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What is Perception, and Why is it Important?

Perception is the lens through which we view the world. It is shaped by our beliefs, experiences, values,
and biases, and influences how we interpret the information around us. Our perception also impacts
how we make decisions. By becoming aware of our own perceptions, we can better understand how
they influence our decision-making processes and work to overcome any potential barriers they may
pose.

How perceptions works in organisation?

The investigation of perception is significant in the organization since it is vital for the manager to see
people effectively regardless of their status and see every one of the circumstance as near the genuine
actuality or as it exists by interpreting the sensory reflects in right manner.Perception is result of
sensation and is a lot more extensive in its tendency. It includes watching information, choosing, and
arranging the information dependent on sensory reflects furthermore, interpreting equivalent to per
identity traits of the perceiver. That is why no two people can see a worker in a similar way, for one he
might be effective while for the other he might be seen as futile.

There are two variables, which affects human conduct. First is internally caused conduct – alludes to
interior factors on which individual has a full control, furthermore the remotely caused behaviour refers
to the conduct which has been caused because of external components and that the person

has no influence over it. Attribution theory recommends that when we assess human conduct, it is
either inside caused or it is caused because of outside variables as clarified previously.

 Distinctiveness: For assessment purposes lets take a case of Z individual arriving late schedule
for job. When we do interpretation there are two elements, one in the case of arriving late is
common or irregular conduct. On the off chance that it is normal, it is credited to internal factor
on which Z has full control. At the point when the conduct is irregular at that point it very well
may be ascribed to external variables. In the previous circumstance individual could be directed
properly in the later circumstance, the outside components can’t be revised. In the event that
the external components are high, at that point late coming ought not be attributed to the
individual conduct.

 Consensus: This factor alludes to group conduct. On the off chance that the whole gathering
taking the same route arrived late on job, the causation is ascribed to external components. In
any case by some shot in the event that Z just was late, at that point the causation would be
internal.

 Consistency: If the conduct of Mr. Z is consistence, that if that he is always arriving late then
attribution ought to be to internal elements. In such cases there is a high internal causation. On
the off chance that Z arrived late once then the causation would be low furthermore, ascribed
to external variables. More consistence the conduct, the more the eyewitness is slanted to
credit it to internal causes. It has been seen that we have the propensity to under estimate the
impact of external elements and overestimate the impact of internal elements or individual
variables while doing perception. This phenomenon is known as the fundamental attribution
error. There is likewise a self-serving bias error brought about by the people who will in general
quality their own accomplishment to internal causation like capacity, diligent work and self-
esteem and the disappointment, to external components like luck. This phenomenon is known
as a self-serving bias showed by the people.

Hence, we can conclude that individual’s perception is main causation of the internal and external
variables of human conduct.

The Relationship between Perception and Decision Making

Perception plays a crucial role in the decision-making process. It can impact how we evaluate
information, weigh our options, and ultimately make a choice. It can also lead to cognitive biases, which
are errors in thinking that can lead to irrational decisions. For example, the confirmation bias causes us
to seek out information that confirms our pre-existing beliefs, while ignoring information that
contradicts them. This can lead to ineffective decision-making because we may not consider all the
available information.

Moreover, our mindset plays a crucial role in decision making. A fixed mindset, which believes that
abilities are innate and cannot be changed, can limit our ability to make effective decisions. A growth
mindset, which believes that abilities can be developed through effort and learning, can lead to more
effective decision-making because it is open to new experiences and opportunities.

How individual’s perception affects decision making process?

All elements of problem identification and decision making process in an organisation are influenced by
perception. Critical analysis of impact is as followed:

 Individuals specifically interpret what they see based on their advantage, foundation,
experience, and mentalities. This factor enable individuals to speed-read others yet not without
the danger of attracting a precise picture. Subsequently, individuals’ decisions will be disabled
by wrong perception.

 Individuals draw a general impression around a person based on a single characterstic. This
adversely influences their decision as they will judge on the basis of what good versus bad and
not the person’s actual behaviour (Viswesvaran, Schmidt & Ones, 2005) .
 When an individual’s attributes that are influenced by correlations with other individuals as of
late experienced who rank higher or lower on similar qualities is termed as contrast effect. This
factor likewise influences decisions quality.

 People rely on generalizations every day because they help them make decisions quickly. They
are a means of simplifying a complex world. This will affect decision making process as
stereotyping will not give an accurate trait/value of an individual.

 At the point when individuals are excessively confident about their knowledge, experience or
feelings ,it can cover us from reality and cause individuals to go for risks, certain they’re right in
their decisions.

 This occurs because our mind appears to a disproportionate amount of emphasis to the first
information it receives. This results in not to take the optimal decisions as once a anchor is set,
different decisions are made by changing far from that anchor, and there is a predisposition
toward interpreting other data around the stay.
 We have a natural tendency to do what makes us feel better, so we regularly just tune in to or
regard the information that lines up with our very own perspectives. This leads us to dismiss any
data that restricts our convictions. In any case, depending on material that substantiates pre-
framed perspectives prompts biased decision making

 The tendency to confuse the probability that something will happen with the ease with which
one can remember it is especially a problem for decision makers who are inexperienced or low
in cognitive ability (Ofir, 2000).

 An increased commitment to a previous decision in spite of negative information which is often


creeps into decision making and affects it adversely.

 Individuals in general accept dishonestly that we would have precisely anticipated the result of
an event, after that result is really known. This will affirm the circumstance regardless of
whether we trust that it was a wrong decision.

 Individuals tend to overemphasize the outcomes of our productive activities, while in the
meantime misjudging the results of our harmful activities. It can make individuals settle on
terrible decisions, as they believe they’re in a more gainful remaining than they are.

 Often when people are scheduling work they think of the best-case situation, then blindly
presume the end result will follow the plan, without considering any elements – unexpected or
otherwise – that might cause delays.

 An individual’s very own qualities, wants and way of life all shading their basic decision making
abilities, which can fundamentally influence how an organization picks the correct option.

 Women place greater emphasis on non‐financial and personal goals and are more likely than
men to see their contributions to the quality of the decision making cycle as their competitive
edge (Carter, Williams & Reynolds, 1997).This difference in length of thinking in problems will
lead to more accuracy in making decisions as well as much time consumed for taking a decision
by women.

 There are differences in what problems to focus on, the depth of analysis, importance of logic
and rationality, and preference for individual vs. group decision making.

 Individuals are typically substance to locate a worthy or reasonable answer for an issue as
opposed to an ideal one. The way toward settling on choices utilizing rationality as opposed to a
characterized prescriptive model in not sufficiently compelling in taking the best decision.

 Individuals make decisions by constructing simplified models that extract the essential features
from problems without capturing all their complexity. So, people seek decisions that are
satisfactory and sufficient. They tend to choose the first acceptable solution encountered rather
than the optimal one. This may not ensure the best decisions.

This analysis explains us that individual’s perception regarding a issue varies from person to person. It
helps them judging the scenario in negative or positive ways which affects the decision making process.
The perceptions by the individual influence the quality of decision.

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