALL ABOUT NAILS
URBAN COLOR
QUICK DRY NAIL LACQUER
Quick Dry Nail Lacquer is an exclusive range of
quick drying nail enamels which give a perfect URBAN COLOR
salon like finish in 60 seconds! Features trendy NAIL ENAMEL REMOVER
shades with fast drying formulation for women
on the go!. Nail Enamel Remover is an enriched
formulation that removes toughest of nail
Shades: 25 Pack size: 9ml enamel without drying the nails. Jojoba Oil
MRP: ` 231 conditions & prevents damage to the nails.
Code: UC3999 Pack size: 110ml
MRP: ` 198

Ÿ Acetone, Toluene and

UC3501 UC3502 UC3503 UC3504 UC3505 DBP free
Flirty Cranberry Lily Pink Wild Rose Mauve Purple

UC3506
Molten Plum
UC3507
Romance
UC3508
Pink Crush
UC3509
Haute Red
UC3510
Nude Pink
Acetone
Free

UC3511 UC3512 UC3513 UC3514 UC3515

Deep Black Muted Rose Vanilla Creme Rose Armour Peach Coral

Actual shades may vary from the ones shown in the catalogue.
UC3516 UC3517 UC3518 UC3519 UC3520
Ballet Pink True Blush Easy Turq Ballerina Pink Pink Pearl

Quick
Ÿ Toulene, DBP and
Drying
Formaldehyde free UC3521 UC3522 UC3523 UC3524 UC3525
Ÿ Formula from France Cocoa Glaze Blue Lagoon Lime Crush Coral Magic Choco Chip

16 17
 For a

naturally luminous

WITH SKIN ADAPT TECHNOLOGY

URBAN COLOR
ULTIMATE RADIANCE
PRIMER
& radiant look
Ultimate Radiance Primer is an oil-free
formula that helps conceal fine lines & uneven
texture on skin while controlling oil and shine.
Can be used alone or before foundation for a URBAN COLOR
smooth, flawless complexion that lasts ULTIMATE RADIANCE 3 IN 1 MAKEUP
throughout the day.
Ultimate Radiance 3 in 1 Make Up is a velvety
Code: UC8888 Pack size: 30ml smooth, light-weight cream-to-powder UC4001 UC4002
MRP: ` 600 Ivory Beige
foundation that evens out skin tone & acts as
a one step makeup base. It is a perfect mix of
concealer, foundation and compact. Contains
Vitamin E to nourish skin.
Shades: 4 Pack size: 9g
UC4301 UC4302
Classic Ivory Natural MRP: ` 840 UC4003 UC4004
Porcelain Honey

UC4303 UC4304
Nude Beige Honey Beige

URBAN COLOR
ULTIMATE RADIANCE FOUNDATION

Actual shades may vary from the ones shown in the catalogue.
Ultimate Radiance Foundation comes with
revolutionary ‘Skin Adapt Technology’ that
adapts to your skin tone. It is a light weight,
Oil Free oil free foundation that hides imperfections
Formula and provides a flawless finish to skin.
Shades: 4 Pack size: 30ml MRP: ` 550

Ÿ Flawless, light weight &

Ÿ Hypoallergenic and non- buildable coverage
comedogenic Ÿ Dermatologically tested Ÿ 3 in 1 formula
Ÿ Actives from USA & Germany Ÿ Formulated in Italy Ÿ Formulated in Italy

18 19
 URBAN COLOR
For a ULTIMATE RADIANCE BLUSH

ravishing Ultimate Radiance Blush instantly gives cheeks a

LIGHT WEIGHT FORMULA

fresh, natural-looking pop of color. Gives a
naturally blushed look. Vitamin C works as an
anti-oxidant
head - turning look Shades: 3 Pack size: 4g
MRP: ` 540

URBAN COLOR
ULTIMATE RADIANCE COMPACT
Ultimate Radiance Compact is a velvety textured
powder that provides a matte finish to your base
make up. It's ideal for touch ups and can be reapplied
through the day. Hydrates, reduces wrinkles & has line
filling properties. UC4101
Fresh Coral
Shades: 3 Pack size: 9g
MRP: ` 750

UC4102 UC4103
Rose Light Sheer Glow

Actual shades may vary from the ones shown in the catalogue.
Ÿ Excellent color pay-off
Ÿ Light weight formulation Ÿ Light weight formula
UC4201 UC4202 UC4203
Ivory Natural Soft Beige
Ÿ Formulated in Italy Ÿ Formulated in Italy

20 21
 Eyes that

speak volume

FOR BEAUTIFUL EYES

Always be ramp ready

URBAN COLOR
INTENSE STAY 10 HRS KAJAL
Intense Stay 10 HRS Kajal is a long wear easy to

Super Black

Super Blue
use retractable pencil with a creamy texture that

0002ML
0001ML
glides on easily to intensify the eyes, makes them
look stunning.
Pack size: 0.35g
MRP: ` 360

UC9000
Blackest Black

Ÿ Smudge proof & waterproof

UC7001
Ÿ Ophthalmologistically tested URBAN COLOR Daring Smokey
Ÿ Made in Germany
SUPER MATTE
16HRS STAY EYE LINER
URBAN COLOR High performance matte finish, liquid eyeliner
that delivers intense, even & waterproof color URBAN COLOR
ULTIMATE LASH MASCARA
that lasts up to 16 hours. It’s easy-to-use fine- HYPNOTEYES EYESHADOW QUAD
Ultimate Lash Mascara is a dual function mascara tipped, flocked applicator enables you to
Intensely pigmented, silky-smooth powder eyeshadow that

Actual shades may vary from the ones shown in the catalogue.
that instantly adds volume and lengthens eye lashes. draw a thin or thick line for a custom, precise
Clump-resistant formula deepens, darkens, and blends effortlessly to provide a versatile finish. A long-lasting
& flawless look. The formula dries quickly,
thickens eye lashes. formulation that is crease-resistant and budge-proof and can
remains smudge-proof all day long.
be used both wet and dry. Safe for contact lens wearers.
Pack size: 9ml Shake well before use
MRP: ` 495 Pack size: 8g
UC9999 Pack size: 2.5ml MRP: ` 1400
Black
MRP: ` 700
Ÿ Dual function - Volumizes and
lengthens in one go Ÿ Matte finish Ÿ Paraben and mineral oil free
Lightweight, waterproof and UC7002
Ÿ Ÿ Ophthalmologistically tested Ÿ Dermatologically and
does not flake Everlasting Fun
Ÿ Suitable for contact lens Ophthalmologically tested
Ÿ Contents made in Italy wearers Ÿ Rich dense color

22 23
 Coming
Soon UC4600
Fair

UC4601
Creme Light

UC4602
Warm
UC4703
Natural Finish

UC4702 *The seal of the tube must be

UC4701 Light Bisque punctured to obtain the product
White Ice

URBAN COLOR URBAN COLOR

Actual shades may vary from the ones shown in the catalogue.
INFINITE WHITE UV FAIRNESS PRESSED COVER ALL MULTI-ACTION BB CREAM SPF 20
POWDER WITH SPF 18 One step multi-action solution to prime, moisturize & protect your skin.
Infinite White UV Fairness Pressed Powder is an ultrasmooth, light A “pick-me-up” daily wear product infused with a blend of potent
weight pressed powder with sheer coverage and matte finish that botanicals and antioxidants
imparts a hint of soft luminosity. It’s ultra fine, super smooth - Camouflages uneven skin tone
formula feels weightless on skin and blends effortlessly. - SPF 20 UVA/UVB filters
- Weightless Matte Finish - Repairs skin damage
- SPF 18, Vitamin C & E - Boost luminosity
Shades: 3 Pack size: 9gm MRP: ` 425 - Actives from Switzerland
Shades: 3 Pack size: 30gm MRP: ` 495

I personally guarantee full refund* of your money

if you are not 100% satisfied with the quality of the product © 2018 Modicare Limited. All rights reserved. No part of this
publication may be reproduced, stored, in a retrieval system, or
transmitted in any form or by any means, electronic,

Modicare Limited, 5 Community Centre,
New Friends Colony, New Delhi - 110025.
Oct’18
mechanical, photocopying, recording or otherwise, without
the prior permission of Modicare Ltd. Modicare products
should not be sold or displayed at shops. The prices given in the

ENGLISH
catalogue are subject to change without prior notice.
SAMIR MODI Azadi Call Centre: 011-66274100
*As per company policy. Conditions apply. CIN - U72200DL1973PLC110617 www.modicare.com